Quality Content Matters Even More Today with Chris Gillespie of Fenwick Media

Marketing Growth Conversations with Michael Fasciano

MP3•Αρχική οθόνη επεισοδίου

1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying math that powers modern machine learning to help everyone grasp this technology impacting our lives, even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

πριν περίπου ένα χρόνο 42:30

Highlights from the discussion:

Starting in Sales gave Chris an appreciation for how companies make money and how content should operate at the front lines to support critical business development processes, ranging from sales enablement to pitches, email nurtures and thought leadership.
Over the last 10 years content marketing has made great strides in becoming a fixture in marketing plans. As Chris describes the B2B value proposition, it’s been focused on generating better relationship development through softer approaches to sales and an emphasis on informational topic authority.
Today, with all marketers and businesses feeling more pressure, there has been a focus on getting to high value outcomes with streamlined executions. Great content teams are looking at their highest performing work and examining how they can recreate it more consistently. Further, they are prioritizing the highest quality work over large quantities of low performing assets. In short, quality over quantity is even more of a priority for seasoned content marketers today.
While analytics are critical, great content marketers know that some of the most powerful outcomes from content marketing don’t show up on a performance dashboard. Striking the right balance of measurement and higher order possibilities is an active discussion teams should have. Some examples of these higher order outcomes might be sales using an asset to win a new client partnership, or a home-grown subject matter expert from your company being invited to speak at high profile conferences.
As content clients build momentum with a content engine, opportunistic storytelling moments open up that a pure advertising function would never be able to capitalize on.
As content becomes capable of showcasing the best ideas and thought leaders from across the organization it’s important to foster open and collaborative forums that recruit topics and contributors to the creative process, regularly and organically. Without steady stakeholder engagement – just like any group – content can find itself mired in politics. Creating something like a quarterly integrated editorial board can create integrated ways of working that span the marketing, product, sales and business teams.

Pod and article originally published here.

Subscribe to this podcast for new episodes every 1-2 weeks.

7 επεισόδια

Quality Content Matters Even More Today with Chris Gillespie of Fenwick Media

Marketing Growth Conversations with Michael Fasciano

published πριν περίπου ένα χρόνο

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MP3•Αρχική οθόνη επεισοδίου

Highlights from the discussion:

Starting in Sales gave Chris an appreciation for how companies make money and how content should operate at the front lines to support critical business development processes, ranging from sales enablement to pitches, email nurtures and thought leadership.
Over the last 10 years content marketing has made great strides in becoming a fixture in marketing plans. As Chris describes the B2B value proposition, it’s been focused on generating better relationship development through softer approaches to sales and an emphasis on informational topic authority.
Today, with all marketers and businesses feeling more pressure, there has been a focus on getting to high value outcomes with streamlined executions. Great content teams are looking at their highest performing work and examining how they can recreate it more consistently. Further, they are prioritizing the highest quality work over large quantities of low performing assets. In short, quality over quantity is even more of a priority for seasoned content marketers today.
While analytics are critical, great content marketers know that some of the most powerful outcomes from content marketing don’t show up on a performance dashboard. Striking the right balance of measurement and higher order possibilities is an active discussion teams should have. Some examples of these higher order outcomes might be sales using an asset to win a new client partnership, or a home-grown subject matter expert from your company being invited to speak at high profile conferences.
As content clients build momentum with a content engine, opportunistic storytelling moments open up that a pure advertising function would never be able to capitalize on.
As content becomes capable of showcasing the best ideas and thought leaders from across the organization it’s important to foster open and collaborative forums that recruit topics and contributors to the creative process, regularly and organically. Without steady stakeholder engagement – just like any group – content can find itself mired in politics. Creating something like a quarterly integrated editorial board can create integrated ways of working that span the marketing, product, sales and business teams.

Pod and article originally published here.

Subscribe to this podcast for new episodes every 1-2 weeks.

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In this episode we’re joined by Alyse Schwartz, Executive Vice President and Head of Account Management for Digitas, a full-service digital agency for connected brands. Alyse has worked with some of the most recognizable accounts in the world, including Coca-Cola, Delta Air Lines, L'Oreal, Verizon Wireless, BlackRock and FIS. Alyse is also a certified executive coach and has deep experience building powerful leadership teams. Highlights from our discussion: Right now many agency clients are thinking about how to use their data more effectively to create more addressable relationships and maximize performance. As Head of Account Management, Alyse is thinking a lot about how to mentor and train the next generation of leaders for Digitas. In 2018 and 2019, Alyse worked with an executive coach. During the pandemic, she realized that she wanted to stay engaged with coaching and become trained as an executive coach herself. According to Alyse, the key to the process is becoming more aware of your weaknesses and focusing in on addressing a core growth area over time. Through the process, Alyse has found coaching has enabled her to form deeper, more honest relationships with clients and c-suite leaders. For Alyse, great marketing leadership is about building great teams that can unlock powerful moments for clients across the customer journey. Modern marketing creates networked experiences that are seamless across moments, channels and experiences to drive deeper brand love and loyalty. Connected brands drive growth by aligning to relevance across culture, key moments, channels, and journeys. They leverage data to track signals around what’s gaining positive feedback from customers and prospects. Connected creative commerce is a huge trend right now that was on full display at Cannes 2023. Mrs. Maisel, Emily in Paris, Barbie and so many other iconic shows have blurred the lines between great entertainment experiences and seamless shopping experiences. Sometimes the hardest learning moments are the best personal growth moments. For Alyse, being fully transparent and owning up to when you can do better is a way to strengthen relationships and reinforce forward looking partnerships. For Alyse, a powerful moment of pivoting was during the pandemic, when she had to find ways for 30 team members who were mostly focused on travel to remain billable with other clients. This was a catalyst to transform her office in Atlanta into one of the more connected groups across the whole of Digitas, working across a variety of clients, in a fully virtual manner before virtual work really was a thing. It was energizing to connect with Alyse in this growth conversation. She sets a great example as an executive marketing leader who champions a growth mindset for herself, her teams and her clients. We will be sure to keep the discussion going on LinkedIn. Pod and article originally published here. Subscribe to this podcast for new episodes every 1-2 weeks.…

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Quality Content Matters Even More Today with Chris Gillespie of Fenwick Media 42:30

πριν 1 year42:30

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Chris Gillespie is founder and CEO of Fenwick Media, a studio for uncommonly clear writing and design – backed by research. Chris began his career in sales and marketing at B2B and technology companies, such as AT&T and Marketo. He’s a unique mix of business strategist, creative writer and entrepreneur. We sat down to discuss trends in marketing and content. We also explored how a background in sales can make for a powerful foundation in marketing and creativity. Highlights from the discussion: Starting in Sales gave Chris an appreciation for how companies make money and how content should operate at the front lines to support critical business development processes, ranging from sales enablement to pitches, email nurtures and thought leadership. Over the last 10 years content marketing has made great strides in becoming a fixture in marketing plans. As Chris describes the B2B value proposition, it’s been focused on generating better relationship development through softer approaches to sales and an emphasis on informational topic authority. Today, with all marketers and businesses feeling more pressure, there has been a focus on getting to high value outcomes with streamlined executions. Great content teams are looking at their highest performing work and examining how they can recreate it more consistently. Further, they are prioritizing the highest quality work over large quantities of low performing assets. In short, quality over quantity is even more of a priority for seasoned content marketers today. While analytics are critical, great content marketers know that some of the most powerful outcomes from content marketing don’t show up on a performance dashboard. Striking the right balance of measurement and higher order possibilities is an active discussion teams should have. Some examples of these higher order outcomes might be sales using an asset to win a new client partnership, or a home-grown subject matter expert from your company being invited to speak at high profile conferences. As content clients build momentum with a content engine, opportunistic storytelling moments open up that a pure advertising function would never be able to capitalize on. As content becomes capable of showcasing the best ideas and thought leaders from across the organization it’s important to foster open and collaborative forums that recruit topics and contributors to the creative process, regularly and organically. Without steady stakeholder engagement – just like any group – content can find itself mired in politics. Creating something like a quarterly integrated editorial board can create integrated ways of working that span the marketing, product, sales and business teams. Pod and article originally published here. Subscribe to this podcast for new episodes every 1-2 weeks.…

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41:48

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25:24

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