CMO Kyle Watson talks healthy trends and strategic Gen Z marketingΑπό τον Ad Age

CMO joins the Marketer’s Brief podcast to discuss the chain’s media mix and updated loyalty programΑπό τον Ad Age

CMO Ilona Aman discusses Athleta’s recent Olympics campaign and back-to-school shoppingΑπό τον Ad Age

GoGo Squeez CMO joins the Marketer’s Brief podcast to discuss how these new consumers are helping the brand grow up and spur new productsΑπό τον Ad Age

The ice cream maker has had to balance is social justice views and being part of a packaged food giantΑπό τον Ad Age

Chief marketer behind Lysol, Mucinex and Airwick describes how company is using AI to mine insights, measure media effectiveness and more.Από τον Ad Age

Vinay Shahani, senior VP for U.S. sales and marketing at Nissan Americas, on recapturing the automaker’s marketing edge and how it is approaching sports marketing.Από τον Ad Age

Social media managers Kerrie Longo and Davis Miller talk about working with other brands, TikTok Shop, and what’s next for Scrub Daddy.Από τον Ad Age

COO Courtney Hirsch discusses brand deals and TV rightsΑπό τον Ad Age

Beauty brand’s new campaign showcases endurance testing on its makeup productsΑπό τον Ad Age

CMO Jenn Garbach discusses the new work and how PNC competes with big budget bank rivalsΑπό τον Ad Age

Senior VP of Business Daniel Folkman breaks down the delivery brand’s strategy, recent campaign efforts and where it sees growthΑπό τον Ad Age

Ford Global Chief Marketing Officer Lisa Materazzo on how the automaker is staying flexible among EV slowdown and what it is doing to reach new audiences, including Gen Z.Από τον Ad Age

Do influencers actually get to move for free these days? Piece of Cake Chief Marketing Officer Najah Ayoub has the answer to that question and many more influencer marketing queries.Από τον Ad Age

Mercedes-Benz USA CMO Melody Lee on how the automaker is marketing EVs, hybrids and gas-powered SUVs at once as the electric market slows down. She also updates us on the brand’s sports marketing approach.Από τον Ad Age

Jenny Danzi discusses ‘Better with Pepsi’ campaignΑπό τον Ad Age

Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth, and drawing on the passion of PBR fansΑπό τον Ad Age

Karen Riley-Grant talks about what’s ahead for Vuori, including its media strategy, upcoming 10-year anniversary and store expansionΑπό τον Ad Age

Global CMO Adrian Fung talks about AI tools, eBay’s media review and generational trendsΑπό τον Ad Age

Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.Από τον Ad Age

JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.Από τον Ad Age

Chief Growth Officer Lee Anne Grant talks about the company’s evolution, new showroom and use of AIΑπό τον Ad Age

Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out.Από τον Ad Age

Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppersΑπό τον Ad Age

‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky saysΑπό τον Ad Age

CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversaryΑπό τον Ad Age

Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.Από τον Ad Age

VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.Από τον Ad Age

Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcastΑπό τον Ad Age

After recently acquiring Radisson, the hotelier is integrating its marketing and technologyΑπό τον Ad Age

CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s aheadΑπό τον Ad Age

Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changingΑπό τον Ad Age

Creative Director Kelly Warkentien talks about being more cost effective and flexibleΑπό τον Ad Age

The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.Από τον Ad Age

Dr. Squatch had a Super Bowl ad three years ago, and while it’s never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.Από τον Ad Age

New CMO breaks down his priorities and offers Super Bowl adviceΑπό τον Ad Age

Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.Από τον Ad Age

CMO Fara Howard talks about the role of TikTok and AI for GoDaddyΑπό τον Ad Age

Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.Από τον Ad Age

Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fansΑπό τον Ad Age

Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.Από τον Ad Age

The streamer’s CMO Nicole Parlapiano is focused on building the platform’s brand while competitors go for content trailers and sizzles.Από τον Ad Age

Recess Founder and CEO Ben Witte discusses how the brand has tackled its recent product and retail expansion strategyΑπό τον Ad Age

TBA Group CEO Guy Horner on the Las Vegas Grand Prix and how brands can connect to new fans across America.Από τον Ad Age

The retailer has revamped its loyalty program and added more digital offerings following its Adore Me acquisitionΑπό τον Ad Age

After last year’s meltdowns, the carrier is investing in technology and communicationsΑπό τον Ad Age

Gary Osifchin, chief marketing officer and general manager of U.S. hygiene for Reckitt, talks about how he juggles performance marketing and brand building, won top honors for inclusive advertising for Lysol and Air Wick, and revamped his media team to reflect the growing role of retail media and e-commerce.…

CMO Tim Ellis discusses influencers, social media and showing a more ‘playful’ side of the leagueΑπό τον Ad Age

Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It’s a tough job for a 77-year-old company whose Stratocaster has been a mainstay at least since Buddy Holly in the 1950s, used later by Jimi Hendrix, the Beatles and Bob Dylan among countless oth…

Accessories label Susan Alexandra's founder Susan Korn joins the Marketer's Brief podcast to give us a behind the scenes look at how the brand's recent partnerships with companies such as Sweetgreen and New Balance came together.Από τον Ad Age