Are hashtags really important?

The Social Barista

A Cup of Social Audio Blog EP21

Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. People ask me all the time what are hashtags and are they really important. The original definition of the hashtag is… a word or phrase preceded by a hash sign (#), used on Social Media, websites, and applications, especially Twitter, to identify digital content on a specific topic. Today hashtags have grown widely popular and powerful on Facebook, Instagram, and LinkedIn. It’s your digital footprint to the world. It's like a roadmap to finding your specific content. For example, if you search the hashtag #thesocialbarista you can view many of my most popular posts. It’s one of many custom, area, and trade hashtags I use with every single post. Plus, it’s a great way to search for content on Social Media more quickly and efficiently. The bottom line is do NOT take hashtags for granted. Not using hashtags or want a road map to hashtag success please reach out to me at [e-mail]. Please continue to follow me for my next freshly brewed blog. Thanks so much for joining me and be sure to have a great day on Social!

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