David Saraga from Gettin' Hectic talks experiential marketing with big Perth brands and the future of engagement IRL

The Perth Business Podcast

MP3•Αρχική οθόνη επεισοδίου

46:39

“If we march into that village and we start trying to persecute people for using poison, something that's very illegal, nobody's going to talk to us. We're not going to find out where the poison came from. We're not going to be able to shut anything down. We should take the approach that people are using poison because they're desperate, because they see no other alternative.” – Andrew Stein Andrew Stein is a wildlife ecologist who spent the past 25 years studying human carnivore conflict from African wild dogs and lions in Kenya and Botswana to leopards and hyenas in Namibia. His work has long focused on finding ways for people and predators to coexist. He is the founder of CLAWS , an organization based in Botswana that's working at the intersection of cutting-edge wildlife research and community driven conservation. Since its start in 2014 and official launch as an NGO in 2020, CLAWS has been pioneering science-based, tech-forward strategies to reduce conflict between people and carnivores. By collaborating closely with local communities, especially traditional cattle herders, CLAWS supports both species conservation and rural livelihoods—making coexistence not just possible, but sustainable.…

πριν 3 χρόνια 49:04

With large brands like RAC, HBF and Murdoch under his belt, David Saraga from Gettin' Hectic has a story or two to tell about immigrating to Perth after setting a high standard for experiential marketing in the UK.

Does marketing translate internationally? How do you know when an idea will resonate with the user or a mass audience? Will experiences be a thing of the past as we move toward more online and virtual platforms?

There is a lot to be said for the digital experience that are replacing day-to-day activities like shopping or interacting with every day brands, but we discuss why connecting with your audience is more important than ever, and why the first instances of human trading are a great example that in-person experience will trump all digital advancements in terms of brand experience.

Check out the GH team and case studies at their website: https://gettinhectic.com.au/

94 επεισόδια

#Entrepreneur #Business #Perth Business

The Perth Business Podcast

David Saraga from Gettin' Hectic talks experiential marketing with big Perth brands and the future of engagement IRL

The Perth Business Podcast

published πριν 3 χρόνια

Μοίρασέ το

MP3•Αρχική οθόνη επεισοδίου

Check out the GH team and case studies at their website: https://gettinhectic.com.au/

94 επεισόδια

#Entrepreneur #Business #Perth Business

Όλα τα επεισόδια

The Perth Business Podcast

1
Juicebox's Chris Nelson and what 15 years marketing in Perth has taught him 51:55

πριν 2 years51:55

51:55

Welcome to our swan song studio episode for Perth business owners. Chris has been a long anticipated guest for me as we bumped into each other at networking events and through mutual networks time and time again. And, I think it was absolutely worth the wait. Not only is Chris a testament to our previous guest, Rob Bentley's mentorship, he's also part of a long standing agency that successfully navigated going from broad service marketing to specialising in something niche. We chat about the lessons learned in starting a business with two partners to leading a team of autonomous managers and their broader teams, what the Perth market is missing and how to capture external opportunities to enrich your local agency, and personal growth above all else. Give this episode a listen if you're looking to be inspired. No cliches here, we promise. Thank you to Brett from ICN who lent us the studio for recording. Keep an eye out for the video that will launch on YouTube in the coming month. Also, I'm in Berlin now which means the future of the poddy will be more digital, although it's still to be decided as we enter a short hiatus. More details to come on our social pages!…

The Perth Business Podcast

1
Robert Bentley, Perth's self-grown business coach, mentor and author 52:08

πριν 2 years52:08

52:08

This episode may be just what you need to crack into a new burst of motivation for the second half of this year. With 20 years of business coaching and mentorship under his belt, many of Perth's fastest growing businesses owe their success to Rob. In this episode, we don't cloud secrets to success in hints and nuances, or suggest that you, too, could be an up and coming business coach if you follow five easy steps (yeah, right, a cookie cutter approach never works). However, what we will do is dive into what makes Rob who he is, and how he navigated through previous experience to get to where he is today. Knowing the inside story could help you connect with your own potential career path as a coach, see new ways to gain or seek mentorship or fill you with confidence to take the next leap for your business and engage someone like Rob to help you grow. As always, leave your comments and questions and we'll continue the conversation! Check out more about Rob www.robertbentley.com.au.…

The Perth Business Podcast

1
Marketing careers for Gen Z and beyond 57:07

πριν 2 years57:07

57:07

Michael Maiolo, Juliana Ho and Roydon Elliott from PS Digital join me in the studio to talk about entering the workforce in Perth. It's not often we get the perspective of young people leaving university and entering the "rat race," and I'd say it's far more uncommon to think of it as the typical corporate grind when it comes to career planning these days. We've heard how our parents experienced the working world. We may even be the people in positions where 9-5 grinding or owning a business follows a rigid set of rules, but these guys come from a different perspective and it's clear this model is shaken up for future generations. This episode covers university experience in marketing versus the real world, harnessing available tools when you're joining a new business and making your mark based on your character, not the set of skills you did (or didn't) learn in education. With a supervisor, a newly employed graduate and a student/intern, this little panel will hopefully provide the insight you need to build your business better, or to take the right path if you're looking to gain experience. We also interviewed Philip, the director of PS Digital, recently, so make sure you catch his episode for the other perspective. Find out more about PS Digital at psdigital.com.au.…

The Perth Business Podcast

1
Brand marketing and building trust with Dani from The Brand Agency 1:01:36

πριν 2 years1:01:36

1:01:36

The Brand Agency are what they say they are. It's in their name - they're all about brand. But we take it back and get behind the scenes with Daniella Chadinha, TBA's Senior UX Specialist. User experience is key when you're building or changing aspects of your brand because neglecting it can only be detrimental to your business. As business owners or wannabe entrepreneurs, we know this, but let's get into the nitty gritty of what that actually means. Read more about The Brand Agency or get in touch at www.brandagency.com.au. Connect with Dani at www.linkedin.com/in/daniella-chadinha-086912126.…

The Perth Business Podcast

1
Charlie Westerman on developing Personr, an AI identity platform for data security 47:04

πριν 2 years47:04

47:04

Charlie was bullied at school... by the teachers, and his experience has probably been felt by many entrepreneurial kids who learn a little differently. Sound like you? The rest of this episode touches on exactly why we need AI in business, from real estate to HR and international corporations that hire across the globe. We chat fraudulent documentation, how to put new best practice security measures in place as a business following the Optus and Medicare data breaches and where the future of data security is headed in Perth. Check our Personr at https://www.personr.co/…

The Perth Business Podcast

1
OnlyFans legend Savannah (@w.c.savage) on the strategy behind her controversial billboard 36:00

πριν 2 years36:00

36:00

You may have heard of the controversial billboard in Osborne Park, WA, bought by OnlyFans content creator and adult model Savannah, A.K.A West Coast Savage. It's a hot topic among news outlets and all the Karens out there, so we brought her into the studio after fangirling on Instagram (@w.c.savage for anyone living under a rock). This episode is a first for the pod, but fear not, we get down to the business of exactly how the billboard has catapulted Savannah to success, where it all started before she was struck with the wild idea to blow her face (and body) up to a couple hundred thousand pixels, and what the future looks like. We certainly wish we could have had more time in the studio because this chick rocked. If you have questions for her and are keen for a follow up episode, send a voice note via the Anchor podcast platform or drop a line in our DMs on Instagram, Facebook or LinkedIn.…

The Perth Business Podcast

1
Philip from PS Digital on human design, flexible workplace and young marketers 52:30

πριν 2 years52:30

52:30

This episode is all about the benefits of having young people in your team culture, why flexible workplaces look so different these days, and the nitty gritty of human design. Philip hails from the UK and compares the culture he built at PS Digital to his aviation training pre-pandemic, which turns out to make a lot of sense. Tune in if you're building a team with young members pushing through the underbrush to take on the current world's climate and all its pressures. Enjoy!…

The Perth Business Podcast

1
Matt Hanham on creating more freedom in life 59:55

πριν 2 years59:55

59:55

We welcomed Matt into the hot seat and as a fellow podcaster who's familiar with spilling the tea on mic, we dove straight in. With experience as a corporate accountant, an author, business coach and consultant, it's been a self-confessed long road to get to where he is now. We chat about experience with major burn-out, resilience in times of tragedy, chronic illness and the epidemic. Business owners face challenges along their entrepreneurial journeys and this episode might be something you resonate with if that's you, as well. You can find out more about Matt and his projects at: Website: https://mattjhanham.com/ Business: https://visible.com.au/ Instagram: @mattjhanham Book presale: https://tca.mattjhanham.com/ds-book-presale…

The Perth Business Podcast

1
From Italy to Margaret River: Yahava KoffeeWorks with Alessandro Fucci 50:25

πριν 2 years50:25

50:25

The second episode of our down south series features Alex, the owner of Yahava KoffeeWorks in Margaret River. Alex hails from Naples in Italy and if you don't pick up on how intertwined his heritage and cultural upbringing is in his business ethos and mindset, you're simply not listening closely enough. A brand most Western Australians know well, Yahava may be associated with your trip down to Margs or a weekend up in Swan Valley. Either way, it's intriguing to hear the tales of its beginnings and the ethos of how they hire staff and keep a team of thriving baristas. This conversation was recorded in the back office of the Margaret River Yahava KoffeeWorks with a fan on in the background so audio quality may be different to what you're used to hearing on the podcast. For more info on Alex or to follow the Yahava journey, check them out on Instagram or head to their website Visit Yahava KoffeeWorks in Margaret River for Coffee & Activities…

The Perth Business Podcast

1
The Bunbury Farmers Market's very own Graham Heath tells his story 1:04:36

πριν 2 years1:04:36

1:04:36

Welcome to the first episode of our down south road trip series! Note: audio quality is compromised due to the mobile nature of this interview. If you've ever driven from Perth to our south west region, in particular Bunbury, Busselton, Margaret River or Dunsborough, you'd be familiar with the Bunbury Farmers Market. A super fresh food mecca with 350 staff and all the fruit, veg, meat, dairy and meal options to choose from, you'd be remiss to skip a visit en route down south or back to P Town. Graham tells us about his humble beginnings as a grocer, how he values his customers for more than just their basket size, and the secret ingredient to high quality products that many supermarket chains simply don't consider. Whether you listen for nostalgia, for the lessons of someone who's truly experienced it all in the world of business failings and successes, or out of curiosity for the industry of wholefood, you'll leave with more than one nugget of wisdom. Check out the full episode here and show your support by filling a trolley next time you drive past the famous market, or giving the episode a rating whether you listen to your podcasts.…

The Perth Business Podcast

1
Ben De Jonge from The Cut talks Shopify, having side projects and being ruthless with choosing clients 52:35

πριν 2 years52:35

52:35

Are you curious about ecommerce and how to build a team that focuses on that niche? Have you ever been tempted by the promising idea of a side hustle that could solve a real problem in the world, in your market or in your life? Or perhaps you are here for general advice on how to successfully run a business for over 15 years in WA. Ben covers everything from developing the perfect formula for an event that gets potential clients and advocates in a room in the name of your business or niche, to prioritising your specialties and main business with tips on staying motivated and avoiding the temptation of side gigs. You can weigh in on the topics we cover in 50 minutes by jumping onto our Facebook, Instagram or LinkedIn and dropping a comment on our posts. Don't forget to keep an eye out for the YouTube video release!…

The Perth Business Podcast

1
Business in beauty therapy with Katy from Asteria Aesthetics 48:47

πριν 2 years48:47

48:47

Katy Miles is infectiously encouraging in this episode! She's like no other guest we've had on the podcast and you'll hear why as soon as you press play. Lashes, brows and spray tans; they're either your religion every Thursday ahead of the weekend or an indulgence you can appreciate for others. As a beauty therapist, it's a craft you've refined from watching YouTube videos and practicing to be like your idols, to taking the leap and betting in yourself professionally. Whether you're struggling with confidence, motivation or creativity, this episode is for you and for all the beauty therapists who want to find connection with someone in their field.…

The Perth Business Podcast

1
Rob Nassif, from Gyroscope drummer to Hen House Studio owner and artist manager 1:04:44

πριν 2 years1:04:44

1:04:44

Rob is finally in Australia, and while he's setting up base in Melbourne, we got him in the studio for an interview. We chat all things Gyroscope from his days touring internationally and beyond that, to managing artists like RedHook and The Faim. We record this podcast at The Hen House Rehearsal Studios in Osborne Park, WA, so it's a doubly special episode with Rob, who owns the studio. Listen in for a candid convo and thank us later. You're welcome!…

The Perth Business Podcast

1
We Are Womxn on empowering young people through the strength of education 43:44

πριν 2 years43:44

43:44

We chat to Kate and Nicolette from We Are Womxn, which is a health promotion organisation working to reduce women's stigma in WA. Make no mistake, the gals are Health Promotion Practitioners themselves, so we're hearing from internationally accredited and highly experienced professionals, passionate about making change in WA. Their goal is to communicate with and empower young people, while sharing education, encouraging honest conversation and facilitating collaboration at the same time. Listen to our conversation about making major positive impacts on the lives of women in Australia, all inclusive!…

The Perth Business Podcast

1
How The Push Up Challenge was born and saved Nick Hudson's life 58:26

πριν 2 years58:26