Laura announces big changes for the podcast, including a temporary hiatus until February 2025. She opens up about her personal journey with chronic health issues and how it has tremendously impacted her business and life. She also announces plans of opening new coaching slots for six-figure business owners needing assistance with business growth (email Laura at hello@getprofitableHQ.com for more info). Be sure to stay connected through the Get Profitable HQ email list for updates and exclusive content during the podcast break! Key Topics: (01:45) Taking a break; future plans for the podcast and membership (03:30) New coaching opportunities; get help with summits, email list-building, products, and more (09:00) The reason for the break; Laura’s health journey (14:30) Emergency surgery; the recovery process; reshuffling life and priorities (19:20) The current status of Get Organized HQ; launching a new course (20:00) Trying to combine life and business as an entrepreneur YouTube Video: I Had Emergency Surgery & Health Update Connect with Laura: Getprofitablehq.com Getprofitablehq.com/the-profit-posse…

Laura dives into a listener's question about how to pay yourself as a business owner, as well as increasing that amount as the business grows. She discusses why she reinvested 100% of her profits in the early years to then eventually paying herself a salary and taking owner's draws. She also shares her own experiences and gives advice on separating business and personal finances, maintaining a conservative approach to reinvestment, and the gradual increase of her salary over the years. Tune in for an unfiltered, behind-the-scenes look at the financial decisions she’s made throughout her entrepreneurial journey! Plus, Laura touches on the book 'Profit First' and why she doesn't follow its advice to a tee. Key Topics: (02:00) Initial startup cost; reinvesting 100% of profits (04:40) The first business investments made (08:20) Transitioning to an S Corp and making salary decisions (13:35) Laura’s decision to pay off her home mortgage (16:10) Laura’s salary as a CEO; putting financial strategies in place (18:10) Following the Profit First model for financial management (26:40) The importance of paying yourself for your hard work Listen to Episode 08: Top 5 Financial Mistakes Entrepreneurs Make Listen to Episode 09: Business Finances 101: Money Topics Every Entrepreneur Should Understand Connect with Laura: Getprofitablehq.com Getprofitablehq.com/the-profit-posse…

Ready to turn those freebie seekers into loyal buyers? Laura gives strategies for getting those non-buyers excited about what you have to offer! She talks about how to nail your launches and create a sense of urgency, really get to know your audience and understand what they want, and play around with your pricing to get those sales numbers climbing. There’s no doubt that getting freebie seekers to actually buy can be a daunting task. But, with the right strategies and mindset, it is entirely possible to turn them into not just followers, but happy, paying customers! Key Topics: (02:25) Analyzing your email list (05:05) The value of non-buyers (08:05) Strategies for persuading people to buy (12:55) Effective advertising techniques (16:50) Creating urgency and motivation (19:10) Tips for successful launches Connect with Laura: Getprofitablehq.com Getprofitablehq.com/the-profit-posse…

Ever find it hard to really take time off as a business owner? How much time off should you really be taking? And how do you make that happen? There’s no doubt that taking a break from your business can be hard when you’re the one responsible for the whole thing! In this episode, Laura shares tips on how to take breaks and manage time off effectively. She talks about setting boundaries, the benefits of taking both short and long breaks, and the importance of listening to your own needs and those of your family. She also gives advice for managing work during busy seasons and the summer with kids home from school, advocating for planning and setting realistic expectations to maintain a healthy work-life balance. Key Topics: (01:10) How much time off should you take? (07:25) Reasons why rest is important (10:00) Tips for taking a break from your business; setting boundaries (15:20) Taking time off as a mom - maternity leave and summertime (19:00) Planning for slower, less profitable months in business (22:20) How Laura plans her summer with kids home from school Listen to Episode 16: Achieving a Better Work-Life Balance Connect with Laura: Getprofitablehq.com Getprofitablehq.com/the-profit-posse…

Overthinking which tools to use in your business? You may be surprised to hear that tools actually aren't the end-all be-all for your success. This episode tackles a common pitfall many entrepreneurs face: the obsession with choosing the right tools for their business. Just like a good camera doesn't guarantee a good photo, fancy software won't ensure business success! Instead, put the emphasis on creating a strong offer and effective marketing copy. From understanding your customer’s pain points to creating a landing page that converts, this episode covers what to focus on BEFORE fine-tuning tools and software choices. Key Topics: (02:50) What really matters when choosing business tools (06:00) Developing your product and sales strategy (09:15) Designing your sales page (12:15) Pre-launch strategies (15:00) Choosing the right software for your business (20:30) Which checkout software is best Connect with Laura: Getprofitablehq.com Getprofitablehq.com/the-profit-posse…

In the last episode, Laura discussed reasons why you should host a virtual summit. This week, she is sharing 12 tips for actually making your virtual summit a success. Learn why removing speaker requirements and prioritizing a win-win-win approach for customers, speakers, and hosts can elevate your summit game. Plus, Laura lets you in on the superpowers of pre-recorded sessions, why strategic live events can make a big difference, and how to make everything super accessible by saying goodbye to login barriers. By implementing these 12 tips for success, you can drive engagement, deliver a memorable experience for attendees and speakers alike, and ultimately take your event from good to great! Key Topics: (01:25) Key considerations for a successful virtual summit (02:10) Controversial speaker requirements (07:30) Creating a win-win-win situation (14:00) Long-term summit strategy (15:40) Focusing on quality content (16:50) Pre-recorded vs. live sessions (19:45) Maximizing sales and engagement (22:35) Avoiding common pitfalls (25:20) Streamlining access and user experience Listen to Episode 25: Why You Should (or Shouldn't) Host a Virtual Summit Connect with Laura: Getprofitablehq.com Getprofitablehq.com/the-profit-posse…

Laura dives into the nitty-gritty of hosting virtual summits. She explains what they are and how they work, bringing together online experts to speak for free while offering attendees a paid option for lifetime access with awesome bonuses. Laura shares her personal experiences, including the amazing growth and success of her own summits, and gives tips for making yours a hit. She keeps it real about the hard work involved and suggests creative alternatives like smaller, audio-only summits. Whether you're doubtful or all-in, this episode offers insights to help you figure out if a virtual summit is the right choice for your business. Key Topics: (01:30) What is a virtual summit? (03:55) Laura’s experience with summits; how they have transformed her business (06:00) The benefits of hosting a virtual summit (11:50) Challenges that may arise; reasons to not do a summit (15:05) Scaling down: smaller summit ideas Connect with Laura: Getprofitablehq.com Getprofitablehq.com/the-profit-posse…

Hear Laura’s strategies that led to the recent successful launch of the Organized Life Toolkit. After facing challenges in previous launches, this one finally took off - all it took were a few smart tweaks! By implementing things like extending the pre-launch runway, focusing on content creation, and refining the marketing angle, Laura was able to meet revenue goals and engage with her audience effectively. If you’re in need of new ideas to help make your own launches more successful, you’re going to love this episode. Get ready to take notes! Key Topics: (00:50) Overcoming Launch Failures (03:15) Details of the Organized Life Toolkit (04:25) Sales Strategy and Pricing (06:00) Effective Pre-Launch Strategies and Marketing Angles (12:30) Social Media and Ads Performance (17:00) Future launch plans Connect with Laura: Getprofitablehq.com Getprofitablehq.com/the-profit-posse…

“I don’t love social media - Do I have to do it in order to have a successful business?” Get ready to solve the mystery behind growing an audience without being totally glued to social media! Learn why selling your products and nurturing your followers are crucial, along with exploring various strategies for attracting and engaging with an audience. YouTube, search engine optimization (SEO), email marketing, paid ads, and collaborations with other content creators are just a few of the many strategies out there! Whether you’re tempted to try them all or just avoid them altogether, tune in for Laura’s advice on choosing the best option and then expanding your reach strategically. Key Topics: (01:30) Core elements of a thriving business (03:40) The best tool for audience growth (05:00) Laura’s struggles and strategies for navigating social media (09:50) Figuring out which option is best for you; organic vs paid traffic (14:00) Getting in front of other audiences (15:22) Choosing a platform and remaining consistent Connect with Laura: Getprofitablehq.com Getprofitablehq.com/the-profit-posse…

With over ten years of entrepreneurship under her belt, Laura knows a thing or two about what to look for when investing in an online course, membership or mastermind! She has purchased many learning investments over the years, and in this episode she is sharing the top six that stand out as her favorites. Get details about each course, why they stand out as a favorite, and how to find the right course for you. From editing videos to mastering email marketing, tune in for the top 6 that have been game-changers for Laura’s business! What are your favorite business courses? Are you considering any of the ones mentioned? Curious whether or not they'll be ideal for your situation? Email Laura with any specific questions! hello@getprofitablehq.com Key Topics: (02:50) Mastering video editing skills in FInal Cut Pro (06:30) Nailing down your brand through copywriting (07:45) Step by step playbook for starting a digital shop (09:00) Finding a supportive membership community (11:10) Understanding email marketing; Convert Kit (15:00) An all-in-one program for community, mentorship, education, and events Listen to Episode 21: How to Organize and Present Multiple Offers and Products to Your Audience Connect with Laura: Getprofitablehq.com Getprofitablehq.com/the-profit-posse…

This week, Laura is answering one question she gets asked often - If you have a lot of multiple offers and products to sell to your audience, how do you organize and present those? With over 200 products herself, Laura shares her own strategies for managing a large number of low-ticket products and offers, which are all around the same tier. She explains the different ways to sell products (traditional sales pages, memberships, and an online shop), as well as the pros and cons of each approach and insights into when to use them. Plus, as we know, Laura is all about staying neat and tidy! Hear her secrets for keeping everything organized behind the scenes and which system she uses for managing and tracking products effectively. JOIN NOW and get access to Laura’s Product Organization Template and Video Overview! → Getprofitablehq.com/the-profit-posse Key Topics: (03:45) Three ways to sell digital products (05:50) Pros and cons for each selling approach (09:35) Managing paper clutter with a timed sales strategy (13:35) Maximizing sales through shop promotions (15:20) Utilizing Airtable for product organization (17:05) Getting organized ahead of time Connect with Laura: Getprofitablehq.com Getprofitablehq.com/the-profit-posse…

Attending a mastermind event is like stepping into a whole new world of possibilities! In this episode, Laura shares her takeaways from a recent mastermind she attended called Digital Insiders. She discusses the format of the event, the benefits of stepping out of daily life for a few days, and her realization that she is on the right track in her business. She also reflects on her desire for big changes and the challenges of juggling multiple responsibilities. Hear Laura’s thoughts on trying out new marketing strategies, the magic of live launches, and the difficulty of scaling a business while maintaining the same level of involvement. If you're in need of some fresh ideas and inspiration, this is a must-listen! Key Topics: (00:50) Stepping away from the daily routine (04:40) Reflecting on what stood out during the mastermind (06:30) Having a Passion for Marketing Strategies; Launching Coaching Services (09:30) Email marketing; writing emails the day of a launch (11:30) Scaling Challenges and the Magic of Live Launches (14:10) Making an end-game plan for your business (16:30) Brainstorming action items (18:25) Realizing the need for daily self-discipline Mentioned in the Episode: Digital Insiders Mastermind digitalinsidersmastermind.co Connect with Laura: Getprofitablehq.com Getprofitablehq.com/the-profit-posse…

Recurring revenue sounds like magic, right? The idea that you only have to market to someone once and they will continue to pay you month after month. Pretty fantastic! However, the reality is that you still need to market to your members and keep them engaged in order to retain them. In this episode, Laura shares her experiences and lessons learned from running a membership for nine years. She discusses the concept of recurring revenue and the importance of realistic expectations and mindset when it comes to member retention. She also offers advice on starting small and building up, testing new ideas, and the use of free trials. If you're considering starting a membership or looking to improve an existing one, hit play and learn how recurring revenue can be a powerful tool for growing your business and making a positive impact on your members' lives! Key Topics: (02:55) Debunking myths of effortless recurring revenue in memberships (08:25) Rethinking metrics: growth over retention (11:15) Adding new features instead of taking away (13:45) Balancing marketing promises with membership fulfillment realities (15:15) Testing member engagement with limited-time content offerings (17:30) Prioritizing current members (20:00) The importance of knowing your membership numbers (22:20) Strategies for enhancing membership retention and engagement Mentioned in the Episode: The Membership Guy GOHQ Insiders Memberpress on Wordpress Connect with Laura: Getprofitablehq.com Getprofitablehq.com/the-profit-posse…

Welcome to Part 2 of a highly requested topic - creating physical products! In this episode, Laura shares her experience with the manufacturing and fulfillment process of creating physical products, specifically day-planners. She discusses the decision to manufacture overseas, the challenges of finding a factory in the US, and the process of working with a factory in China. She also talks about packaging and the overall customer experience, as well as the pros and cons of fulfilling orders yourself versus using a fulfillment center. If you're thinking about adding physical products to your business, this episode is full of advice that'll hopefully make the process a little smoother! Key Topics: (01:30) Deciding between domestic and overseas production (08:00) Elevating the unboxing experience (11:35) The expense of a product sample (14:00) The anxiety of international wire transfers (17:10) International shipping and customs challenges (20:45) Choosing between self-fulfillment and fulfillment centers (24:25) Logistical challenges of home delivery for large shipments (27:20) Listening to what your audience wants Connect with Laura: Getprofitablehq.com Getprofitablehq.com/the-profit-posse…

Thinking about adding physical products to your business? Don't be intimidated! In this episode, Laura shares all the fun ways you can sell physical products, whether on their own or to enhance digital products with a physical component. She gets real about the pros and cons of venturing into selling physical products and emphasizes the importance of considering scalability and upfront costs. Laura also shares her own experience of selling handmade goods on Etsy and the strategic decision to transition to mass-produced products. From standing out in the market to attracting new customers, there's so much to gain from incorporating physical products into your business! Key Topics: (02:40) Ways you can use physical products in your business (04:15) Pros and cons of selling physical products (10:45) Laura’s journey of launching and selling products (13:10) Evolving from handmade goods to digital products (15:15) Finding a need in the market and creating products for it (16:40) Sourcing a planner; hiring her brother to assist with the job Connect with Laura: Getprofitablehq.com Getprofitablehq.com/the-profit-posse…