Working On the Business, Not Just In the Business with Chuck Knabusch pt. 1

The Friday Habit

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Chuck Knabusch is the founder 13Ten Business Solutions, LLC where he helps organizations design specific solutions for their individual needs. After his years in the military, Chuck worked for La-Z-Boy in systems management and various other applications within the company until his retirement. Now he runs his own LLC where he applies a variety of lessons learned from decades of leadership to help others maximize their potential. Chuck also wrote and published a book where he explores strategies for results-driven management based on his own experiences working with contractors. Building the foundation for any business begins by establishing core values that guide decision-making. Values lead to purpose, which then brings clarity in regards to the target audience. Clearly defining the ideal customer creates helpful parameters for marketing and outreach. It’s important to spend time working on the business, not just in the business, especially for entrepreneurs.

Main Topics

• Chuck’s journey to becoming a thought leader (02:40)
• His various roles working at La-Z-Boy (06:30)
• Writing his book Hope is Not a Business Strategy (08:14)
• Building a business based on values (09:45)
• Start by defining the target audience (14:30)
• Specifying the audience based on evolution of the business (17:30)

Episode Links

• https://www.13ten.com

Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.

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