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004 – How to Launch a Website Properly
Manage episode 378118390 series 3510895
Το περιεχόμενο παρέχεται από το SEOHive. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον SEOHive ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode, Pete and Jeff consider the elements you need to consider when preparing a website for launch.
Pre-requisites
We're assuming you already have:
- Built the site properly
- Browser-checked it the responsive layouts
- Populated it fully
- Figured out your caching
Pre-Live
- Unblock Search Engines
- SEO Plugins & Basic Set Up
- Business Details in Schema / SEO Plugin
- 301 Redirects of old URLs to new URLs
- Site Title / Tagline (remove "Just another WordPress Website", etc)
- Are Web and Home URLs updated to live site
- Remove standard posts / hello world content
- Make sure GA4 is installed
- Make sure tracking codes are copied over from the previous site
- Ensure all plugins / themes / wordpress updates are complete (even if they're not on a maintenance plan, you should hand the site over with 0 updates required).
- Run an SEO Health Audit
- Make sure there is only 1 H1 tag per page
- Run a full check for any placeholder text
- Make sure forms submit
- Take payment gateway of of Test / Dev Mode (if applicable)
- Check load times on all page templates are less than 3 seconds (absolute maximum)
- Check Social Media links are correct
- Confirm 404 page is set correctly
- Ensure Cookies and Privacy Policies are correct / up-to-date
- Install security plugin (like Wordfence of iThemes)
- Check all contact forms go to the clients email address
Post-Live
- Submit to Google Search Console (this might involved submitting a new (different) sitemap.xml URL
- Make sure SSL Certificate is installed
- Set up Instant Indexing for Bing and Google
- Set up maintenance plan (if the client has signed up)
- Send Website Owners Manual (with agreement for maintenance plan if they're not signed up already)
- Ensure all licensed plugins have the new (live) domain authenticated on them
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