Picture the intersecting golden arches; a bite taken out of a 2-dimensional apple; and a silver 3-pointed star. Just mentioning these logos brings up memories and makes you feel a certain way. Today these legendary brands tell mythical stories that transcend even the products they provide. But this fame didn’t always exist for the companies. They started from nothing, and were gradually built into icons. On this podcast, we’ll dive deep into the creation and branding of the small businesses we here at Alebrije work with. In an effort to understand how successful brands are built from the ground up. What started as only a dream, could turn into a legacy. This is Brand Before Icon by Alebrije.