Innovation is a purposeful commitment to change consumer behavior :: Niara Nicholas

What is Innovation?

Niara Nicholas has led marketing and technical teams across globally recognized consumer product giants, including P&G, Johnson & Johnson, and Estee Lauder. Her leadership has been pivotal in pioneering novel commercial and product frameworks, strategically amplifying product reach and identifying lucrative growth avenues—both adjacent and forward-looking. Niara's mission is deeply entrenched in sharing her proficiency in consumer insights, marketing, innovation, and strategic foresight to empower brands in delivering enduring value to consumers and stakeholders alike. Her unwavering commitment lies in enabling brands to navigate the evolving landscape by marrying insight-driven strategies with a relentless pursuit of innovation.

Know more about her here:

• Niara Nicholas

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Episode Guide:

0:00 - Intro

0:46 - What is Innovation?

1:38 - What isn't Innovation?

3:03 - Turning sparked invention to innovation

5:27 - Missing link between innovation and invention

7:27 - Identifying importance and understanding intersection

8:48 - The beauty industry

11:27 - The "N of one"

14:55 - Brand attributes

16:16 - Brand authenticity and innovation

21:17 - Consumer perception and product development

27:31 - Commitment and consumer communication

29:23 - Advice to innovator
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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management