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Episode #502: How to Pitch Jewelry Gift Guides - It's Not Too Late! with Gloria Chou
Manage episode 450146055 series 3612405
Το περιεχόμενο παρέχεται από το Tracy Matthews. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Tracy Matthews ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media relationships that lead to repeat coverage.
In this episode, you'll learn:
• [2:15] Why your Instagram following doesn't matter (and what editors really care about)
• [5:30] The exact formula for writing pitches that get opened and read
• [12:45] How to find editors' contact information for free
• [18:20] The right way to follow up without being annoying
• [25:40] Understanding affiliate links and modern PR opportunities
Resources Mentioned:
• Google News Alerts - google.com/alerts
• Help a Reporter Out (HARO) - helpareporter.com
• Mail Track for Gmail - mailtrack.io
• Follow #journorequest on X (Twitter) and LinkedIn
• Sub Stack Newsletter Writers:
- Trae Bodge - traebodge.substack.com
- Aly Walansky - alywalansky.substack.com
Sponsored By:
Transform occasional buyers into devoted collectors with our FREE Sales on Repeat private podcast series. Get instant access at flourishthriveacademy.com/secretpodcast
Transform your in-person jewelry sales into a thriving online business with our Train Your Customers to Buy Online Home Study program. Learn more at flourishthriveacademy.com/TYC
Connect with Gloria:
Website: gloriachoupr.com
Instagram: @gloriachoupr
Free PR Masterclass: gloriachoupr.com/masterclass
Connect with Tracy:
Instagram: @tracymatthewsny
Facebook: @FlourishThriveAcademy
TikTok: @flourish_thrive
Buy The Desired Brand Effect: desiredbrandeffect.com
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
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