INspired INsider podcast

#Business #Marketing #Ecommerce #Inspiriational #Interviews #MBA #Agency #Referralmarketing #Inspiring #Dr Jeremy Weisz #CEO #Entrepreneur #Podcastage

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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

INspired INsider Podcast

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INspiredINsider.com Show with Dr. Jeremy Weisz features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders. The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Here are some inspiring stories you will find: - Jonny Imerman with Imerman Angels--Listen to how one guest fought and beat cancer. He then started an organization to match others to help battle cancer by providing one on one mentorship with someone who has already battled and beat that same cancer. It is one of the largest organizations of its kind in the world. --Jordan Guernsey Founder of MoldingBox--How did the CEO and founder of a multimillion dollar company handle both personally and professionally being diagnosed with Stage 3 Melanoma. He said it was the best thing that ever happened to him. There are also featured interviews with the founders of SkyMall, Wistia, Noah's Bagels (Einsteins) and many more! Thank you for listening from your host, Dr. Jeremy Weisz.

1271 επεισόδια

INspired INsider Podcast

updated πριν περίπου 20 ώρες

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1271 επεισόδια

#Business #Marketing #Ecommerce #Inspiriational #Interviews #MBA #Agency #Referralmarketing #Inspiring #Dr Jeremy Weisz #CEO #Entrepreneur #Podcastage

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1
Building Wealth and Scaling Strategies With Richard Wilson of Family Office Club 48:28

πριν 20 hours48:28

48:28

Richard Wilson is the Founder and CEO of the Family Office Club, the largest association in the family office wealth management industry with over 100,000 current members. He has authored multiple #1 bestselling books on family offices, including The Single Family Office: Creating, Operating & Managing Investments of a Single Family Office . Richard has spoken at over 250 conferences in more than 14 countries, sharing his expertise on family office insights and case studies. He holds a MBA from the University of Portland. In this episode… Many entrepreneurs and investors struggle to build lasting relationships with ultra-wealthy individuals and secure high-level deals. The world of billionaires and family offices can feel like an exclusive club, with unclear rules on how to break in and thrive. So, how do you gain access, establish trust, and leverage opportunities in a space dominated by the world’s wealthiest investors? Richard Wilson, an expert in family offices and billionaire investment strategies, shares key insights on navigating and succeeding in this exclusive world. He emphasizes the power of brute force reciprocation — offering value first and building trust through consistent, high-quality interactions. He also highlights the importance of structuring deals in a way that de-risks investments for investors while ensuring long-term success. Additionally, Richard discusses the mindsets of billionaires, the advantages of in-person networking, and how to position yourself for high-level partnerships effectively. In this episode of Inspired Insider Podcast , Dr. Jeremy Weisz interviews Richard Wilson, Founder and CEO of the Family Office Club, about breaking into the ultra-wealthy investor space. Richard shares his approach to building trust with billionaires, structuring investment deals, and leveraging networking for long-term success. He also discusses key lessons from billionaire-authored books, insights from high-profile interviews, and strategies for acquiring premium digital assets.…

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Restoring Sanity in the Digital Age With Mark Weinstein 46:38

πριν 6 μέρες46:38

46:38

Mark Weinstein is a pioneering tech entrepreneur, privacy advocate, and one of the original inventors of social networking. His 25-year journey includes founding three award-winning social media platforms, such as SuperFamily and SuperFriends, both recognized in PC Magazine 's Top 100 Sites. As a leading privacy expert, Mark delivered the landmark TED Talk “The Rise of Surveillance Capitalism” and authored Restoring Our Sanity Online: A Revolutionary Social Framework , which presents a bold vision for transforming social media. His work has earned endorsements from industry leaders like Sir Tim Berners-Lee and Steve Wozniak, reflecting his commitment to ethical technology and user empowerment. In this episode… The internet was once seen as a tool for connection, but today, it often feels like it's controlling us. From social media algorithms that manipulate our thoughts to privacy invasions that track our every move, the online world has shifted in ways few anticipated. So, how can we reclaim our digital autonomy and create a healthier relationship with technology? Mark Weinstein, a social media pioneer and privacy expert, offers insights into the hidden dangers of surveillance capitalism and how users can protect themselves. He explains how algorithms are designed to exploit human psychology, keeping people hooked while collecting vast amounts of personal data. He shares actionable steps, such as limiting screen time, avoiding AI-driven recommendations, and choosing privacy-focused platforms. Mark also stresses the importance of critical thinking, teaching children to discern fact from manipulation, and advocating for ethical tech policies to reshape the future of online interactions. In this episode of the Inspired Insider Podcast , Dr. Jeremy Weisz interviews Mark Weinstein, author of Restoring Our Sanity Online , about the urgent need for ethical social media and enhanced digital privacy. Mark discusses the evolution of social media, the rise of surveillance capitalism, and the impact of AI-driven algorithms on user behavior. He also shares practical strategies for protecting personal data, reducing social media addiction, and fostering critical thinking in the digital age.…

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[Top SaaS & Ecommerce & Israel Business Series] Mastering Video Commerce Strategies With Eitan Koter 51:50

πριν 8 μέρες51:50

51:50

Eitan Koter is Co-founder and Co-CEO of Vimmi, a leading video commerce SaaS company that provides multi-channel shoppable video and live shopping solutions to brands and retailers. With over two decades of experience in internet, video, and telecom startups and public companies, including leading a Nasdaq IPO, he is recognized as a thought leader in video commerce, digital marketing, social commerce, and startup bootstrapping. Eitan frequently speaks about futuristic immersive digital experiences and the convergence of media and commerce. He also hosts the Mastering eCommerce Marketing podcast, where he interviews industry leaders and shares insights on e-commerce trends and innovations. In this episode… Many businesses struggle to stand out in the crowded digital marketplace, especially with the rapid rise of short-form video and social commerce. Creating engaging video content that captures attention and converts viewers into customers can seem overwhelming. So, how can brands leverage video to build trust, increase sales, and expand their reach without overspending on production or advertising? Eitan Koter, a thought leader in video commerce and digital marketing, shares insights on how businesses can successfully integrate video into their sales strategy. He emphasizes the importance of authenticity, consistency, and leveraging AI-driven tools to streamline content creation. Eitan discusses how brands can make videos shoppable, distribute them across multiple platforms, and use live video to enhance customer engagement. Additionally, he highlights how bootstrapped companies can grow by focusing on strategic partnerships and leveraging SaaS solutions to improve efficiency and scale operations. In this episode of the Inspired Insider Podcast , Dr. Jeremy Weisz interviews Eitan Koter, Co-founder and Co-CEO of Vimmi, about how brands can use video commerce to drive engagement and revenue. Eitan discusses the evolution of video marketing, the power of live shopping, and why short-form content is key to customer acquisition. He also shares strategies for bootstrapping a SaaS company, the role of AI in video creation, and how businesses can maximize partnerships to scale efficiently.…

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[Top Agency Series] Breaking the Mold in Modeling With Bill Giofu 39:21

πριν 13 μέρες39:21

39:21

Bill Giofu is the Founder of Sophia Models and Talent, a premier modeling and talent agency based in Calgary, Alberta. With a modeling career that began in 1986 in Regina, Saskatchewan, he has worked across North America, Europe, and Asia, and has appeared in over 40 television commercials, videos, and film productions. In 1996, Bill opened the Calgary office of Mode Models, serving as Agency Director and developing it into one of Western Canada's most successful modeling agencies. In 2010, he established Sophia Models, leveraging over 35 years of industry experience to develop and promote highly sought-after talent. In this episode… Breaking into the modeling industry can feel like an impossible task. With countless aspiring models vying for limited opportunities, how do you stand out? And for brands looking to hire the right talent, how do they ensure they’re working with professionals who can deliver? Bill Giofu, a successful entrepreneur in the modeling industry, shares his expertise in navigating the ever-changing modeling landscape. As a former international model turned agency owner, he has firsthand knowledge of scouting and developing talent while adapting to industry trends. Bill emphasizes the importance of a diverse portfolio, professional representation, and building strong industry relationships. He also highlights how brands can benefit from working with agencies to find the right talent efficiently and avoid common pitfalls in the hiring process. In this episode of the Inspired Insider Podcast , Dr. Jeremy Weisz interviews Bill Giofu, Founder of Sophia Models and Talent, about the business of modeling and talent representation. Bill discusses how he built his agency, the changing standards in the modeling industry, and how he helps talent secure international opportunities. He also shares insights on working with major brands, the challenges of running a talent agency, and how social media has impacted the industry.…

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[Top Agency Series] Building Authentic Brand Communities With Nithya Ramachandran 43:02

πριν 14 μέρες43:02

43:02

Nithya Ramachandran is the President and Chief Strategy Officer at T1, a full-stack sponsorship marketing agency. With over two decades of experience, she specializes in sponsorship marketing, strategy, and purpose-led partnerships. Nithya has held leadership roles at organizations such as PwC, Edelman, and National Public Relations. She holds a Bachelor of Commerce in international business and strategic management from the University of Alberta. In this episode… Brands today face a crowded, noisy marketplace where audiences are increasingly fragmented and traditional advertising struggles to break through. The challenge isn’t just building awareness — it’s about fostering meaningful community engagement that aligns with a brand’s values. So, how can companies create genuine, lasting connections with their target audiences while ensuring those efforts feel authentic and purpose-driven? Nithya Ramachandran, an expert in sponsorship marketing and experiential strategy, shares how brands can rise above the noise by placing people at the heart of every campaign. She emphasizes the importance of understanding the values, needs, and culture of the communities a brand wants to connect with. Instead of forcing campaigns onto audiences, Nithya recommends collaborating with the right partners, building authentic experiences, and ensuring brand initiatives align with the community’s interests and passions. From community-driven sports initiatives to bold partnerships tackling youth mental health, she offers a strategic framework for brands looking to build true audience loyalty. In this episode of the Inspired Insider Podcast , Dr. Jeremy Weisz interviews Nithya Ramachandran, President and Chief Strategy Officer at T1 Agency, about building purpose-driven brand communities. Nithya shares her leadership journey, strategies for fostering innovation and trust, insights on leadership transitions, balancing purpose with profit, and driving authentic audience engagement.…

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The Entrepreneur’s Playbook: Scaling and Avoiding Costly Mistakes With Eric Crews 51:52

πριν 15 μέρες51:52

51:52

Eric Crews is the Founder and CEO of Crews & co., a management consulting firm dedicated to helping businesses increase revenue, profitability, and salable value. With decades of entrepreneurial experience, he is an EOS Implementer®, helping companies implement a business operating system into their organizations. In 2021, Eric launched the Growth Method℠, a proprietary business operating system designed to propel companies to new heights. He is also the CEO and Co-founder of CE Painting, one of New England's largest commercial painting businesses. In this episode… Scaling a business is no easy feat — many entrepreneurs hit roadblocks that stall growth, drain resources, or create inefficiencies. Whether it’s financial missteps, leadership blind spots, or an unclear strategy, these challenges can quickly derail even the most promising ventures. So what separates companies that scale successfully from those that struggle to grow? According to Eric Crews, a seasoned entrepreneur and business strategist, sustainable scaling starts with financial clarity and strategic alignment. He highlights the importance of setting a three-year vision tied directly to financial planning, ensuring that every decision contributes to long-term growth. By leveraging OKRs — “Objectives and Key Results” — companies can align priorities from leadership to frontline employees, creating accountability and momentum. Without these foundational elements, Eric warns, businesses risk wasting resources on ineffective initiatives or hiring the wrong talent, both costly mistakes that can stunt growth. In this episode of the Inspired Insider Podcast , host Dr. Jeremy Weisz sits down with Eric Crews, Founder and CEO of Crews & co., to discuss the key principles of scaling a company while avoiding common pitfalls. Eric explains how to build a financial framework that supports expansion, the role of OKRs in driving alignment, and the biggest hiring mistakes that hinder growth. He also shares insights on structuring businesses for long-term profitability and exit potential.…

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[Top Agency Series] Mastering Omnichannel Marketing With Humberto Bejarano 36:14

πριν 20 μέρες36:14

36:14

Humberto Bejarano is the President and Co-founder of Beanstalk Growth Marketing, an award-winning agency based in Calgary, Alberta. With over 25 years of combined experience, he has been instrumental in delivering innovative, data-driven marketing solutions across North America. Under his leadership, Beanstalk has earned multiple accolades, including the Canadian Choice Award for Calgary's Best Marketing Agency and recognition from Clutch as a top advertising company in Alberta. Humberto's commitment to excellence and client success drives the agency's growth and industry impact. In this episode… Creating a sustainable, growth-oriented marketing agency can be challenging, especially in the ever-changing digital landscape. Many businesses struggle to balance branding, website development, and effective omnichannel strategies while staying profitable. So, how can companies streamline their marketing processes, foster strong client relationships, and adapt their strategies to meet changing demands? Humberto Bejarano, a seasoned sales professional and marketing expert, offers practical insights on building a thriving digital agency through smart partnerships, data-driven decisions, and client-centric approaches. He emphasizes the importance of understanding client pain points before pitching solutions, creating cohesive omnichannel strategies that leverage multiple platforms, and continuously testing and optimizing based on performance data. Humberto also highlights the value of combining creative expertise with structured project management to ensure clear communication, consistent delivery, and client satisfaction. In this episode of the Inspired Insider Podcast , Dr. Jeremy Weisz interviews Humberto Bejarano, Co-founder of Beanstalk Growth Marketing, about building and scaling a successful digital marketing agency. Humberto shares his experience merging companies, onboarding key team members, and adopting omnichannel marketing strategies. The conversation also covers effective sales processes, leveraging automation tools, and case studies of successful client transformations.…

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[Top Agency & Israel Business Series] How To Scale a B2B Tech Startup Through Trust With Noa Eshed 39:08

πριν 21 μέρες39:08

39:08

Noa Eshed is Co-founder and General Manager of Bold Digital Architects, an award-winning growth marketing agency specializing in B2B tech startups. She co-hosts the Real Life Superpowers podcast, ranked among the top 10% globally, where she interviews top performers from various industries. A journalist and certified lawyer, Noa previously co-founded and distributed Israel's only national magazine for students. She is also the author of The Smart Marketer's Guide to Google Adwords , an Amazon number-one bestseller. In this episode… Growing a B2B tech startup is challenging, especially in a crowded market where trust plays a crucial role in driving conversions. Traditional advertising often falls short, leaving startups struggling to establish credibility and connect with their ideal customers. So, how can early-stage companies position themselves as industry leaders and build trust that fuels long-term growth? Noa Eshed, a digital marketing expert and co-founder of a growth agency, emphasizes that trust is the most valuable currency in B2B marketing. She explains that startups should focus on content-driven strategies, positioning their founders and brand as thought leaders through educational material instead of direct sales tactics. Noa highlights the shift from outdated practices like gated content and linear funnels, advocating for consistent, value-driven engagement. She also shares insights on leveraging partnerships, securing strategic collaborations, and using bold networking techniques — like approaching keynote speakers directly — to build meaningful relationships that drive business growth. In this episode of Inspired Insider Podcast , Dr. Jeremy Weisz interviews Noa Eshed, Co-founder of Bold Digital Architects, about how B2B tech startups can scale through trust. Noa explains why traditional marketing tactics often fail in B2B and shares her approach to positioning brands as category leaders. She also discusses the role of networking in business success, the evolution of inbound marketing, and how startups can use content to establish credibility and build lasting customer relationships.…

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[Top Agency Series] Building a Successful Marketing Agency With Lindsay O’Donnell 44:47

πριν 22 μέρες44:47

44:47

Lindsay O'Donnell is the Founder and Marketing Director of Piquant Marketing, a Vancouver-based agency specializing in promoting vegan and vegetarian food and wellness brands. Her passion for supporting food entrepreneurs began during her tenure at Whole Foods Market, leading her to establish Piquant in 2016, which also offers personalized coaching and consulting services to assist clients in marketing strategy, team building, and sales growth. Beyond her agency work, Lindsay co-owns and serves as the Marketing Partner for Planted Expo, Canada's largest plant-based event. In this episode… Building a business is never easy, but scaling it while staying true to your mission can be even more challenging. Many entrepreneurs struggle with finding the right niche, pricing their services effectively, and balancing profitability with purpose. So, how can business owners evolve their companies without losing sight of their values and vision? Lindsay O'Donnell, a marketing strategist and consultant, shares how she navigated these challenges by refining her niche and evolving her business model. She emphasizes the importance of targeting a specific audience and staying adaptable as market trends shift. Lindsay also highlights how businesses can leverage influencer marketing, digital events, and strong brand storytelling to gain traction. By understanding pricing strategies and sustainably structuring service offerings, she helps entrepreneurs build scalable businesses while staying aligned with their values. In this episode of Inspired Insider Podcast , Dr. Jeremy Weisz interviews Lindsay O'Donnell, Founder of Piquant Marketing, about her journey from running an agency to offering high-level consulting. Lindsay discusses her transition from digital marketing to coaching, the role of influencer marketing in brand growth, and how entrepreneurs can define and refine their niche. She also shares insights on pricing evolution, social media trends, and creating meaningful client relationships.…

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[Top Author Series] Building a Tech-Driven Economy in the Heartland With Nicholas Lalla 53:42

πριν 23 μέρες53:42

53:42

Nicholas Lalla is an urbanist and social entrepreneur specializing in economic development and emerging technology. He founded Tulsa Innovation Labs, deploying over $200 million to build northeast Oklahoma's innovation economy. Previously, Nicholas led Cyber NYC for the New York City Economic Development Corporation, a cybersecurity initiative recognized as "among the nation's most ambitious" by The New York Times . He is also the author of Reinventing the Heartland , which lays out a bold and pragmatic plan for urban reinvention, showing cities how to reorient their entire civic ecosystems toward inclusive tech-led growth. In this episode… Many mid-sized American cities struggle to reinvent themselves in a rapidly evolving economy, often clinging to legacy industries while missing out on the opportunities of the tech sector. As traditional economic engines falter, communities risk job losses, brain drain, and long-term stagnation. But how can cities without established tech hubs create thriving innovation ecosystems from scratch and position themselves for sustainable growth? Nicholas Lalla, an urbanist and social entrepreneur, shares a blueprint for how cities can build tech-driven economies tailored to their unique strengths. Drawing on his experience leading transformative initiatives, he highlights the importance of finding a city’s “tech niche,” using data-driven strategies, and engaging key stakeholders to align around a common vision. He emphasizes a corporate-first approach, encouraging cities to collaborate with existing industries to foster innovation and attract startups that address real market needs. Nicholas also underscores the power of public-private partnerships, strategic fundraising, and the importance of leadership that challenges the status quo while fostering community buy-in. In this episode of the Inspired Insider Podcast , Dr. Jeremy Weisz interviews Nicholas Lalla, Founder of Tulsa Innovation Labs, about building inclusive and tech-driven economies in mid-sized cities. Nicholas discusses his journey from New York City to Tulsa, Oklahoma, how he secured over $200 million in funding, and the strategies he used to define Tulsa’s innovation niche. He also dives into leadership lessons, the importance of stakeholder collaboration, and how cities can create lasting economic impact.…

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Hiring Engineering Talent Across Borders With Roger Einstoss 40:42

πριν 27 μέρες40:42

40:42

Roger Einstoss is the CEO and Co-founder of Braintly, a company that connects US businesses with top engineering talent from Latin America. With over 12 years of experience in tech talent acquisition, he has helped companies like Volkswagen and T-Mobile build remote engineering teams. Roger specializes in bridging the gap between businesses and skilled developers, offering solutions in staff augmentation and agile team management. In this episode… The tech talent gap is a growing challenge for businesses worldwide, with many struggling to find skilled engineers who align with their company culture. As demand for software developers surges, companies are searching for efficient and cost-effective ways to scale their teams. Could the key to solving this problem lie in Latin America’s booming engineering talent pool? According to Roger Einstoss, a seasoned entrepreneur specializing in tech talent acquisition, Latin America offers a unique combination of skilled engineers, cost efficiency, and cultural alignment that makes it an ideal destination for US companies. He highlights how businesses often underestimate the complexity of hiring and vetting engineers, especially when working across borders. By bridging this gap, companies can not only find exceptional talent but also create more diverse and innovative teams that thrive in today’s global market. In this episode of the Inspired Insider Podcast , Dr. Jeremy Weisz sits down with Roger Einstoss, Co-founder and CEO of Braintly, to discuss how US businesses can build remote engineering teams with Latin American talent. Roger shares the biggest mistakes companies make when hiring technical talent and Braintly’s approach to vetting engineers. He also gives insight into fostering a strong remote work culture and maintaining high performance in distributed teams.…

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[Top Agency Series] Optimizing eCommerce Conversions Without Data Overload With Shaun Brandt 48:28

πριν 28 μέρες48:28

48:28

Shaun Brandt is Co-founder of Oddit, a CRO solution for direct-to-consumer brands wanting to increase their conversion and brand loyalty. He is an experienced entrepreneur and a Co-founder of Kulin, where he helps DTC e-commerce brands scale revenue through smart strategy, Google ads, paid social, email/SMS, and creative. Shaun is an Investor at Triple Whale and the Founder of Nowhere Else Inc. Previously, he was a Partner for Wilfred’s, Partner and Creative Director for MAST Hair, Co-founder and Creative Director for Versett, Co-founder of Federal Moto, and Principal for ONST Creative. In this episode… Traditional web design agencies often follow complex processes filled with client calls, feedback loops, and data-heavy analysis. These methods focus on surface-level metrics rather than practical user experience improvements, leading to bloated costs and underwhelming results. How can businesses streamline website optimization while achieving higher sales and better user engagement? Shaun Brandt, a design and branding expert, has developed a no-nonsense approach to website optimization that focuses on practical UX improvements without relying on data analytics. Instead of drawn-out processes, his brand offers one-way audits where brands submit their website pages and receive a red-marked version pinpointing UX flaws and a fully redesigned page. Shaun emphasizes the importance of clarity over cleverness in website messaging, ensuring users immediately understand a product's value and how to purchase it. He also highlights simple, actionable changes — like improving button placement and reducing clutter — that can significantly boost conversions. In this episode of Inspired Insider Podcast , Dr. Jeremy Weisz interviews Shaun Brandt, Co-founder of Oddit, about his unconventional approach to website optimization. Shaun shares how Oddit has scaled to over 10,000 website audits, the common UX mistakes that hurt conversions, and how brands can improve sales with small but strategic changes. He also discusses the importance of clear messaging, the role of free trials in client acquisition, and why sometimes less data leads to better results.…

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[Top Agency Series] Building Global Creative Teams for Modern Brands With Jamie Read 50:45

πριν 29 μέρες50:45

50:45

Jamie Read is the Founder and CEO of BriteBirch Collective, a global integrated marketing and business consultancy established in 2018. With over 17 years of experience, he has built award-winning marketing teams and campaigns across Canada, the Middle East, and Asia. Before founding BriteBirch, Jamie held leadership positions at prominent agencies such as Edelman and Ketchum, working with global clients in the healthcare, technology, and consumer goods sectors. In addition to his role at BriteBirch, he serves as Communications Chair for the Canada-ASEAN Business Council, promoting diversified trade and business opportunities. In this episode… Traditional marketing agencies often rely on rigid structures and outdated processes that limit creativity and flexibility. These models prioritize internal politics and overhead costs over client needs, leading to bloated teams and inconsistent results. How can agencies streamline operations while fostering collaboration and delivering tailored solutions? Jamie Read, a marketing expert, recognized these gaps after years of working in major global agencies and sought to create an agency model that breaks free from conventional barriers. By assembling a curated network of over 300 seasoned marketing experts worldwide, he designed a flexible, project-based collective that matches senior-level talent directly with client needs. His focus on eliminating agency politics, promoting collaboration among freelancers, and using modern tools ensures seamless communication and high-quality results. Jamie also emphasizes the importance of building a strong culture within a decentralized team and has launched a community-driven initiative to mentor the next generation of freelancers and help them thrive in an evolving marketplace. In this episode of the Inspired Insider Podcast , Dr. Jeremy Weisz interviews Jamie Read, Founder and CEO of BriteBirch Collective, about how he’s redefining the agency model by blending the freedom of freelancing with the power of collaboration. Jamie shares his journey from working in traditional agencies to building his global collective, explains how he attracts top talent, and discusses how BriteBirch structures client teams to deliver bespoke solutions.…

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[Athlete Entrepreneur Series] Overcoming Setbacks to Win in Business and Sports With Ryan Lavarnway 43:43

πριν 5 weeks43:43

43:43

Ryan Lavarnway is a former Major League Baseball catcher who played for eight MLB teams across 10 years, winning a World Series with the Boston Red Sox in 2013. A Yale University graduate, he set NCAA records in batting and later represented Team Israel in the World Baseball Classic and the Olympics. Beyond baseball, Ryan is a leadership coach, keynote speaker, and author focusing on mindset, resilience, and teamwork. Through his company Turn Left, he inspires others by sharing lessons from his journey in sports and personal growth. In this episode… Mindset and resilience are crucial in navigating the unpredictable world of professional sports. Adaptability, preparation, and maintaining confidence through setbacks are key elements of a good sportsman. So, how can professionals and business owners apply these lessons to overcome challenges and thrive? As a World Series champion with the Boston Red Sox, Ryan Lavarnway experienced firsthand how strong leadership and a winning team culture drive success. He recalls how veteran players set the tone for the team’s resilience, especially after the Boston Marathon bombing. He also reflects on his time with Team Israel in the World Baseball Classic and the Olympics, where an underdog mindset and team unity helped them defy expectations. These experiences reinforced his belief in the power of teamwork, accountability, and a shared vision. In this episode of the Inspired Insider Podcast , Dr. Jeremy Weisz interviews Ryan Lavarnway, a former Major League Baseball catcher, about his journey from the MLB to leadership coaching and speaking. Ryan explores the mindset shifts that helped him excel, leadership lessons from his time in the big leagues, and how businesses can apply these principles to improve teamwork and adaptability.…

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[Top Agency Series & SaaS Series] Unlocking Lead Generation Secrets With Eric Evans 42:10

πριν 5 weeks42:10