GIVING BACK IS DEAD addresses the need to engage the next generation differently than the previous generation. Stover believes that arts institutions and initiatives will lose their funding if arts leaders do not recognize what motivates the next generation. The previous generation has structured arts funding based on participation in an elite and exclusionary social club related to the donor’s wealth. Media focus on the art market and its atmospheric sales prices reinforce that the art world and its initiatives are out of touch with society’s injustices. GIVING BACK IS DEAD offers a series of inspiring paths to engage NextGen’s to assure the arts continue to be funded and are relevant to our lives.