E180 Ziinkle: how to design and take to market a new and unique dating app

So You Want to Start a Business with Ingrid Thompson

Το περιεχόμενο παρέχεται από το Ingrid Thompson and Ingrid Thompson simplifies how we build a business.. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Ingrid Thompson and Ingrid Thompson simplifies how we build a business. ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

2+ y ago 44:09

MP3•Αρχική οθόνη επεισοδίου

Ziinkle is unlike any other dating app on the market.

Fronted by two fed-up females Melanie Leahy and Elisse Alexander, Ziinkle is an innovative platform that allows users to see where other singles are out and about socially and in real-time.

Founders Melanie and Elisse are using Ziinkle to encourage daters to swap from swiping on the couch to locking eyes across the bar!

In this conversation they talk about:

their pricing model
How they raised funding
who is on their advisory board
where the idea for Ziinkle came from
how they came up with the name - and THAT is one of the biggest challenges for all new startups today

.... and much more!!

Who are Melanie and Elisse?

They have combined their years of experience and expertise and especially when it comes to developing and taking apps to market:

Melanie Leahy is a brand and marketing specialist with a passion for technology, digital innovation, and behavioural science.

She has worked in creative agencies and large corporate businesses for over 13 years. Throughout her career, she has had a range of hands-on experience developing and taking to market app-based solutions - just like they have done with Ziinkle!

She has worked closely with some of the world’s most valuable brands, including Google, Microsoft, Samsung, CommBank, Mastercard and KMPG, and has also worked with joint venture start-ups Wiise and Beem.

As Co-CEO of Ziinkle, Melanie’s responsibilities include strategy and marketing and supporting the CTO.

Elisse Alexander is a married mum of two with a background in technology, humanities and sociology.

She has over 14 years of marketing experience in agencies and corporate businesses.

Over the course of her career, she has developed several app-based solutions that have helped solve internal business issues and increase consumer advocacy and engagement with various global and domestic brands.

Her marketing specialisation is driving retention through 1:1 comms, content, experiential activations, and sales enablement.

As Co-CEO of Ziinkle, Elisse’s responsibilities include operations and finance and supporting the CTO.

Where to find Ziinkle:

Instagram - @ziinkle

Website - https://ziinkle.com/

You can find me, Ingrid Thompson:

website: www.healthynumbers.com.au

LinkedIn: linkedin.com/in/ingridthompson

Understand your Business Financial Savvy:

In just 2 minutes you can take your free personalised Business Financial Health Check to increase your financial safety in business. Are you ready to discover your score?

Click here for Your Business Financial Health Check

My guess is you are listening to these podcasts because .....

... you are a business owner and you really want to build and grow a successful business - whatever this means to you.

You want to

feel more confident when it comes to the money side of business.
make business decisions using reliable information
understand the numbers
use the facts & data as well as your "gut feel."

… ultimately you want to do what you do best AND have a successful business AND make a difference.

I’m here to help you.

There are 2 ways you can access all my best material:

Read my book! It is a Business 101 and can answer pretty much all your business questions.

This book is designed to help you build your business - whether you are starting from scratch and creating something new or you have been in business for a couple of years and want to build from your foundations.

The book is your step by step guide to building a business smarter and faster.

"So You Want to Start a Business"

Order your copy now from Booktopia, Amazon or Book Depository

It’s so exciting to be sharing it with you.

If you prefer the kindle Head straight to Amazon

Happy reading!

AND

I regularly run webinars on a range of money related topics:

Managing Cash Flow so you never run out of money
Understanding where your money goes - getting those expenses sorted out
Understanding the Profit First book
Pricing - getting it right for your studio
The things you need to know before signing a commercial lease
How to make more money
... and many other topics

If you’d like the replay of any of these recent webinars, please email me ingrid@healthynumbers.com.au and put "Replay" in the subject and let me know which one you'd like to watch. I’ll send you the link to the replay

Truly, I'm always keen to hear from you. Please send me an email ingrid@healthynumbers.com.au

I personally answer all my own emails 😊

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