Designing for Efficiency

Design Driven

About This Episode

Speed is a key ingredient in a successful product design process. After all, if you can’t iterate fast enough, you risk losing the market for your product. Not to mention that a poor design process drains your resources.

But, when a project stalls, too many companies focus on optimizing the process itself, neglecting the people who make that process possible to begin with.

Have you considered that team efficiency might be more of a cultural and emotional challenge than a technical one?

Try fostering empathy across teams for each other's objectives, goals, and even life circumstances. Empathy can get your people through the long days of product design knowing everyone’s pushing towards the same end result.

Listen as host J Cornelius and guest Candice Faul discuss human-first strategies to better your team and, ultimately, your products.

Topics Include

• Bringing together each person’s ‘hacks’ to uncover fresh product solutions
• Embracing occasional silliness to build cross-team empathy
• Translating internal empathy into empathy for your customers to create user-centric products
• Building scalable and repeatable processes to drive efficiency through teamwork

About Candice Faul

Candice Faul is the Program Director of Digital and UX at Glen Dimplex Americas. She works across digital and physical products and consumer packaged goods. Candice also has deep experience in the fintech industry as well as digital product design.

She specializes in user experience and human centered design. In her daily life, this manifests as constant curiosity about how people feel as they complete their tasks and what influences their actions.

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