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182 - Should You Track Pre-Sales Ready Stages?
Manage episode 378530582 series 2811318
It’s time to rethink the sales funnel. In this episode of The Revenue Growth Architects, our hosts are once again joined by CS2’s Chief Architect & Analyst, Alison Rouse, to delve into the history of tracking pre-sales ready stages (anything before MQL) and why marketers still insist on reporting on them, and why you should rethink including them in your funnel tracking but still report on them in a way that is actually useful. Tune in to get our perspective that you may have never thought about until now!
201 επεισόδια
Manage episode 378530582 series 2811318
It’s time to rethink the sales funnel. In this episode of The Revenue Growth Architects, our hosts are once again joined by CS2’s Chief Architect & Analyst, Alison Rouse, to delve into the history of tracking pre-sales ready stages (anything before MQL) and why marketers still insist on reporting on them, and why you should rethink including them in your funnel tracking but still report on them in a way that is actually useful. Tune in to get our perspective that you may have never thought about until now!
201 επεισόδια
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