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Το περιεχόμενο παρέχεται από το thefreetoaster. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον thefreetoaster ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
The Free Toaster is your best resource at the intersection of marketing, lending, and fintech. We deliver news, data, and insights to help you acquire more customers.
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15 επεισόδια
Σήμανση όλων ότι έχουν ή δεν έχουν αναπαραχθεί ...
Manage series 3635360
Το περιεχόμενο παρέχεται από το thefreetoaster. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον thefreetoaster ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
The Free Toaster is your best resource at the intersection of marketing, lending, and fintech. We deliver news, data, and insights to help you acquire more customers.
…
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15 επεισόδια
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×We sit with Tomas Campos, CEO at Spinwheel. Spinwheel’s product caught my attention because affiliate marketers could use their product to reduce the friction in their application processes. Timestamps: (00:00) Meet Tomas Campos, CEO of Spinwheel (02:30) Ideal customers and use cases (06:30) Success metrics (12:35) Challenges building the business (15:37) Partnering with lenders (22:41) Uplift from pre-filling application forms (28:12) What holds lenders back from buying (34:10) The NerdWallet integration (36:05) Other challenges lenders have (46:52) Bank account verification (47:10) Wrap up Where to find Carlos: LinkedIn Twitter/X Where to find Tomas: LinkedIn Find Us: Don't forget to subscribe and review our show. If you’re interested in being a guest, email me at carlos@newmarketgrowth.com.…
We sit with David Nohe, CEO of FinGoal, to discuss the CFPB’s Rule 1033 on Open Banking and the implications it has for bank marketers. Timestamps: (00:00) David Nohe, CEO of Fingoal (01:59) The 101 on CFPB Rule 1033 (09:32) Consumer consent (18:04) Future of subscription models (22:52) Funnel dynamics / friction (24:09) Credit bureau vs. open banking data (26:43) Why be concerned or optimistic (32:10) Banks' strategic opportunities (41:37) Wrap up and dinner bet Where to find Carlos: LinkedIn Twitter/X Where to find David Nohe: LinkedIn Twitter/X - @fingoaldavid References: Ten Take-Aways on 1033 for Community Bankers https://www.linkedin.com/pulse/ten-take-aways-1033-community-bankers-david-nohe-yo8cc/?trackingId=WR0OUVGdRGahil7tCSZ48w%3D%3D Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.…
Personal finance platforms (like Credit Karma) are now at scale, with the ability to recommend products at the 1:1 user level. Further, they’re incentivized to recommend niche products that are highly customized to each user. Lending products, however, are designed for mass audiences. This disconnect presents a huge opportunity for lenders. Timestamps: (00:00) Why personalization matters (04:06) Hyper-niche lending products (05:37) Social media and niche content (08:43) Opportunities in financial services (12:57) Where I see this all going (15:01) Wrap up Where to find Carlos: LinkedIn Twitter/X References: The case for building hyper-niche lending products https://www.thefreetoaster.com/p/hyper-niche-lending-products Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.…
Today we chat with Tim Hong, the Chief Product Officer at MoneyLion. He walks us through a partnership they’ve built with Plaid and other data providers to offer cash flow data at the marketing stage to lenders in the Engine marketplace. Timestamps: (00:00) Tim Hong, CPO at MoneyLion (04:06) The Engine marketplace (12:02) Open banking and UX (22:48) User permissioned data (25:15) Sharing bank credentials (27:25) Cashflow data in lending (31:09) Spark platform (37:20) Future of open banking (44:17) Wrap up Where to find Carlos: LinkedIn Twitter/X References: Plaid & MoneyLion’s announcement: “The power of cash flow underwriting with instant onboarding: Introducing Layer and Consumer Report” https://plaid.com/blog/layer-consumer-report-instant-onboarding/ Carlos’ piece: “Where's The Consumer Demand For Cash Flow Underwriting (CFU)?” https://www.thefreetoaster.com/p/where-is-the-demand-for-cash-flow-underwriting Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.…
I’m starting to worry that we don’t have an economically viable way to distribute cash flow underwriting (CFU) products to consumers. In today’s episode, we discuss the opportunity and challenges CFU lenders will have in distributing their products through direct mail, paid search, and of course affiliates. Timestamps: (00:00) Introduction to Fintech and Cashflow Underwriting (01:21) The Article and Its Insights (02:38) AI-Generated Overview of The Petal Case Study (09:21) End of AI-Generated Overview (09:26) Analyzing Cashflow Underwriting (11:36) Challenges in Cashflow Underwriting (15:54) Marketing Cashflow Products (20:03) Potential Solutions and Future Outlook (25:26) Final Thoughts and Next Steps Where to find Carlos: LinkedIn Twitter/X References: Carlos’ piece: “Where's The Consumer Demand For Cash Flow Underwriting (CFU)?” https://www.thefreetoaster.com/p/where-is-the-demand-for-cash-flow-underwriting Alex Johnson’s piece on Cash Flow Underwriting: https://fintechtakes.com/articles/2024-05-22/cash-flow-underwriting/ Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.…
Today, we discuss the backstory behind my marketing agency, New Market Growth. I’ll share my background working in affiliate marketing at a connected home startup, my experience working on credit cards at Capital One, my 4 years at Credit Karma, and how my experiences came together to form a services business for lenders. Timestamps: (00:00) What is New Market Growth (01:30) Early years in affiliate marketing (03:53) Credit Karma (06:50) My first business: legal services marketplace (09:10) Return to fintech + personal brands (12:19) Founding New Market Growth (14:27) Current focus + looking out to the future (15:55) Wrap up Where to find Carlos: LinkedIn Twitter/X Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.…
Today, we discuss high-level principles for your affiliate measurement (analytics) strategy. We’ll cover the 2 big questions your dashboards should be answering, we dig into 9 metrics you might not be watching, and we hit on the importance of connecting marketing stage and performance stage data. Timestamps: (00:00) True North (01:34) Driving questions (01:53) Delivering for your partners (04:26) Partners delivering for you (06:35) Combining data sources (09:34) Effective dashboards (16:49) 9 key metrics to watch (22:26) Wrap up Where to find Carlos: LinkedIn Twitter/X Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.…
Today, we discuss the most common reasons that lenders don’t hit their volume, account quality, and growth goals in the affiliate channel. Based on Carlos’ experience talking to lenders in his affiliate marketing agency, New Market Growth. Common struggles: Cross-functional dysfunction Model misalignment (Non)compliance Application friction Mispricing Access to big affiliates Concentration Cold starts Lack of differentiation CPA game Thinking it’s easy Timestamps: (00:00) Common Struggles in Affiliate Marketing (03:00) Reason 1: Lack of Cross-Functional Effort (04:54) Reason 2: Misaligned Targeting Model (06:36) Reason 3: Approval Rate Issues (07:59) Reason 4: Application Friction (09:01) Reason 5: Uncompetitive Pricing (10:39) Reason 6: Missing Major Marketplaces Where to find Carlos: LinkedIn Twitter/X Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.…
Today, we continue to discuss the 4 levels of Operational Maturity in affiliate marketing for lenders. We’ll go deep on 301 and 401 levels and wrap up with some tactical things you can do to land at the 401 level. Summary of the 4 levels: 𝟭𝟬𝟭 - 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 We're focused on the volume of leads and the cost of acquisition. The rest of the operation looks a lot like affiliate programs in other industries. There's not much attention placed on the quality of accounts that we acquire. 𝟮𝟬𝟭 - 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗔𝘄𝗮𝗿𝗲 We learn that not all leads are created equal and not all lead sources are created equal. We pay more attention to what happens to a customer post-booking. How much revenue are they driving? What are the delinquency rates? What are the loss rates? We start to think about the relationship between LTV and cost of acquisition. 𝟯𝟬𝟭 - 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗹𝗼𝗼𝗽 𝗮𝘄𝗮𝗿𝗲 We learn that when we make a change to our business, the affiliate reacts in a certain way, and that in turn has a knock-on effect on our business. We also start to overanalyze why volumes dropped and why applicant quality is changing. We often get distracted by a lot of these questions as there are often no actions we can take as a result of our curiosity. 𝟰𝟬𝟭 - 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗙𝗶𝗿𝘀𝘁 We learn that our success relies on delivering exceptional products and exceptional buying experiences for our affiliates' customers. Under this frame, we recognize that each affiliate's a little different. They all have different buying experiences, data assets, customer types, and integration capabilities. We try to reverse engineer our business to best fit each partner. We notice that we were overanalyzing the volatility in our programs, and conclude that our investigations were often unproductive. Timestamps: (00:00) 301 Intro (04:20) 301 Strategy (15:55) 301 Challenges and realities (18:43) Recap of 101-301 (21:48) 401 Deep dive - becoming leaders (30:48) Model alignment (41:48) Wrap up Where to find Carlos: LinkedIn Twitter/X References: A written summary of the 4 levels of Operational Maturity: https://www.linkedin.com/posts/the-carlos-caro_operational-maturity-affiliates-activity-7204481122464907264-f_hC Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.…
Today, we introduce the 4 levels of Operational Maturity in affiliate marketing for lenders. We’ll go deep on 101 and 201 levels. The 301 and 401 levels will be covered in our next episode. Summary of the 4 levels: 𝟭𝟬𝟭 - 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 We're focused on the volume of leads and the cost of acquisition. The rest of the operation looks a lot like affiliate programs in other industries. There's not much attention placed on the quality of accounts that we acquire. 𝟮𝟬𝟭 - 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗔𝘄𝗮𝗿𝗲 We learn that not all leads are created equal and not all lead sources are created equal. We pay more attention to what happens to a customer post-booking. How much revenue are they driving? What are the delinquency rates? What are the loss rates? We start to think about the relationship between LTV and cost of acquisition. 𝟯𝟬𝟭 - 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗹𝗼𝗼𝗽 𝗮𝘄𝗮𝗿𝗲 We learn that when we make a change to our business, the affiliate reacts in a certain way, and that in turn has a knock-on effect on our business. We also start to overanalyze why volumes dropped and why applicant quality is changing. We often get distracted by a lot of these questions as there are often no actions we can take as a result of our curiosity. 𝟰𝟬𝟭 - 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗙𝗶𝗿𝘀𝘁 We learn that our success relies on delivering exceptional products and exceptional buying experiences for our affiliates' customers. Under this frame, we recognize that each affiliate's a little different. They all have different buying experiences, data assets, customer types, and integration capabilities. We try to reverse engineer our business to best fit each partner. We notice that we were overanalyzing the volatility in our programs, and conclude that our investigations were often unproductive. Timestamps: (00:00) Why maturity matters (04:36) The 4 levels (10:18) 101 deep dive (17:56) 201 deep dive (26:15) Wrap up and next steps Where to find Carlos: LinkedIn Twitter/X References: A written summary of the 4 levels of Operational Maturity: https://www.linkedin.com/posts/the-carlos-caro_operational-maturity-affiliates-activity-7204481122464907264-f_hC Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.…
Episode 005: Today, we discuss the marketing levers lenders have at their disposal to improve the performance of their affiliate marketing campaigns. We’ll discuss levers in the following categories: Eligibility Impressions/placements Click-through rate Application rate Approval rate Funding rate CPA/Payouts Timestamps: (00:54) Recapping previous episodes (01:50) A big misconception (03:02) Key levers (09:30) CTR (18:37) Application rate (21:35) Approval rate (27:09) Funding rate (29:49) CPAs / payouts (31:43) Conclusion and final thoughts Where to find Carlos: LinkedIn Twitter/X References: Click-through rates by ad rank/placement on Google: https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/ Outline of levers discussed in the show https://medium.com/@newmarketgrowth/your-affiliate-marketing-levers-9f98092ab37b Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.…
Episode 004: Today, we tackle two simple, but important questions. The first: “What affiliates should I partner with?” And the second, “Where should I host my targeting model?” We cover: How to build a list of potential affiliate partners Why “getting in” isn’t an easy as you think How to build a pitch for potential partners Where to host your targeting model Guiding principles for targeting model development Timestamps: (00:43) Outline of today's episode (04:25) Building a list of potential partners (09:25) Why getting into publishers isn't easy (14:15) Crafting your pitch 18:18 Hosting your targeting model (18:18) Hosting Your Targeting Model (22:20) Targeting model platforms (36:56) Guiding principles (41:45) Wrap up / final thoughts Where to find Carlos: LinkedIn Twitter/X References: Credit Karma Lightbox https://www.creditkarma.com/about/commentary/credit-karma-welcomes-team-bitmatica Monevo https://www.monevo.com/us Eagle Data https://www.eagledata.biz/ https://medium.com/@carlos.ny/a-chat-with-travis-broad-ceo-at-eagle-data-a6409c6683a7 MoneyLion https://www.insidermonkey.com/blog/moneylion-inc-nyseml-q1-2024-earnings-call-transcript-1299056/ Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.…
Episode 003: Today, we tackle a big, foundational question. “Why should I bother promoting my lending products in affiliate channels?” We cover: Size of publicly traded affiliate networks How many consumer loans are opened per year on affiliate networks Why your CMO, CPO, CRO, and CFO should care A 60-second elevator pitch for your CEO Timestamps: (00:43) Why Invest in Affiliate Marketing? (01:22) Affiliate Channel Scale From Public Filings (05:08) What % Of Acquisition Volume Comes From Affiliates? (06:14) Convincing Your Org to Invest in Affiliate Marketing (08:01) Benefits for Different Departments (13:06) Selling into your CPO or Strategy Head (14:44) Selling into your CRO (16:42) Selling into your CFO (18:15) Building Exceptional Buying Experiences (20:42) Conclusion and Summary Pitch Where to find Carlos: LinkedIn Twitter/X References (affiliate marketplace public filings): Credit Karma https://investors.intuit.com/_assets/_719de469f18090d69a0faddc62c8f705/intuit/news/2024-05-23_Intuit_Reports_Strong_Third_Quarter_Results_and_1188.pdf Experian https://www.experianplc.com/content/dam/marketing/global/plc/en/assets/documents/results-and-presentations/2024/experian-roadshow-jan-to-mar-2024.pdf NerdWallet https://investors.nerdwallet.com/news-releases/news-release-details/nerdwallet-reports-first-quarter-2024-results Lending Tree https://investors.lendingtree.com/static-files/6091a1b9-f0c2-4d4e-b6c0-990085edb7a5 QuinStreet https://investor.quinstreet.com/static-files/726eb814-7f4e-47ee-9d01-5a200817a027 MoneyLion https://investors.moneylion.com/news/detail/122/moneylion-announces-first-quarter-2024-results Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn , Twitter/X , or at carlos@newmarketgrowth.com.…
Episode 002: In this episode, we describe affiliate marketing for lenders with tangible examples. From there, we talk through the dynamics of the affiliate game and how affiliate partnerships are structured. This provides a baseline 101 for anyone unfamiliar with the topic, and a recap for those who are more familiar with this space. Additionally, we discuss: What mindset to bring to the game Our super-lever: approval rate Notes for performance marketers new to affiliates Timestamps: (00:00) Introduction (01:04) Exploring Affiliate Coverage In Google Results (03:15) Behind the Scenes of Affiliate Marketing (05:49) Affiliate Deal Structures and Dynamics (10:40) Optimizing Conversion Rates (17:09) Our Super-Lever: Approval Rate (24:00) Cautions for Performance Marketers (26:55) Recap and Final Thoughts Where to find Carlos: LinkedIn Twitter/X Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions you'd like me to address in a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.…
What we learned about brand marketing from New Balance's turnaround. TL;DR - For 15 years, New Balance watched its revenues decline. Consumers saw its sneakers as “dad shoes”—safe, comfortable, but uncool. Traditional direct-response marketing wasn’t reversing the trend. In April 2020, a new CMO, Chris Davis, arrived with a bold idea: flip the marketing mix from a 70% reliance on direct-response ads to a brand-led approach. It was a big gamble that took nearly 19 months to pay off, but when it did, New Balance emerged as a revitalized global brand. Written version: https://www.thefreetoaster.com/p/how-new-balance-s-cmo-turned-around-a-15-year-decline About Us: The Free Toaster is a newsletter for at the intersection of marketing, lending, and fintech. We deliver news, data, and insights (like today's episode) to help you acquire more customers. Sign up to get it shipped weekly to your inbox. www.thefreetoaster.com This show is produced by Ghostmode.co, a media production studio for B2B Newsletters & Podcasts. To discuss how we can help with your show, contact us at nick@ghostmode.co .…
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