Τα καλύτερα Vivian Ihaza podcast (2024)

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Eps.40: Achieving effective business communication 13:48

5+ y ago13:48

13:48

In this episode, Vivian Ihaza emphasises the importance of business communication and shares six guidelines to help drive effective business communication.Από τον Vivian Ihaza

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Eps.39:Applying the 4C's to your business 15:34

5+ y ago15:34

15:34

In this episode, Vivian Ihaza looks at the 4C model of the marketing mix which was conceptualised by Robert Lauterborn in the '90s and talks about how it can be applied to the marketing strategy of a business.Από τον Vivian Ihaza

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Eps.38: Creating SMART goals for your business 14:37

6y ago14:37

14:37

In this episode, Vivian Ihaza shares how using the SMART principle to design and evaluate business goas can lead to stronger goals with greater focus.Από τον Vivian Ihaza

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Eps.37: Creating a great marketing plan for your business 14:34

6y ago14:34

14:34

A great marketing plan is dependent not just on capturing the right elements but ensuring that it is also relevant and achievable for your business. In this final episode of 2018, Vivian Ihaza talks about the core elements of a good marketing plan and how it can be customised to suit individual businesses.…

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Eps.36: Creating a marketing budget for your business 15:04

6y ago15:04

15:04

In the 3rd episode of the December series, Vivian Ihaza talks about the importance of creating a marketing budget and what should be included as part of the marketing budget.Από τον Vivian Ihaza

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Eps.35: Anticipating and Leveraging change 12:52

6y ago12:52

12:52

In this episode, Vivian uses the book "Who moved my cheese" by Spencer Johnson and the upcoming elections in Nigeria to show the importance of being prepared for evolving market situations.Από τον Vivian Ihaza

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Eps.34: Evaluating your 2018 annual business performance 13:53

6y ago13:53

13:53

Whatever the size of the business that you own, you must be able to assess it at anytime to know how the business is doing , identify the drivers of your performance (whether good or bad) and plan for the next business cycle. Most business owners choose to follow the natural progression of the Gregorian calendar and do their business evaluation in …

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Eps.33 Interview with Nnenna Jacob-Ogogo, Head, Women in Business unit, FCMB 15:08

6y ago15:08

15:08

In this episode, Vivian interviews the Head of women in business unit at FCMB who talks about how the bank has moved beyond just providing loans to actually supporting their business clients (both male and female) with free training programmes and access to specialist partner consultants at discounted rates through the FCMB's SME advisory services …

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Eps. 32: Six mistakes to avoid when making a sale 15:04

6y ago15:04

15:04

Entrepreneurs or owners of start-ups do not always have the financial capacity to employ a large team of marketing and sales experts at the beginning and usually have to do most of the work themselves or with a limited number of team members. In this episode of Marketing Masterclass, Vivian Ihaza shares six mistakes to avoid when trying to make a s…

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Eps.31: The seven steps of selling 15:06

6y ago15:06

15:06

In this episode, Vivian Ihaza talks about seven steps of selling which can be used to improve the number of successful outcomes during the selling process.Από τον Vivian Ihaza

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Eps.30: The role of Price Discrimination in business 14:08

6y ago14:08

14:08

Price discrimination can help you maximise your profit while minimising your risk and losses. Listen now to find out what it means and how you can apply it to your business.Από τον Vivian Ihaza