Women In B2B Marketing podcast

27:52

We made it— 300 episodes of This Is Woman’s Work ! And we’re marking this milestone by giving you something that could seriously change the game in your business or career: the skill of pitching yourself effectively. Whether you’re dreaming of being a podcast guest, landing a speaking gig, signing a client, or just asking for what you want with confidence—you’re already pitching yourself, every day. But are you doing it well? In this milestone episode, Nicole breaks down exactly how to pitch yourself to be a podcast guest … and actually hear “yes.” With hundreds of pitches landing in her inbox each month, she shares what makes a guest stand out (or get deleted), the biggest mistakes people make, and why podcast guesting is still one of the most powerful ways to grow your reach, authority, and influence. In This Episode, We Cover: ✅ Why we all need to pitch ourselves—and how to do it without feeling gross ✅ The step-by-step process for landing guest spots on podcasts (and more) ✅ A breakdown of the 3 podcast levels: Practice, Peer, and A-List—and how to approach each ✅ The must-haves of a successful podcast pitch (including real examples) ✅ How to craft a pitch that gets read, gets remembered, and gets results Whether you’re new to pitching or want to level up your game, this episode gives you the exact strategy Nicole and her team use to land guest spots on dozens of podcasts every year. Because your voice deserves to be heard. And the world needs what only you can bring. 🎁 Get the FREE Podcast Pitch Checklist + Additional Information on your Practice Group, Peer Group, and A-List Group Strategies: https://nicolekalil.com/podcast 📥 Download The Podcast Pitch Checklist Here Related Podcast Episodes: Shameless and Strategic: How to Brag About Yourself with Tiffany Houser | 298 How To Write & Publish A Book with Michelle Savage | 279 How To Land Your TED Talk and Skyrocket Your Personal Brand with Ashley Stahl | 250 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

Women in B2B Marketing

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Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community. This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them. Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way. Made by and for women, insightful for all. Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing. LinkedIn: https://www.linkedin.com/in/janeserra/ Instagram: https://www.instagram.com/womeninb2bmarketing/ Twitter: https://twitter.com/womeninb2bmktg

104 επεισόδια

Women in B2B Marketing

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Women in B2B Marketing

1
103: Forget Best Practices. Test Your Way to What Actually Works. - with Brandi Starr, COO at Tegrita 47:04

πριν 29 μέρες47:04

47:04

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra speaks with Brandi Starr, COO of Tegrita, to discuss her multifaceted career and insights into effective B2B marketing. Brandi emphasizes the importance of understanding audience needs, advocating for tailored communication strategies and rigorous testing. She also addresses the pitfalls of "shiny object syndrome" and the risks of rapid strategic changes. Brandi shares a unique case study on controlled testing and underscores the value of community and authenticity in marketing. Brandi talks through: Her career evolution through boredom and curiosity How strategy and marketing automation became her sweet spot The evolution and enduring power of email marketing Email isn’t dead, but your playbook might be Testing hypotheses in B2B marketing to find what works Why memes work for SMBs but not always for enterprise Building an operations-first approach to client success Controlled piloting versus shiny object syndrome in marketing Wild case study: how a team of women in prison outperformed SDRs How community and impact became central to her career Brandi’s advice to her younger self: don’t shrink, don’t dim your light Key Links: Guest: Brandi Starr: https://www.linkedin.com/in/brandistarr/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/…

Women in B2B Marketing

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102: Video Killed the White Paper Star: Creating Relatable Content in B2B - with Kristina Keene, Director of Brand and Content at Flip 43:52

πριν 5 weeks43:52

43:52

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra talks to Kristina Keene, Director of Brand and Content at Flip. Kristina emphasizes authenticity and relatability, advocating for engaging, human-centered content over traditional gated materials like white papers. She highlights the power of video storytelling and shares her disdain for outdated marketing norms. The episode offers valuable insights for marketing professionals seeking to foster genuine connections and drive engagement in today's landscape. Kristina and Jane talk through: Kristina's unconventional journey into B2B marketing. Strategies for brand and content activation in the B2B space. The importance of authenticity and relatability in marketing. The shift away from traditional gated content like white papers. The effectiveness of video content and storytelling in engaging audiences. How to capture genuine personalities on camera, including techniques for warming up interviewees Innovative content formats, such as the "Flip or Flop" series. The role of personal branding and online presence in career development. Tools and techniques for enhancing efficiency in content creation. Navigating change and resilience in personal and professional life. The need for greater representation and diverse voices in B2B marketing. Key Links: Guest: Kristina Keene: https://www.linkedin.com/in/kristina-keene/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/…

Women in B2B Marketing

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101: Trust the Vibe: Navigating Marketing Careers with Intuition & Impact - with Amrita Mathur, Marketing & Growth Consultant at Marketing Moonshots 45:19

πριν 6 weeks45:19

45:19

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra speaks with Amrita Mather, founder of Marketing Moon Side and former marketing leader at Superside, Zapier, ClickUp, and Top Hat. Amrita shares her unique journey in B2B marketing, emphasizing the importance of company culture and leadership in evaluating job opportunities. The discussion covers her transition to consulting, the significance of a healthy budget and high-performing team, and current marketing trends. Amrita also highlights the empowering role of community and the value of reframing challenges into opportunities, offering valuable insights for marketing professionals. Amrita and Jane discuss: Amrita's unconventional journey into B2B marketing and her belief in serendipity. The importance of evaluating company culture and leadership when considering job opportunities. Criteria for assessing potential employers and the significance of mentorship and positive work environments. Challenges in gauging company culture during the interview process. Transitioning to consulting and applying evaluation criteria to potential clients. Marketing priorities and the significance of budget, team performance, and market dynamics. The impact of work-life balance and the necessity of hard work in the early stages of a new role. Current trends in B2B marketing, including messaging and storytelling. The role of community feedback and authentic user experiences in shaping marketing strategies. The evolving landscape of marketing and the need for brands to adapt to changing consumer behaviors. Key Links: Guest: Amrita Mathur: https://www.linkedin.com/in/amritamathur/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/…

Women in B2B Marketing

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100: Cheers to 100! A Celebration, Lessons Learned, and What’s Next - with ME! Jane Serra, VP Growth Marketing at Daxtra and Creator of WIB2BM 33:40

πριν 7 weeks33:40

33:40

In this milestone 100th episode of "Women in B2B Marketing," host Jane Serra reflects on the podcast's journey, sharing her motivations and key lessons learned. Jane discusses the importance of amplifying women's voices in a male-dominated marketing landscape and expresses gratitude to her listeners. She highlights personal growth, overcoming imposter syndrome, and the value of building a supportive community. Jane also shares insights on embracing change, leveraging AI tools, and leading with authenticity. Jane talks about: Celebrating the 100th episode milestone!!!!!!! Motivation for starting the podcast and addressing gender representation in marketing Personal growth and increased confidence through podcasting Overcoming imposter syndrome and recognizing achievements Embracing change and continuous learning in marketing Utilization of AI tools for enhanced marketing efforts Importance of authenticity in leadership Collaboration and building cross-departmental relationships Understanding customer needs through direct engagement Future plans for community-building initiatives and content expansion - what's next for WIB2BM! --- Hi! Jane here :) Let me know what you think of this format - love it? Hate it? LMK if I should throw in some solo episodes once in a while - and if so, what feedback do you have/ how should I mix it up? Always looking for feedback to make this show valuable for YOU! Thank you for helping me make it to 100 episodes! I love you all. <3 ---- Key Links: 🎙 Host: Jane Serra – LinkedIn…

Women in B2B Marketing

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99: People Are the Media: How Influence is Reshaping B2B Marketing - with Shama Hyder, Founder & CEO of Zen Media | REPLAY EP 27 47:34

πριν 9 weeks47:34

47:34

**Originally published on August 23, 2023** This episode is a listener favorite – and it’s one of mine, too. I had the opportunity to chat with the brilliant Shama Hyder, CEO of Zen Media, bestselling author, and four-time LinkedIn Top Voice in Marketing. We covered so much in this conversation, from the evolution of B2B marketing to the rise of influencers and why brand-building matters more than ever. The insights she shares are just as relevant today as they were when we first recorded. Should we do a follow-up episode with Shama? What should we cover? DM me, comment, or leave a review—I’d love to hear your thoughts! - Jane --- In this episode of Women in B2B Marketing, host Jane Serra sits down with Shama Hyder, CEO of Zen Media, to discuss the evolving landscape of B2B marketing. Shama shares her journey from early social media pioneer to leading one of the top digital PR and marketing agencies. The conversation covers why B2B marketing is more complex than B2C, the importance of brand trust, and how businesses can navigate the shift from traditional sales-led models to a world driven by content, social proof, and dark social. Shama breaks down: Why B2B marketing is more challenging—and rewarding—than B2C The biggest mistake B2B companies make when it comes to brand-building Why sales-led organizations struggle in today’s buying landscape The role of dark social, zero-click content, and modern attribution strategies How PR and earned media can fuel demand generation and credibility The rise of B2B influencer marketing and why it’s gaining momentum Why repetition drives revenue and how to increase brand exposure Personal growth: thinking bigger, taking up space, and being unapologetic in your career Key Links: 🎙 Guest: Shama Hyder – LinkedIn | Zen Media 🎙 Host: Jane Serra – LinkedIn…

Women in B2B Marketing

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98: From Self-Doubt to Success: Lessons from a Solopreneur's Journey - with Lashay Lewis, Founder of Authority Plug (and BOFU Content Marketing Expert) 45:38

πριν 10 weeks45:38

45:38

Like WIB2BM? Show us some love with a rating or review today! <3 -- Get ready for goosebumps! In this episode of "Women in B2B Marketing," host Jane Serra chats with Lashay Lewis, founder of Authority Plug and a seasoned B2B expert. Lashay reflects on her solopreneur journey, discussing the evolution of her business and the valuable lessons learned. She shares insights on overcoming self-doubt, the importance of resilience, and the significance of pricing strategies. Lashay emphasizes the need for differentiation in consulting offers and the power of networking. The episode underscores the importance of community and support among women in business, encouraging listeners to connect and uplift each other in their professional journeys. Lashay talks us through: Personal growth and confidence building as a solopreneur Overcoming rejection and resilience in business Facing fears and the importance of doing things despite being scared Understanding various business models and positioning The cyclical nature of opportunities and the importance of perseverance Practical advice for transitioning to solopreneurship Creating systems and processes to enhance efficiency How to transform negative experiences into motivation, using rejection as fuel The significance of sharing knowledge and expertise Pricing strategies for consulting services, including tiered pricing models Differentiation in consulting offers and creative service packages The role of networking and community support in business success Encouragement for women to support each other in their professional journeys Key Links: Guest: Lashay Lewis: https://www.linkedin.com/in/lashaylewis/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ Talk BOFU Strategy with Lashay: https://savvycal.com/authorityplug/strategy…

Women in B2B Marketing

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97: Lean Into the Scary: Data, Growth, and Saying Yes in Marketing - with Saima Rashid, SVP Marketing & Revenue Analytics at 6sense 45:09

πριν 11 weeks45:09

45:09

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra sits down with Saima Rashid, Senior Vice President of Marketing and Revenue Analytics at 6sense. Saima shares her unique journey into B2B marketing, emphasizing the critical role of data and analytics. The discussion covers building high-performing teams, the importance of community through initiatives like CMO Coffee Talks, and strategies for scaling marketing efforts. Saima also highlights the significance of clarity, collaboration, and embracing challenges for personal and professional growth. Saima and Jane discuss: Saima's unique career path and experiences in analytics and marketing. Identifying personal strengths and areas for improvement in leadership. The importance of data and analytics in marketing strategies. Building high-performing and engaged marketing teams. Creating a safe and supportive community for marketing professionals (CMO Coffee Talk). Challenges and strategies for scaling marketing teams. The significance of clarity and collaboration within organizations. Successful revenue generation tactics and the impact of AI on marketing efforts. Pivoting in response to unforeseen circumstances, especially in a dynamic marketing environment. Rallying teams around a mission that transcends just revenue goals. What makes a sponsorship successful, emphasizing pre-event planning and audience targeting. The role of mentorship and sponsorship in career advancement. Overcoming imposter syndrome and recognizing personal strengths. The dynamic and evolving nature of the marketing industry. Key Links: Guest: Saima Rashid: https://www.linkedin.com/in/saima-rashid/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/…

Women in B2B Marketing

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96: Is Your Account Based Marketing Strategy Driving Revenue or Just Filling the Pipeline? - with Kristina Jaramillo, President at Personal ABM 44:09

πριν 12 weeks44:09

44:09

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra delves into Account-Based Marketing (ABM) with Kristina Jaramillo, President of Personal ABM. They discuss the evolution of ABM, emphasizing its role in driving revenue and aligning sales and marketing efforts. Kristina highlights best practices, such as understanding the entire buyer's journey and creating tailored content. She also stresses the importance of strategic alignment and collaboration between sales and marketing teams. The episode provides valuable insights for marketing professionals looking to implement or refine their ABM strategies for better business outcomes. Jane and Kristina talk through: The definition and evolution of Account-Based Marketing (ABM) Best practices for implementing ABM strategies The importance of aligning sales and marketing efforts Focus on driving revenue rather than just filling the pipeline The role of tailored content and messaging in ABM Strategies for identifying and targeting key accounts The significance of understanding customer needs and organizational context Collaboration between sales and marketing teams for effective ABM Challenges and common mistakes in ABM implementation The long-term commitment required for successful ABM strategies Key Links: Guest: Kristina Jaramillo: https://www.linkedin.com/in/kristinajaramillo/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ Personal ABM: https://www.personalabm.com/…

Women in B2B Marketing

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95: Beyond the 80/20 Rule: The 4 Level Hierarchy to Linkedin Content - with Erica Schneider, Founder of Cut the Fluff 45:13

πριν 13 weeks45:13

45:13

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra interviews Erica Schneider, founder of Cut the Fluff and a B2B content expert. Erica shares her unconventional journey from teaching English in Thailand to becoming a content marketing leader. They discuss the importance of simplicity in writing, the concept of "content sparring," and the need for marketers to adapt to evolving market signals. Erica highlights common pitfalls in B2B marketing, particularly on LinkedIn, and advocates for a conversational, relatable approach to content creation. Erica and Jane discuss: How Erica stumbled into content marketing and learned the trade through various roles The importance of simplicity in writing Erica's journey to becoming a solopreneur and the challenges of building a personal brand The concept of "content sparring" for collaborative content development Adapting your content - and career - to evolving market signals Common mistakes in B2B marketing, especially on LinkedIn The need for conversational content to foster genuine engagement Balancing entertaining content with business objectives Erica's 4-levek framework for categorizing LinkedIn content (e.g., marketing the problem, building in public) Authenticity in sales content and building trust Finding and maintaining your authentic voice and personality on LinkedIn The three phases of launch content: pre-launch, launch, and post-launch Key Links: Guest: Erica Schneider: https://www.linkedin.com/in/erica-schneider66/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ Erica's Website: https://www.ericaschneider.me/ Launch Content Playbook: https://launchcontentplaybook.com/ Rob Lennon: https://www.linkedin.com/in/rob-lennon/ Rob's AI Tool: https://reactor.is/ The Ezra Klein Podcast: https://www.nytimes.com/column/ezra-klein-podcast Wes Kao Newsletter: https://www.weskao.com/…

Women in B2B Marketing

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94: Signals, Strategies, and Success: How to Leverage AI for Better Outbound Performance - with Trinity Nguyen, CMO at UserGems 45:10

πριν 14 weeks45:10

45:10

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra welcomes back Trinity Nguyen, the CMO at UserGems. They delve into the transformative role of AI in B2B marketing. Trinity shares her experiences with AI, emphasizing the potential to enhance productivity and streamline processes. The discussion covers the importance of human involvement, team dynamics, and the challenges of integrating AI responsibly. Trinity also highlights the need for educational programs to help recent graduates adapt to AI advancements. The episode concludes with insights on maintaining a positive outlook and fostering community collaboration. Trinity and Jane talk through: The evolving role of AI in B2B marketing. Initial skepticism and current acceptance of AI tools among marketers (including Trinity!). Best practices for implementing AI in marketing and GTM strategies. How Trinity's team integrates AI into their workflow, enhancing collaboration and efficiency. The significance of transparency in AI usage for building trust. Team dynamics and the integration of AI within marketing teams. Redefining the narrative around AI, focusing on its role as a supportive partner in marketing. Success metrics and the importance of continuous improvement. Common mistakes marketers make when leveraging signals in their strategies. The concept of "building in public" versus private sharing of insights. Positioning products as essential in the market. The future of marketing and the need for adaptation to technological advancements. Key Links: Guest: Trinity Nguyen: https://www.linkedin.com/in/trinitynguyen/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ Gem-E: https://www.usergems.com/outbound…

Women in B2B Marketing

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93: Break Through the Noise with a Good Story (Here's How) - with Gina Rau, Global Head of PR and Communications at 6sense 39:34

πριν 15 weeks39:34

39:34

Happy New Year, Friends! We're back! DM me on LinkedIn with any recs, requests, who you want to hear from, what you want to learn this year, or just to say hi. :) My ask this year? Please rate, review, and share the show. Helps us get in front of more people - and get more women on feeds, mics, and stages. Xo Jane ---- In this episode of "Women in B2B Marketing," host Jane Serra chats with Gina Rau, the Global Head of PR and Communications at 6Sense. With over 20 years of experience, Gina shares her career journey from consumer to B2B marketing, emphasizing the pivotal role of storytelling. She discusses the collaborative nature of crafting narratives within organizations and the importance of prioritizing impactful stories. Gina also touches on the evolving role of press releases and the significance of human connection in marketing communications. The episode offers valuable insights for marketers looking to enhance their storytelling and communication strategies. Gina and Jane discuss: Gina's career journey and transition from consumer marketing to B2B marketing. The critical role of storytelling in B2B marketing and communications. The collaborative nature of storytelling within organizations. Strategies for prioritizing and selecting impactful stories. The evolving role of press releases in modern marketing strategies. The significance of human connection in marketing communications. Engaging executives and thought leaders in crafting narratives. The importance of curiosity and openness to opportunities in career development. Planning for the future and the need for flexibility in marketing strategies. Advice for aspiring marketers on embracing non-linear career paths. Key Links: Guest: Gina Rau: https://www.linkedin.com/in/ginarau/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/…

Women in B2B Marketing

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92: Be So Damn Good, You're Undeniable - with Tenisha Griggs, Founder & CEO, 37X Digital Marketing Agency 41:24

πριν 18 weeks41:24

41:24

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Tenisha Griggs, founder and CEO of 37 Digital Marketing Agency. Tenisha shares her journey from AT&T to entrepreneurship, emphasizing the importance of personal branding and maintaining a balance between personal well-being and business success. She discusses the challenges of transitioning from a stable corporate job to the uncertainties of entrepreneurship and highlights the power of strong professional relationships. Tenisha and Jane discuss: Tenisha's journey into B2B marketing and entrepreneurship. Transition from corporate roles at AT&T and a tech company to starting her own agency. The significance of personal branding in attracting clients and opportunities. The emotional and financial challenges of entrepreneurship compared to corporate jobs. The importance of building and maintaining professional relationships. Strategies for effective B2B marketing, including humanizing brand messaging. Balancing personal life and business identity to prioritize well-being. The impact of rejection and the need for resilience in the entrepreneurial journey. Creating a positive work environment and fostering genuine relationships. Advice for aspiring entrepreneurs on networking and self-advocacy. Key Links: Guest: Tenisha Griggs: https://www.linkedin.com/in/tenishagriggs/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/…

Women in B2B Marketing

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91: Mindshare Marketing: How to Keep Your Brand Top-of-Mind in a Crowded Market - with Kelly Cheng, VP of Marketing at Goldcast 41:44

πριν 19 weeks41:44

41:44

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Kelly Cheng, VP of Marketing at Goldcast. Kelly shares her transition from agency roles to in-house positions, emphasizing operational excellence and prioritization in B2B marketing. They discuss the evolving landscape of virtual and in-person events, the importance of building mindshare, and innovative marketing strategies. Kelly also highlights the significance of cultural fit in hiring and advocates for collaborative interview processes. The episode concludes with Kelly's advice on effective time management and the value of mentorship in professional growth. Kelly and Jane talk through: Kelly's career journey from agency roles to in-house marketing positions. Insights on B2B marketing strategies and audience engagement. The importance of operational excellence and prioritization in marketing. Challenges and rewards of marketing to marketers. Enhancing brand visibility and mindshare through various channels and authentic content The evolving landscape of virtual and in-person events in marketing. Moving the BDR team under marketing for improved communication and collaboration Strategies for effective team management and collaboration. The significance of cultural fit in hiring and team dynamics. Innovative approaches to the interview process for marketing roles. The role of mentorship and relationship-building in career development. Time management techniques for professionals in fast-paced environments. Key Links: Guest: Kelly Cheng: https://www.linkedin.com/in/kellyhcheng/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ LinkedIn Lessons Encore: Uplevel Your LinkedIn Profile and Posts with 10 Tips from Mark Jung: https://www.goldcast.io/blog-post/linkedin-lessons-encore…

Women in B2B Marketing

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90: The Massacre of Marketing: Challenges Facing Modern CMOs - with Emma Clayton, The Mary Poppins for Marketing Functions 43:41

πριν 20 weeks43:41

43:41

In this episode of "Women in B2B Marketing," host Jane Serra chats with Emma Clayton, a seasoned CMO, consultant, and bestselling author. They discuss the evolving role of the CMO, emphasizing the challenges faced by modern marketers in a rapidly changing landscape. Emma highlights the need for strategic marketing over short-term tactics and stresses the importance of hiring qualified marketers. The conversation also touches on the significance of curiosity and understanding customer needs. Both speakers advocate for a strategic approach to marketing, aiming to build meaningful connections and deliver value to customers. Emma and Jane discuss: The evolving role of the Chief Marketing Officer (CMO) in the current marketing landscape. Challenges faced by modern marketers, including unrealistic expectations from organizations. The perception of marketing and the qualifications of marketers, highlighting a lack of formal training. The impact of hiring practices on marketing effectiveness, particularly the trend of hiring sales-focused individuals for marketing roles. The importance of a strong marketing strategy in driving business success, especially during scaling. The need for alignment between marketing teams' skills and the overall business strategy. The significance of understanding the customer journey and building genuine connections with customers. The role of social media in shaping marketing practices and its potential to promote mediocrity. The necessity of prioritizing strategy over execution in marketing efforts. Advocating for a shift in how marketing is perceived and valued within organizations, emphasizing its strategic importance. Key Links: Guest: Emma Clayton: https://www.linkedin.com/in/emma-clayton-bebrilliant/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ Brilliant Teams by Emma Clayton: https://www.amazon.com/Brilliant-Teams-Emma-Clayton/dp/191577179X CMOs on Boards: https://www.spencerstuart.com/research-and-insight/cmos-on-boards…

Women in B2B Marketing

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89: B2B Marketers: Experts at Scaling the Fundamental Truths of Human Nature - with Naomi Nuta, Vice President Marketing at AptEdge 37:01

πριν 21 weeks37:01