HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp…
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Το περιεχόμενο παρέχεται από το ISAAC & MARKAi and ISAAC. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον ISAAC & MARKAi and ISAAC ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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MarTech Mastery: Elevate Your Marketing with Technology!
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Το περιεχόμενο παρέχεται από το ISAAC & MARKAi and ISAAC. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον ISAAC & MARKAi and ISAAC ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Welcome to MarTech Mastery, your ultimate podcast for exploring the dynamic world of marketing technology. Join us as we dive deep into the latest tools, platforms, and strategies that are revolutionizing the way businesses approach data-driven marketing, personalization, and digital advertising.
In each episode, we cover essential topics that empower marketers to leverage technology effectively. Discover how cutting-edge tools are enabling businesses to analyze data, optimize campaigns, and enhance customer experiences. We’ll explore the importance of personalization in today’s market and how technology can help create tailored marketing strategies that resonate with audiences.
From discussing the latest trends in programmatic advertising to examining the impact of artificial intelligence on marketing strategies, MarTech Mastery provides actionable insights and expert interviews that equip you with the knowledge to stay ahead in the competitive landscape of digital marketing.
Subscribe to MarTech Mastery and unlock the secrets to mastering marketing technology. Join us on this journey to elevate your marketing efforts and drive measurable results!
14 επεισόδια
Μοίρασέ το
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Manage series 3614858
Το περιεχόμενο παρέχεται από το ISAAC & MARKAi and ISAAC. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον ISAAC & MARKAi and ISAAC ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Welcome to MarTech Mastery, your ultimate podcast for exploring the dynamic world of marketing technology. Join us as we dive deep into the latest tools, platforms, and strategies that are revolutionizing the way businesses approach data-driven marketing, personalization, and digital advertising.
In each episode, we cover essential topics that empower marketers to leverage technology effectively. Discover how cutting-edge tools are enabling businesses to analyze data, optimize campaigns, and enhance customer experiences. We’ll explore the importance of personalization in today’s market and how technology can help create tailored marketing strategies that resonate with audiences.
From discussing the latest trends in programmatic advertising to examining the impact of artificial intelligence on marketing strategies, MarTech Mastery provides actionable insights and expert interviews that equip you with the knowledge to stay ahead in the competitive landscape of digital marketing.
Subscribe to MarTech Mastery and unlock the secrets to mastering marketing technology. Join us on this journey to elevate your marketing efforts and drive measurable results!
14 επεισόδια
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An introduction to Marketing Technology (MarTech), exploring its evolution, key tools, and how businesses are using tech to enhance marketing strategies.
Learn how to build a successful MarTech stack with the right tools, platforms, and integrations to optimize your marketing efforts.
How data is transforming marketing strategies, enabling better targeting, personalization, and overall campaign effectiveness.
Explore how marketers can deliver personalized experiences to customers at scale using MarTech tools like email marketing platforms and content management systems.
How email marketing has evolved with MarTech tools, and how to use them effectively to create automated, personalized email campaigns.
How to integrate social media platforms with your MarTech stack to enhance marketing campaigns, track performance, and engage customers.
What’s next for marketing automation? Exploring the future of AI-powered automation and how it will continue to evolve in MarTech.
A look at the relationship between SEO and MarTech, focusing on how technology can optimize search engine strategies and improve visibility.
Exploring the potential applications of blockchain technology in MarTech, from data security to transparency in digital advertising.
In this enlightening episode of MarTech Mastery, we explore the essential marketing analytics tools that can transform your marketing strategies. Discover the various types of analytics tools available, their features, and how to effectively utilize them to track performance, measure success, and make informed, data-driven decisions. Whether you’re a seasoned marketer or just starting out, you'll gain valuable insights into selecting the right tools for your marketing analytics needs!…
In this episode of MarTech Mastery, we dive into the transformative rise of marketing automation and its impact on modern businesses. Discover how automation tools enhance efficiency, streamline workflows, and boost ROI for your marketing campaigns. We’ll explore the latest trends, best practices for implementation, and real-world success stories from companies leveraging marketing automation to scale their efforts. Tune in to find out why marketing automation is a game-changer for today’s marketers!…
Join us in this episode of MarTech Mastery as we explore the incredible power of personalization in marketing. Discover strategies for tailoring content, communications, and offers to meet individual customer preferences, and learn how personalization can drive engagement and loyalty. We’ll share practical tips, essential tools, and real-life examples of brands that excel in personalized marketing. Don’t miss this opportunity to elevate your marketing game through the art of personalization!…
Unlock the power of data in marketing with this episode of MarTech Mastery! We discuss how data-driven marketing strategies can enhance decision-making, optimize campaigns, and improve customer targeting. Learn about key metrics to track, valuable tools to utilize, and inspiring case studies that illustrate the effectiveness of data in driving marketing success. Join us to discover how to turn data into actionable insights that propel your marketing initiatives forward!…
In this episode of MarTech Mastery, we discuss the critical importance of building an effective MarTech stack for your marketing efforts. Learn what a MarTech stack is, the key components it should include, and how to integrate various technologies to streamline your marketing processes. We’ll share best practices for evaluating tools, aligning technology with your business goals, and optimizing your stack for maximum impact. Tune in to discover how to create a winning MarTech stack that drives your marketing success!…
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