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#173 | The Marketing Playbook For Breaking An Artist With A Song That Released YEARS Ago Ft. J.R. McKee & Drew De Leon
Manage episode 423056207 series 3415546
Το περιεχόμενο παρέχεται από το BRANDMAN NETWORK. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον BRANDMAN NETWORK ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Together, J.R. and Drew were named Billboard's Indie Power Players of the Year in 2023, won a Grammy, sold over 4 million records (160M+ in previous years), and had the #1 song on TikTok in the US for the entire year. J.R. Mckee & Drew De Leon's Digital Marketing Playbook 2024: https://shared-information.teachable.com/p/digital-marketing-playbook-2024 Timestamps: 0:00 Intro 2:12 How JR and Drew started MPR Global
5:26 What is the Music Marketing Playbook
7:01 The 5 C's In Music Marketing
8:01 Catalog: How We Broke an Artist with a 9 year old Song
15:35 Culture: How We Get Our Artist Infront of Culture (For Free)
30:54 Community: What Grows Your Music Career
36:15 Conversation: Creating engagement around your music
41:50 Post Beef: Kendrick Lamar vs Drake
50:04 is Hip Hop dying? (A.I Artists) Listen to Our Podcasts Here: https://podcasts.apple.com/us/podcast/no-labels-necessary/id1658301063 This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community👇🏽 http://www.nolabelsnecessary.com/ #NoLabelsNecessary #indieartist #musicmarketing
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