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Customer Acquisition and Onboarding for Products with Horizontal Markets #EP177
Manage episode 283454370 series 2779415
In this episode of the GrowthTLDR, we get into how you do customer acquisition and onboarding for companies with horizontal markets. That means their product serves the needs of many customers.
Examples of fast-growing products with horizontal markets are the likes of Loom, Calendly, and Miro.
We talk about the challenges of building a great onboarding flow with such a broad set of customers, why all products have some customer persona in mind, and examples of tactics used by product-led companies to fuel acquisition and improve user. activation rate.
Happy Growing!
98 επεισόδια
Customer Acquisition and Onboarding for Products with Horizontal Markets #EP177
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
Manage episode 283454370 series 2779415
In this episode of the GrowthTLDR, we get into how you do customer acquisition and onboarding for companies with horizontal markets. That means their product serves the needs of many customers.
Examples of fast-growing products with horizontal markets are the likes of Loom, Calendly, and Miro.
We talk about the challenges of building a great onboarding flow with such a broad set of customers, why all products have some customer persona in mind, and examples of tactics used by product-led companies to fuel acquisition and improve user. activation rate.
Happy Growing!
98 επεισόδια
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