91. Build Cool Sh!t for Your Customers, with Jody Haneke

The Dirt

Jody Haneke is a walking personification of the phrase, “build cool sh!t for your customers.” As the head of a bespoke software development company, Haneke and his team bring product ideas to life for his clients that truly want to harness technology for growth.

Join Jim and Jody as they discuss building awesome digital experiences for customers that keep them coming back.

3 Key Takeaways

• Harness Talent From Outside Your Industry: Haneke talks about being able to transfer what he learns from his healthcare clients to clients he’s working with in logistics. Cross-industry talent can offer fresh solutions to age-old problems.
• AI Isn’t A Magic Wand: Too many businesses are jumping on the bandwagon, claiming they do AI, but are barely using it to its fullest potential. Before diving into AI as a hopeful business solution, check if it aligns with your goals and see if it’s even possible to tailor it to your needs or the needs of your customers.
• Understand your Weaknesses: Building a successful tech startup requires a diverse set of skills. But what if you're missing a crucial piece of the puzzle? If you lack a certain combination of attributes that every founder needs (like technical expertise, marketing savvy, or financial acumen), why not team up with a like-minded partner who complements your strengths and weaknesses?

Resources

Jody Haneke on LinkedIn: https://www.linkedin.com/in/jodyhaneke

Haneke Design: https://www.hanekedesign.com/

About Our Guest

Jody Haneke is President and Founder of Haneke Design, a software development company that was founded on user experience design, with in-house full stack custom software development capabilities. With clients such as NYSE, Paramount Pictures, and Target, Haneke Design launches digital products that amaze end-users.

Jody is on the Board of the Tampa Hillsborough Economic Development Corporation and an Entrepreneur in Residence (EiR) at the University of Tampa.

Haneke Design has won over 50+ design and user experience awards throughout the years and continues to expand its business solutions with a core commitment to process and innovation.

About The Dirt Podcast

The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.

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Orchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses.

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