How Podcasting Enhances Personal Branding

Funnel Radio’s Behind the Mic

This show focuses on the advantages of personal branding by using podcasting as a medium to reach listeners on an authentic personal basis. Contributors are Paul Roberts our producer/ station manager of the Funnel Radio Channel shows and Susan Finch, Vice President of Operations at our own Funnel Media Group. During this program we discuss:

• The definition of personal branding.
• Why is it important?
• How was personal branding done in the past?
• What makes podcasting the most popular personal branding vehicle?
• How LinkedIn fits into personal branding.
• Why a resume is a person’s past performance - what have you done lately?
• How personal branding is what you carry forward and plan for the future.
• How podcasts are long-form storytelling media.

Some Statistics about Podcasting:

• There are 700,000 active podcasts and more than 29 million podcast episodes.
• 165 million people (51% of the US population) have listened to a podcast and 32% are monthly podcast listeners
• 22% of Americans, about 103 million people are weekly podcast listeners
• Podcasting has the best engagement rate among any consumption medium including T.V., FM/AM radio, owned music, and steamed music
• Podcast listeners are 45% more likely to have a college degree and 68% more likely to have a post-graduate degree.
• Podcast listeners are much more likely to be high net-worth individuals; 37% are more likely to have an income of $100,000+.
• The podcasting audience is gender-balanced.
• The average podcast listener listens to 7 different shows in an average week and subscribes to 6 different shows.
• Weekly podcasts are the most popular for frequency and reach vs. once a month or bi-weekly.

___________________________________________

Funnel Radio Channel is hosted byJames Obermayer, which is a program on the Funnel Radio Channel.