There are too many self-styled thought leaders touting tactical tips to titilate audiences from big brands with big budgets. There is not enough discussion with strategists and creative types at the brands that have to punch bigger than they are to break through. This is where the hard work happens. This is where the magic is. This show brings together strategic minds, content creators and savvy entrepreneurs to discuss how they brought ideas, campaigns and businesses to life when they were up against it. It’s a dive into the specifics behind successful content design and delivery, an exploration of strategic frameworks or smart research that unlocked growth potential, and discussions about the trials and tribulations of the intricacies of building a business. Guests will range from the creative industries, agencies and freelance community, solo-business owners, designers, strategists, storytellers and professors. It’s a chance to discuss great work, great thinking, and some of the shit that gets in the way. It’s about strategy. It’s about creativity. It’s about marketing. It’s about the pursuit of success.