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Το περιεχόμενο παρέχεται από το Everyone has that One Big Tip!. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Everyone has that One Big Tip! ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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E363 - Expert Career Optimization Coach Empowers Ambitious Women for Financial Success and Work-Life Balance with Christelle Pillot

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Το περιεχόμενο παρέχεται από το Everyone has that One Big Tip!. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Everyone has that One Big Tip! ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

Christelle is a career optimization coach and the founder of Freedom Catcher Academy. She helps clients create profitable and fulfilling careers while balancing their personal lives. They discuss the importance of finding one's passion and aligning it with their career. Christelle emphasizes the need for self-awareness, identifying activities that bring fulfillment, and taking small steps towards change. They also explore the challenges and fears associated with making a career shift and how to overcome them. Christelle offers practical advice on redefining values, embracing small changes, and planning for a successful transition.

In the fast-paced world we live in, many individuals find themselves trapped in careers that no longer align with their passions and values. They yearn for a sense of fulfillment and purpose, but the fear of change and the comfort of security often hold them back. However, there comes a time when we must break free from the constraints that limit our true potential and embark on a journey of self-discovery. In this blog post, we will delve into a fascinating conversation with Christelle Pillot, a career optimization coach, as she shares her insights on how to create a profitable career while rediscovering yourself, finding joy, and nurturing a fulfilled life.

Unveiling the Path to Fulfillment:

Christelle Pillot, the founder of Freedom Catcher Academy, highlights the importance of embracing our unique qualities and passions. She emphasizes that everyone has the potential to be amazing once they step into their zone of genius and align themselves with their true purpose. However, before embarking on this transformative journey, one must first become aware of their emotions, thoughts, and daily activities.

Rediscovering Your True Self:

In the pursuit of finding meaningful work, many individuals often face a dilemma. They struggle to identify their genuine likes and dislikes, leading them to invest their energy in the wrong pursuits. Christelle acknowledges that this initial step can be challenging, especially for individuals who have put their needs aside while taking care of their families. To overcome this hurdle, she suggests redefining personal values and exploring new activities that bring joy and fulfillment on a daily basis.

Small Steps, Big Changes:

Changing careers or pursuing a new path can be intimidating, particularly when it involves leaving a stable job behind. However, Christelle advises taking small, consistent steps towards your desired destination. By incorporating small activities or indulging in moments of self-care, you can gradually gain clarity about your current desires and aspirations. These small shifts, when practiced daily, accumulate over time and pave the way for significant transformations.

Overcoming Obstacles:

Throughout the career change process, individuals may encounter various obstacles that hinder their progress. Common hurdles include fear of failure, shifting identities, and feelings of guilt or selfishness. Christelle suggests addressing these challenges by assessing the resources at hand, planning the desired shift, and evaluating the level of risk one can comfortably undertake. Each person's situation is unique, and it's essential to create a customized approach that aligns with personal circumstances and responsibilities.

From Engineer to Coach: A Personal Journey:

Christelle's own transformation from a chemical engineer to a full-time coach serves as an inspiring example of embracing change. She found herself unfulfilled and lacking passion in her engineering career, and through self-reflection, she realized the importance of pursuing work that aligned with her values. By embarking on a journey of self-discovery and gradually incorporating activities that brought her joy, she was able to transition into a career that energized and fulfilled her.

Conclusion:

Finding fulfillment in both our careers and personal lives is a lifelong journey. It requires self-awareness, courage, and the willingness to embrace change. Christelle Pillot's approach to career optimization provides valuable insights and practical steps for anyone seeking to redefine their path and rediscover their true selves. By taking small, consistent actions aligned with our passions and values, we can create meaningful, profitable careers that bring joy, ease, and fulfillment into our lives. Remember, it's never too late to embark on a new adventure and unlock your full potential. Embrace change, and the possibilities for a rewarding future are limitless.

  continue reading

270 επεισόδια

Artwork
iconΜοίρασέ το
 
Manage episode 374595328 series 3327215
Το περιεχόμενο παρέχεται από το Everyone has that One Big Tip!. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Everyone has that One Big Tip! ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

Christelle is a career optimization coach and the founder of Freedom Catcher Academy. She helps clients create profitable and fulfilling careers while balancing their personal lives. They discuss the importance of finding one's passion and aligning it with their career. Christelle emphasizes the need for self-awareness, identifying activities that bring fulfillment, and taking small steps towards change. They also explore the challenges and fears associated with making a career shift and how to overcome them. Christelle offers practical advice on redefining values, embracing small changes, and planning for a successful transition.

In the fast-paced world we live in, many individuals find themselves trapped in careers that no longer align with their passions and values. They yearn for a sense of fulfillment and purpose, but the fear of change and the comfort of security often hold them back. However, there comes a time when we must break free from the constraints that limit our true potential and embark on a journey of self-discovery. In this blog post, we will delve into a fascinating conversation with Christelle Pillot, a career optimization coach, as she shares her insights on how to create a profitable career while rediscovering yourself, finding joy, and nurturing a fulfilled life.

Unveiling the Path to Fulfillment:

Christelle Pillot, the founder of Freedom Catcher Academy, highlights the importance of embracing our unique qualities and passions. She emphasizes that everyone has the potential to be amazing once they step into their zone of genius and align themselves with their true purpose. However, before embarking on this transformative journey, one must first become aware of their emotions, thoughts, and daily activities.

Rediscovering Your True Self:

In the pursuit of finding meaningful work, many individuals often face a dilemma. They struggle to identify their genuine likes and dislikes, leading them to invest their energy in the wrong pursuits. Christelle acknowledges that this initial step can be challenging, especially for individuals who have put their needs aside while taking care of their families. To overcome this hurdle, she suggests redefining personal values and exploring new activities that bring joy and fulfillment on a daily basis.

Small Steps, Big Changes:

Changing careers or pursuing a new path can be intimidating, particularly when it involves leaving a stable job behind. However, Christelle advises taking small, consistent steps towards your desired destination. By incorporating small activities or indulging in moments of self-care, you can gradually gain clarity about your current desires and aspirations. These small shifts, when practiced daily, accumulate over time and pave the way for significant transformations.

Overcoming Obstacles:

Throughout the career change process, individuals may encounter various obstacles that hinder their progress. Common hurdles include fear of failure, shifting identities, and feelings of guilt or selfishness. Christelle suggests addressing these challenges by assessing the resources at hand, planning the desired shift, and evaluating the level of risk one can comfortably undertake. Each person's situation is unique, and it's essential to create a customized approach that aligns with personal circumstances and responsibilities.

From Engineer to Coach: A Personal Journey:

Christelle's own transformation from a chemical engineer to a full-time coach serves as an inspiring example of embracing change. She found herself unfulfilled and lacking passion in her engineering career, and through self-reflection, she realized the importance of pursuing work that aligned with her values. By embarking on a journey of self-discovery and gradually incorporating activities that brought her joy, she was able to transition into a career that energized and fulfilled her.

Conclusion:

Finding fulfillment in both our careers and personal lives is a lifelong journey. It requires self-awareness, courage, and the willingness to embrace change. Christelle Pillot's approach to career optimization provides valuable insights and practical steps for anyone seeking to redefine their path and rediscover their true selves. By taking small, consistent actions aligned with our passions and values, we can create meaningful, profitable careers that bring joy, ease, and fulfillment into our lives. Remember, it's never too late to embark on a new adventure and unlock your full potential. Embrace change, and the possibilities for a rewarding future are limitless.

  continue reading

270 επεισόδια

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Christelle is a career optimization coach and the founder of Freedom Catcher Academy. She helps clients create profitable and fulfilling careers while balancing their personal lives. They discuss the importance of finding one's passion and aligning it with their career. Christelle emphasizes the need for self-awareness, identifying activities that bring fulfillment, and taking small steps towards change. They also explore the challenges and fears associated with making a career shift and how to overcome them. Christelle offers practical advice on redefining values, embracing small changes, and planning for a successful transition. In the fast-paced world we live in, many individuals find themselves trapped in careers that no longer align with their passions and values. They yearn for a sense of fulfillment and purpose, but the fear of change and the comfort of security often hold them back. However, there comes a time when we must break free from the constraints that limit our true potential and embark on a journey of self-discovery. In this blog post, we will delve into a fascinating conversation with Christelle Pillot, a career optimization coach, as she shares her insights on how to create a profitable career while rediscovering yourself, finding joy, and nurturing a fulfilled life. Unveiling the Path to Fulfillment: Christelle Pillot, the founder of Freedom Catcher Academy, highlights the importance of embracing our unique qualities and passions. She emphasizes that everyone has the potential to be amazing once they step into their zone of genius and align themselves with their true purpose. However, before embarking on this transformative journey, one must first become aware of their emotions, thoughts, and daily activities. Rediscovering Your True Self: In the pursuit of finding meaningful work, many individuals often face a dilemma. They struggle to identify their genuine likes and dislikes, leading them to invest their energy in the wrong pursuits. Christelle acknowledges that this initial step can be challenging, especially for individuals who have put their needs aside while taking care of their families. To overcome this hurdle, she suggests redefining personal values and exploring new activities that bring joy and fulfillment on a daily basis. Small Steps, Big Changes: Changing careers or pursuing a new path can be intimidating, particularly when it involves leaving a stable job behind. However, Christelle advises taking small, consistent steps towards your desired destination. By incorporating small activities or indulging in moments of self-care, you can gradually gain clarity about your current desires and aspirations. These small shifts, when practiced daily, accumulate over time and pave the way for significant transformations. Overcoming Obstacles: Throughout the career change process, individuals may encounter various obstacles that hinder their progress. Common hurdles include fear of failure, shifting identities, and feelings of guilt or selfishness. Christelle suggests addressing these challenges by assessing the resources at hand, planning the desired shift, and evaluating the level of risk one can comfortably undertake. Each person's situation is unique, and it's essential to create a customized approach that aligns with personal circumstances and responsibilities. From Engineer to Coach: A Personal Journey: Christelle's own transformation from a chemical engineer to a full-time coach serves as an inspiring example of embracing change. She found herself unfulfilled and lacking passion in her engineering career, and through self-reflection, she realized the importance of pursuing work that aligned with her values. By embarking on a journey of self-discovery and gradually incorporating activities that brought her joy, she was able to transition into a career that energized and fulfilled her. Conclusion: Finding fulfillment in both our careers and personal lives is a lifelong journey. It requires self-awareness, courage, and the willingness to embrace change. Christelle Pillot's approach to career optimization provides valuable insights and practical steps for anyone seeking to redefine their path and rediscover their true selves. By taking small, consistent actions aligned with our passions and values, we can create meaningful, profitable careers that bring joy, ease, and fulfillment into our lives. Remember, it's never too late to embark on a new adventure and unlock your full potential. Embrace change, and the possibilities for a rewarding future are limitless.…
 
Miriam Ortiz y Pino is a certified professional organizer and money breakthrough business coach. Miriam specializes in helping busy creative entrepreneurs connect organization, productivity, and money mindset to build wealth and live a more satisfying life. Her approach involves using flexible systems to help clients simplify their lives, reduce stress, and achieve their financial goals. Miriam emphasizes the importance of setting up effective systems and routines to optimize productivity. She shares her framework of "deep, daily, and deliver" work, where she focuses on doing deep work first, followed by daily tasks, and then client interaction or content creation. She also highlights the significance of having an end goal in mind when organizing and making purchasing decisions, ensuring that the items and systems align with the desired lifestyle. In today's fast-paced world, where information overload and clutter abound, staying organized is crucial for success. Whether you're a busy entrepreneur or someone striving for a more satisfying life, organization can be a game-changer. In this blog post, we will delve into the insights shared by Miriam Ortiz y Pino, a certified professional organizer and money breakthrough business coach, as she discusses the importance of organization, productivity, and money mindset in achieving your goals. The Intersection of Organization, Productivity, and Money Mindset: Miriam emphasizes the interconnectedness of organization, productivity, and money mindset. Being organized is not simply about tidiness; it involves setting yourself up for success and creating a nurturing environment. By implementing flexible systems and routines, you can enhance your productivity, reduce stress, and achieve your financial goals. Strategies for Enhanced Productivity: Miriam introduces the framework of "Deep, Daily, and Deliver" as a means to optimize productivity. Start your day by tackling the most challenging tasks that require creative energy, known as the deep work. Follow it with daily work, which includes routine activities like checking emails and managing client interactions. Finally, allocate time for client interactions or content creation during the "deliver" phase. This framework allows for flexibility, scaling back or zooming in depending on your energy levels, ensuring maximum efficiency. The Psychology of Organization: Miriam helps clients understand the psychology behind being organized. Often, people resist decluttering or organizing because they believe they know where everything is in their mess. However, this illusion can be shattered when asked to identify specific items within a pile. By examining the purpose and utility of each item, individuals can make intentional choices about what to keep, what to discard, and how to recover quickly from interruptions or distractions. Planning for the Lifestyle You Desire: Miriam stresses the importance of planning for the lifestyle you want, not just the one you currently have. By visualizing your desired outcome, you can align your organizational efforts accordingly. For example, if you aspire to travel and work remotely, considering the practicality of your tech setup and investing in tools that facilitate mobility becomes essential. Being intentional about your choices and aligning them with your goals brings joy and effectiveness to your work and life. Overcoming Organizational Challenges: When clients approach Miriam with organizational challenges, she helps them navigate the overwhelming influx of information and responsibilities. By breaking tasks down into manageable steps and dedicating even small amounts of time to organization, progress can be made. It's not about achieving perfection but rather making consistent improvements over time. Whether it's decluttering physical spaces or organizing digital files, taking one step at a time leads to exponential results. Conclusion: In a world full of distractions and constant demands, staying organized is key to achieving success and maintaining a sense of control. Miriam Ortiz y Pino's insights highlight the intersection of organization, productivity, and money mindset. By implementing practical strategies, understanding the psychology behind organization, planning for your desired lifestyle, and overcoming organizational challenges, you can unlock your full potential and create a more satisfying and prosperous life.…
 
Megan Prejzner's passion for helping individuals and businesses reach their full potential stems from her own personal journey of self-discovery and entrepreneurship. She believes everyone has a unique purpose and path in life, and she strives to empower others to discover and embrace their authentic selves. As the founder and CEO of Hackett Brand Consulting, Megan has honed her skills in brand strategy and marketing, working with a diverse range of clients from Fortune 50 companies to independent thought leaders. Her award-winning agency is known for its innovative approach to branding and marketing, which emphasizes authenticity and human connection. In addition to her work with Hackett Brand Consulting, Megan also founded Local, a marketing agency that specializes in helping small businesses succeed. She is committed to using her expertise to support and uplift entrepreneurs at every stage of their journey. Megan initially focused on working with publicly traded companies but soon found herself drawn to the local business community in Denver, Colorado. Recognizing that the agency model didn't work for small businesses, Megan shifted her approach to a grassroots marketing strategy that leverages her experience working with large brands to help local businesses break through to the next level of growth. She finds great satisfaction in seeing small businesses thrive and considers them the bread and butter of the economy. She highlights the freedom and creativity that comes with collaborating with local brands and small businesses, where ideas can be executed quickly without having to go through the checks and balances that are common in big brands. Megan is especially impressed with the rise of local businesses on social media platforms like TikTok and Instagram Reels, where they can capitalize on trends and go viral without getting held up by the bureaucracy of big brands. She sees this as a tremendous opportunity for small businesses to get noticed and make an impact in their local communities. Megan understands the struggles of business owners who are overwhelmed with marketing tactics. Starting with a strategy that is tailored to the business's specific goals, audience, and needs is crucial. While jumping into every marketing channel available may be tempting, Megan advises against this approach, as it can lead to overanalysis paralysis and poor results. Instead, she suggests starting with one channel and becoming proficient at it before adding more channels to the mix. By doing this, businesses can ensure that they focus on the most effective marketing tactics and drive their goals forward. She emphasizes the importance of strategy in marketing and choosing the right tactics to achieve business goals. Suggesting focusing on one channel, building upon it rather than trying to be all things to all people and advises against over-analyzing data and instead recommends starting with a strategic mindset. Honing in on the right channels and building efficiency in their marketing efforts. Businesses should add and grow as they get the nuts and bolts figured out, not stay stuck on the one tactic they started with. Focusing on building and expanding their strategies and using them as a foundation to build upon. By adopting this approach, businesses can climb the marketing mountain, maximize their return on investment and set themselves up for success. Megan has experience working with both small and big businesses in developing their marketing strategies. One of her favorite local business clients is a wedding dress shop, where they worked together to create a social media plan that focused on a handful of channels to drive people back to their shop. After five years, the business has expanded its online presence and is killing it on Pinterest, Facebook, Instagram, and other platforms. Whether it's a small or big business, Megan understands the importance of starting with one key needle mover and building around it to grow and expand the marketing strategy.…
 
Gary Garth is a serial entrepreneur, founder, CEO, and angel investor known for his sales, marketing, and startup acceleration expertise. He is the founder of Great Dane Ventures, The Accelerator Platform, and Elev8 Media, which offer incubator programs, advisory services, and proprietary technology to help high-potential startups go to market, scale, and become profitable. With a remarkable story of entrepreneurial success, Gary has been featured in prominent publications like Inc., Forbes, and Success. He has started and successfully exited six companies since 2002, including large outbound sales call centers, radio advertising networks, and an award-winning, eight-figure digital marketing agency. He is also the author of "The Zero to 100 Million Sales Blueprint" book and "The Goals, Grit & Greatness" planner. Gary was born in Denmark and currently resides in Medellín, Colombia, where he continues to empower entrepreneurs to achieve their goals and greatness. Gary understands the challenges of scaling a business as an entrepreneur. With years of experience in the field, he has developed a comprehensive approach to help entrepreneurs scale their businesses beyond a million dollars while avoiding burnout. When entrepreneurs approach him for advice on increasing sales or optimizing their revenue, Gary starts by emphasizing the importance of data. He believes that entrepreneurs need to document their processes, identify areas for improvement, and implement systems that can act as a catalyst to empower the right activities and behaviors. With 25 sales and marketing metrics, Gary helps entrepreneurs build a framework to scale their businesses successfully. As a seasoned sales expert, Gary understands that finding the right salesperson is crucial for any business looking to scale its revenue. He shares his insights on hiring top-performing sales reps and rather than relying solely on their skillset, Gary suggests focusing on their attributes and attitude. He recommends looking for competitive candidates who have a passion for something outside of work, indicating their ability to learn and comprehend information and communicate effectively. Additionally, Gary stresses the importance of coachability in potential hires. To assess this, he conducts role-play sessions with hypothetical case studies, providing pointers for improvement and evaluating how receptive the candidates are to feedback. Gary believes that less experienced candidates can become top-performing sales reps by focusing on these attributes, attitude, and coachability. With the right coaching framework and processes in place, businesses can enable their sales team to achieve success and drive revenue growth. Ultimately, Gary's approach emphasizes the importance of looking beyond an applicant's resume and identifying the qualities that will make them successful in a specific role. Strategic marketing and securing the right message to the right people at the right time are crucial. Many companies fail to define their Ideal Customer Profile (ICP) and understand their audience's psychographics, demographics, and firmographics. He recommends creating an avatar to understand where potential customers can be found and their typical problems. He also suggests doing mystery shopping to analyze the leading companies' pitches, strengths, pricing, and unique selling proposition. Furthermore, Gary emphasizes the significance of having a solid set of discovery questions to hone in on potential pain points or opportunities for improvement. He believes that sales leaders must create a vision for their prospects and help them realize their targets. Gary concludes by stating that there is no silver bullet and that the sales process involves implementing various strategies to succeed. Gary specializes in B2B sales, mental health, and addiction treatment and works on honing in on the right leads and developing systems to ensure that leads didn't fall through the cracks. Garth also trained the sales team to use principles of persuasion such as social proof, urgency, and scarcity. The result was a significant increase in the lead conversion rate, which led to a thousand percent increase in incremental ROI. Garth's approach highlights the importance of optimizing existing systems and maximizing profitability.…
 
Samuel Osborne, also known as Self Worth Sam, underwent a life-changing event in 2008 when a piece of metal flew through his left eyeball and caused him to have emergency surgery. This event caused pain, frustration, and depression, ultimately leading him to become an Imposter Syndrome Expert and Demartini Method Facilitator. Imposter syndrome can cause individuals to feel like frauds or imposters, but Sam helps individuals to break the cycle and clarify the hierarchy of their values to start living authentically and avoid self-doubt and anxiety. Sam is deeply committed to both learning and teaching. Through his studies in Philosophy at university, he was exposed to the wisdom and teachings of some of the greatest minds in history. This experience ignited a passion within him to become a teacher of self-mastery, sharing the insights and knowledge he gained from various sources of written wisdom. He believes in the transformative power of education and aims to inspire others to unlock their full potential. Sam's expertise in self-esteem and imposter syndrome is based on his deep understanding of the root causes of these issues. According to Sam, low self-esteem can be traced back to various experiences, such as childhood trauma or repeated failures in a specific area. On the other hand, an imposter syndrome is a unique form of self-doubt that affects high achievers. Despite their significant experience and accolades, individuals with imposter syndrome still feel like they are frauds. This feeling of inadequacy is different from general self-doubt, which is often experienced by individuals who are new to a task or job and lack experience. Sam's insight into the psychology of self-worth and imposter syndrome empowers him to help others overcome these challenges and achieve their full potential. With his guidance, individuals can gain a deeper understanding of their own worth and find the confidence to pursue their goals with clarity and purpose. Combating imposter syndrome centers on living a life in accordance with one's core principles, according to Sam's perspective. This approach empowers individuals to pursue activities that they find meaningful and fulfilling. By aligning one's actions with one's values, it is possible to build a career or business that aligns with one's passions, leading to greater satisfaction and contentment. Conversely, when individuals act contrary to their ethics, they are more likely to experience feelings of inadequacy and impostorism, leading them to compare themselves unfavorably with others and underestimate their accomplishments. Sam is eager to assist individuals in clarifying their values and leading more satisfying lives that reflect their personal worth. He advises individuals who may be experiencing imposter syndrome to clarify and live by their highest standards. He suggests categorizing life into seven areas: spiritual, financial, physical, social, family, mental, and vocation, and ranking them in order of priority. Sam acknowledges that it may be a challenge to determine one's values, as individuals may have been influenced by external factors such as family, society, or religion. However, he suggests that one's life demonstrates their moral standards, and individuals can look at how they spend their time, money, and energy to gain insight into their ethics. Sam exemplifies his own values through his love for education, business, and health. He shares a guiding principle and some practical tips on how to stop comparing oneself to others and start comparing daily actions to one's hierarchy of standards. By asking themselves whether the day's activities helped fulfill their highest values, individuals can become more self-aware and real. Sam suggests breaking down the seven areas of life into small, achievable tasks and adding them to your daily schedule, creating a checklist to monitor progress. By focusing on completing activities related to fulfilling your highest principles, your self-worth can increase, and imposter syndrome can dissolve. Ultimately, this approach helps individuals lead a more fulfilling life that aligns with their true self-worth. In this episode: [02:00] Ben is skilled at creating realistic drums and sound effects with vocal effects. Experienced teacher of children, adolescents, and adults. Former living statue performer with an entertainment background. [04:00] Imposter syndrome includes a fear of being exposed as an intellectual fraud and differs from general self-doubt, associated with a lack of experience in a particular task or job. A person doubting their success and achievements despite evidence of ongoing success. Self-esteem is a broad area of human experience with multiple causes. [06:00] Sam has extensive experience in digital marketing and has witnessed the toxicity that can exist within the industry. Imposter syndrome is a common issue among digital marketers. The pressure to maintain a certain image and reputation within the industry can contribute to self-doubt. [08:00] Living out of alignment with one's highest values can lead to imposter syndrome. Trying to live up to someone else's values or an idealized version of oneself. Being authentic and living in alignment with one's values. [10:00] Sam categorizes life into seven areas: spiritual, financial, physical, social, family, mental, and vocation. He recommends putting those areas in order of priority from the most important to the least important. Many people think they know what they value, but they may actually be living by the values that their parents or society have taught them to love. [12:00] Your physical space can reveal a lot about your values, as it showcases the things you surround yourself with. Examine the objects and activities you prioritize in your life to gain insights into what you truly value. Not only creating businesses and opportunities but also fostering long-term relationships with people.…
 
Kevin Eikenberry is the Chief Potential Officer of The Kevin Eikenberry Group. With over 30 years of experience, Kevin has dedicated his career to helping organizations and leaders from over 50 countries become more effective. As a testament to his expertise, Kevin has been recognized by Global Gurus as one of the most influential thinkers on leadership for the last two years. He is also a bestselling author, with books such as Remarkable Leadership, From Bud to Boss, The Long-Distance Leader, The Long-Distance Teammate, and his newest release, The Long-Distance Team. Throughout his career, Kevin has worked with a diverse range of organizations, from small businesses to Fortune 500 companies, and has developed a reputation as a trusted advisor, coach, and consultant. He is known for his practical, actionable insights, and his ability to help leaders create positive change in their organizations. According to Kevin, fostering a team and team culture is challenging, especially in a remote working environment. Organizational culture exists regardless of the physical location of team members, and Kevin believes there are three cultures to consider: pre-pandemic, current, and aspirational. While all three matter, the aspirational culture that the team desires for the future is the most important as it provides an opportunity to shape the team's culture intentionally. To create an aspirational culture, Kevin suggests bringing the team together collaboratively, using processes to identify what they want the culture to be like. This approach works best for teams of around 15 people, but larger teams can also participate. Leaders must engage everyone in the culture's creation to ensure commitment to it. He also notes that there is a macro culture in every organization, but each team has its microculture. The more ownership the team has of the aspirational culture, the more committed they will be to achieving it. Collaborative work can be done both synchronously and asynchronously. Tools such as Zoom and Slack can be used for synchronous collaboration, while asynchronous collaboration can be done by raising questions and discussing them in a way that allows people in different time zones to participate. While synchronous collaboration may be necessary for some parts of the conversation, physical location is not a barrier to successful collaboration. Creating an aspirational culture can lead to improved retention, productivity, collaboration, and quality of relationships. It can also make it easier to attract new talent, increase employee engagement, and lead to a higher commitment from team members. When Kevin has helped other companies implement aspirational cultures, he has seen amazing results. His insights and practical recommendations make him a trusted advisor to organizations of all sizes, helping them create positive change and achieve success. Greater levels of employee engagement can be achieved when leaders engage their team members in important decisions because it creates a sense of ownership and commitment to the organization's goals and values. When employees feel that they have a say in the direction of the company and that their opinions are valued, they are more likely to feel invested in their work and stay with the organization. Involving their team members in the process of defining the team's culture that the team desires for the future is the most important because it provides an opportunity to shape the team's culture intentionally. Leaders can facilitate collaborative discussions and use processes to identify what the team wants the culture to be like. Leaders can also engage their team members by showing them how their work makes a difference as well as understanding the impact of their work by providing regular feedback, setting clear goals and expectations, and recognizing and rewarding their contributions. When employees understand how their work contributes to the organization's goals, they are more likely to feel connected to the organization and be motivated to work harder. In this episode: [02:00] Building a team culture requires effort, especially in remote working environments. Remote teams need to be treated as such, regardless of how close they are. There are three cultures to be aware of: the pre-pandemic culture, the current culture, and the future culture. [05:00] Creating an aspirational culture is to collaborate with your team. Having the opportunity to shape the culture to your desired outcome. Defining the culture you want to create is important not solely based on your feelings. [08:00] Asynchronous communication tools can be used to create an aspirational culture. How teams in different time zones can engage with everyone who is part of that culture. Each team and leader has a microculture that can differ slightly from the overall culture. [11:00] Improving talent retention and attracting new talent to the organization. Higher levels of employee engagement and productivity can be achieved. Quality of relationships and collaboration is likely to improve when working towards a shared North star. [14:00] How people can learn about Kevin’s company's products and services. Information about his YouTube channel and LinkedIn profile. His book, The Long Distance Team delves deeper into creating an aspirational culture.…
 
Luis Scott is a highly respected attorney and consultant with over 20 years of experience in the legal industry. As the owner of Bader Scott Injury Lawyers and 8-Figure Firm Consulting, Luis specializes in helping legal professionals optimize and grow their practices. He has been recognized by various legal organizations for his outstanding contributions to the industry and brings a wealth of knowledge and expertise to the table. As a former managing partner of a successful law firm with almost 200 employees, Luis understands the challenges legal professionals face in growing their practices. He shares his insights and strategies for optimizing legal practice and achieving long-term success. Whether you're a seasoned attorney or just starting out, you won't want to miss this opportunity to learn from one of the best in the business. Originally from Puerto Rico, Luis played baseball at the University of West Georgia before attending law school. However, his desired professional career in baseball fell apart due to injuries, prompting him to pursue a legal career. With a desire to be an entrepreneur and operate a law firm, he entered the field of personal injury and workers' compensation law. After working at a firm for about 15 years, he started his own firm before merging with his current business partner. Luis has always had a passion for teaching, but when he discovered that teachers' salaries would not support his financial goals, he pursued a career in law. However, his love for teaching never faded, and he eventually found a way to combine his law knowledge and his desire to educate others. He wrote books and founded the business "Eight Figure Firm Consulting," which provides guidance and strategies for law firms looking to scale their businesses. Luis has worked with 90 law firms in just two and a half years, representing $250 million in revenue. His passion for teaching has allowed him to create "light bulb" moments for his clients and help them achieve their business goals. Delivering great legal service is only part of the equation as Luis places great importance on customer service and believes it makes up 90% of the legal industry. He emphasizes the significance of the pre-engagement glide path and how it can impact a law firm's success in bringing in new clients. Many firms do not understand the significance of this initial interaction, and Luis believes that by excelling in customer service, it becomes easier to manage the legal aspect of the business. He notes that law firms tend to be late adopters regarding technology, processes, leadership, and new innovations. This can lead to smaller businesses operating more efficiently than larger law firms that generate millions in revenue but lack established policies and procedures. Law firms need to be more open to change and innovation in order to keep up with the evolving landscape of the legal industry. Transitioning from being a lawyer to a law firm owner requires an entrepreneurial mindset. It's not just about working harder, but also about being disciplined and implementing strategies that lead to growth. The speed of growth is tied to the speed of implementation, and successful business owners know how to organize people to deliver their services or products. This is the great separator between small and big businesses. To be successful, one must transition from being a great service provider to being a great owner who can develop and implement systems. There are three primary ways to learn and develop new skills: mentorship, listening to educational content, and reading for skill development. Mentorship is critical to any success, and having a coach is just as important as going to the gym. However, finding a mentor can be challenging as they are very successful and busy. In this case, reading books by successful people in your industry can be an excellent alternative to getting mentorship. Listening to educational content, such as YouTube videos, can also be helpful in enhancing your abilities in various areas of business, from marketing to sales. Lastly, reading for skill development is essential to learn how to be a better leader, manager, and coworker, among other skills. By developing yourself personally and professionally, your organization will grow as well. Luis emphasizes the importance of recognizing weaknesses and seeking help from a mentor or coach to improve your skills. He stresses the significance of admitting that there is a problem as the first step toward fixing it and believes that until someone is willing to acknowledge their shortcomings, it's challenging to make progress. In this episode: [3:00] Luis worked with 90 law firms over 2.5 years, representing 250 million in revenue p.y. He has a passion for teaching and sharing information on how to scale businesses. Sharing a personal story about searching for personal injury attorneys. [6:00] Niche specialization and a targeted audience are essential for injury attorneys. Smaller businesses can often be run more efficiently than larger law firms. Law firms tend to be late adopters of technology, processes, and leadership. [9:00] Developing yourself with a mentor is critical for success and learning new skills. Training and development programs can help instill values. Personal experience and hands-on learning can also effectively instill new skills. [12:00] Control over your time and the ability to create drive the spirit of entrepreneurship. Hitting rock bottom may be a common trigger for entrepreneurs to make the switch. Finding your passion and transitioning it to business ownership. [15:00] Coaches give an objective perspective to identify issues that business owners don’t see. Helping them fix mistakes and improve their systems, marketing plans, and leadership. Even coaches have coaches, demonstrating the importance of seeking guidance and continuous improvement. [17:00] Stagnant revenue for years should signal a need for change and an outside perspective. Denial or resistance to coaching may prevent necessary transitions and growth. "When the student is ready, the teacher will appear", is true when it comes to recognizing the need for a coach.…
 
Dr. Alessandra Wall is a licensed clinical psychologist and executive coach and when she's not directly coaching her clients, she is speaking or running corporate training on communicating your value and building social capital for success. Every day thousands of incredibly smart, driven, hardworking, and accomplished women feel unseen, undervalued, and underpaid. They're falling out of love with their work and contemplating leaving their jobs when there's so much left for them to achieve. Dr. Alessandra has made it her mission to help women in leadership show up more powerfully and own their values to feel fulfilled and successfully create the impact they want in the world. To achieve this vision she founded Noteworthy, an executive coaching, consulting, and training firm that works directly with women leaders in STEM and finance to help them articulate, plan and build careers that are wildly successful and deeply satisfying. Alessandra reveals that she did not pursue any extra certifications beyond her Ph.D. degree. She advises people to ask themselves the purpose of getting additional degrees and to only pursue them if they are necessary for their career goals. Instead, she has invested in extra training on experiential learning, marketing, and business building, which has allowed her to serve her clients better. She discourages the mentality of constantly taking courses without taking action, which is a common phenomenon she calls "course junkies." Alessandra helps her clients break this cycle by encouraging them to take purposeful action toward their career goals. It’s crucial to understand one's goals and aspirations in order to achieve success. Individuals must identify what impact they want to make and develop a strategic plan to get there. As an executive coach, Alessandra often finds that many individuals are reactive in their careers and make decisions based on circumstances rather than their true desires. Through her background in psychology, she helps individuals identify their fears and overcome self-limiting beliefs. By taking a step back and analyzing what is and isn't working, she provides her clients with strategic support and motivation to follow through on their goals. There’s an importance in talking about oneself, especially in a professional setting. Alessandra's big tip is to lead with passion rather than an elevator pitch. She suggests taking a minute to think about what you do that you're really good at and love doing. This can help to avoid sounding bored or uncomfortable when talking about yourself. Being visible is essential for advancement, especially for women taught to be humble and not talk about themselves. She also mentions that it's important to think about what you’re good at that is soul-crushing and to avoid articulating it. Alessandra shares that she's good at accounting and cleaning, but these tasks are soul-crushing. However, she loves problem-solving and zombie apocalypse movies, which is more compelling and engaging when talking about herself. Women in the finance space, as well as engineers and scientists, often ask if they can share personal stories during serious interviews. Alessandra assures them they can, but adapting those stories to showcase their skill sets. Start with three skill sets that you love and want to be known for and then identify the impact that can be made with those skills. By discussing things you are passionate about, the brain releases dopamine, serotonin, and neuropeptides, making the experience more rewarding and memorable. This process applies to entrepreneurs and professionals alike, regardless of the industry. Understand the importance of not just what is said, but how it is said to make another person feel what truly matters, this approach is effective every time. It is essential that everyone should practice this skill in various situations. This sentiment highlights the idea that communication is not just about the words used, but also about the tone, body language, and other nonverbal cues that convey emotion and meaning. In this episode: [01:00] Dr. Alessandra Wall is a licensed clinical psychologist and executive coach. Speaks and runs corporate training on communicating value and building social capital for success. Her firm Noteworthy helps women in STEM and finance build successful and fulfilling careers. [04:00] Blowing 10 grand on a course, but constantly being held back by artificial fear of advancement and never doing anything with it. Alessandra helps people understand what drives them, which allows them to identify their skill gaps and seek external support. Creating a strategic plan with the help of external support is key to moving forward. [07:00] Reactively responding to circumstances leads to unwise decisions. Knowing oneself leads to making better choices. Success without fulfillment creates a gap between who you are and who you were. [10:00] Acknowledge and seek help for deficiencies or bounce ideas off someone else. Fear holds us back, you need someone to walk you through your fears. Taking a step back to evaluate what's working and what's not, set up a process and motivation to follow through. [14:00] Talking about oneself is a common occurrence in various settings such as networking events, job interviews, and corporate meetings. The common advice to create an elevator pitch can fall short when put into practice and can lead to discomfort when trying to convey it. People may benefit from learning how to talk about themselves in a way that is authentic and comfortable for them. Helping women thrive within systems not built for them, utilizing their limited resources to overcome roadblocks and marauders. [19:50] Identify three skill sets you love doing and want to be known for. Define the impact you can make with those skills to show your value. Share tangible results you've achieved in your business to add credibility to your pitch.…
 
Tyler has established himself as an experienced marketing and communications professional focusing on innovative technologies and diverse groups of people. As the CEO and founder of Loan for Creative, a digital marketing agency, he utilizes his expertise to optimize the path to purchase and create an environment that fosters new business acquisition. In addition to his work with Loan for Creative, Tyler is a renowned professional speaker and business coach. He collaborates with entrepreneurs, founders, and leaders, guiding them through challenges and helping them achieve long-term stability. His commitment to serving others is evident in his passion for seeing their ideas come to fruition and flourish. With years of experience and a genuine desire to help others succeed, Tyler is a valuable asset to any business or individual seeking guidance in marketing, communications, or leadership. He has a unique passion for people, which sets him apart from others. He thrives on being around others and witnessing their success, always looking for ways to support and help them achieve their goals. Tyler’s innate desire to see others succeed has translated seamlessly into his business ventures. Whether building teams, executing services, or serving customers, he always puts himself in the shoes of the person he’s helping. Approaching each situation empathetically, striving to understand the individual's needs and motivations to find the best way to support them. This genuine desire to help others and an ability to empathize with those he works with, make Tyler an excellent choice for those seeking to build a business or team that prioritizes people and their success. He has lived a diverse and fascinating life, experiencing a wide range of scenarios and situations. Growing up in an entrepreneurial family, he watched his father build a successful business with hundreds of employees across the West Coast. In addition to his family background, he has experience growing up on a Christmas tree farm, paying his way through college as a DJ, and working in corporate America. These varied experiences have given him a unique perspective on life and business, and have undoubtedly contributed to their success as an entrepreneur. Despite the challenges and obstacles he’s faced, Tyler has remained resilient and adaptable. He has used his experiences to inform his decisions and grow his business, building a successful venture that reflects his diverse background and unique perspective. Tyler’s journey serves as an inspiration to others, demonstrating the power of perseverance and the importance of embracing one's unique experiences and background. The agency Tyler leads is focused on understanding and optimizing the customer journey, which he believes is a subject often overlooked in the digital marketing industry. He specializes in assessing where his clients are currently, identifying where they want to go, and developing recommendations to get them there. Most clients already have some sort of digital presence, whether it's a landing page or social media accounts, and the agency works to fill in the gaps and build a cohesive strategy that maps out the customer journey. Tyler suggests looking at past customers and determining who was most profitable and enjoyable to work with to identify the ideal customer. Data collection from previous jobs and areas of expertise is also valuable in determining which industries to target. Tyler's agency aims to comprehend the present state of the market for its clients, identify their desired destination, and provide recommendations to achieve it. To design the ideal customer journey, Tyler begins by analyzing the client's current customer base and identifying profitable and well-served customers. He then gathers data on customer preferences and industries and creates tailored content that resonates with potential customers throughout the decision-making process. While there may be a general customer journey path, each industry and customer has distinctive requirements and preferences that need to be considered. By leveraging the knowledge and expertise of your sales team, you can identify key pain points, and target audiences, and craft messaging that resonates with your ideal customer. This can help you build awareness, generate leads, and ultimately guide prospects through a tailored customer journey that meets their needs and leads to conversion. The approach may vary based on industry and specific business goals, but the foundation of understanding your target audience remains critical for success. In this episode: [02:00] Tyler empathizes with customers allowing him to execute services that meet their needs. His unique experiences shaped his approach to building teams and coaching others. A former corporate employee, Tyler shares the challenges of transitioning into an entrepreneur [05:00] Focusing on the customer journey is overlooked in the digital marketing service industry. Identify where customers are going to make recommendations and help them get there. It's important to niche down and define who your customer is. [7:00] Collect data from previous jobs to inform the target audience and industry selection. Specialize in understanding a current landscape to help clients build a customer journey. Look at current customers to narrow down the target audience and profitable industries. [10:00] Crafting a customer journey requires data collection and an understanding of the customer's industry and sales process. Consistent lead generation is important to ensure business growth. Providing excellent customer service is essential to retain customers. [13:00] Build awareness as the 1st stage to attracting customers into an ecosystem/community. Plumbers, locksmiths, and doctors require different approaches to building trust and attracting customers. Primary care physicians have more time to build trust and put out informative content. [16:00] Educating clients by asking questions and understanding their decision-making process. Influencers play a significant role in building trust and educating potential buyers. Stepping stones to move someone from general interest to making a purchase decision.…
 
Serial entrepreneur and Founder of MasterPlan4Success, Scott Hartley built his first company into a multi-six-figure business from scratch. Taking his knowledge and experience in 2017, Scott decided to teach other small business owners about marketing strategies, systems, automation, and - in particular, optimizing their email deliverability to maximize their profits. He has helped a wide variety of clients, including attorneys, IT consultants, financial advisors, psychologists, community organizations, and many others to make more money, get them to win, and keep more customers. Scott has shared the virtual stage with experts like Grant Cardone, Loral Langemeier, Kim Walsh Phillips, David Milton, and many more. A small IT company in rural southwestern Indiana was the starting point for Scott. Initially, friends and family reached out to him for computer assistance, which eventually led to him establishing a business. Despite having limited knowledge about running a business, he persevered and built it into a multi-six-figure company. However, he started feeling burnt out with technology and discovered a passion for marketing, which led him to work with small business owners from around the country. Email marketing caught his attention, and he noticed the flaws in the way small business owners executed their email campaigns. He dove into it and discovered four fundamentals of email marketing that he now teaches others to help them succeed. Scott advises small business owners on effective email marketing strategies. He emphasizes the importance of monitoring engagement metrics, such as open and click-through rates, to ensure that more emails get delivered. He cautions against using bought or cold email lists and recommends segmenting your audience based on their interests. For example, if you have dog and cat lovers on your list, sending dog-related content to cat lovers will hurt engagement. By sending relevant content to engaged subscribers, mailbox providers like Microsoft, Google, and Yahoo will prioritize your emails and land them in the inbox. Many YouTube videos discuss different techniques for warming up email boxes, including technical aspects like SPF and DMC alignment. Scott recommends avoiding cold emails, as they can quickly damage the sender's reputation and negatively affect email deliverability. He advises clients to find alternative methods for building their email lists, such as social media or direct mail. Regarding selecting an email service provider (ESP) like MailChimp or Active Campaign, he suggests starting with one of these platforms early on, even with a small list of people, for the benefits of automation and engagement metric tracking. The increase in the list can come from a variety of things such as improving the subject lines, personalization, segmenting the list, sending more valuable content, and improving the overall design of the emails. Some companies also offer services to help with the creation of content, managing the list, and setting up advanced automation to streamline the process. However, it's important to note that email marketing is not a one-size-fits-all approach and what works for one company may not work for another. It's important to continually test and adjust your strategy to find what resonates best with your audience. In this episode: [02:00] Scott shares going from not knowing how to run a business to building a multi-6-figure-a-year business. Experiencing burnout with technology and discovered a passion for marketing. Dedicating himself to helping businesses increase their email deliverability. [4:50] Monitoring email engagement to determine how audiences interact with content. Open rates and click-throughs are crucial metrics. Understand how many subscribers regularly open your emails to help mailbox providers determine the email's fate. [8:00] Cold emailing can harm email reputation, harming the sender's reputation. It's better to find alternative methods, like social media or direct mail. Build a relationship with subscribers by providing valuable content, and sharing actionable and engaging content through storytelling. [11:00] Small business owners should see their email list as people, not numbers. Focus on composing emails that sound like you're talking to a friend. Building a relationship should be the priority in email marketing as it establishes trust and adds value. [13:50] Email marketing through consulting, copywriting, and automation setup. Understanding email engagement metrics and technical aspects is crucial. Maximizing your email marketing potential from numbers to authentication. Helping to get emails opened with subject line templates and craft copy to get recipients to take the desired action.…
 
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