Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Το περιεχόμενο παρέχεται από το Avery. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Avery ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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Το περιεχόμενο παρέχεται από το Avery. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Avery ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Do you want to learn more about the faith? Do you desire to look at the world through a Catholic lens? Join Avery and Austin from James Madison University for a weekly deep dive into living out the spiritual life as they tackle hard to answer questions and bear witness to the power of God in their lives and beyond.
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Το περιεχόμενο παρέχεται από το Avery. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Avery ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Do you want to learn more about the faith? Do you desire to look at the world through a Catholic lens? Join Avery and Austin from James Madison University for a weekly deep dive into living out the spiritual life as they tackle hard to answer questions and bear witness to the power of God in their lives and beyond.
22 επεισόδια
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When God made man, He bestowed in us full harmony with His creation and dominion over the plants and animals that existed within it. This week, Avery and Austin talk about that original harmony and how we lost it in the Fall through original sin.
We're a few weeks into Lent, and it can be challenging to continue our penances and fasting when we get into the swing of our daily lives. This week, Avery, Austin, and special guest Dr. Robinson talk about what makes fasting fruitful and their experiences with it!
The Church describes sin in two major categories: venial and mortal. What do these terms really mean, and how do we encounter choices in morality throughout our lives? This week, Avery and Austin approach sin from a technical point of view and give their takes on how to recognize sin working in our lives.…
Lent is a special time of year where we get to enter into the true meaning of sacrifice as we walk with Christ until his death on Good Friday. This week, Avery and Austin talk about their Lenten sacrifices and how they invite God into the challenges so they may grow closer to Him!
There are many things that we carry around each day that make us unhappy or anxious, and sometimes these things can cause us to believe lies about ourselves and affect how we view reality. This week, Avery and Austin talk about how the Lord desires to step into those wounds and heal us in places we may not even know we need it!…
Sometimes, even when surrounded by people in our daily activities, we can feel like we are misunderstood or all alone. This week, Avery, Austin, and guest Fiona talk about their experiences with loneliness and finding relationship in the Lord who desires to be with us always!
Partying makes up a big part of the conversation in the lives of some college students, and it can be difficult to understand where the Church draws lines in general on drinking and how a Catholic should partake in such activities. This week, Avery and Austin talk about the drinking culture at JMU and offer a Catholic perspective on the consumption of alcohol.…
Jesus says in Scripture that the kingdom of Heaven belongs to the children and that we are called to become childlike to enter it. This week, Avery and Austin talk about what it means to live in childlike wonder and how we can be children of the Lord in everything we do!
God often prompts things in our hearts to use us in furthering His Kingdom here on Earth as instruments of His will. This week, Avery and Austin talk about how to respond to God's promptings in faith and boldness and give testimony to the fruits of trusting Him in this way!
Growing closer to the Lord is something we strive for every day, and the journey to becoming intimate with Him can be filled with challenges and barriers that feel impossible to overcome. This week, special guest Annie Reis from Encounter Ministries gives her testimony of how she encountered Jesus and provides some helpful advice on putting the Lord first in your life!…
Reading Sacred Scripture can be a powerful way to encounter God in intimacy as His Word is timeless, and it can speak directly to your heart or pierce the hearts of others who hear it. This week, Avery, Austin, and special guest Fiona explain how to pray with scripture just as the early saints did. Stick around at the end of the episode for a guided lectio divina with Austin!…
The Holy Spirit is always working in our lives, but how can we see some of the ways He is changing our hearts? This week, Avery, Austin, and special guest Caroline talk about the fruits of living a life close to God!
Humans aren't the only living things on Earth, after all, as God has filled it with life in abundance! This week, Austin and Avery talk about animals and how awesome they are but also how their unique designs point back to their Creator.
God calls us to worship Him in many ways, and one of those ways is coming before Him in song and praise! This week, Brigid returns with Avery and Austin, and this time, they actually focus on discussing the power of music and how it can elevate our souls in worship during the mass or personal prayer.…
There is one person at CCM that Avery and Austin can't get anything done with because the serious conversations they try to have just devolve into silliness, and this episode is proof enough. Join Avery, Austin, and special guest Brigid as they tell funny stories while laughing all the way, instead of talking about whatever it was they were supposed to this week!…
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