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All Things Hand Care - Amy Welsman, CEO of Paume Hand Care
Manage episode 429448445 series 1791495
Jessica Quick, of Buzz Beaute sits down with Amy Welsman, the Founder and CEO of Paume Handcare. Amy shares her journey of starting a hand sanitizer brand and the challenges she faced. She discusses the genesis of Paume and how being a new mom inspired her to create a more luxurious and enjoyable hand sanitizer. She talks about the go-to-market strategy, including focusing on direct-to-consumer sales and building partnerships with retailers. Amy also discusses the differences between marketing in the US and Canada and the scalability of the US market.
Instagram: https://www.instagram.com/beautybizshow/
See omnystudio.com/listener for privacy information.
106 επεισόδια
Manage episode 429448445 series 1791495
Jessica Quick, of Buzz Beaute sits down with Amy Welsman, the Founder and CEO of Paume Handcare. Amy shares her journey of starting a hand sanitizer brand and the challenges she faced. She discusses the genesis of Paume and how being a new mom inspired her to create a more luxurious and enjoyable hand sanitizer. She talks about the go-to-market strategy, including focusing on direct-to-consumer sales and building partnerships with retailers. Amy also discusses the differences between marketing in the US and Canada and the scalability of the US market.
Instagram: https://www.instagram.com/beautybizshow/
See omnystudio.com/listener for privacy information.
106 επεισόδια
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