Cheryl McCants Your Marketing Momma δημόσια
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The Marketing McCants Podcast: Build Your Business is hosted by Cheryl McCants, Founder & CEO of the award-winning communication, marketing, and public relations firm, Impact Consulting Enterprises. In this podcast, Cheryl identifies problems that diverse business owners face and walks her audience through various pathways to come out on top. Cheryl and various guests will share tips designed to help you market yourself, and gain the skills to be your own boss inside and outside of the busin ...
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The integration of diverse synergies with Black-owned businesses is a surefire formula for success. Listen up as I share my insights about how culturally diverse businesses share and communicate their messages respectfully to make a positive impact on our society.
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We’re thankful for changemakers who advance equity and foster innovation in a business world that may feel stagnant or regressive at times. Tune in as I discuss the importance of Black changemakers in creating more business opportunities for economic empowerment as well as cultivating innovation.
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How can Black-owned businesses communicate diversity to shape culture and create stronger communities? In this first episode of Black History Month, I showcase how Black-owned businesses bring authentic cultural representation to the forefront to foster community connections and inspire others.
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Whether you’re aware of it or not, your overall mental health and well-being directly impacts the health of your business. Let me teach you how you can ensure the well-being of your business not only for your own good, but also the good of your colleagues, clients, customers, and marketing campaigns.…
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In this noisy world with many communication channels vying for our attention, it can be difficult to hear through the chatter. In this episode, I list three reasons why simply picking up the telephone and calling people can help you and your business feel reconnected, revitalized, and rejuvenated.
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The new year is a great time to take a “vital temperature check” on how your business community sees you, just like getting that annual physical to make sure you’re A-OK. Tune in as I discuss three ways you can find out how your company is doing from the perspective of your business peers.
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What are the three P’s of a thriving business ecosystem? The first is Presence (which sounds about the same as Presents on this Christmas Eve of course), plus Process and Policy Review. Learn how you can leverage these three P’s as you wind down 2024 and plan for 2025.
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As part of this month’s series on building relationships in our business ecosystem, we offer a special guest episode featuring our very own podcast producer, Harvey Morris. Harvey is an Emmy award-winning musician, music producer, and the audio producer for our podcast series.
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The financial and employee assessments that we business owners tie up at the end of the year are key to keeping business relationships strong in the new year. Listen in as I teach you how to evaluate the health of your company to prep for 2025.
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Competitors and rivals are an integral part of any business ecosystem, and we can gain valuable benefits from building relationships with our competitors. Tune in as I discuss how you can “Love thy competitor as thyself” for the good of your business.
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Like crafting a Thanksgiving meal, you need to break down your marketing campaign plan into bite-sized tasks. Listen in as I explain Marketing Mac & Cheese – not that blue box, but the ingredients for a successful marketing campaign.
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Because email serves as a major personal connection between your brand and your customers, you need to pay strong attention to and obey the General Data Protection Regulation law (or GDPR). Overlooking this law can seriously cost your business.
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If the last few years have taught us anything in education, it’s that crisis communication plans are more vital now than ever before. In this episode, I highlight how you, as an education communicator, can get a clear and actionable crisis communication plan ready.
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All health systems need strategic marketing to help us navigate the labyrinth of the healthcare world. Listen in as I explain how patient-focused marketing, thoughtful collaborations, and community engagement can help health systems stand out in the crowd.
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In this episode, I discuss ways that healthcare providers can build trust with patients through transparent communication. I emphasize open and consistent communication, ethical guidelines, and product abilities, which all go hand-in-hand.
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As a business owner, you have a wide gamut of tactics at your disposal to leverage your online presence and connect with customers. In this week’s episode, I’ll dissect your company’s vital online presence. You can pick and choose which tips make sense for you.
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A recent McKinsey report suggests that AI could unlock between $2 trillion and $4 trillion in annual revenue across global industries. Listen in to this episode as I talk about ways AI improves business communication with customers.
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