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The Ogilvy Podcast focuses on the topics driving cultural shifts and business changes. We explore everything from the future of work in an automated society to the role of patterns in helping humans make meaningful connections. Subscribe on: iTunes: https://itunes.apple.com/us/podcast/ogilvy-on/id1213529782?mt=2 Soundcloud: https://soundcloud.com/theogilvypodcast
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In this episode of the Ogilvy Podcast, we're joined by Iain Bundred, Managing Driector for PR and Influence at Ogilvy in EMEA (Europe, the Middle East and Africa), who has a lot to say on the subject of fake news—starting with his disdain for the term itself. Learn the difference between "disinformation" and "misinformation," how to analyze whether…
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What is your data worth? By itself, probably not much. Add in some analytics and it becomes more valuable. But to get the most from your data, you have to ask the right questions at the right time and apply perspective and maybe a little patience to glean insights that can truly become transformative to your business. In this edition of the Ogilvy …
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In this special edition of the Ogilvy Podcast, we replay a conversation with writer Lynn Biederstadt who retired this month after a decades-long career in the advertising industry. Lynn provides a personal and provocative look at the experience of being a women in the male-dominated world of advertising. From pill box hats to working on “women’s br…
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It’s just a matter of time before every company ends up on the front page, the victim of fake news, cyber attacks, natural disasters, or out-of-control executives-gone-wild. When you specialize in helping brands navigate through their toughest times, your perspective on the world changes.In this episode, we’re joined by Chris Calland, Client Partne…
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Most people don’t equate Austin’s South by Southwest® (SXSW®) Conference & Festival with healthcare and medtech, but increasingly it’s a must-attend event for health innovators, entrepreneurs, venture capitalists, payers, and health system leaders.At this year’s festival, Ogilvy and humble ventures hosted a “Digital Health Pop-Up” that one reviewer…
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Executives and leaders expect employees to hear every word they say, write it down, and execute orders accordingly. But many don’t take the initial step to listen to their employees to understand the current highlights in the kitchen and the limitations that may not be apparent just from reading the menu.By some reports, at least 1/3 of employees d…
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As brands and agencies seeks to deliver unprecedented volumes of content, many struggle with maintaining the content quality that savvy consumers demand. In this special two-part podcast, marketing strategist Steve Mudd speaks with two very special leaders who are transforming how content is delivered. In part 2, we speak with Charita Lucas, Ogilvy…
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Not too many years ago, brands and agencies had room to refine—to build content and stories that could stand the test of time. Now, we scroll past social tiles so quickly on our phones that everything has to pop right away. Fast, cheap, and good is the holy grail and we’re all striving to get there. In this special two-part podcast, marketing strat…
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Innovation today goes hand in hand with digital transformation which goes hand in hand with data. Lots and lots of data. In this episode, marketing strategist Steve Mudd speaks with Rob Davis, Head of Digital, Ogilvy USA explore the connection between data and innovation, how companies shield themselves from new ideas, and why brands need to get do…
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Digital transformation is sweeping the world, but many businesses forget the impact on their most important resource: their employees. The often-unspoken objective is that machines take over simple tasks, making some workers redundant and creating uncertainty for those left behind. In this episode, host Steve Mudd speaks with Mike McFadden, leader …
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The digital revolution has radically altered how the world lives and communicates, and thus, how marketers operate. But this sea change is far from complete. Are we prepared for the next wave of technological advancement that is going to change marketing, a wave that is right on the horizon? This episode of The Ogilvy Podcast comes from our office …
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As technology improves, more and more job functions can be fully completed remotely, having a big impact on both workers and businesses alike. Is this ultimately a good thing, bad thing, or something in between? We talked to Ben Waber, CEO of Humanyze about the present and future of remote work.Από τον The Ogilvy Podcast
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Today, we're joined by Michael DiSalvo, VP of Health and Wellness at Ogilvy, to talk about jargon—why it exists, where it comes from, and how we can break the habit of using code language to say what we really mean.Από τον The Ogilvy Podcast
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Facing Adversity w/Malala Yousafzai and Sheryl Sandberg
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In partnership with Intelligence Squared, we bring you a conversation about facing adversity, building resilience, and finding joy featuring two incredible women. Nobel Peace Price winner Malala Yousafzai and Facebook COO Sheryl Sandberg shared the IQ2 stage earlier this year with moderator Adam Grant for an inspiring talk—here's the conversation i…
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This week, health and wellness experts from across the globe have gathered in London at the first ever Ogilvy on Wellness conference. In this episode, Thomas Crampton is joined by Mathieu Jusserand, Executive Director of Digital Engagement at MSD, for a wide-ranging conversation on the latest issues facing the heath and wellness industry.…
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We are surrounded by patterns. They're everywhere in our environment, arts, and business. How do patterns affect our day-to-day lives? And how do patterns and originality intersect? We explore with Patrick Metzger, Dr. Jennifer Scott, Dr. Mark Mattson, and Derek Thompson.Από τον The Ogilvy Podcast
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Let's face it. Most branded content sucks, at least so far. But many media companies see it as a crucial part of their future business model. Branded content isn't going anywhere. How do you tell a good story that people want to engage with that also conveying the message a brand requires? Sebastian Tomich, VP of Advertising and Innovation for The …
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We sat down with Michael DiSalvo, VP of Healthcare at Ogilvy New York to talk about his journey as a past Young Lions winner, what insights young people bring to the industry and more.Από τον The Ogilvy Podcast
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It's the first Cannes edition of The Ogilvy Podcast! Jeremy Katz sits down with two special guests, Jim Stengel and Jason Heller. Then, we get into the neuroscience behind creativity, and why a drink might be the best way to break through writer's block.Από τον The Ogilvy Podcast
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Hosts Chris Celletti and Carter Pearson investigate the present and future of virtual reality with the help of a number of experts in the field. Is the future of VR exciting, scary, or a little bit of both?Από τον The Ogilvy Podcast
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At a recent Intelligence Squared event, historian Yuval Noah Harari talks about the impact artificial intelligence will have on the future of health, shopping, and productivity, and why philosophers will find it easy to get jobs in the future.Από τον The Ogilvy Podcast
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Chris Celletti reports from The Economist's Pride & Prejudice conference in New York, talking with a number of the day's panelists including Imam Daaiyee Abdullah, IBM Chief Diversity Officer Lindsay-Rae McIntyre, StartOut.org Executive Director Andres Wydler, and Toronto International Film Festival Artistic Director Cameron Bailey.…
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In the inaugural episode, hosts Chris Celletti and Carter Pearson interview author Ryan Avent about his new book, The Wealth of Humans, and discuss the implications of mass automation on human society, how we work, live and spend our time. Subscribe on iTunes, Soundcloud and anywhere else you get your podcasts.…
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