This month we are focussing on all things eCommerce and we're kicking off the theme on our podcast with tips and tricks for small businesses and large brands to consider for eCommerce marketing. Discussing the importance of native shopping, building brand awareness and online customer service as well as content ideas to help elevate your brand. Wat…

It's not secret that review management is, and should be, a key consideration for all businesses in 2022. The year ahead will see more and more competitors focusing on review management, gathering more reviews, and showcasing customers they are a reliable, authentic and trusted service provider. Today Amy is sharing stats around these consideration…

Today, Amy is sharing stats and tips on why focus should be made around the topic of Review Management and investigating why more people are using reviews to decide where to spend money. Reviews will continue to be a huge focus for businesses and customers in 2022. Watch on YouTube here: https://youtu.be/5HuTZivgbIo Get in touch with us: Email: pod…

Today, Amy is sharing social media behaviours on Christmas Day to celebrate our last podcast before Christmas, and until January 2022. Thank you all for your support for our podcast this year, it's greatly appreciated. Watch on YouTube here: https://youtu.be/9eWlUTS5vEQ Get in touch with us: Email: podcast@3sixfive.co.uk Facebook: https://www.faceb…

Today, Amy is sharing more information about out of hours community management and how it can benefit businesses and brands of all sizes. This is a service growing hugely in popularity and something we anticipate will be ever more popular as we look ahead to 2022. Listen on YouTube here: https://youtu.be/2DJtooBk_6Y Get in touch with us: Email: pod…

Today, Amy is sharing why TikTok Live Commerce has been so successful and trends we can forecast from the development of e-commerce in 2022. This episode is one specifically for e-commerce online brands that are looking to develop their social media strategy to increase revenue from video interaction. Listen on YouTube here: https://youtu.be/NDrYRM…

Today, Amy is discussing why as a brand, you should be responding to negative comments across social media and the repercussions if you choose not to. She also shares approaches to take in order to ensuring customers feel listened to and how to turn the negative interaction to a positive customer experience that encourages the user to stay loyal to…

Today, Amy is diving into the anticipated consumer Christmas spending and conversation trends pivotal to 2021 based on market projections and learning from last year. We hope this helps any businesses within the categories mentioned, or small businesses in their final stages of Christmas campaign planning. Watch this episode on YouTube here: https:…

In today's podcast, Amy is sharing the benefits of Instagram Link Stickers with a focus of small businesses and micro influencers at the heart of the discussion. We'd love to hear how you as a business or as an agency are using this to maximise your Instagram strategy. Get in touch with our socials below! Watch this episode on YouTube here: https:/…

In today's podcast, Abbie is asking Amy questions regarding her career journey so far. Sharing experiences from university to internships and her 5 year journey specifically at 3sixfive to showcase how roles can change and you can progress within a company. Watch this episode on YouTube here: https://youtu.be/M2rhBBzjeRo Get in touch with us: Email…

In today's podcast, Abbie and Amy are discussing the benefits of using video content in social media marketing and outlining the trends that you should be listening to in order to improve reach, impressions and engagement. Watch this episode on YouTube here: https://youtu.be/naL4qswaMNg Get in touch with us: Email: podcast@3sixfive.co.uk Facebook: …

In today's podcast, Abbie and Amy are discussing the benefits of using video content in social media marketing and outlining the trends that you should be listening to in order to improve reach, impressions and engagement. We'd like to apologise for the sound quality in this episode, we're not quite sure what happened but we're looking for a fix fo…

In today's podcast, Abbie and Amy are discussing if your business or brand should use name signs off when responding to your online community. What are the benefits? What are the consequences? If this is something you are looking into, we hope our insights based on experience with our clients help you conclude which direction to go. Get in touch wi…

Today is World Suicide Prevention Day and in aid of helping the conversation on mental health when working in and using social media, Abbie and Amy are chatting over a few tips in terms of maintaining a work/life balance, how to ensure your social media isn't overwhelming to consume and resources to help if you'd like to speak to someone. Ultimatel…

Amy and Abbie sit down this week to chat all things new in the world of social media from August 2021. From new link stickers on Instagram to Linkedin updates that showcase a focus on video content and reviews going forward. If you like to stay one step ahead on social media, this episode is for you! Get in touch with us: Email: podcast@3sixfive.co…

Amy and Abbie sit down this week to reminisce on their first social media experiences, including the social media platforms they remember using when younger and the affects on this day and age. From Bebo and MSN to Tik Tok, social media platforms have changed dramatically over the past decade, so we hope this is one sparks fun memories. Get in touc…

This week, Amy is sharing benefits of using Whastapp for Business. A hybrid platform that integrates elements of both social media and customer service is becoming increasingly popular for businesses globally and can provide an additional communication source for customers and fans, regardless of industry. Does your business use Whatsapp with custo…

This week, Amy is sharing seven benefits of blogging for your business. From website traffic, to reinforcing brand identity, blogs can provide a lot more than you may initially think. We hope this podcast helps deciding whether to start blogging for your business, any questions, as ever, our contact details are below! Get in touch with us: Email: p…

This week, Amy is chatting with Account Manager Abbie to discuss her career journey so far. Abbie shares advice to others looking to join the social media marketing industry and her development journey. Get in touch with us: Email: podcast@3sixfive.co.uk Facebook: https://www.facebook.com/3sixfivepro Twitter: https://twitter.com/3sixfivepro Instagr…

This week, Amy is diving into the latest social media news and headlines to help you stay one step ahead of the changes coming up for social platforms. From Twitter potentially adding an edit function to Facebook changing the way group members can be rewarded for contributions through 'expert' badges. We're here to share the latest, so you don't ha…

Recently, Adam Mosseri, the Head of Instagram, has discussed changes coming to the platform in the last half of 2021 with a specific focus on Creators, Video, Shopping and Messaging. Claiming they are moving completely away from being a photo sharing platform to more of an entertainment hub. This week, Amy is discussing what these changes mean for …

Introducing a new mini-series within the podcast where we chat with colleagues about their career journey to help those looking to join the social media marketing industry. Sharing insights and advice along the way, this week we are chatting to Lucy who started this journey as an apprentice and is now a brand manager to some of our largest brands. …

Amy is chatting through the benefits of organic content (even when it feels like it's more difficult to get results online) as well as tips on how to get results; increase engagement, interaction and reach by putting a comprehensive content plan together that compliments your business and increasing brand advocacy and loyalty in the process. Get in…

Recently, the messenger API is now supporting Instagram private messages and stories which means social media management software is able to manage all messages quicker and easier than ever before. This is amazing news for agencies, marketeers and businesses and so Amy is chatting through just a few of the benefits in today's episode. Get in touch …

This week, Amy is looking back on May 2021 social media platform updates and new features for your business to take full advantage of. Some very exciting updates for marketers alike too. We'd love to hear from you on what updates you're most excited to use this month! Get in touch with us: Email: podcast@3sixfive.co.uk Facebook: https://www.faceboo…

This week, Amy is chatting about the benefits of using an agency for community management. There are so many benefits you may have never considered if you are a decision maker at a business or brand so we're sharing a handful of those today. We'd love to have a chat if you're contemplating recruiting an agency to support your community online. Get …

This week, Amy conducted a study of how a pool of brands online to see how their customer service was online and some of these will definitely shock you, considering the size of their audience and how many messages they are likely to attract on Facebook. Customer service online is just as, if not, more important than a customers experience in-store…

Today, Amy and Lucy are asking the question if brands should consider having separate twitter account for customer service, or if complaints should be resolved within the brands main account. We also discuss surrounding considerations when deciding which decision is best for you and your business. Get in touch with us: Email: podcast@3sixfive.co.uk…

Today, Amy is sharing how the way people stream content on YouTube has changed significantly in the first quarter of 2021 and how businesses and creators can maximise their exposure based on this data. We'd love to know if the way you stream videos has altered recently, or if you're a creator on the platform, if you've noticed the devices used to w…

Today, Amy is sharing some top tips shared via a recent Facebook Skills Share video about how brands and businesses can maximise potential using Facebook Advertising across Facebook and Instagram. This episode will be most relevant to small and medium sized businesses with an in-house team looking to enhance their online presence in ways for your a…

We'd be doing an injustice if we didn't talk about the Colin vs Cuthbert social media drama this week. With this being a real court case, Aldi's social media team have absolutely slayed the sass online around the campaign on #FreeCuthburt. We're breaking down our highlights from the past week to share with you all. Get in touch with us: Email: podc…

With the Head of Instagram confirming a new change to Instagram that'll be implemented soon on giving the control of the amount of likes your own posts and the posts of others to the user, Amy is discussing the pros and cons from an influencer, business and personal perspective on how this may change how others use Instagram as a social network. We…

This week, Amy is discussing how Tik Tok is changing the space for e-commerce spending behaviour from both a consumer and business point of view. With a Shopify integration, businesses can now achieve more from using the platform than ever before. With scope for this platform to continue to grow more and more as we look to the future, now is the ti…

In this week's podcast episode, Amy is sharing why a content strategy is important on LinkedIn within the B2B space. From both a business and personal perspective, LinkedIn offers ample organic and paid opportunities unlike any other social platform. Get in touch with us: Email: podcast@3sixfive.co.uk Facebook: https://www.facebook.com/3sixfivepro …

In this week's podcast episode, Amy is sharing a recent investigation by the ASA on influencer advert disclosure, the importance of showcasing a product placement on social media is an advert and how best to show this within your content. Failure to follow these rules not only is breaking ASA rules but can also lead to hefty fines so it's important…

In this week's podcast episode, Amy is sharing some creative ways to increase engagement on social media to excite and engage your online community. Get in touch with us: Email: podcast@3sixfive.co.uk Facebook: https://www.facebook.com/3sixfivepro Twitter: https://twitter.com/3sixfivepro Instagram: https://www.instagram.com/3sixfivetalkssocial/…

In this week's podcast episode, Amy is breaking down the top ten advantages of using facebook marketing for your business. Sharing tips and audience insights that are far more advanced than any other social and online platform and why, if your business has yet to invest in promoting across Facebook, why it is a worthwhile experience no matter at wh…

In today's episode, Amy is sharing why response rates matter so much across Social Media and how to improve your current strategy to not only impress current customers but entice and excite potential customers to interact with your business. With competitors only ever a tweet/DM away, responding quicker on social media has never been more important…

In today's episode, Amy is chatting you through the importance of community management for your business and why now is the time to ensure your business is communicating with your community online. Sharing tips, tricks and tools to get started and ensure you're gaining results! Get in touch with us: Email: podcast@3sixfive.co.uk Facebook: https://w…

In today's episode, Amy is discussing why Instagram Takeovers are a great business strategy to increase brand reputation, awareness and to grow your community. Breaking it down in steps from how to approach a collaborator, to how to get started, to then measuring success. These tips will help you plan and execute a successful Instagram Takeover. Ge…

In today's episode, Amy is discussing the difference between reach and engagement and which is the best objective for your social media strategy. Understanding the quality vs quantity approach and ways to measure success. Get in touch with us: Email: podcast@3sixfive.co.uk Facebook: https://www.facebook.com/3sixfivepro Twitter: https://twitter.com/…

In today's episode, Amy is chatting you through what social listening is and why to do it for your business. Including tips and tricks as well as the best platforms to utilise for listening, ensure you're keeping up to date with what the online community has to say about your business even when it's not in your notifications. Get in touch with us: …

In today's episode Amy is discussing why you should never be tempted to buy fake followers on Instagram. From spam comments, going against Instagram terms of services with the potential of them removing your account and how fake followers can lead to hacking attempts on your website. Breaking down the top reasons why you should never buy followers …

In today's episode Amy is discussing hashtags on social media. Breaking down best use across Instagram, Twitter, Facebook and LinkedIn and how to get the best results when deciding on the most relevant hashtags to use and to increase reach and engagement as a result. Get in touch with us: Email: podcast@3sixfive.co.uk Facebook: https://www.facebook…

In today's episode Amy is discussing the top seven social media trends your business should consider for the year ahead, including ways for you to get a step ahead of competitors to stand out with your online community and thrive over the next 12 months. Get in touch with us: Email: podcast@3sixfive.co.uk Facebook: https://www.facebook.com/3sixfive…

In today's episode - the first of the new year - Amy is discussing how to identify your brand tone of voice online and how to set clear guidelines on how to ensure all communication with your consumers and community are consistent and provide the best results to increase brand loyalty, and therefore, revenue. Get in touch with us: Email: podcast@3s…

In today's episode - our last episode of 2020 - we're discussing tips on how to start a new Facebook page and grow your page. We'll discuss our experience on growing initial likes, engagement and community for our clients and how these can help your new business. We'd love for you to join in the conversation, you can contact us via social media (li…

In this podcast episode, we are chatting you all through the rules of posting competitions and giveaways across Facebook, Instagram and Twitter. We're sharing the key takeaways on how to make them successful, relevant and provide results for your business. We also chat about Molly Mae's £8,000 and how she achieved a fantastic cost per result with t…

In this podcast episode, we are discussing a range of topics within the conversation of whether Brand Advocates or Influencers are best for brand loyalty and campaign results. We also discuss the Pretty Little Thing Black Friday promotion (and subsequent backlash), how influencer culture has evolved over the past few years and how creators have a r…

In this podcast episode, we are discussing the importance of tracking the sentiment of your messages and comments across social media and how these learnings can be used to implement wider business decisions and changes in processes to reduce negativity and amplify positivity. We also share our thoughts on our reservations with AI sentiment softwar…