My Guest on this episode is Nicola Mantalios who hails from South Shields. She starts off by discussing some activities that she got up to as part of bucket list of 30 things to do before she turned 30. We then discuss the benefits and natural high you get from some low level crime (sorry local supermarkets) Nicola was brought up as as a Jehovas Wi…

Joining me on today's episode is Alan Knight a film maker and documentarian. Alans films included him directing a documentary called London Calling which shone a light on BBC editorial bias during the Scottish Independence referendum so, we chat a bit about that and some of the stories that were covered in both the documentary and a book about the …

Joining me on episode 23 is Darren Bleakley who is a photographer and the creator of the People of Glasgow. We talk about his inspiration for getting into photography and some of the ethics around taking pictures in the street. Darrens a funny guy who has a big interest in MMA and Jiu Jitsu as well so, there's some chat about that also.…

Despite the buzz around AI search engines, Google isn’t going away anytime soon. Joe Alder, Head of SEO at Rocket Agency, joins Host James Lawrence to discuss how SEO is likely to change over the next few years, why Google remains relevant today and how in-house marketers can stay ahead of the curve. Key Takeaways: The importance of SEO in 2025 and…

Newsrooms are being cut down, authentic storytelling is the need of the hour, and PR and digital strategies must go hand-in-hand. Host James Lawrence welcomes back Andy Scales, Founder and Director of CampaignLab, to discuss the current trends and challenges in the PR industry in Australia as we near the end of 2024. Key Takeaways: The current tren…

Joining us today is Kevin Lindsay from Aslef, he gives us a detailed background of the recent disputes between Aslef members both at a UK wide level then he gives us a detailed insight of things from a more local Scottish perspective. Hear why Kevin see's himself as a baby in the game with his 22 years of trade union organising (Aslef were founded …

“It’s not about finding the best agency - it’s about finding the best agency for you.” With the thousands of agencies in Australia finding the right partner for your needs is becoming trickier each year. Host James Lawrence and Co-Founder of Rocket Agency, David Lawrence discuss critical signs that indicate whether a client and agency is the right …

Tommy Sheridan makes his return to the podcast and we have a varied chat about all sorts of topics relating to 🏴 independence; The pre cursors to 2014, some moments from the campaign trail and what we would like to see to put Scottish independence back on the table given the multitude of things that have changed over the past ten years. There’s als…

My Guest on this episode is Steven Purcell who was previously the Labour leader of Glasgow City Council. We talk about his early introduction to politics and his journey to becoming the leader of the Council. He also talks about his addictive personality and subsequent recovery from alcaholism. There's some chat throughout about the state of housin…

2024 has been a whirlwind for the marketing landscape - privacy laws are changing, paid media targeting has become more challenging, and measurement and attribution are getting increasingly complex by the day. Host James Lawrence and Director of Client Services at Rocket Agency, Sachin Rajah discuss what marketers must do now to set themselves up f…

My guest on this episode is Scottish comedy heavyweight big Graham Mackie. We start off by talking about his resemblance to Santa and he shares some tales from his work as Saint Nick alongside some funny and some heart warming stories. We have a good laugh throughout chatting about his life and touch on Covid, his time living on a farm and some tal…

The process for inviting agency pitches is still that of the Mad Men era, despite the industry evolving considerably over the past 50 years. Host James Lawrence chats with Darren Woolley, CEO of marketing management consultancy Trinity P3, about how in-house marketers can run better pitches, the issues with the traditional pitch process, and the im…

My guest on this episode is Baillestons own Michael Blair. This is one for the MMA fans, we have a good chat about Michaels career from his undefeated record in the amateurs into the professional ranks with Cage Warriors. We talk about his training, weight cutting, how he's improved as a fighter with experience and coaching. There's some chat at th…

The latest AI tools have made it easier than ever to generate content; however, it’s often at the risk of mediocrity. To stand out, your content needs to resonate with your audience and make them feel heard and understood. Host James Lawrence revisits his discussion with Marcus Sheridan, author of New York Times best-seller, 'They Ask, You Answer,'…

Sound in marketing is much more than just a jingle - it is a powerful asset that influences consumer behaviour and builds long-term brand recognition. Ralph van Dijk and Ramesh Sathiah, Founders of Resonance Sonic Branding, talk about the process of creating a sonic identity, the importance of having distinguishable audio assets, and how even small…

Diagnosing and fixing underperforming campaigns is both an art and a science that can break your marketing strategy if done incorrectly. Sachin Rajah, Director of Client Services at Rocket Agency and Host James Lawrence discuss the significance of tracking and data accuracy, the role of creative in campaign success, audience targeting, and leveragi…

My guest on this episode is big Zander Diamond. Zander tells us about his footballing career from his boys club days at Dumbarton to Aberdeen. There's good humour shared throughout as Zander tells us why he chose to sign for Aberdeen over Celtic despite being a big fan of the club, a theme that comes up a few times during the course of our chat. He…

Self confessed 'weirdo' Ross Greer from the Scottish Green party joins us today to talk about the curent political landscape as it relates to the greens, from the climate crisis, the ending of the bute house agreement to campaigning for the upcoming 2024 election.Από τον caleycorner

Strategic lifecycle marketing is the cornerstone of a thriving eCommerce business, especially as the digital landscape evolves with AI advancements and privacy updates. Engaging and retaining customers has never been more crucial. Joshua Chin, Founder of Chronos Agency, breaks down lifecycle marketing, offering key insights on leveraging customer d…

Episodes 16 guest is Liam McLaughlan who hails from Easterhouse in the east end of Glasgow. Liam is a trade unionist and is standing to be be elected as a member of parliament in the upcoming election for the Scottish Socialist Party. Liam takes us through his reasons for getting involved in politics mainly the 2014 Scotish referendum. From there w…

The first two guests Rob Kane & Sean Kenney are back as we do a preview of the upcoming European championship. We delve into the the Scotland squad and speculate about who would get dropped from the initial 28 and who would get brought in. This was recorded post the Tommy Conway announcement but, pre Lewis Morgan inclusion, did the boys call this, …

My guest on this episode is the awesome Prof Fiona Skillen. Fiona is a sports Historian who works in the department of social sciences at Glasgow Caledonian University. Fiona gives us a detailed history and chronology of women in Scotland playing organised sport. We start off by discussing what perked her initial interest in sport, early encounters…

Bold claims have been made about AI revolutionising how marketing is done, potentially eliminating millions of marketing jobs worldwide. As we approach mid-2024, David Lawrence and James Lawrence delve into the impact of AI on the Australian marketing landscape. David advocates for a balanced approach, embracing new technologies with a dose of heal…

My guest on this episode is environmental scientist Dr Matt Winning he's also the author of Hot Mess which I’ve just finished reading and can highly recommend. In his day job he has worked on climate mitigation for 15 years in academia and consultancy, and he is an Honorary Senior Research Fellow at UCL Institute for Sustainable Resources. Away fro…

Collaboration and communication are the key drivers for any successful marketing team to function. Gavin Watson, Senior Industry Lead for Marketing at monday.com, reveals how businesses are using the visibility and integration tools in project management tech to improve team efficiency and streamline marketing projects. Guest: Gavin Watson is the S…

Raymond talks us through some of the big moments in his life with his trademark humour and wit. We start off talking about his early days at Glasgow Caledonian University and whether or, not he believes in fate. After that, we discuss how he got into stand up, his first gigs and he talks about his inspiration for being a comic, why he loves artists…

My guest today is the viral and global boxing inspiration Frank Gilfeather. The 78-year-old former boxer is an Internet Sensation, beating influencers at their own game. Frank is a former journalist and television reporter and as my guest on Episode 11 of Caley Corner, we discuss his boxing and journalism career, his view on today's Scottish boxing…

Understanding your user journey and tracking their path to purchase is vital when forming a strategy and allocating your marketing budget to appropriate channels. Paul Sinkinson shares how the best marketers use data, creative assets, and AI to make smart marketing decisions. Guest: Paul Sinkinson is the Managing Director of Sydney-based global mar…

My Guest on Episode 10 is the one and only Daniel Downie who's a comedian that doubles up as the host of Mountebank Scotland where he has the number one comedy walking tour of Edinburgh. He also has his own Youtube channel where he details and relays facts about Scottish History with his trademark humour. Daniel tells us a great story about Maggie …

Something a bit different this week as Iain Smith a criminal defence lawyer from West Lothian joins us. We start off by hearing about Iains background and how the stress of struggling with undiagnosed dyslexia from school and beyond has contributed towards him thinking outside of the box with regards to his navigation through life both personally a…

Hear from the man himself as we start off by talking about Celtics victory this past weekend against Aberdeen in the Scottish Cup semi final. From there he takes us through every stage of his footballing career from the early days of winning player of the year and the Scottish Cup with Motherwell before, he went down to Chelsea, despite some intere…

Google, Meta, and other platforms are going cookie-less, making it increasingly difficult for marketers to access third-party data and reach their audience in an impactful way. David Lawrence, Co-Founder of Rocket Agency talks about the importance of using first-party data to stay competitive; through personalized targeting, greater alignment with …

Fractional CMOs can be a game-changer for many businesses; diagnosing key problems, pivoting strategy, and reshifting team dynamics. Experienced Fractional CMOs, Taz Bareham and Danielle Stitt, share how they help businesses develop successful long-term marketing strategies and achieve their business goals. Guests: Taz Bareham and Danielle Stitt ar…

Hear Alans story as he talks about joining the army and his journey from there, into competing and training people for Hyrox fitness events. He recalls a vivid dream/nightmare on the eve of his first deployment to Iraq and what life was like for a working class soldier. He takes us from there to Afghanistan where a convoy he was part of went over a…

Was a privilege to sit down and talk politics with a heavyweight from Scottish politics. Tommy's obviously a well known socialist and internationalist. There was good humor shared at times as well as more serious topics being discussed from Tommy's segway into Social Work, George Galloway getting elected, the ongoing conflicts in the Middle East an…

With TikTok, Instagram Reels and YouTube Shorts dominating the organic social space, short form video is vital to reach large audiences and create an engaging brand image. Edwin Smith, Founder and CEO of The Social Sandwich, gives practical advice on how your brand can dominate on social platforms. Guest: Edwin is the Founder and CEO of The Social …

Clare is also in charge of both the Woman's and Girls academy at Ayr United as well as being a prolific striker for the woman's team. She's very passionate about promoting the woman's game and this forms one of the main subjects of this chat. We talked about her early life when there was no real presence of teams for girls in Ayrshire and then move…

John's primary research interests are on poverty (with a particular interest on how this impacts children) and children’s play. He told us about his own research when he was a student on lone parents within Strathclyde. John gave a good background about his work at the University for common good, his early years and how his experiences growing up i…

Marketing and advertising shape people’s attitudes, mindsets and behaviour. Yet, the advertising industry has historically relied on stereotypes. Cindy Gallop challenges marketers to reinvent what is aspirational, and use marketing as a lever to lead a positive change in society. She challenges adland’s obsession with sexism and ageism, highlights …

One for the MMA and wrestling fans out there. Finn is a catch wrestling World champion having recently won the belt down at the Snake Pit in Wigan. This seen him getting invited over to America to train with the legendary Josh Barnett the youngest ever UFC heavyweight champion and catch wrester aficionado. Finns also a BJJ purple belt with lots of …

Google and Facebook are taking big strides this year to address users’ core privacy concerns, including Google Consent Mode mandatory from March 2024, and the introduction of Facebook Conversion API (CAPI). Sachin Rajah discusses what this means, and how to comply so that your marketing performance isn’t negatively impacted. Guest: Sachin Rajar is …

Don't listen - if you're not a football fan. Entertaining conversation with various tales from Seans world of both Scottish Junior (WOFSL) and amateur fitba. There's good humour shared throughout and the subject of mental health comes up again with a fateful story being told at the end of this weeks podcast. Sean also tells us a funny story about h…

Hubspot is one of the leading software brands for inbound marketing, sales, and customer service. Kat Warboys, Senior Marketing Director for Hubspot’s APAC region, discusses inbound strategy, how AI is impacting content creation, and the rapidly changing nature of marketing as it pertains to digital. Guest: Kat Warboys is the APAC Marketing Directo…

Warning, whilst Rob is one of the funniest men in Scotland. There's a theme of trauma and mental health issues that are discussed at length throughout this conversation., that could be triggering for some, so please bear that in mind. Rob really opens up and there's loads of chat about a shared love of football, family & comedy. Robs a big Rangers …

How do you go about finding a new marketing agency, and how do you know if they’re the right fit for your business? With experience on both client and agency side, Drew McLellan, CEO of the Agency Management Institute shares how to best approach the agency procurement process. Guest: Drew McLellan has worked in advertising for 25+ years and started…

James Lawrence answers your top 9 questions for marketing in 2024: What channels should you be playing in? What are the biggest challenges facing marketers? How are customer journeys changing and how can you measure results? Listen now. Guest: Kayley is the Marketing Coordinator at Rocket Agency, and works with the team to deliver insightful and in…

Three agency founders discuss how marketers should balance brand building vs performance marketing, the value of creating a long-term marketing strategy and how to educate stakeholders on the role and relationship between longer-term and shorter-term marketing activities. As well as the importance of telling a story to effectively connect with your…

With organic visits driving over half of online traffic to websites, your business must have a solid SEO strategy to compete in search results. Daniel Costa, Head of SEO at Rocket, discusses SEO trends in 2023 and the top 10 actions you need to take this year to succeed. Guest: Daniel Costa is an experienced Search Engine Optimization Consultant wi…

Need help starting a podcast? This episode details the best way to coordinate guests, where you should stream for listeners, the process of setting up an episode and how to measure success. Kayley Melham, producer of the Smarter Marketer podcast gives a detailed guide on all you need to know about setting up a podcast. Guest: Kayley is the Marketin…

How does GA4 compare to Universal Analytics and why might your data be inconsistent across the two platforms? Here is a simple guide to the main differences between UA and GA4 and how they might impact how you interpret and analyse your data. About the Guest: Sachin Rajah is the Head of Client Services at digital marketing agency, Rocket. He is bot…