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#31 The Lego Stump Speech
Manage episode 428122054 series 3553345
Το περιεχόμενο παρέχεται από το Commonwealth Partners. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Commonwealth Partners ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Like a LEGO minifig, a powerful stump speech requires three key components:
1. Head – Logical Appeals: Facts, statistics, and logical arguments
2. Body – Emotional Appeals: Stories and vivid pictures to connect emotionally
3. Legs – Call to Action: Two main points of action for the audience
Assemble these pieces in the order that best fits your style and audience:
- Head First: Logic, emotion, action
- Body First: Emotion, logic, action
- Feet First: Action, emotion, logic
- The strength of this approach is its flexibility
- Ensure all three elements - logic, emotion, and action - are present
- Rearrange components based on your audience and specific message
- Use this LEGO minifig approach to build a compelling stump speech that connects with voters and impacts the campaign trail
For more tips on crafting effective stump speeches, refer to the accompanying one-page PDF.
Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com
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