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Ep. 38 | Extreme Marketing: A Journey through Unique Brand Strategies
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Το περιεχόμενο παρέχεται από το Brooke Boltz & Rachel Boltz, Brooke Boltz, and Rachel Boltz. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Brooke Boltz & Rachel Boltz, Brooke Boltz, and Rachel Boltz ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Ep. 38 | Join us in this thrilling episode where we dive deep into some of the most *extreme marketing campaigns* utilized by renowned brands across the world. This rollercoaster ride takes you everywhere from Adidas' ingenious liquid billboard to Blendtec's viral "Will it Blend?" videos.
In our discussion, we sift through examples of memorable campaigns like Barbie AI filters for film promotion, Red Bull's sponsorship of the highest skydive record, and M&M's innovative flavor experience rooms. Intriguing campaigns such as Coca-Cola's "happiness machine" and IKEA's customer sleepover event aren't missed out either.
We shed light on how Dove's "real beauty sketches" empowered women by exposing the harsh reality of self-criticism and exemplify how extreme marketing stunts generate free publicity through social media sharing. However, our talk isn't just about adrenaline-packing stunts. We ponder upon the potential legal risks involved in such initiatives and the importance of waivers.
Nudging beyond familiar territories, we discuss the significance of out-of-the-box ideas to differentiate brands even in seemingly unexciting industries. The key here isn't doling out mammoth budgets, but rather infusing creativity and actualizing fantasies.
As a finisher, we share our own little slice of alternative marketing the "Miss Biz" calendars, designed to market our brand in a playful, engaging manner. Tune in to learn how you too can transform your marketing game!
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