The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Player FM - Internet Radio Done Right
11 subscribers
Checked 2+ y ago
Προστέθηκε πριν από nine χρόνια
Το περιεχόμενο παρέχεται από το Rob Woodbridge. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Rob Woodbridge ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Παρόμοιες με This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
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State Secrets: Inside The Making Of The Electric State
Step into the mysterious and visually stunning world of The Electric State as host Francesca Amiker takes you behind the scenes with the creative masterminds who brought Simon Stålenhag’s dystopian vision to life. In this premiere episode, directors Joe and Anthony Russo, stars Millie Bobby Brown and Chris Pratt, writers Christopher Markus and Stephen McFeely, and producers Angela Russo-Otstot and Chris Castaldi reveal how they transformed a haunting graphic novel into an epic cinematic experience. Watch The Electric State coming to Netflix on March 14th. Check out more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
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Το περιεχόμενο παρέχεται από το Rob Woodbridge. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Rob Woodbridge ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Join your hosts Rob Woodbridge from UNTETHER.tv and Asif Khan from TheLBMA.com as they discuss the most relevant stories in the location-based marketing and mobile industry.
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Manage series 97745
Το περιεχόμενο παρέχεται από το Rob Woodbridge. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Rob Woodbridge ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Join your hosts Rob Woodbridge from UNTETHER.tv and Asif Khan from TheLBMA.com as they discuss the most relevant stories in the location-based marketing and mobile industry.
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #274. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner. Our resource is from ODUM and focuses on the proximity payment market.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #273. On the show: Poster in motion for the film Creative Control; Web.com acquired Yodle; Alibaba invests in Groupon with them knowing; Mitsubishi's mid-air display - it's like magic; In case of emergency call your nearest WaffleHouse; Walgreens gets deeper into beacons; Kontakt.io raises $5M clams; Foursquare + Delivery.com; Exterion pulling O2 customer data for OOH targeting; Yoose + Telkomsel case study. Our resource is from the Samsung Keynote presentation and features Mark Zuckerberg talking Oculus OS on Samsung Gear.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #272. On the show: Amazon's Treasure Truck hits the streets of Seattle; Gemalto launches LinqUs IoT platform; Lady Gaga teams with Intel for David Bowie tribute at the Grammy's; KeyDuino means fist bumping your car to unlock it; MicroChippy and Bubbledogs create a pop-up Canine Cafe; Going Hongbao for Chinese New Year's; ParkHub & Verifone parked a s**t ton of cars at SuperBowl 50; Verve launches self-serve location platform for SMBs; Tommy Hilfiger and GPS Radar get you into events on the Apple Watch; Sears/KMart join the 00's and offer inventory scanning to their app. Our resource is from Euclid Analytics and EKN Research. Our special guest is Aubriana Lopez live from the Moxie Agency.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #271. On the show: Order Domino's from Amazon Echo; Los Angeles GeoHub; Citymapper raises $40m; Ace Hotel + WeTransfer; Starbreeze's Starcade virtual reality arcade; Geofeedia raises $17m; Land Rover's #hibernot Instagram campaign; Indoo.rs and Micello team up; Screenvision & Mobiquity bring beacons to the movies; McDonalds fights literacy.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #270. On the show: Miami Heat taps AisleLabs; Down with CCTV-like service for location; Coors Light brings local music tastes to your ears with help from Shazam; Wells Fargo and BoA welcome ApplePay; UberRush delivers for Nordstrom; PeopleCount launches PlacesCount; Best Buy brings in Slyce; ViaDirect partners with Broadsign; ShopperTrak launches Advanced Analytics offering; Indoo.rs releases "SLAM" engine. Resources from Unacast and Samsung.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #269. On the show: Real holograms thanks to Kino-Mo; Proxfinity's smart badge for conferences; Samsung's TipTalk lets you talk into your finger; Down with walkie-talkies thanks to Theatro; Microsoft's Skip means no lineups at Gerrity Supermarkets; Carrefour lets you shop like a Jedi; Estimote rakes in $10M; PlaceIQ trumps that with $25M; Microsoft is acquiring InMobi; InMarket puts beacons in every RiteAid store. Our App selection is Basket from Andy Ellwood.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #268. On the show: Are you ready for a drive-thru supermarket?; Euclid Analytics raises $20M; Foursquare (enough said); GoInStore; Lyft partners with National MedTrans Network; EyeQ to make waves at NRF; 7Eleven helps corrupt with rewards; Google creating a virtual reality division; Vistaprint gets into local listings; Shelfbucks acquires Emmoco. Special EyeReport from Atlanta with Aubriana Lopez and Rob Friedman. Our resource comes from Samsung: Retail Technology Trends 2015.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #267. On the show: CES beacon scavenger hunt (again); EyeLock & Diebold rename the ATM "Irving"; Screen commerce by Think&Go; Billy Bishop Airport DOOH's the tunnel; Faking human stench to fight Dengue Fever; GM takes a Lyft for half a billion; Car commerce thanks to OnStar and Synchross; Emirates + Millennial Media; AT&T, Cisco, IBM, Intel and the city of IoT; Garmin & Accuweather team up around MinuteCast. Special guest is Brian Handly, CEO of Reveal Mobile.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #266. On the show: The first beacon'd city; Crowdsourcing maps from driving your Toyota; Does it seem like Jameson's is following you? They are; Adored loved to the tuned of $2.3 million; Fleetzen's on-demand fleet of pick-up trucks; ShopperTrack acquired by Tyco; Starbucks teams with Alibaba; Twitter lets you control drones; LinkNYC wifi payphone are HERE!; P&G testing Snapchat ads in Ulta stores. Two resources for you today: Swirl's report on the state of store personalization and Samsung's white paper on how the Internet of Things will transform business.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #265. On the show: This is our annual predictions show. We highlight the things that stuck with us throughout 2015, how our 2015 predictions panned out during the year, the trends we see gaining steam and the companies that you should be paying attention to as we head into 2016.
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #264. On the show: Membo moves into mobile; Moz partners with NavAds; WayRay announces the first holographic navigation; the Samsung holiday piano; Netflix helps you create snooze socks; Factual raises $35M; Mondelez's Cherry Ripe campaign down under; Facebook & UBER team up in Messenger; JCPenny's VR view of Santa's workshop; BestBuy sends GeekSquad to MSP airport for the holidays. Our resource of the week is how displays are changing sports concession stands. Our special guest is Gary Johnson of ESRI Australia.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
1 Absolut-ly IoT, treats for cookies and Walmart's mobile payments grand entrance + Ted Mann of SnipSnap
Welcome to episode #263. On the show: Absolut-ly IoT; Pagen treats for real web cookies; Wayfindr finds Google - and $1 million; Irisys' Gazelle 2; Tapestry of Hope with Jane Goodall and ESRI; PlaceIQ and IRI team up; Walmart's mobile payment play; Download the Sears app to get free shipping; Dwolla & Seamless work on P2P payments together; Gamestop drives PowerUp with fuel rewards integration. Resource of the week is Star Wars weather from Tom Scott. Our special guest is Ted Mann, founder of SnipSnap.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #262. On the show: You can't hide from racist tweets; Bfonics launches WiFi beacon; Mobify acquires Donde; UberMedia's LROI; Tyrers Department Store tests the Digital Clothing Rail; Aruba Networks launches Mobile Engagement 2.0; Domino's Easy Order button; Placemeter's new Sensor Technology; Soundpays launches their mobile wallet in Canada; Krispy Kreme connects with NCR for loyalty & location; Blue Bite partners with Rouge Media. Our special guest is Mikhail Damiani, co-founder of Blue Bite.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #261. On the show: Star Wars infiltrates bus shelters; Placester raises $27M; Beretta's bluetooth gun; L&PM Editores gives away subway tickets in books; Kantar Shopcom partners in data with 4INFO; Book your room at the Air Canada Centre thanks to AirBnB and MLSE; Tapad partners with VisualDNA; Royal Caribbean's #ComeSeekLive Periscope campaign; TCS acquired by Comtech; Loblaws #marketmoments miss. Special guest is Erik McMillan of Shelfbucks.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #260. On the show: Millennial Media works with Rentrak to match TV ads with mobile; Western Union partners with WeChat; America's Movie Night courtesy or RedBox; National Geographic launches "Find your park, love your park"; Carvana's car vending machine; SenionLab launches StepInside; Gravy + ROIChecker creates VisitCast; RoamingAround Launches RapidApp; Google and Virgin America launch "Seatview"; Oxfam partners with xAd. Special guest is Ryan Laul of d[Theory].…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #259. On the show: Jet.com entices employees with virtual reality; Uber partners with TomTom; PillPack wraps pills in location; PriceLocal launches in Charlotte; SingPost opens a mall; Coke's Wish In A Bottle campaign; Google Maps go all in on offline; Verve partners with Moat; Blippar's British poppy appeal campaign; Spotify recommends nearby concerts. Our research is from Localytics: Users want more mobile personalization and location is the key.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #258. On the show: A fleet of starship...delivery robots; LISNR raises $$; Amazon kills product dead; MediaSignage geotargeting moving vehicles; Rodilla gives away lunch; Facebook let's brands know who's nearby; Walgreens marries rewards and Apple Pay; Apple testing new indoor survey app; Google puts DoubleClick on billboards; SweetIQ collects some bucks; What3Words inside of ESRI. Our resource of the week is the GeoFeedia case study on Sports World Chicago.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #257. On the show: Tommy Hilfiger brings VR to the store; eeGeo launches global 3D mapping platform; MLB using SnapChat geofilters for the World Series; Taggalo blends beacons with facial recognition; Sochat lets you text anyone nearby; Lowe's opening a hardware store in space; Sears introduces you to experts; IBM to acquired the Weather Network's digital business; Thinknear introduces GeoVideo; Facebook adding location-based notifications tab. Our resource is the white paper Navigating Location Based Marketing.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #256. On the show: Zikit's now or never coupons; Paying with sounds; Short stories by ShortEdition; Unmapped; Pixie; Google's shopping insights; UNICEF Kid Power with Target; Uniqlo's U-Mood; GPS-based metering in NYC; MapQuest's refresh; Gimbal whitepaper - Unlocking the future of OOH.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #255. On the show: Pinterest says location for every pin; Westfield and Commbank beacon Australia; Get yer booze really easy see from Drinkeasy; Cat mapping; MoveLoot does the heavy lifting; Pikato acquired by RetailNext; SIM Partners + Show Carnival; Niantic Labs raises $20M; #OpenUpTheFun with Tostitos Canada; Gimbal gets Phigital; Mapping America's cursing.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #254. On the show: Ordering pizza from the street; LOCALiz from Bulzi; Droneports in Rwanda; Sunshine weather app; Your opinion pays in Portland; RevTrax patent; Walgreens' discounts for steps; Salvation Army's Human Needs Index; eyeQ update; Walmart's "Magic" service called Simple Text.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #253. On the show: Easy location for SMEs thanks to Localistico; Walkbase teams with Samsung for in-store analytics; Amazing Amazon's Flex; On demand clothes alteration by Air Tailor; Nescafe brings virtual reality to...coffee; BestBuy's robot Chloe; Google acquires Jibe; Foursquare adds OpenTable integration; Rentrak merges with Comscore; Binge-watch House of Cards on Virgin thanks to Netflix; Beacons for Good does good with beacons.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #252. On the show: Eastsa removes waiters from the restaurant; Fujitsu partners with iProximity; Panama does location video sharing; Goodwill's GoBin; Oscar Meyer is your new...matchmaker? Thinknear's ThinkPolitical; Starbucks rolls out "order & pay" everywhere; Coke-moji's; Canadian Tire mPay & Play app; MoBeamQuity. Rob's new gig as VP Marketing at Foko.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #251. On the show: Apple buys Mapsense; Wycombe Wanderers add GPS trackers to their players; Lipton's Taste of the Brightside campaign makes it rain; Pokemon Go; Mapkin's natural language driving app; UnderArmour and Sports Authority team up around MapMyFitness; Where2GetIt rebrands as Brandify; SocialGist and Foursquare team up; Zonetail raises cash; Admobilize and Verizon partner for IoT integration. Asif reviews his Bluesmart connected suitcase.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #250. On the show: Didi Kuaidi goes to war with Uber in China; CartoDB raises $23m; Toshiba moves into wearables; Drive Smart in New York and get rewarded; Refugees Welcome helps find homes for refugees; New research from Zebra; Estimote's Nearables; BP's Give a Reward, Get a Reward; Auntie Anne's partners with Postmates for pretzel deliveries; Marriott rents VR gear; Proxama and Ubiquitous put beacons in 4000 cabs in the UK.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #249. On the show: SmarTone Telecom complicates the KISS principle; Ikea Canada powers discounts with Twitter vending machines; SeeLight helps the blind cross the street; Area360 raises $3.5M; Yogrt rakes in $3M; Untold Music Festival trades tickets for blood...in Transylvania. Member news includes items from Mondelez Shopper Futures, Unacast and Coke, Walgreens, InMarket, Millennial Media, AOL. Special guest is Wojtek Hoch of Nomadic Uno.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #248. On the show: Uniqlo's Style Your Life campaign with WeChat; Kagulu tells everyone the value of your car; Verizon makes dumb cars a little smarter; Square partners with Apple for P2P payments; Shazam your vodka. Industry news about United Airlines, Macy's Blue Bite and the Gap.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #247. On the show: Asif's Jamaican journey; Wrapify wants to pay you when you drive your car; Sensewhere partners with Tencent in China; Latis works on smarter notifications; Fishbrain helps catalog the world's endangered fish; Intellibins locates recycling for New Yorkers; Ahlens of Sweden uses Instagram in a unique way; DoubleDutch raises $45 million series E; ClearChannel promotes Humans TV show in airports. Our resource is from xAd called the Global Location Snapshot.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #246. On the show: Peaceful walking by Walkonomics; Forbes and Tinder partner for networking; Blind French hikers trek 80km without a guide; AwareCar helps you avoid parking tickets; Embarcadero Technologies launches BeaconFence. Member case studies from Target, Coke and the Hampton Inn. Special Guest is Thomas Walle Jensen of Proxbook. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #245. On the show: Anonymous proximity messaging with NOD; Visor let's you see what's happening around the globe; Michigan University opens up MCity to test driverless cars; Beacons + WeChat test from Chow Tai Fook brings in $16m; Hipcamp's landsharing services. Member news from Canadian Tire, Placed and Wendy's. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #244. On the show: Monetizing ears; UberMedia launches Location Visit Optimization; The world's first virtual reality theme park called The Void; The world's first artificially intelligent ad; MotorMood's emoticons for drivers; Audi, BMW & Daimler acquire Nokia's Here; xAd's Global Location Snapshot; Nordstrom's rooftoop Instagram installation. Our resource of the week is social video sharing app Beme. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #243. On the show: Location-based soundtrack on the Williamsburg Bridge; The Great Escape; Google's Eddystone beacon initiative; Spotify's musical map of the world; Enplug's digital signage app marketplace; CrispMedia partners with Taste Of Home for hyperlocal content in grocery stores; Swrve and Plot Projects partner; NTT DoCoMo helps us shop with our eyes; 800 Square Feet is Canada's first shopping apartment; the GPS turns 20 and so does Amazon. Our special guest is Ian Dallimore, Director of Innovation and Digital Strategy for Lamar. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #242. On the show: AOL/Verizon may be Millenial Media; Shape-changing interfaces; Big Gay Ice Cream uses beacons; Gimbal's new U-series beacon; Rubicon Global's quest to be UBER for your trash; Bulmer's #livecolourful bar; MakersCafe; Spark's Women on the map; Waze's RideWith ride sharing; Hands-free Tinder for Apple Watch. Chuck Martin visits to talk about mobile and flying. Full show notes can be found ">here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #241. On the show: Avaya's bus shelter soccer shootout; Beacons on busses by Proxama & Exterion Media; Apple patents high fives & location-based tasks; The ATM for food by Oasis24Seven; Selfridges Tiffany & Co brings flagship store to augmented reality; Starbucks taps Lyft for free frap deliveries; Systeme U's transparent food; Thalys' sounds of the city; Dentyne #followfood; Uber acquires mapping team from Microsoft; TCS acquires Loctronix. Special guest is Jeff White of Gravy. Resource is the Kahuna Mobile Marketing Index Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #240. On the show: We take a look at tools, services and technologies that will make your summer vacation better - no babysitting included. We feature stories about: Google Photos; Mr. Everything; PayPal and Uber; Foursquare's mayor mea culpa; the KeepTrax app; Google's Sidewalk Labs; Trending places on Instagram; Samsung's safety truck; the Space Case 1; Piano, Push, Play + a bonus Pizza story. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #239. On the show: Parkour Method; Roku & Innovid team up; VenueLabs acquired by Groupon; Amazon testing On My Way delivery service?; Ted Baker launches online virtual store with 360 degree panorama technology; Reachi uses a mesh network to help the Red Cross; Snapchat's Geofilters become ads; Lanes for texting in Antwerp; AdTile launches the Motion Store; NASA is getting into air traffic controlling...for drones. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #238. On the show: Thync's digital drug; Google's Location Aware Search; Indoor Atlas partners with Aisle411; Marriott and Netflix Travel Brilliantly together; Nomadic Gifts brings back the carrier pigeon; Verve Mobile acquires Fosbury; Facebook gives away beacons for free; Le Petit Chef entertains on your dinner plate. Our resource this week is The Meaning of Local from xAd. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #237. On the show: Samsung & Jurassic World offer Best Buy exclusive content; Pinterest's "buyable pins"; Alibaba tests new QR codes for a nifty idea; Periscope's map view; Zopper raises $20m; Google's connected fabric Project Jacquard; Geotraq's patent for Cell-ID module; Facebook Messenger turns off location; Baidu invests in VisionMedia and rolls out Indoor Atlas; Wearables For Good by UNICEF. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #236. On the show: The contagious billboard; Ubimo and Autograph raise rounds; Apple acquires augmented reality company Metaio; Carrefour's 2.5km of LED location lights; XploR smart cane with facial recognition; Lenovo Yoga Tablet's #lightandseek; AdNear and Roy Morgan partner; Shazam everything; Tweeting potholes; Sell advertising in your home windows. Special guest is Trevor Longino of Kontakt.io Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #235. On the show: Girl detection billboards; KFC's tray tapper; Project Lynx; Next generation QR codes; CHOZ app; O2 acquires Weve; Drink activated coasters against domestic abuse; Apple buys Coherent Navigation; Humagrams power Ticketmaster Canada. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #234. On the show: Fujitsu's Ubiquitouswear; SocialRadar's LocationKit; Domino's order by tweeting an Emoji; Tunity App; JCDecaux punks Belgium Marketing Directors; Auto-cue's car movie scenes re-enacted with augmented reality; The Doghouse Virtual Reality movie; ooVootique; Dunlopillo's connected mattress; Geoconquesting in real life thanks to Zo Rooms vs. OYO Rooms. Chuck Martin joins us to talk about the latest Thinknear Location Score Index. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #233. On the show: Banjo closes $100 million in funding; Pizza Hut lets you track your pizza; Gimbal partners with Tillster for restaurants; SpotMe App lets you pay and track debts; Battersea puts dogs on digital screens; Wall's Ice Cream brings the truck inside your office; Ice Men campaign for organ donation; Departures NYC; Shadow WiFi; UrbanClap from India Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #232. On the show: Don't EVER litter in Hong Kong; Samsung in Italy uses VR to transport sick kids to Movieland; ByteLyte acquired by Acuity Brands; the city of Jun does all its business on Twitter - all of it; Signpost and Unacast raise money; GBG acquires Loqate; David Chang's Maple foods; Westfield launches their own OOH network in their Australian malls; Pepsi's innovative Naked Juice bike path marketing. Special guest is Andrew Farah of Density Full show notes can be found here.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #231. On the show: Viewswagen wants to sell ads in Uber and Lyft; Density brings local establishment crowd numbers to mobile; Twitter invests in Swirl; Gannett pours millions on Gravy; Track your luggage with BagJourney; Order your rickshaw in India with Chaloge Kya; MomCo helps mothers connect with each other and local businesses; Voatz hopes to bring the vote to the voters; Leap Transit makes taking the bus the destination; Air Orchard and Ant Man innovate on billboard advertising; LessThan100 adjusts prices based on gender. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #230. On the show: WatchQuest for your AppleWatch; Foursquare's PinPoint + Yahoo! rumours; Pay with your Jawbone if you have an American Express; John Moose gives away their music if you are in the woods; Planet Labs' constellation of satellites for humanity closes $118M; BlowUp Media wraps buildings in temporary screens; Toronto Library maps poetry; RetailNext closes $125M; ByHours lets you rent rooms by the hour; Verifone Media's #HelloGeo campaign. Our special guest is Brent Hieggelke, Chief Mobile Evangelist at Urban Airship. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #229. On the show: xAd launches Global Blueprints; MedNav tries to be the OpenTable for medical appointments; Coke Zero and Carlsberg pour out from a billboard; Sponda uses RFID to add location to malls; Freckle IOT partners with BlueBite; ShopperTrak partners with Shopkick; Patagonia will fix your torn clothes; StudioTime tries to be the AirBnB of recording studios and Delta tries not to kill your animals. Our special guest is Christophe Remillet of OneVisage. Full show notes can be found here.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #228. On the show: Pac-man Easter egg from Google; Amazon's Dash button; MasterCard partners with KIIP; Adobe partners with Vibes Media; The National Baseball Hall of Fame brings history alive; London's underground helps the visually impaired; AirBites - the AirBnB for home-cooked meals; Tworlds shows is the grass is greener over there; KeepTrax raises a modest $1M. Special guest is Kevin Hunter, COO of Gimbal. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #227. On the show: Message on a Medea bottle; Audi's steam-powered billboard; Co-working in your best friend's mom's basement; Revmetrixs brings all your data together; Plenti rewards loyalty; Five Boros Chocolate map packaging; Oreo's solar eclipse; E-lance for dog walkers; TransitScreen does what it's name says; Pivot brings the past to life. Our special guest is Alan Wizemann – VP of Product – Target. Our deep dive is on local services 2.0. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #226. On the show: Spayce App; Cold Savings from Mark's Work Wearhouse; Ambygear smart watch for kids; Glympse for cars; Pay with a smile from Alibaba; Ocean Outdoor partners to help bring awareness to spousal abuse; Tag Heuer says they want to launch a smart watch (but Rob doesn't believe them); Virtual Beacons from SmartFocus (and Asif doesn't believe them); OneVisage's SelfieLogin (really); Popeye's Red Stick Staredown. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #225. This episode was recorded the morning after RetailLoco at SXSW in Austin - the twice annual Location Based Marketing conference. Asif and Rob highlight some of the key points that emerged from the conference as well as offer their take on what this means to businesses - both retail and technology. The episode also features video vignettes from some of the delegates and speakers about their take on the event and the industry. Live from SXSW, it's RetailLoco…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #224. We live-streamed on Meerkat so you don't have to wait for the actual edited version...On the show: Uber acquired deCarta; Subway Canada partners with Turnstyle; Amazon will print your product on delivery; Vistarmedia partners with Instantly; PayPal buys Paydiant; Roadie and Waffle House team on deliveries; AdShel drops 3000 beacons across Australia; Facesin lets you stalk your sales targets; Visa, Accenture and Pizza Hut team to order pizza from your car; Magic lets you order anything from SMS + Chuck Martin explains what went wrong with Softcard and we dive into the expectations about our real-time economy. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #223. On the show: Subscribe to the Cow & Quince; Drones in LA scraping cell signals; Johnnie Walker's smart label from Thinfilm; Domino's knows...what your tummy is telling you; Beam Wallet brings beacon-based payments to the UAE; Google Wallet to roll out on all carriers - thanks to Softcard acquisition; Edible wearables from Dole; Heather Shaw's Circuitry of Life; AT&T sells you your privacy; Gyroscope Innovations vies for being your life's dashboard. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #222. On the show: Beijing Municipal Administration launching wearable transit passes; Samsung buys LoopPay; Smartstones touch; Branch Out launches digital detox movement; Skoda uses augmented reality to sell cars; Travel by helicopter with Gotham Air; Urgent.ly trying to be the Uber for tow trucks; FCC adopts new rules for indoor location accuracy for 911 calls; Word Map brings language origin; Mattel and Google are bringing back the Viewmaster. Full show notes can be found here.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #221. On the show: ScreenPop adds messages to your lock screen; Knorr soup beacons you; ESRI launches ArcGIS Open Data website; Rockbot Anthem; Guidekick; Fans on Foot. Chuck Martin stops by to discuss Groupon getting into beacons and our special guest is RJ Talyor of Geofeedia. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #220. On the show: Indoo.rs partners with KLM; Factual and Metadata partner; Capital Radio + Outdoor Plus bring music to billboards in real time; Alibaba tests drone delivery; Wheely's Cafe sells modern coffee carts; Carlsberg BarBandit tap lottery; Starbucks + Match.com = Valentine's date; Sportsman Tracker is funded; Yahoo! + Flickr = Wetter; TripAdvisor buys ZeTrip; PayPal invests in Pulsate. Special guest Loren Hillberg of Thinknear on their latest Location Score Index results. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #219. On the show: Samsung moves into mobile payments; Adobe's Target and Campaign services; Geolocation Privacy and Surveillance Act; Drones for Good; Maponics Communities; Unacast & TCS partner; Merrell moves into virtual reality; American Express + HUSH; Facebook Place Tips; Dallas Mavericks partner with Tixsee + Adarsh Pallian of Trippeo Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #218. On the show: Microsoft HoloLens and Inconspicuous Mode; ShopX gives away 1 million beacons for free; SpaceBillboard; Bud Light's beer delivery app; Google Translate in real time; Sense360 launches and raises $2.5 million; Bluebite partners with Lamar to make LaBite; Skin & Bones from the Smithsonian; Is Google buying SoftCard?; Shazam can beacon now. Our special guest is Eli Portnoy of Sense360. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #217. On the show: Panasonic reinvents the retail shelf; the Locr platform; Moovit closes $50m to help public transportation; Snapchat for business?; Deehubs makes us all vandals; Softcard deflating?; Uber Cargo launches in Hong Kong; RetailNext and StepsAway; Path Talk pretty; Je Suis Charlie app. Our special guest is Jonathan Berlin of Iconeme. Full show notes can be found here .…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #216. On the show: WiFi Aware; The RealTalk app; GM's At Your Service; TapSense for Apple Watch; Robots invade Lowe's; Jawbone wants corporations to move more; VoucherPages launches an app; Yummly + Instacart = 1 hour ingredient delivery; Skyhook partners with FiLIP Technologies; Piste.io 3D maps of ski hills. Our guest this week is Woycjech Gryc, founder of Canopy Labs Full show notes can be found here.…
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Welcome to episode #215. On the show: Danish sensors; PlaceIQ + Starcom partner on SMGMaps; VIPLocum; TempleRun in virtual reality; LuceX3 builds your conscience into a vending machine; SiriusXM targets the connected car; Red/Green app helps plan your social life; Cicret bracelet moves the screen to your skin; Favoire supports social good; Ubudu powers bluetooth mesh network. Plus, the killer app for virtual reality & why beacon data is hard to quantify. Full show notes can be found here .…
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