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Welcome to the Your Podcast Strategist Show. I'm your host Kayla Wells. I'm a podcast manager and strategist working with award winning professionals and entrepreneurs who are creating businesses that change the world. Get ready to learn everything you need to know to start podcasting today along with all the encouragement you need to stay on track. I love podcasting, but I love creating sustainable marketing and content machines that support your business and life even more. It's time to ta ...
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The Roof Strategist Podcast by Adam Bensman

The Roof Strategist

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The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing) ...
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The Digital Strategist Podcast is a Minnesota Marketing Podcast that grows Local Business Owners and Minneapolis Freelancers' brands online. Hosted by the Local Minneapolis Digital Strategist Jake Goss-Kuehn, a digital strategist for Web Strategy Viking, you'll get actionable tips, strategies, and system based marketing that moves the needle.
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Growth Strategist Podcast. A podcast that teaches entrepreneurs on how to grow their businesses and themselves. We discuss everything about growth, marketing, leadership, and branding. Your main host for this podcast is a marketing consultant best known for Kingsmaker Growth Blueprint, Wilson Komala. He will be sitting down with experts to talk about their growth strategies, the lessons that they’ve learnt, and how they create impacts.
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Podcast Series: The Mission Strategist – The Watershed Group Join the discussion of the issues facing leaders and managers in hospice in the USA. today. Topics will include: Staying focused on the Mission, Best Practices in hospice, Succession Planning, Philanthropy in hospice, innovation and staying current in the highly regulated field of caring for the dying. Join the discussion and create the future of the hospice movement!
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How terrible most of the hiring ads are for roofing sales… I just finished searching Indeed. It’s obvious why there are so few applicants. So I made this video to help you recruit for roofing sales reps. If you want to hire your dream team that sells 2x more than your current team, check out this recruiting & training system. Apply to Join now and …
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Welcome to the Property Strategist Podcast 🎙️🏡 In this episode, we will be discussing: - Practical ways in which you an invest collaboratively - Property Projects we have embarked on together. - The Emotional Side of investing with friends & family. - The practical benefits of investing with Friends & Family - Mistakes to avoid! For further Informa…
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Roofing sales isn't all fist bumps and fat commissions... It can be brutal. But no one talks about it. That's why I am. To help you and your team survive the mental and emotional battlefield. Be a hero and share this video with your team. 5 Brutal Truths About Roofing Sales No One Tells You Real talk like this is what we share together inside RSRA.…
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Newbies feel stupid... They battle with low confidence. Afraid of being "put on the spot" because they can't answer a question. They lose sales because of it, and their confidence suffers even more. Imagine how many more sales they'd make if they could get over it, right now... Like if there was a magic switch you could flip!? It is that easy. No g…
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Roofing companies are going bankrupt right now because of these... Companies are making these mistakes without even knowing it. Could your company be making them right now? The thing about mistakes is that we don't realize they are a mistake until the damage is done. And then it's too late. Which is why most roofing companies go out of business in …
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Don't get duped... You've had this happen, haven't you? Been offered higher commission by a competitor. Or had people leave - tempted by the dangling carrot of fatter paychecks? It doesn't end well for anyone... That's why I made this video. I expose the scary truth you need to see. One of our RSRA Members lost his top salesmen to another company b…
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Roofing sales are about to get harder… Here's what to expect over the next 12 months. Pricing threats and competition like never before. Some people are panicking. Others see the opportunity. No matter what, you need to be prepared. "Reality is neither what you wish it to be, or what it appears to be. It is simply how things actually are." - Robert…
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Surviving as a commission-only salesperson can be horrifying… That’s why I made this new video. Share this video with the new hires on your team. ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete the Rest as We STOMP The Scum Out! - Sales Training & Ongoing Support - Endorsement & Differentiation - Mentorshi…
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Homeowners don’t want to file a claim because, “I don’t want my insurance premiums to increase!” So… will a roof claim increase insurance premiums? Here’s what homeowners need to know. ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete the Rest as We STOMP The Scum Out! - Sales Training & Ongoing Support - En…
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We’re Back! Welcome to the Property Strategist Podcast 🎙️🏡In this episode, we will be discussing: - What are Supported Living & Social Housing Properties & Why is it Profitable?- Pros & Cons of Supported Living & Social Housing Investments.- Non Traditional Solutions to navigating the economic landscape with property - How you can get involved with…
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You're going to want to watch this if you're... 1) In sales. 2) Hiring sales people. Sadly, many sales reps quit because of this... They were selling for the wrong roofing company. Which is why they weren't happy. They couldn't sell with confidence. They questioned whether roofing sales was right for them. So whether you're in sales, or hiring sale…
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Chasing motivation is like nailing jello to the wall… No matter how hard you try, it ain’t gonna stick. Getting motivated is even harder when things suck. But that's when you need it most. This backwards method will: Get you motivated Keep you motivated Without needing to get "pumped up" ... and works best when things really, really suck. ***Import…
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Stop “winging it” in your sales appointments. You think it works… But you’re really talking your way out of the sale. Closers do this instead. Whether they admit it or not, it works. They’re following a system. Repeating the same winning strategy over and over again. Because buying decisions follow a predictable pattern. So why wouldn’t you follow …
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Most sales reps don’t do this… Even though they are the easiest, hottest leads you can imagine… I’m talking about referrals. So here’s 7 ways to get more referrals right now. Share this with your sales team and watch the leads flood in. P.S. Join The Most Powerful Network and Arm Your Team With The Ultimate Toolbox Learn more or apply to join: http…
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“Just email me the estimate,” Says the homeowner. Sometimes they call in asking for it. Or while you’re standing on their doorstep. Beat this objection for good. Share this video with your team. I hope it helps you get to the kitchen table and close even more sales. On-the-fly coaching like this will unlock your team’s sales potential. Especially w…
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Here are 13 Ways to Get Roofing Leads That Cost $0 (or dirt cheap). Share this video with your team. You can use every single one of these strategies starting right now. But if you want to skip the screw ups and learning curve… Get more leads, faster… And use my done-for-you marketing material and sales system... Then arm your team with the ultimat…
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Referrals from Realtors are a total waste of your time… Only a handful of roofing companies actually make money from them. The other 99% of us get taken advantage of. You end up working for free. They cost you time, money, and missed opportunities. But, there is a fix. Navigating daily battles like this is what we do together in the trenches inside…
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You almost closed the sale… … and the homeowner says, “The damage doesn’t look that bad…” -OR- “I want to wait until next year…” Use this step-by-step process to close them on the spot. Never walk out of the house until you’ve tried it all. That’s why you and your team need a toolbox full of closing techniques. Get in the trenches with me and the i…
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The terms "marketing," "advertising," and "promotion" are often used interchangeably, but they have distinct meanings. In this week's episode, we discussed the differences and similarities between these three concepts. Understanding the differences between promotion, marketing, and advertising is crucial for any business strategy. Marketing is the …
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This is the #1 thing blocking you from making more money... Most people suck at doing this. You don't want to be one of those people. Be a hero and forward this new video to everyone on your team. Follow this advice and watch your income (and theirs) skyrocket. P.S. Stop settling for mediocre sales performance. Top earners surround themselves with …
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Stop pussyfooting around roofing sales objections! Or hoping they don’t come up if you just do a great job presenting... Do this, and never struggle with objections again. Top closers are A+ at this skill. And you and your team can be too, but hurry… Because you only have 31 weeks left to hit your sales target this year. Start using my sales system…
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Sales reps can get complacent… Even lazy. And lose their drive. Sales fall off a cliff, and no matter how hard you push them, nothing changes. Here’s how to… Fix Your Lazy Sales Team For Good and Unleash Competitive Culture You only have a hair over 6 months left to hit your annual sales goal. Don’t let a lazy sales team hold you back. Get your tea…
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Sales fell off a cliff… You’re freaking out. Depressed and anxious. Is something wrong with you? Stop freaking out and do this. You only have 7 months left to hit your sales goal. Don’t let a sales slump stop you. Get the sales training, support, and ongoing coaching that top earners trust. Join us to outsell, outgrow, and outcompete the rest as we…
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Sales skills are not the #1 skill that makes you money… That may come as a surprise coming from a guy who makes his living providing sales training… so hear me out. I’ve watched “B-” salespeople make more money than “A+” sales people. Why? Because they do this 1 thing better than everyone else. Which is why people who suck at selling can still earn…
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You don’t want to be an average roofing salesperson… You want to be a top earner. Not only in the company… but in the nation. Top earners are making $250K+. And they do these 5 things. Top earners take training seriously. They invest in themselves. Because sales is an infinite game. There’s no end to how great you will become. They sharpen the “sal…
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Today, we're challenging a piece of marketing wisdom that's been taken as gospel for years—the idea that it takes at least seven touchpoints before a customer decides to make a purchase. We're calling it out for what it is: an outdated concept in the era of digital marketing and social media.Από τον The Business Hyve
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Most sales training doesn’t teach you this… They tell you to “ask better questions.” Especially when you start a sales appointment. Stop asking questions and try this instead. This magic method will help you: - Build trust wicked fast - Have shorter sales appointments - Close even more sales Watch this video to find out what sales training DIDN’T t…
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He’s never seen 1 winning case of employee misclassification (1099 vs W2) as Top 50 Construction Lawyer… Over the last 30 years… And this new FLSA law tightens the noose. Roofers are being forced to change sales reps from 1099 to W2. Watch this in-depth interview with Philip Siegel to find out the truth. Changes are hitting the roofing industry har…
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Welcome to today's episode of Conversations with a Digital Strategist, where we're shifting the focus from vanity metrics to real, tangible outcomes on social media. If you've been chasing follower counts, we're here to pivot that perspective towards what truly matters - driving meaningful engagement and sales for your business.…
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Travis said, “My worst enemy is myself.” Even though he’s on a 65 deal roofing sales streak as a complete rookie. He’s battling with, “Finding that motivation to get out there…” Have you been there? Or witnessed people battle the motivation roller coaster? I know this is going to sound crazy… But there’s a way to defeat your own worst enemy, so you…
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This is how you sell like a mindreader… To get answers to questions, without asking a question. What you are about to learn is a scary powerful sales technique. It’s a sales superpower. That will get you closing even more sales - while giving your customers a comfortable sales experience. Sales skills like this separate the good from the great. And…
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“You’re $4,000 more expensive than the other guy…” How do you overcome that roofing sales objection? Watch this to see my reaction to this role play video. The videos were submitted by a Member of the Roofing and Solar Reform Alliance. I gave him direct coaching and feedback (which you’ll see). Then, I want you to pay close attention to the transfo…
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Roofing sales leaders either… a) Drive the company profits. b) Drive the company into the ground. Sadly, many leaders make these mistakes and drive the company into the ground. Amazing sales leaders do this instead. Becoming an amazing sales leader takes intentional practice every single day. To gain experience - both good and bad. Willingness to e…
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The homeowner won’t let you on their roof… They don’t want a roof inspection. Do you feel stuck and don’t know what to say? Especially if you’re knocking for retail? You will easily get past hesitant homeowners when you say the right thing. Watch this and discover: Your hidden mental roadblocks. What customers are actually thinking. How to easily c…
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I need to set the record straight about the new FLSA Law that’s creating a huge shift in the roofing industry. If you saw my first video about this, then this is a must watch. Because I correct an important detail, and go much deeper. Watch this new video to discover: - What are the risks and fines? - What is “Economic Reality?” - What pay changes …
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Stop losing roofing sales over text! Even if you did a great job in the house… If you come across as an idiot over text, it’s game-over. Even smart sales reps make these 3 mistakes (without realizing it). Do this instead and you’ll win more sales over text. ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete t…
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Most owners go out of business in their first few years… And 2 out 3 of sales reps don’t even last 1 year! Why is the failure rate in roofing so high? I explain exactly why in this new video. The saddest part is the lives that are ruined… As owners lose their life savings. Sales reps bet on themselves, go broke, and drive deeper into debt. But when…
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NEWS LEAK! This will be a death blow to the roofing industry… New AI Tech drops tomorrow. ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete the Rest as We STOMP The Scum Out! - Sales Training & Ongoing Support - Endorsement & Differentiation - Mentorship & Collaboration Become one of us: https://www.rsra.org…
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When the neighborhood is swarming with roofers… The door to door (d2d) competition isn’t just fierce. It’s dog-eat-dog. And everyone is doing the same thing. This is how you stand apart and win. There’s another, even more powerful way to stand above… By having the endorsement of an organization that’s been featured in Fox News, ABC, NBC, CBS, and U…
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It’s NOT going to be the same… Roofing sales is changing, fast. Should you be worried? Is your career in danger? What do you need to know? Watch this video and find out. I have zero doubt in my mind. With these changes, the weak and unprepared will drown. The strong will take advantage of the change. Viewing it as an opportunity. As Winston Churchi…
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Stop getting rejected by “I’m not interested….” Tucking your tail between your legs and walking to the next door. This is the ultimate strategy. It’s shockingly easy to get past, “I’m not interested.” Watch this to find out. It becomes even easier when you use the guide prepared by RSRA: Sniff the Scum Out! The Insider’s Guide to Choosing The Right…
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You need to see this if you are 1) An owner/manager with part time sales reps 2) Just getting started in roofing sales 3) Started in roofing sales and juggling a part time job for extra income. This is the truth no one tells you. P.S. Get reps selling faster… living and breathing roofing sales… and trained up lightning fast. Join me inside the Roof…
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Poor owners and sales reps DON’T do this… Rich owners and sales reps do this to get more sales, with less knocking. Watch the video and see for yourself. Notice the difference? Poor owners and reps think “more is better.” Rich owners and reps outsell the rest because they know better… Join us in the trenches to start thinking, and acting, like the …
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Stop getting sales blocked when they say, “I have to think about it.” “I have to talk to my wife.” “I need to get more estimates.” Leave the house with a signed deal when you use this ultimate closing technique. Add this to your closing toolbox. The bigger your toolbox, the more sales you close. So if you want to close even more sales, then join me…
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NEW Federal Law goes into effect March 11, 2024. This amendment to the Fair Labor Standards Act could change the industry for good. Join us in the trenches to adapt quickly and thrive: https://www.rsra.org/join or call/text 303-222-7133 DISCLAIMER: I am not an attorney. I am not a CPA. What I've shared in this video is what I've discovered in my ea…
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This is my “go to” closing technique for every situation… It works because it’s simple. Simple gets followed. Followed gets results. See how these 3 questions can get you closing even more roof sales. Cole used it right after learning it and got a 1-call close on a retail roof. Imagine what would happen if you started closing just 1 more deal per w…
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This changes everything… NEWS hits the roofing & solar industry. Watch to find out. Are you one of us? Join now. https://www.rsra.org/join or call/text 303-222-7133 ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete the Rest as We STOMP The Scum Out! - Sales Training & Ongoing Support - Endorsement & Differen…
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The solar industry is crumbling… But that’s leaving even more opportunities for roofers. Because while you’re selling the roof - you can ADD a solar system to it. Longer loan terms. Offset electrical bills. Cheaper payments. Shockingly, it can be cheaper for homeowners than just a roof alone. The secret is how you pitch it. Do this right - double y…
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“Should you not be the 1st one in the house?” I got asked this question during training in Boston. Homeowners want to get more estimates, so getting a 1-call close feels harder when you’re the first. So if you’re not first, will you close more? Find out in this new video. You’ll see the “Mercedes E-Series vs. Toyota Corolla” comparison in the video…
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