280 | Balancing Product Functionality and Aesthetics | with Ryan Johnson

Honest Ecommerce

Ryan C. Johnson is the mastermind behind NewRuleFX. He stands out as a seasoned videographer, filmmaker, and entrepreneur with over three decades of esteemed experience in the media realm.

His career is adorned with 18 industry accolades, recognizing his outstanding contributions to TV programs, video productions, commercials, and indie features. Since founding his company in 1991, Ryan has been a dedicated artist, shaping the landscape of TV and video production, showcasing his expertise on national television, in captivating commercials, documentaries, and through corporate and home entertainment ventures.

Notably, his creative vision came to life as the Creator, Executive Producer, and Director of the American Dragster TV series on ESPN. NewRuleFX, home to the innovative SMASHProps line of breakaway props, encapsulates Ryan's passion for craftsmanship and innovation.

His journey in the TV and film Special Effects industry has seen him construct a plethora of effects and props for many productions. Ryan's workshop is a hub of creativity, where he experiments alongside his team, with an array of materials and techniques to devise the next groundbreaking prop or effect.

This commitment to excellence and innovation is reflected in NewRuleFX's dedication to providing high-quality, specialized props that push the boundaries of what's possible in the realm of special effects with an effort towards actor safety.

In This Conversation We Discuss:

• [00:50] Intro
• [01:06] Specializing in safe performance props
• [02:08] Building a business from childhood passion
• [03:41] Starting first Ecommerce business: Smash Props
• [05:13] Attracting early customers through engagement
• [06:32] Understanding film trends & customer needs
• [07:22] Testing manufacturing needs for broader business
• [08:51] Embracing risk after relocation
• [09:43] Leveraging proximity for credibility
• [10:37] Scaling the business quickly using Shopify
• [11:53] Recommending user-friendly Ecommerce solutions
• [12:28] Electric Eye: Your true Shopify expert
• [13:25] Simplifying ecommerce with tailored platforms
• [14:29] Early successes with simple ad strategies
• [16:35] Continuously working towards success
• [17:55] Prioritizing safety and functionality
• [19:03] Becoming a trusted name in prop supplies
• [20:26] Offering versatile options for stunts
• [21:30] Specialized performance props at NewRuleFX

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Special effects props supply and breakaways newrulefx.com/
• Follow Ryan Johnson linkedin.com/in/newrule/
• Schedule an intro call with one of our experts electriceye.io/connect

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