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Το περιεχόμενο παρέχεται από το Taylor Schulte and Kendra Wright, Taylor Schulte, and Kendra Wright. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Taylor Schulte and Kendra Wright, Taylor Schulte, and Kendra Wright ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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Advisor Marketing Made Simple

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Το περιεχόμενο παρέχεται από το Taylor Schulte and Kendra Wright, Taylor Schulte, and Kendra Wright. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Taylor Schulte and Kendra Wright, Taylor Schulte, and Kendra Wright ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Ever wish financial advisor marketing was easier? Tired of experimenting without results? Craving simple strategies that actually work? Press play and take notes – we’re about to level up how you market your financial services. Hey there! We’re Kendra and Taylor 👋… two marketing professionals with decades of real-life experience sharing proven strategies from two (very!) different perspectives. Taylor, as an advisor who tripled his revenue in the last three years, and Kendra, as an agency owner implementing successful marketing plans for growth-focused advisory firms. Every Wednesday, we discuss successful marketing strategies in a simple, relatable, and practical way. We also feature real advisors on-air, troubleshooting their marketing challenges and providing solutions LIVE, so you can learn from real-world examples. Whether you’re new to the industry or a seasoned veteran, each episode will help you improve your marketing and grow your business – without the guesswork or frustration.
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20 επεισόδια

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iconΜοίρασέ το
 
Manage series 3594522
Το περιεχόμενο παρέχεται από το Taylor Schulte and Kendra Wright, Taylor Schulte, and Kendra Wright. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Taylor Schulte and Kendra Wright, Taylor Schulte, and Kendra Wright ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Ever wish financial advisor marketing was easier? Tired of experimenting without results? Craving simple strategies that actually work? Press play and take notes – we’re about to level up how you market your financial services. Hey there! We’re Kendra and Taylor 👋… two marketing professionals with decades of real-life experience sharing proven strategies from two (very!) different perspectives. Taylor, as an advisor who tripled his revenue in the last three years, and Kendra, as an agency owner implementing successful marketing plans for growth-focused advisory firms. Every Wednesday, we discuss successful marketing strategies in a simple, relatable, and practical way. We also feature real advisors on-air, troubleshooting their marketing challenges and providing solutions LIVE, so you can learn from real-world examples. Whether you’re new to the industry or a seasoned veteran, each episode will help you improve your marketing and grow your business – without the guesswork or frustration.
  continue reading

20 επεισόδια

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Are you struggling to grow your financial advisory practice beyond your warm market? Wondering how to create predictable, scalable marketing results? In this LIVE "Advice Line" episode, financial advisor Eric LaNier asks us to help solve his marketing challenges. While he's had success generating business from his church, gym, and former coworkers, he's hitting a ceiling and wants to expand beyond referrals. From helping him rethink his business model to developing a systematic marketing approach, we provide actionable guidance. Key questions we address include: ► How many clients should I target to reach my revenue goals? ► What's the most effective way to scale beyond my warm market? ► Should I focus on referral marketing or explore other channels? Even if you're not struggling with scaling challenges, this episode reveals important insights about building an intentional practice that supports sustainable growth. You'll learn why getting clear on your target market and service model is crucial before implementing any marketing strategy. Listen in as we help Eric create a roadmap for building a thriving practice without becoming overwhelmed by scattered marketing efforts or an unmanageable client base. Resources: Sign up to be an advisor guest on the show Higher Impact Financial (Eric’s firm) Dex CRM The E-Myth Revisited by Michael Gerber Dan Sullivan (Author) XY Planning Network (XYPN) NAPFA Kitces Marketing Research on Referral Marketing Altruist…
 
Is your SEO strategy feeling like a black hole of time and effort? Are you questioning how much energy to invest in organic search when traffic starts to decline? In this LIVE "Advice Line" episode, financial advisor Matt Hylland seeks guidance on managing his SEO efforts amid dropping website traffic. From 122,000 organic visitors to 75,000, Matt's wondering if it's time to throw in the towel or double down on his strategy. We dive deep into his marketing funnel and provide actionable steps to recover lost traffic without burning out. Key questions we answer include: ► How much time should you dedicate to SEO versus other marketing activities? ► When should you update existing content versus creating new posts? ► Should you maintain multiple marketing channels or focus on what works? ► How do you know when to accept defeat on underperforming content? Whether you're all-in on SEO or spreading your marketing efforts across multiple channels, this episode illuminates how to streamline your digital strategy and focus on activities that truly drive results. Learn how to make data-driven decisions about your marketing investments and create a more sustainable approach to growing your practice. Tune in as we help Matt transform his SEO strategy from a time sink into a powerful tool for attracting qualified prospects. Resources: Sign up to be an advisor guest on the show Arnold & Mote Wealth Management (Matt’s Firm) Google Ads Kit (formerly ConvertKit) Convert Player Trello fpPathfinder PageSpeed Insights…
 
Is marketing overwhelm holding your firm back from real growth? In this episode, we tackle the challenge of marketing overwhelm and reveal how focusing on fewer, more effective strategies can actually accelerate your firm's growth. Whether you're juggling multiple marketing channels or struggling to identify which activities truly drive results, we show you how to cut through the noise and build a focused, effective marketing approach. We cover: ► Three key sources of marketing overwhelm and how to address each one ► Why doing "half as many things twice as well" leads to better results ► How to identify which marketing activities you're doing just because you "should" ► The simple framework of using one traffic platform and one nurture platform ► When (and how) to strategically add new marketing activities to your plan Tune in to learn how to transform your scattered marketing efforts into a streamlined, results-driven approach that matches your firm's goals and capacity. Whether you're overwhelmed by current marketing activities or looking to build a more focused strategy, this episode will help you gain clarity and take decisive action. Resources: Sign up to be an advisor guest on the show Advice Line: How to Turn Podcast Listeners into Clients (Erik Baskin) Fidelity LinkedIn YouTube…
 
Are your website and social media call-to-actions falling flat? Struggling to convert visitors into prospects and clients? In this LIVE "Advice Line" episode, financial advisor Dr. Preston Cherry asks us to help him improve his digital marketing conversion rates. From optimizing website CTAs to refining his ideal client avatar, we don't hold back on actionable advice. Key questions we answer include: ► How can I increase my website's conversion rate? ► Should I focus on one marketing channel or try to do it all? ► What's the best way to clarify my niche and target audience? Even if you're not targeting Gen X clients like Preston, this episode illuminates how to refine your digital marketing to attract more of your ideal prospects and turn them into clients. Tune in as we break down Preston's marketing funnel and provide a roadmap for boosting conversions across multiple channels. Resources: Sign up to be an advisor guest on the show Preston’s Firm: Concurrent Financial Planning Preston’s YouTube Channel Preston’s Podcast…
 
Are you struggling to generate consistent leads for your new financial advisory firm? You're not alone. In this LIVE "Advice Line" episode, David Edmisten of Next Phase Financial Planning asks us how to consistently generate leads as a new firm. We dive deep into David's current marketing efforts and provide actionable advice on how to focus his strategy for better results. Key questions we answer include: ► Should I focus on local or national marketing efforts? ► How can I maximize the impact of my community college presentations? ► What's the best way to convert seminar attendees into prospects? Whether you're a new advisor or looking to refine your marketing strategy, this episode offers valuable insights on how to generate more qualified leads and grow your practice. We discuss the pros and cons of various marketing channels and provide practical tips for improving conversion rates from in-person events. Tune in to learn how to streamline your marketing efforts and attract more of your ideal clients. Resources: Sign up to be an advisor guest on the show David’s Firm: Next Phase FP Kitces Summit Presentation: Ryan Morrisey (For in-person classes at the community college)…
 
Is relying solely on referrals putting your advisory firm at risk? In this episode, we challenge the common belief that referrals alone are enough to sustain and grow your practice. We explore the potential pitfalls of a referral-only approach and discuss strategies to diversify your marketing efforts. Key points covered: ► The changing landscape of how clients find and choose advisors ► Why relying solely on referrals can limit your growth and client quality ► The importance of having a structured, intentional referral process ► How to balance referrals from clients vs. centers of influence (COIs) ► Strategies for creating a more predictable and sustainable marketing funnel Whether you're currently thriving on referrals or struggling to generate them, this episode will help you evaluate your approach and consider new ways to attract ideal clients. Tune in to gain insights on building a more robust marketing strategy that gives you greater control over your firm's growth and allows you to be more selective with your clientele. Resources: Sign up to be an advisor guest on the show FiComm Study 2024 Kitces Marketing Study 2022 Marketing Funnel Basics For Advisors (AMMS Episode)…
 
Are you struggling to build an effective marketing funnel for your virtual financial planning practice? In this LIVE "Advice Line" episode, financial advisor Joe Eck asks us to help him create a digital marketing strategy to attract pre-retirees in his local area. From optimizing his website to improving his content creation process, we provide actionable advice to boost his online presence and client acquisition efforts. Key questions we answer include: ► How can I build an effective top-of-funnel strategy as a virtual advisor? ► Should I focus on SEO, social media, or other channels to attract clients? ► What's the best way to nurture leads and convert website visitors? Even if you're not targeting pre-retirees, this episode illuminates how to create a focused digital marketing funnel to attract your ideal clients online. Tune in as we guide Joe through refining his niche, improving his content strategy, and developing an email nurture sequence to grow his practice. Resources: Sign up to be an advisor guest on the show Stage Ready FP (Joe’s Firm) Taylor's marketing funnel template and video walkthrough Ben Carlson's blog " A Wealth of Common Sense " Taylor's "Medicare IRMAA" SEO optimized blog post fpPathfinder for downloadable charts (Taylor's email opt-in)…
 
How do you grow an email list for your financial advisory practice? In this LIVE "Advice Line" episode, financial advisor Andrew McFadden seeks guidance on expanding his email marketing efforts. We dive deep into Andrew's niche of young physicians, his current marketing strategies, and explore whether email is truly the best next step for his practice. Key questions we address include: ► Is email marketing the right focus for growing my practice? ► How can I leverage my speaking engagements to build my list? ► Should I go local or national with my marketing efforts? Even if you're not targeting young physicians, this episode illuminates how to evaluate different marketing channels and choose the one that energizes you most. We discuss the power of leaning into what's already working, and why throwing spaghetti at the wall isn't an effective long-term strategy. Tune in as we help Andrew refine his marketing approach and provide actionable advice on growing his practice through targeted outreach to his ideal clients. Resources: Sign up to be an advisor guest on the show Chad Chub - an advisor who has a well-niched website for physicians. Tyler Olson - an advisor who focuses on early and mid-career physicians. Brian Hanks - an advisor who specializes in working with dentists. “ The Best Marketing Strategy ” on The Experiments in Advisor Marketing Podcast…
 
Are you considering hiring marketing help for your financial advisory firm but unsure where to start? In this episode, we dive deep into the world of marketing assistance for advisors, helping you navigate the decision-making process with confidence. Key questions we answer include: ► Signs it's time to hire marketing help (and when to hold off) ► The three main types of marketing assistance: consultants, agencies, and full-time hires ► Key questions to ask potential marketing partners before signing on ► Red flags to watch out for when vetting marketing professionals ► Alternative solutions if you're not ready to hire Plus, we reveal insider tips on setting realistic budgets, avoiding common pitfalls, and ensuring a successful collaboration with your marketing team. Whether you're experiencing a growth plateau or looking to scale rapidly, this episode provides actionable insights to help you make informed decisions about your firm's marketing strategy. Tune in to gain clarity on your marketing needs and learn how to find the right support to take your advisory business to the next level. Resources: Sign up to be an advisor guest on the show LinkedIn Operating System by Justin Welsh…
 
Are you struggling to find your niche and grow your financial advisory practice? In this LIVE "Advice Line" episode, financial advisor Ryan Furlong joins us to troubleshoot his marketing strategy. We dive deep into refining his ideal client avatar, choosing the right social media platform, and creating a compelling personal brand separate from his firm's website. Key questions we answer include: ► How can I uncover my ideal clients' true pain points? ► Should I focus on Twitter, LinkedIn, or both for marketing? ► What's the best way to create a personal brand while working for another firm? Whether you're a new advisor or looking to take your firm to the next level, this episode provides actionable advice on honing your marketing message and attracting your ideal clients. Tune in to learn how to cut through the noise and build a thriving advisory business. Resources: Sign up to be an advisor guest on the show Purpose Path Capital (Ryan’s Firm) How Growth Focused Firms Write Killer Copy (Slides) Nate Hoskin's landing page Leadpages Pocket Notion…
 
Is your marketing strategy too reliant on a single channel? How can you maximize your LinkedIn success? In this LIVE "Advice Line" episode, financial advisor Joe Marshall joins us to discuss diversifying his marketing efforts beyond LinkedIn. We explore how to leverage his existing success on the platform and create a more robust marketing funnel. From optimizing content to converting followers into leads, we provide actionable advice to take his firm's growth to the next level. Key questions we answer include: ► How can I improve my LinkedIn strategy to attract more qualified prospects? ► What's the best way to convert LinkedIn followers into email subscribers? ► Should I focus on SEO or other marketing channels right now? Whether you're looking to refine your social media approach or build a more comprehensive marketing funnel, this episode offers valuable insights for advisors seeking to grow their firm through digital marketing. Resources: Sign up to be an advisor guest on the show Coastal Capital Advisors (Joe’s Firm) Justin Welsh's LinkedIn Course Justin’s Interview on Jay Clouse’s Podcast (Creator Science) Jotform Leadpages ConvertKit (now known as “Kit”) Taylor's free retirement assessment page…
 
Are your marketing funnels failing to turn leads into clients? In this episode, we break down the basics of creating a simple, effective marketing funnel for your financial advisory firm. From understanding each stage of the funnel—to pinpointing why your current funnel may not be delivering results, we guide you through essential strategies for fixing and optimizing your funnel. We cover: ► The key differences between a marketing funnel and a full marketing plan ► How to design a streamlined funnel that moves leads smoothly through each stage ► Common mistakes advisors make with their funnels and how to avoid them ► Actionable tips to set realistic goals, measure success, and start converting more clients Tune in to learn how to transform your funnel from frustrating to client-generating with straightforward, effective steps tailored to advisors. Whether you’re new to funnels or ready to make yours work even better, this episode will help you gain clarity and take action. Resources: FREE Marketing Funnel Template (+Walkthrough Video) Learn How to Join Us on a Future ‘Advice Line’ Episode…
 
Are you struggling to convert qualified prospects into clients? Wondering how to create urgency without being pushy? In this LIVE "Advice Line" episode, financial advisor Ben Galloway joins us to troubleshoot his sales process and marketing strategy. We dive deep into defining his ideal client, crafting compelling content, and following up effectively with prospects. From authentically representing yourself online to creating urgency without hard selling, we provide actionable advice to boost his conversion rates. Key questions we answer include: ► How can I encourage prospects to take action without being pushy? ► Should I niche down to LGBTQ creative entrepreneurs? ► How can I create more authentic and engaging content? Even if you're not struggling to close qualified leads, this episode illuminates how to refine your marketing message, stand out online, and convert more of your ideal prospects into long-term clients. Tune in to learn how to authentically grow your practice while staying true to who you are. Resources: Sign up to be an advisor guest on the show Greenspring Advisors (Ben’s Firm) 10 Things I'd Do with the $200,000 Prize Money from "RuPaul's Drag Race" Who Not How by Dan Sullivan…
 
How do you double your firm's size in five years? Is it through digital marketing or client referrals? In this LIVE "Advice Line" episode, financial advisor Paul Sydlansky joins us to discuss supercharging his firm's growth. With 95-100 clients and $75 million in AUM after 8 years, Paul wants to take his marketing to the next level. We dive deep into his current strategies and provide actionable advice to help him reach his ambitious goals. Key questions we answer include: ► Should I focus on digital marketing or client referrals? ► How can I improve my referral process? ► What metrics should I track to measure marketing success? Even if you're not aiming to double your firm's size, this episode illuminates how to refine your marketing strategy, leverage your strengths, and create sustainable growth. Tune in to learn how to balance digital efforts with relationship-building to attract and retain ideal clients. Resources: Sign up to be an advisor guest on the show Lake Road Advisors (Paul’s Firm) Marketing Metrics Tracking Template (From Rebel Media) Book: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention Kitces Summit (April 2024) for referral marketing…
 
Are you struggling with marketing your financial advisory practice? Do you feel overwhelmed by all the options and unsure where to focus your efforts? In this episode, the one and only Carl Richards joins us to share his unique perspective on ethical and effective marketing for financial advisors. From overcoming failure to finding your authentic voice, Carl provides candid insights drawn from his years of experience building successful brands and businesses. Key questions we explore include: ► How can advisors push through marketing failures and setbacks? ► What's the right balance between experimentation and focused effort? ► How do you market ethically while still driving business growth? ► Should advisors focus on "enough" in their marketing, or always push for more? Whether you're just starting out or looking to take your marketing to the next level, this episode offers practical wisdom to help you connect with ideal clients in an authentic way. Tune in as we discuss overcoming impostor syndrome, designing effective experiments, and consistently delivering value to your audience. Resources: Sign up to be an advisor guest on the show The Society of Advice: Marketing Workshop (10/17/24) Behaviorgap.com Book: Simple Marketing For Smart People (Billy Broas) Book: On B*llshit ( Harry G. Frankfurt)…
 
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