Getting To Aha! With Darshan Mehta podcast

#MBA #Careers #Entrepreneur #Business #Darshan Mehta #IResearch #Aha #Consumer Research Services #Happy Market Research Podcast #Conversations For Research Rockstars #Engagious

46:55

The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

Getting to Aha! with Darshan Mehta

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Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.

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Getting to Aha! with Darshan Mehta

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#MBA #Careers #Entrepreneur #Business #Darshan Mehta #IResearch #Aha #Consumer Research Services #Happy Market Research Podcast #Conversations For Research Rockstars #Engagious

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Getting to Aha! with Darshan Mehta

1
[Greatest Hits] From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory Grushka 47:16

πριν 3 μέρες47:16

47:16

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling. Kory Grushka is an entrepreneur and creative director who was previously a successful corporate lawyer. He is currently the Founder and Creative Director of Stories Bureau, a boutique creative agency focussed on B2B content and internal creative for Fortune 500 companies. Kory further consults on business development, strategy, positioning, and branding. KEY TAKEAWAYS 👉 Kory started his career as a designer, illustrator, and animator. If anything, it was too creative, and he constantly felt stuck in a dark room. Looking to be challenged, he went to law school, becoming a successful corporate lawyer while still interested in a creative entrepreneurial career. After eight years of sticking it out as a lawyer, his secretary’s husband brought him on as a salesperson for a branding agency, allowing Kory to learn about insights. He found that his legal brain helped him in this, going against the typical notion of left brain versus right brain. 👉 Kory is a big believer in niche and scalability, which partially influenced the founding of Stories Bureau. Working at a branding agency and regularly being approached for segmentation work, Kory realized nobody served the space from a storytelling niche. There were storytellers, but they didn’t go into the space and make stories out of insights. It was an obvious opportunity to fill the niche and was incredibly scalable; there was endless demand but no supply. So, Stories Bureau was formed, starting as a new entity of the branding agency, which Kory then bought out in 2018. 👉 Kory has always been open to change, and so he has been experimenting a lot with AI and its use in insights and storytelling. He believes that it will ultimately have a profound impact on storytelling. He thinks it will help to review all research, identify insights, and help you optimize your storytelling. In the short term, it won’t be able to replace humans but will work in collaboration with them to amplify their storytelling capabilities. Content on demand is the future, and it will lead to a profound change in the storytelling world. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Kory Grushka: https://www.linkedin.com/in/kory-grushka-5179573 Stories Bureau: https://www.linkedin.com/company/storiesbureau Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
The Future of Higher Ed Marketing: Personalization & Authenticity with Carrie Phillips 34:50

πριν 10 μέρες34:50

34:50

In this episode of Getting to Aha! , host Darshan Mehta chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, about the evolving landscape of higher education marketing. They explore the shift toward digital transformation, the balance between professional production and authentic storytelling, and the growing importance of personalization. Discover how universities can create engaging, data-driven campaigns that resonate with diverse stakeholders and adapt to the changing expectations of students and alumni. Carrie Phillips is the Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, with over a decade of experience in higher education marketing. She transitioned from television media to digital marketing and specializes in brand development, crisis communications, and strategic messaging. Her data-driven approach to personalization and student engagement has earned national recognition. A thought leader in the field, Carrie pioneers innovative marketing strategies while mentoring the next generation of communications professionals in higher education. KEY TAKEAWAYS 👉 Personalization is the Future of Higher Ed Marketing – Carrie Phillips highlights how universities must move beyond one-size-fits-all messaging. She explains how data-driven personalization enhances student engagement and creates more meaningful connections throughout the student journey. 👉 Authenticity Matters More Than Ever – Carrie discusses the shift from polished, corporate-style content to genuine, student-centered storytelling. She shares how universities can balance professional production with organic, relatable content that resonates with prospective students. 👉 Higher Education Marketing is Unique – Unlike traditional B2B or B2C marketing, higher ed marketing involves high-stakes, emotional decision-making. Carrie explores how universities must nurture long-term relationships, from early student recruitment to alumni engagement. 👉 AI is a Tool, Not a Replacement – While AI offers efficiencies in marketing, Carrie stresses the importance of human oversight. She shares practical ways universities can leverage AI without losing the personal connections that define higher education experiences. 👉 Post-COVID Communication Strategies Have Evolved – Carrie examines how the pandemic reshaped university communications. She discusses the need to balance engagement and over-communication, ensuring messaging remains effective and relevant. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Carrie Phillips on LinkedIn - https://www.linkedin.com/in/carriehphillips/ UA Little Rock Website - https://ualr.edu/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits] Differentiation and Authenticity in Marketing with Alex Montas 29:54

πριν 17 μέρες29:54

29:54

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, then Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure. Alex Montas is an executive marketing leader who drives growth for Fortune 50 companies and startups. At BENlabs, he led marketing, built infrastructure, rebranded the company, and boosted lead generation. At Bloomberg Media, he cut paid media costs by 400% and scaled its subscription business from $1M to $100M. At TubeBuddy, he drove a 30% revenue increase in six months. A former Verizon marketing leader and award-winning strategist, Alex thrives at the intersection of data, creativity, and leadership. KEY TAKEAWAYS 👉 Build meaningful connections. Your ability to connect with someone will be what they remember, not the sales pitch. 👉 Always differentiate. You have to stand out from the rest of the crowd, and the best way to do this is to simply be yourself. 👉 When life gives you lemons, make lemonade. Making the best out of a situation is not just a rule for marketing; it’s a rule for life. 👉 Understand your audience. Insights are everything when it comes to marketing: you need to make data-driven decisions based on who you’re selling to. Success will follow. 👉 AI is the future of marketing. This groundbreaking technology allows us to do things faster and more efficiently, and it’s only just getting started. AI has the potential to revolutionize selling. 👉 Being human is a strategy for success. As machines can do more and more jobs, it’s up to you to do the things they can’t. Make connections. Be empathetic. Be interested. 👉 Find a niche. In any organization, there will be a small project that you can work on. If you can join a small division and cultivate success, then bigger roles will follow. 👉 Insights are everything. If you have complex data on who your customers are, what appeals to them, and what doesn’t appeal to them, then you’re halfway to understanding how to make products that will make their lives better. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Alex Montas on LinkedIn - https://www.linkedin.com/in/almontas/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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The Power of Human-Centric Business in an AI World with Gregorio Uglioni 31:35

πριν 24 μέρες31:35

31:35

In this episode of Getting to Aha! , host Darshan Mehta chats with Gregorio Uglioni, a renowned CX expert and three-time bestselling author, about the transformative power of human-centric business strategies in an AI-driven world. They delve into the importance of time as our most valuable currency, creating emotional connections and balancing technology with human touchpoints, to enhance customer experiences. Discover how qualitative insights and active listening can drive meaningful organizational change, fostering deeper connections with customers and employees. Gregorio Uglioni is a celebrated customer experience expert and CX Goalkeeper podcast host. Gregorio shares his journey focusing on business transformation, including shadowing call center agents to uncover impactful strategies. He offers valuable advice for leaders prioritizing human connection while leveraging technological advancements. KEY TAKEAWAYS 👉 Gregorio emphasizes that time is our most valuable personal and professional currency. He explains how businesses that respect and optimize customer and employee time can build stronger, lasting relationships. 👉 Shadowing call center agents early in his career shaped Gregorio's understanding of customer experience. He shares how firsthand observation can uncover deep insights into customer pain points, enabling businesses to design more empathetic and effective solutions. 👉 Building emotional connections is essential for successful business transformations. Gregorio explains that companies thrive when they go beyond selling products to creating meaningful experiences that resonate with customers on a personal level. 👉 Gregorio explores the intersection of AI and human connection in business. He highlights that while AI offers efficiency and insights, it is crucial to maintain a human touch to avoid alienating customers in an increasingly digital world. 👉 Active listening and engagement are key to creating a human-centric culture. Gregorio shares actionable advice for leaders to drive transformation by fostering genuine relationships with both employees and customers, leading to greater trust and loyalty. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Gregorio Uglioni on LinkedIn : https://www.linkedin.com/in/gregorio-uglioni/ Forward Website : https://forwardwith.ch/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits] Abandoning Alcoholic Rituals with Ila Byrne, Co-Founder at Parch Spirits Co. 43:59

πριν 4 weeks43:59

43:59

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co. Together, they delve into why you should always keep your finger on the pulse of your chosen industry; how the alcohol market is experiencing a massive shake-up; and why constant curiosity and observation are key to figuring out consumer insights. Ila Byrne is a successful multi-brand creator and beverage innovator with a passion for the future of holistic drinking. She led innovation strategy and ideation for Diageo North America for five years. Her strategic recommendations on ‘Drinking Better’ led to a shift in the global business vision for Diageo to address the 'low & no' opportunities. In 2019, Forbes named her as one of the "Women Running the Liquor World." She has over fifteen years of international marketing and innovation expertise and is an Effie-winning creative force with strong cultural acumen and a passionate desire to improve the world through sustainable ideas. KEY TAKEAWAYS 👉 The Power of Curiosity in Entrepreneurship: Ila owes her success in consumer insights to constant curiosity and observation. It’s about observing how people engage, whether watching certain TV shows or noticing behaviors in different industries. She’s constantly curious about why different things connect with people, which has helped her become the best entrepreneur possible. Those in the entrepreneurial space would do well to imitate her and learn and gather as much information as possible. 👉 Rising Spirits: Changing Consumer Preferences: Over the last decade, beer and wine have declined in popularity in the alcohol market, and spirits are constantly increasing. That’s mainly owed to the fact that people believe they don’t give them much of a hangover, and people are now, more than ever, educated on how alcohol works. This is something Ila has obsessively researched and has integrated into her business, enabling her to create the best brand she can. 👉 Embracing the New Drinking Culture: The modern drinker is, at the moment, someone who abandons rituals and remains their true self rather than their artificial self. Ila has tapped into this, overcoming old rituals and making it a point to say ‘We’re not anti-alcohol, we’re pro-moderation and advocates for information’. At Parch, they want people to make their own informed choices and grant them the ability to make them. She admits that they’re not quite there yet, they’re only just beginning to talk to liquor stores. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Ila Byrne On LinkedIn: https://www.linkedin.com/in/ila-byrne-228283/ Parch Spirits On LinkedIn: https://www.linkedin.com/company/parchspiritsco/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
The 5 Whys: Deep Diving into Consumer Behavior with Brian LeCount 34:48

πριν 5 weeks34:48

34:48

In this episode of Getting to Aha! , host Darshan Mehta chats with Brian LeCount, Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, about the emotional drivers behind consumer behavior and the power of insights in marketing. They explore the "5 Whys" framework, emotional connections, and AI's role in transforming strategies. Discover how deeper customer understanding leads to meaningful connections and impactful branding. Brian LeCount is the Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, a top healthcare staffing leader in the U.S. and globally. He oversees marketing innovation across four business lines and nine brands. Previously, Brian was EVP of Strategy at Grey, consulting with global brands on digital and creative solutions. With over 15 years as a mentor and advisor to startups, Brian excels in growth strategy, digital transformation, and unconventional marketing for demand creation and innovation. KEY TAKEAWAYS 👉 Brian LeCount emphasizes that understanding the emotional drivers behind consumer decisions is essential for creating meaningful marketing strategies. He highlights that both B2B and B2C marketing share emotional underpinnings, as decisions are often rooted in feelings rather than logic. 👉 Brian explains the power of the "5 Whys" framework, which helps uncover deeper insights into consumer behavior. By repeatedly asking "why", marketers can move beyond surface-level observations to reveal core motivations and craft impactful strategies. 👉 Building emotional connections is crucial for brand success, according to Brian. He believes that great marketing goes beyond transactions by creating experiences that resonate personally with consumers, fostering loyalty and long-term relationships. 👉 Brian is optimistic about AI’s transformative role in marketing. He argues that AI can enhance content creation, data analysis, and consumer insights, allowing marketers to work smarter and connect with audiences more effectively. 👉 By understanding consumer journeys, Brian shows how brands can develop strategies that address both emotional and practical needs. He shares a compelling example of creating weeknight recipes for busy parents, emphasizing the emotional value of family meals. 👉 Looking to the future, Brian stresses the importance of authenticity and adaptability in maintaining meaningful consumer connections. In a crowded marketplace, brands must consistently evolve while staying true to their values to remain relevant. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Brian LeCount on LinkedIn - https://www.linkedin.com/in/brianlecount/ Health Carousel Website - https://www.healthcarousel.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits] Forever Changing the Food Delivery Industry with Ashutosh Mahindru, Founder & CEO at Foodtech Ventures 34:44

πριν 6 weeks34:44

34:44

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ashutosh Mahindru, Founder and CEO at Foodtech Ventures. Together, they get right into some of the biggest hardships you will face when starting your first business, some of the best advice he’d give to his younger self, and how running a mobile food delivery business really works! Ashutosh is the Founder and CEO of Foodtech Ventures, a company bringing food delivery to the twenty-first century and the world’s only baking on-the-go delivery platform. He is also a Pedal Grad - Zero to One at PedalStart and was previously the Director of Operations at Raptor Supplies, the Director at Advanced Surfactants, and the Co-Founder at Advance Satellite News Gathering. With such a diverse background in various industries, we can’t wait for you to hear his story! KEY TAKEAWAYS 👉 Ashutosh believes that, to succeed, you need to stand out from the crowd and come up with innovative solutions to problems. He places a lot of importance on being different and doing something that doesn’t fit the status quo. All of his Aha! Moments were rewarding and enriching, but part of him does wish he could go back and change some of them. 👉 Ashutosh acknowledges that he had a very fortunate upbringing however, through various mishaps within his family’s businesses, the wealth and fortune they had built over four generations had been mostly destroyed. Suddenly, he found himself from being in a position of relative comfort and wealth, to having to think of where to find money for medicine and groceries. It was through this that he learned how to build something of his own. 👉 If he could go back and give his younger self some advice, Ashutosh says the biggest thing would be to have ‘belief and faith that time heals all’ and that ‘understanding that nothing is the end of the world.’ Ninety percent of getting through difficult times is getting up and motivating yourself; you have to rise to the challenge if you wish you succeed. Cliche as it sounds, you have to never give up and always get back up. 👉 Foodtech ventures was born out of seeing Dominos and Pizza Hut take the charge in the pizza delivery world. Ashutosh wanted to make sure that the food he was delivering to people wasn’t cold by the time it got to them. In fact, he wanted to completely circumvent this by making sure the food was straight out the oven and was still hot by the time the customer received it. 👉 It was super important to Ashutosh to make sure that all of their ingredients were fresh. They then make sure they’re secure in a moving vehicle as they’re cooking and eventually, by the time they’ve reached their destination, the food is piping hot and ready to be served to the customer. 👉 One of the biggest questions they get asked at Foodtech Ventures is about how they control quality. Ashutosh explains that they have CCTV inside the van so the chef can see what’s going on. Everything is photographed and checked before it’s sent out, making sure that they are providing the best quality food and service they possibly can. Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Authenticity Over Ads: Unlocking Content Secrets with Paul Banks 48:53

πριν 7 weeks48:53

48:53

In this episode of Getting to Aha! , host Darshan Mehta sits down with Paul Banks , founder of Javelin Content Management , to explore the evolution of social media marketing. Paul shares his journey from retail to content strategy and discusses the power of authentic content creation. They delve into the importance of moving beyond traditional marketing tactics, focusing on genuine conversations, active listening, and creating engaging video content. Paul also offers practical tips on generating content quickly and repurposing it across platforms for maximum impact. Tune in for expert insights on enhancing brand visibility and building meaningful connections in the digital age. Paul Banks is the founder of Javelin Content Management, where he helps coaches, consultants, and ADHD founders build personal brands that accelerate their business success. With a focus on short-form video, Paul leverages cutting-edge technology and efficient workflows to create impactful content with minimal time investment. His team makes content creation effortless, producing weeks' worth of material in just 20 minutes. Paul’s approach eliminates procrastination, boosts confidence, and ensures clients generate consistent engagement across platforms. KEY TAKEAWAYS 👉 The Journey to Authentic Content Creation - Paul Banks shares his transformative journey from retail to content management, emphasizing the pivotal moments that led him to advocate for authentic, empathy-driven content strategies. 👉 The Power of Curiosity in Conversations - Paul discusses the significance of approaching conversations with curiosity rather than a sales agenda. He explains that genuine interest in others fosters deeper connections and enhances the quality of interactions. 👉 Maximizing Content Creation Efficiency - Paul introduces his innovative approach to content creation, where he helps clients generate four weeks' worth of content in just 20 minutes. He explains the process of transforming a single video into multiple engaging clips, emphasizing the importance of efficiency in today’s fast-paced digital landscape. 👉 Quality Over Quantity in Engagement - Paul challenges the conventional focus on engagement metrics, arguing that the quality of connections is far more important than sheer numbers. He emphasizes that understanding the demographics of those engaging with your content is crucial for effective marketing. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Paul Banks on LinkedIn - https://www.linkedin.com/in/paul-banks007/ Javelin Content Management Website - https://javelincontent.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits] Take the Road That Scares the Hell Out of You with Christine Trippi, CEO at The Wise Pineapple 41:05

πριν 8 weeks41:05

41:05

In this Greatest Hits episode of Getting to Aha! , Darshan Mehta revisits his discussion with Christine Trippi, CEO at The Wise Pineapple, where she travels all over the U.S. to inspire, consult, train, and present keynote speeches based on some of the biggest ideas from her best-selling book: Yes Is the Answer: How Positivity, Passion, and Pineapples Will Transform Your Leadership and Your Life . With more than thirty-four years of experience, Christine is an award-winning hospitality leader in the industry. She’s so dedicated to her work that she left her six-figure salary at the largest travel company in the world to launch The Wise Pineapple. When she’s not being an inspirational force within the hospitality industry, she’s hosting her podcast, The Wise Pineapple - Juicy Tidbits , as well as exploring the world and saying yes to adventure, “terrifying her hubby”. Key Takeaways 👉 Christine's first Aha! moment came when she realized she wanted to work at a hotel. That experience ignited her passion for hospitality, taught her the power of saying “yes,” and led her to meet her husband. She learned that when faced with a tough decision, to choose the option that “scares the hell out of you,” because that’s where the real growth happens. 👉 Accepting a job that doesn’t challenge or excite you will quickly drain your energy and creativity. Christine reflects on her brief time as a front desk receptionist, where she felt unchallenged and dissatisfied. She learned that a job that doesn’t push you will leave you merely surviving rather than thriving. So, how do you know it’s time for more? Christine says it’s when you start hitting the snooze button on your alarm clock. 👉 Saying “no” can be uncomfortable and anxiety-inducing because it’s often associated with negativity. The best way to navigate this is by first building a connection with your customers. Getting to know them helps calm that fight-or-flight response, allowing you to offer solutions that improve their experience. 👉 When a straightforward “yes” isn’t possible, Christine doesn’t lead with the truth or a flat “no.” Instead, she builds customer rapport and focuses on finding creative ways to assist them. Customers care less about the details of what’s possible and more about getting their needs met, and it’s our job in customer service to find ways to provide that. 👉 Legendary service isn’t just about cleanliness—it’s about making people feel special. Christine’s goal is to make regular people feel like movie stars and movie stars feel like regular people. Personalizing the experience is key, but it has to come from a place of genuine care. Legendary service only works if you truly believe in it and are committed to doing your best for your customers. Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Unlocking Success in Sales: Conversations Over Transactions with Brian Smalley 37:52

πριν 9 weeks37:52

37:52

In this episode of Getting to Aha! , host Darshan Mehta is joined by Brian Smalley , Executive Vice President of Marketing and Sales at National Steel Car . Brian shares his transformative journey from the U.S. Marine Corps to the railroad industry, revealing how his military discipline shaped his leadership approach. They discuss the evolving nature of sales, emphasizing the importance of understanding customer needs beyond price and how trust builds stronger business relationships. Brian also explores the future of rail transportation, focusing on sustainability, growth, and the potential of rail as a critical player in the economy. Tune in for valuable insights. Brian Smalley is the Executive Vice President of Marketing & Sales at National Steel Car, where he leads the marketing, sales, and leasing of railcars across the U.S. and Mexico. With over 16 years in the rail industry and a background as a U.S. Marine, Brian has driven operational excellence and customer growth. Previously serving as Director of Sales at TrinityRail, he is also a veteran mentor and actively contributes to industry organizations like the North East Association of Rail Shippers. His focus is on strategic intelligence, customer-centric selling, and relationship development. KEY TAKEAWAYS 👉 From Military Service to Leadership : Brian shares how his time in the U.S. Marine Corps shaped his leadership style, emphasizing discipline, resilience, and a focus on continuous growth. 👉 Sales as Relationship Building : Brian explains how his approach to sales has evolved from transactional to relationship-driven, prioritizing customer needs and trust over price. 👉 Trust in Business and Sales : Brian discusses how trust is the foundation of successful sales, leading to deeper conversations and stronger client relationships. 👉 The Future of Rail Transportation : Brian outlines the sustainable growth potential of the rail industry, focusing on its eco-friendly advantages over other transportation methods. 👉 The Importance of Asking the Right Questions : Brian highlights how understanding customer needs requires asking the right questions to uncover deeper insights and create tailored solutions. 👉 Executive Leadership Challenges : Brian reflects on the complexities of executive leadership, balancing immediate wins with long-term strategy and a compelling vision for the future. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Brian Smalley on LinkedIn : https://www.linkedin.com/in/brian-smalley-1463029/ National Steel Car NA Website : https://www.steelcar.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits] Data-Driven Content with Becky Lawlor, Chief Research and Content Officer at Redpoint 33:31

πριν 10 weeks33:31

33:31

In this Greatest Hits episode of Getting to Aha! , Darshan Mehta revisits his discussion with Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. Together, they explore the power of niche research in content marketing, the critical role of research in crafting high-quality content, the transformative impact of AI, and the value of delivering affordable excellence. Becky Lawlor is a seasoned B2B tech content marketer with over 20 years of experience, helping clients from startups to Fortune 500s achieve their goals through original research-based content. At Redpoint, she specializes in creating tailored, thought-leading materials that drive performance and results. Armed with a Master of Fine Arts in Creative Writing, Becky’s expertise has delivered remarkable outcomes, including over 2.5 million readers and $255,000 in free media and advertising. KEY TAKEAWAYS 👉 Original research creates impactful content; it involves creating new, unique data through various methods. It’s high effort but yields a high reward. 👉 Contrary to popular belief, it’s not all about numbers; it’s about insights. Deliver results but add that extra punch with an expert perspective. It will give you credibility! 👉 Tip the scales towards value, not sales. Align with trends, publications, and audience interests - striking that perfect balance in your content. 👉 Mix your methods. Variety is the spice of life, so blend the power of surveys with interviews. Use quantitative for the number and add qualitative for the depth - find the sweet spot for your audience. 👉 Bigger isn’t always better. The rule of five says trends hold; even a small sample size can pack a punch. Keep it accurate to keep it impactful! 👉 Open up your mind to broaden the definition of metrics. They include qualified leads, media mentions, and specific publications targeted for coverage. 👉 The human touch is not going to be replaced. AI is flooding the scene, but businesses crave authenticity. So, make sure you’re standing tall in the sea of generic content by breaking away from the algorithm with unique human-generated ideas and insights. 👉 Affordable excellence is key for any freelancer, as is a pricing model that is accessible. Offer tailored solutions without the corporate price tag. 👉 Data-driven will lead to a world that is obsessed with numbers. Credibility is key; numbers are nothing without the insights they give us, so make sure you are using your data to tell a story and adapt the narrative based on the results. Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Unlocking Cultural Insights in Branding with Kalil Vicioso, Principal Consultant at Tiny Hat Consulting 49:26

πριν 11 weeks49:26

49:26

In this Greatest Hits episode of Getting to Aha ! , Darshan Mehta welcomes Kalil Vicioso , Principal Consultant at Tiny Hat Consulting , a firm dedicated to empowering brands through cultural and consumer insights. Kalil also serves as a Board Member for Insights in Color. Together, they explore Kalil's Aha! journey, his dynamic career, and his work on bilingual and multicultural projects that foster a more integrated approach to marketing by emphasizing the significance of cultural trends. Kalil Vicioso is the Principal Consultant at Tiny Hat Consulting, specializing in empowering brands through cultural and consumer insights. With over 20 years of experience, he has developed innovative research tools, including a groundbreaking product with the Marriott School of Business, saving clients millions in wasteful spending. Kalil has advised major brands like Hilton on design, marketing, and brand strategy. As a board member of Insights in Color, he champions diversity in research and marketing while mentoring businesses through Helperstreet’s on-demand learning platform. KEY TAKEAWAYS 👉 Take Advantage of Every Opportunity Business opportunities are everywhere; pause, observe, and let curiosity spark inspiration. For valuable cultural insights, pay attention to how people live, interact, and activities flow. Everyday items, like a vacuum cleaner, can reveal cultural shifts. 👉 The Place of Curiosity and Observation Enhance curiosity through reading, podcasts, and diverse resources. Deconstruct activities into roles, characters, and motivations for a clearer cultural view. Understand how "setting" shapes cultural structures. 👉 Culture is Very Sensorial Culture goes beyond food, music, and language; it permeates daily life. We all live in a “water culture,” constantly immersed in it. Culture expresses itself through language, interactions, music, and more. 👉 Three Things Every Company Should Know When Pursuing Cultural Insights Focus on lived experiences to uncover meaningful audience connections. View culture as a lens, not a fixed identity, for seeing the world. Stay aware of trending words, songs, and symbols shaping culture. 👉 Play with the "Structure" Like a Puzzle Treat structure like a puzzle; dismantle to learn how components fit and interact. Solve problems backward by considering audience-brand interactions. Approach structure like detective work to uncover deeper insights. 👉 Cultural Insights Versus Normal Insights Cultural insights emphasize the role and importance of culture in context. Use cultural insights to craft communication that resonates with specific audiences. Draw on cultural insights for inspiration and fresh ideas. 👉 Research Barriers and How to Overcome Them Transform academic concepts into practical, approachable models. Explore culture as multi-layered, beyond a singular identity. Address the lack of representation by involving diverse perspectives in research. 👉 How to Communicate with People Not Immersed in Culture Share narratives and personal stories to create a connection. Step outside your position to understand different perspectives. Engage customers in workshops to actively work with insights. Use intentional disruption to reveal hidden dynamics. Diversity within groups fosters deeper audience understanding. 👉 Roles of Cultural Insights and Diversity Diversity and inclusion roles are growing in prominence across industries. Diverse senior leadership attracts varied talent pools. Relationships deepen cultural understanding beyond surface-level introductions. Leverage data and qualitative methods for richer insights. Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Unlocking the Power of Social Insights with Maz Nadjm 26:01

πριν 12 weeks26:01

26:01

In this episode of Getting to Aha!, host Darshan Mehta is joined by Maz Nadjm, a leading figure in the world of social media and generative AI. Maz shares his journey from programming to becoming a global leader in AI marketing at Tata Consultancy Services, detailing his path through roles at Ogilvy, Wipro, and Sky. The conversation explores the evolution of social media, its potential as a tool for insights, and how AI is reshaping the marketing landscape. Maz emphasizes the untapped potential of social platforms for extracting meaningful customer insights, creating personalized experiences, and driving business innovation. He also discusses the future of AI in marketing, the need for checks and balances, and the crucial role of human oversight in leveraging these powerful technologies. KEY TAKEAWAYS 👉 Social Media as an Insight Tool: Maz highlights how social platforms are goldmines for understanding customer behavior. From passionate reviews to raw feedback, these spaces provide insights that traditional CRMs can’t capture. 👉 AI in Marketing: Generative AI is revolutionizing how businesses automate tasks, create personalized experiences, and engage with customers at scale. However, Maz warns about over-reliance on AI, stressing the importance of human intuition and creativity. 👉 The Value of Listening: Whether launching a product or refining a strategy, Maz underscores the importance of actively listening to customer conversations to uncover hidden opportunities. 👉 Future Trends: AI will continue to scale content creation, enhance hyper-personalization, and streamline operations. Yet, human oversight remains critical to ensuring ethical and effective use. 👉 Checks and Balances for AI: With great power comes great responsibility. Maz discusses the need for governance to prevent misuse of AI technologies, drawing parallels to the evolution of social media. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Maz Nadjm on LinkedIn: https://www.linkedin.com/in/maznadjm/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Compassion, Critical Thinking, and Change with Hawah Kasat 41:53

πριν 13 weeks41:53

41:53

In this episode of Getting to Aha! Host Darshan Mehta engages Hawah Kasat, a global humanitarian and co-founder of One Common Unity, in an inspiring discussion about the transformative power of moments. Hawah shares his journey, shaped by his early travels, passion for peacebuilding, and commitment to fostering connection through education and the arts. They explore themes of personal growth, critical thinking, meditation, and thriving beyond survival, offering listeners powerful insights into living with purpose and curiosity. Hawah Kasat is the Co-founder and former CEO of One Common Unity (OCU), a nonprofit dedicated to peace education through music, art, and mental health care. With over 20 years of leadership, Hawah grew OCU to serve over 40,000 youths across 25+ schools. A recipient of Georgetown University's "Legacy of A Dream" Award and Washington, DC's Mayor's Arts Award, he has pioneered efforts in conflict transformation, trauma-informed care, and positive youth development. A certified yoga and mindfulness teacher, Hawah is also an author, filmmaker, and TEDx speaker. His work continues to inspire global change and healing. He is also the host of the EVERlutionary podcast, where he incites global healing and transformation. KEY TAKEAWAYS 👉 The Impact of Travel on Personal Growth : Hawah discusses how exposure to diverse cultures deepens understanding, fosters curiosity, and shapes a more compassionate perspective on life. 👉 Embracing Discomfort for Transformation: Hawah emphasizes the importance of stepping out of one's comfort zone to facilitate personal and organizational growth, encouraging listeners to thrive beyond survival mode. 👉 The Healing Power of Meditation: Hawah shares his practice of meditation as a tool for mental clarity, creativity, and emotional well-being, advocating for its role in personal and professional development. 👉 Critical Thinking and the Need for Diverse Perspectives: Hawah highlights the significance of questioning beliefs and considering multiple viewpoints in addressing conflicts and promoting growth. 👉 The Role of Arts and Education in Peacebuilding: Hawah reflects on his work with One Common Unity, underscoring how integrating music, art, and mental health care can foster a culture of peace and non-violence. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Hawah Kasat on LinkedIn : https://www.linkedin.com/in/hawah/ One Common Unity Website : https://onecommonunity.org/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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From English Major to EdTech Leader: John Jorgenson’s Transformative Journey 35:09

πριν 14 weeks35:09

35:09

In this episode of Getting to Aha! Host Darshan Mehta interviews John Jorgenson, CMO of Cambium Learning Group, to explore the interplay of education, marketing, and technology. John reflects on his career transition from English major to EdTech marketing leader, emphasizing the importance of aligning marketing strategies with educators' and students' needs. They discuss the pandemic’s acceleration of technology adoption, AI's role in personalized learning, and future trends in education. John also shares insights on branding, strategy, and the EdTech CMO Collective—a networking initiative fostering collaboration among marketing leaders to address challenges in K-12 education. John Jorgenson is the Chief Marketing Officer at Cambium Learning Group, where he champions innovative strategies to share the company’s transformative impact on education. With over 25 years of experience, John has led creative and strategic marketing initiatives across K-12 and EdTech. A Purdue University graduate, his career spans roles at Cengage Gale, Earthwatch Institute, and Carnegie Learning. At Cambium, John’s vision is not only to advance education but also to empower his colleagues to achieve their career best. KEY TAKEAWAYS 👉 The Value of Aligning Marketing with Purpose: John highlights the importance of understanding educators’ needs and aligning marketing efforts with the organization’s mission, ensuring that strategies serve educators and students effectively. 👉 The Role of AI in Personalized Learning: John discusses how AI can revolutionize education by providing real-time insights into student performance, enabling personalized interventions, and improving learning outcomes. 👉 COVID-19’s Impact on Education Technology: The pandemic accelerated the adoption of digital tools in classrooms, prompting a need for streamlined, efficient solutions to adapt to post-pandemic teaching environments. 👉 Branding, Strategy, and Tactics as a Unified Framework: John defines branding as an organization's authentic story, strategy as the overarching goals, and tactics as actionable steps—emphasizing the need for alignment between all three for sustained success. 👉 The Power of Collaboration in EdTech: Through the EdTech CMO Collective, John illustrates the value of peer networks for sharing insights, tackling industry challenges, and fostering innovation within the educational marketing sector. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com John Jorgenson on LinkedIn : https://www.linkedin.com/in/jjorgenson/ Cambium Learning Group Website: https://www.cambiumlearning.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits] A Guide to Great Customer Service with Robert Spector, Author of The Nordstrom Way 45:59

πριν 15 weeks45:59

45:59

In this greatest hits episode of Getting to Aha! , Darshan Mehta is joined by Robert Spector, Author of Nordstrom Way. They discuss Robert's aha! moments, how to use customer service to improve businesses, the benefits of efficient customer service, and approaches to delivering more value to customers. Robert Spector speaks to salesmen about the importance of customer service and how to become a better salesman by putting your customer's needs first, using Nordstrom as a case study. Robert helps companies become and remain genuinely customer-centric. He is the author of several best-selling books on successful businesses and individuals. He is a speaker on the Nordstrom Way and how they grew the company by putting their customers first. Some books he has written include The Nordstrom Way, Amazon Get Big Fast, and Mom and Pop Shop, among others. Key Takeaways 👉 To grow your company, you need to be customer-centric. Good customer service will bring in more sales for the business and improve its reputation. 👉 The beauty of customer service is the positive results it yields. When customers see that you prioritize them, they tend to bring in more customers for the business. Customers are the best and cheapest publicity tools. 👉 Nordstrom has remained at the top of the game because they emphasize their customers a lot. To run a successful business, customers must be given the best services. 👉 Encourage healthy competition in the workplace. Introduce competition between sales teams, competition between departments, and competition between retail stores. This will raise tension and help increase revenue for the business. 👉 Have what your customers are looking for. Customers tend to go to stores that have their needs as it proves to them that they are the priority. 👉 The easiest way to become a better salesman is to get a mentor at your place of work, someone you can look up to and try to emulate. A mentor is like a guide for a salesman to get better. 👉 Nordstrom focused on three major criteria to better their business, which are: Customer Service Sales Teamwork 👉 Technology has made it easy for customers to get what they want without physically being present at a store. Businesses must learn to leverage it. Listen now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Connect with the Host and Guest Here: Darshan Mehta on L inkedIn: linkedin.com/in/darshan--mehta iResearch Website: iresearch.com Robert Spector on LinkedIn: https://www.linkedin.com/in/therobertspector/ Robert Spector Website: https://www.therobertspector.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Simple Insights, Big Impact: Unlocking Customer Insights with Renee Brown 36:13

πριν 16 weeks36:13

36:13

In this episode of Getting to Aha! , host Darshan Mehta and guest Renee Brown dive deep into the world of customer insights and marketing strategies. Renee, a seasoned leader in financial services, shares her expertise on using ethnographic research to uncover customer pain points, and how simple, often overlooked insights can lead to transformative business strategies. The conversation covers social media’s role in brand authenticity, the power of AI in marketing, and the evolving landscape of influencer marketing. Renee emphasizes the importance of open dialogue, feedback, and vulnerability in both personal and professional growth. KEY TAKEAWAYS 👉 The Power of Customer Insights: Renee highlights the importance of ethnographic research in understanding customer pain points, emphasizing how businesses can create meaningful solutions by truly listening to their customers and gathering actionable insights. 👉 Social Media and Authentic Brand Messaging: Both Darshan and Renee discuss how social media has shifted brand messaging, urging companies to engage authentically with their audience, address negative feedback, and foster trust through open communication. 👉 The Role of AI in Marketing: While AI plays a significant role in content creation and SEO, Renee and Darshan caution against over-reliance, advocating for human-driven, authentic marketing that resonates emotionally with consumers. 👉 Feedback and Personal Growth: Renee stresses that seeking feedback and embracing vulnerability is crucial for personal and professional growth, helping individuals build confidence and improve their thinking through constructive criticism and reflection. 👉 Shifting Perspectives on Financial Conversations: Renee explores how financial institutions can encourage open dialogue around money, noting that people are often more comfortable discussing taboo topics like religion than finances, creating opportunities for more vulnerable conversations. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Renee Brown on LinkedIn - https://www.linkedin.com/in/reneedbrown/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits] Tension & Conflict: The Key to Brand Storytelling with Joe Lazer, Head of Marketing at A.Team 38:34

πριν 17 weeks38:34

38:34

In this Greatest Hits episode of Getting to Aha! , host Darshan Mehta talks with Joe Lazer, Head of Marketing at A.Team. Joe shares his pivotal "aha!" moment and highlights the critical role of storytelling in marketing. He emphasizes the need to connect with audiences genuinely, especially as attention spans shorten. Joe leads marketing at A.Team, the first team network connecting top product builders with leading companies. A contributor to Fast Company , he covers tech industry trends and authored Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You (2018). Before joining A.Team, Joe served as Vice President of Marketing at Contently, where he directed editorial strategy, overseeing publications like The Content Strategist , The Freelancer , and Contently Quarterly , their print magazine. KEY TAKEAWAYS 👉 Storytelling without emotion means it isn’t a good story. A genuine sense of rising tension and conflict is the key to great storytelling. Joe cites the latest Apple advertisement as an example - it’s intense, and the viewers are on the edge of their seats. It’s what gets an audience to engage with a brand’s story and watch anything a brand posts for more than the first two seconds. Humans love stories with conflict and tension, so if you’re creating an advertisement or a marketing campaign, try to keep that in mind. 👉 There is a lot of content out there, and the entire concept of tension at its core has changed. Viewers have become accustomed to quick cuts within storytelling to keep their minds addicted and engaged. It’s rare to find any mainstream content nowadays that really takes its time and lets the audience sit in a certain feeling; they’re constantly fighting for attention. Joe even talks about how it’s a massive issue in children’s content, how there’s an algorithmically addictive content machine that’s constantly competing for children’s brains. It’s slightly worrying, and it's only getting worse with TikTok and other social media platforms. 👉 The first three seconds of your content - especially short-form content - is the key to engaging your audience. You need to keep them interested, so if you have conflict or tension, people present in the video, and some sort of action, you’re on the right track. You just need to ensure the rest of the footage engages them. Start asking yourself what you could be doing differently and what storytelling techniques you could use to your advantage. Never be afraid to experiment. 👉 Reach is essential for your marketing content, but does it resonate with your audience? There’s no use trying to reach thousands of people if the content you’re trying to get them with is not very good at the end of the day. All people want is to feel something; as a marketer, you owe it to the audience and yourself to provide that. Listen now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Connect with the Host and Guest Here: Darshan Mehta on L inkedIn: linkedin.com/in/darshan--mehta iResearch Website: iresearch.com Joe Lazer on LinkedIn : https://www.linkedin.com/in/joe-lazer-lazauskas-8b442026/ A.Team Website : https://www.a.team/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Transforming Consumer Insights with AI with Stephen Phillips, Founder and CEO of Zappi 36:23

πριν 18 weeks36:23

36:23

In this episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making. Discover the common pitfalls in understanding insights, the importance of structured data, and how AI can balance creativity with market relevance. Stephen also introduces his book, “The Consumer Insights Revolution,” co-authored with industry leaders, which serves as a playbook for brands looking to digitize their insights. Tune in to gain valuable insights into the future of market research and the collaboration between human creativity and AI! Stephen Phillips is the Founder of Zappi and Chair of the MRS Sustainability Council. As a pioneer in the insights industry, Zappi empowers creators globally by leveraging data and AI to enhance market research capabilities. Stephen has dedicated significant time to developing AI-first models that extract valuable insights from research data while advocating for sustainable practices in the insights field. With experience spanning four continents, he specializes in international research and is a published expert in Behavioral Economics. Stephen's accolades include the ESOMAR Best Paper and MRS Conference’s Best New Thinking awards. His upcoming book, The Consumer Insights Revolution , co-authored with industry leaders, aims to redefine market research for consumer-centric organizations. KEY TAKEAWAYS 👉 Stephen reflects on his early career in market research, detailing how his experiences in Asia and New York influenced his understanding of consumer insights. 👉 Stephen explains consumer insights and emphasizes their role in guiding actionable business decisions rather than causing analysis paralysis. 👉 The discussion covers frequent pitfalls organizations face, including conflating data with insights and resisting changes in methodologies. 👉 Stephen introduces the transformative role of AI in market research, highlighting its ability to interpret emotional context and automate various processes. 👉 Stephen elaborates on the complexities of aligning various data systems to create adequate datasets for AI applications in market research. 👉 The conversation emphasizes the necessity of human involvement in AI-driven insights, particularly in understanding brand context and ensuring relevancy 👉 Stephen shares his optimistic view on the future of AI in market research, addressing the challenges of human collaboration with AI to maximize outcomes. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Stephen Phillips on LinkedIn : https://www.linkedin.com/in/steve-phillips-2121ab/ Zappi Website: https://www.zappi.io/web/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] The Three Lessons of an Entrepreneur with Nikhil Jain, Co-Founder of Mealawe 29:09

πριν 19 weeks29:09

29:09

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his conversation with Nikhil Jain, Co-Founder of Mealawe, to discuss three integral lessons learned during his entrepreneurial journey, the long-term benefits of curiosity, and the lengthy yet worthwhile process of finding new chefs and kitchens. Nikhil Jain is the Co-Founder of Mealawe, a food delivery service that’s transforming the industry with fresh, delicious homemade meals. He also serves as Vice President of Rotaract and is the Founder of VIBRANCY. His previous roles include Channel Partner at Exampil Solutions, Founder of Sparkles Valley, and Marketing & Public Relations Specialist at PICT Entrepreneurship Development Cell. KEY TAKEAWAYS 👉 Nikhil was profoundly impacted by the phrase, "The goal is to die with memories, not dreams." He aims not just to dream but to turn those dreams into lasting memories through action. 👉 His entrepreneurial journey has been filled with challenges, and the first lesson he learned was the importance of caution—never to trust anyone fully. It's crucial to be prepared legally and ethically for setbacks, ensuring that agreements and contracts are always signed as a safeguard for all parties involved. 👉 The second lesson emphasizes the need for thorough documentation. Keeping detailed records of plans and essential documents is vital; without them, clarity—the cornerstone of entrepreneurial success—can be lost. 👉 The third and most crucial lesson is the need for consistency and passion. Staying motivated and genuinely caring about your goals is essential, or you risk regretting your decisions as a business owner. 👉 Nikhil highlights curiosity as a significant asset in his career. It enabled him to discover how to make Mealawe a viable business and identify the market gap for his offerings. 👉 He notes that finding chefs for Mealawe is a lengthy process, as they must ensure all kitchens meet hygiene and safety standards. While time-consuming, these steps are essential to making the business a reality. Listen now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Connect with the Host and Guest Here: Darshan Mehta on L inkedIn: linkedin.com/in/darshan--mehta iResearch Website: iresearch.com Nikhil Jain on LinkedIn: https://www.linkedin.com/in/nikhiljain13 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Revolutionizing Recruitment: Connecting Businesses to English-Speaking Talent from Eastern Europe and Latin America with Benjamin Moróne of Zabota 30:38

πριν 20 weeks30:38

30:38

In this episode of Getting to Aha!, Darshan Mehta is joined by Benjamin Moróne, founder of Zabota. Join them as they discuss building a local brand, how to hire for success, and AI’s potential role in recruitment. Benjamin Moróne is the founder of Zabota, a recruitment firm that connects businesses with pre-vetted, English-speaking talent from Eastern Europe and Latin America, helping them find the right fit while reducing costs. Zabota have matched over eighty American companies with exceptional talent from EE and LATAM, and have a high success rate, with 49 out of 50 placements being successful on the first try. KEY TAKEAWAYS 👉 Discussing the challenges he faced when first entering the Eastern European and Latin American markets, Benjamin explains that, initially, building a local brand and gaining credibility was a challenge. However, they overcame it by establishing a presence in the areas they sourced talent from and building relationships. 👉 In terms of customer insights, Benjamin describes how they have a casual relationship with their clients and often ask for feedback through text messages or during client interviews. By maintaining close communication with clients, they are able to continuously improve their onboarding process and ensure client satisfaction. 👉 When asked about the key traits he looks for in candidates, Benjamin emphasizes the importance of candidates asking questions during interviews. He believes that candidates who ask thoughtful questions about growth opportunities and success indicators are more likely to be committed and dedicated to their roles. Benjamin also emphasizes the importance of companies crafting precise, well thought-out job descriptions that allow Benjamin and his team to accurately match talent to the role. 👉 Regarding the future of Zabota, Benjamin sees opportunities in developing tools to streamline the recruitment process and eliminate barriers to remote work. He wants to make the process seamless and easy for clients, eliminating any hesitations they may have about employing remote workers. In terms of AI, Benjamin mentions that they use it for meeting summaries and skill tests. However, he expresses reservations about using AI for matching candidates to roles, as he believes it is challenging to capture all the necessary details and nuances of a role and company culture. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Benjamin Moróne on Linkedin - www.linkedin.com/in/benjamin-moróne-454009112 Zabota website - https://www.zabota.io Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits] Challenges in Online Qualitative Research with Dan Fleetwood of QuestionPro 37:51

πριν 21 weeks37:51

37:51

Welcome to this Greatest Hits episode of Getting to Aha! Let’s relive Darshan’s conversation with Dan Fleetwood, President of Research and Insights at QuestionPro. Join them as Dan Fleetwood shares key moments from his career journey, offering insights into optimizing online survey responses and the role of online communities in market research. They explore how COVID-19 accelerated the adoption of online surveys and discuss the growing influence of atomic research. Dan provides expert advice on improving survey presentation and shares his vision for the future of online qualitative research. As the President of Research and Insights at QuestionPro, Dan brings over 15 years of market research experience and a passion for how software empowers businesses to gather feedback and generate actionable insights. His tech career began early, recognizing the industry's rapid growth. Before joining QuestionPro, Dan was the Project Management Director at Pacific Market Research, leveraging technology platforms to enhance research efforts and drive better decision-making. Key Takeaways 👉 Atomic Research Value - Atomic research creates a structured corporate taxonomy for managing user insights. 👉 Insight Accessibility - Atomic research stores information for easy future access and long-term insights. 👉 Optimal Survey Length - A 10-12 minute survey is ideal; longer surveys need incentives and transparency. 👉 Atomic Research Implementation - Steps: Locate all qualitative data, allocate resources, and create ongoing processes. 👉 Survey Creator's Perspective - Ensure you'd be willing to take the survey you send out. 👉 Interactive Survey Design - Make surveys engaging with smiley rankings, thumbs-ups, images, videos, and progress bars. 👉 Avoid Respondent Fatigue - Surveys over 12 minutes lead to participant drop-off. 👉 Avoid Overcomplication - Don't overwhelm respondents with complex logic or difficult paths in your survey. 👉 Online Community Insights - Use online communities for quick, real-time market feedback and adjustments. 👉 Data CRM Question - "Most companies have CRMs for customers, but what about for their data?" 👉 Video Engagement - Incorporating videos can boost future online survey engagement. 👉 Heatmap Analysis - Interactive questions and heatmaps offer clear insights into respondent preferences. Listen now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Connect with the Host and Guest Here: Darshan Mehta on L inkedIn: linkedin.com/in/darshan--mehta iResearch Website: iresearch.com Dan Fleetwood on LinkedIn: linkedin.com/in/danfleetwood QuestionPro Website: questionpro.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Understanding Patient Journeys: The Key to Healthcare Marketing Success with Gitesh Dubal of Nova Spark Ventures 36:41

πριν 22 weeks36:41

36:41

In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Gitesh Dubal, Founder and CEO of Nova Spark Ventures. They explore the significance of curiosity in fostering meaningful conversations, the challenges of extracting actionable insights from data, and the critical need for understanding the patient journey in healthcare marketing. Gitesh emphasizes the role of automation tools in simplifying data accessibility for decision-makers and advocates for a patient-centric approach that leverages insights from patient organizations. With extensive experience in healthcare marketing and innovation, Gitesh is currently working with Nova Spark Ventures, where he helps bring new therapies to market and drives growth for emerging companies. KEY TAKEAWAYS 👉 Gitesh emphasizes the importance of experiential learning in sales. Transitioning from marketing to sales, he learned firsthand how physicians perceive products and make decisions about patient care. This experience taught him that the answers are not merely found in corporate headquarters but through genuine interactions in the field. By understanding the physician's perspective and collecting data on patient experiences, he was able to triangulate insights that informed better strategies. This insight illustrates that hands-on experience and active listening are crucial for developing effective sales strategies in healthcare. 👉 In his approach to hiring and leadership, Gitesh looks for traits such as hunger, intellectual curiosity, and positivity. He believes that successful salespeople are often those who ask insightful questions, listen attentively, and engage in collaborative problem-solving. Gitesh also shares that assessing candidates involves open-ended questions that reveal their values and accomplishments, especially those that require teamwork and overcoming challenges. By fostering a culture of positivity and encouraging open communication, he creates an environment where insights can flourish, ultimately leading to greater success for both the team and the organization. 👉 Gitesh emphasizes the role of genuine curiosity in fostering meaningful conversations. He argues that allowing discussions to veer off their prescribed agenda can lead to unexpected insights and deeper understanding. This openness is crucial in settings where complex problems need to be addressed. By creating space for tangential dialogues, leaders can uncover issues and opportunities that may not surface within rigid structures. Gitesh shares how breaking away from strict agendas in leadership meetings at his previous company allowed team members to explore significant challenges, enabling them to generate innovative solutions collaboratively. This approach promotes a culture of inquiry and adaptability, essential for navigating the complexities of today’s business landscape. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Gitesh Dubal on Linkedin - https://www.linkedin.com/in/giteshdubal/ Nova Spark Ventures website - https://nova-spark.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Creative Marketing vs. AI: What the Future Holds for Influencers and Brands with Gil Eyal of Silverstein Properties 37:01

πριν 23 weeks37:01

37:01

In this Greatest Hits episode of Getting to Aha! , host Darshan Mehta is joined by Gil Eyal , the Head of Marketing and Innovation at Silverstein Properties. Their conversation delves into Gil’s transformative “aha!” moments, contrasting influencer marketing with celebrity endorsements, avoiding common pitfalls in celebrity endorsements, and highlighting the importance of storytelling in effective marketing. They also discuss diversification in digital marketing, the critical nature of conversions in marketing metrics, the longevity and scalability of various marketing channels, and the evolving role of AI in the marketing landscape. Gil Eyal has been recognized as one of the 30 most influential figures in influencer marketing. In his role at Silverstein Properties, he drives marketing innovation while supporting start-ups through Stardust Ventures, which focuses on consumer-oriented technology companies. Gil has a notable history in the crypto space and was the president and founder of HYPR, a leader in data-driven influencer marketing automation solutions, which was sold in 2020 to Julius Works. Under Gil's leadership, HYPR earned several accolades, including the 2019 Best Content Marketing Tech Platform award. He has reshaped how many leading agencies and brands approach influencer marketing, leveraging data, analytics, and demographic insights akin to traditional digital marketing methods. Throughout his career, Gil has collaborated with A-list personalities in music, film, and sports, such as Leonardo DiCaprio, Tobey Maguire, and Zendaya. KEY TAKEAWAYS 👉 Pursue Passion : Prioritize passion and happiness over societal norms when making career choices. Success is not a linear path; it’s about maximizing opportunities. 👉 Unconventional Approach : Embrace a bold approach and view perceived weaknesses as strengths; create content that differentiates itself. 👉 Evolving Influencer Marketing : Influencer marketing has shifted significantly; adapt to changes in social media algorithms and focus on the effectiveness of live streams and smaller influencers. 👉 Strategic Celebrity Endorsements : Ensure that celebrity endorsements are both strategic and authentic, prioritizing values and narrative alignment over sheer follower count. 👉 Avoid Mismatches : Mismatched endorsements can breed skepticism; choose celebrities who authentically align with the brand’s values. 👉 The Power of Storytelling : Successful marketing campaigns are rooted in storytelling, crucial for shaping consumer perceptions and engagement. Authenticity in storytelling is key. 👉 Continuous Testing : Maintain a mindset of ongoing testing and optimization; be willing to experiment, learn from failures, and adapt strategies accordingly. 👉 Influencer Impact : Understand that influencer marketing isn't just about numbers; genuine impact is measured by resonance rather than reach. 👉 Focus on Conversions : Shift your focus from clicks and views to conversions—the ultimate metric for marketing success lies in turning users into loyal customers. 👉 AI’s Transformative Future : AI is poised to revolutionize marketing through precise measurement, tailored activations with micro-influencers, and automating tasks ranging from content creation to optimization. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Connect with the Host and Guest Here: Darshan Mehta on L inkedIn: linkedin.com/in/darshan--mehta iResearch Website: iresearch.com Gil Eyal on L inkedIn: linkedin.com/in/gileyal Silverstein Properties Website: http://www.silversteinproperties.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Unlock the Secret to Unleashing Team Creativity with This Simple Storytelling Hack! Insights from Marc Kerachsky of AMC Health 41:35

πριν 24 weeks41:35

41:35

In this episode of Getting to Aha!, Darshan Mehta is joined by @Marc Kerachsky, CMO of AMC Health. Marc has over 32 years of experience in healthcare. Join them as they discuss the power of storytelling in organizations and how it can build trust, improve communication, and foster empathy within teams. Marc shares his journey and aha moments, emphasizing the importance of including people in stories. They also explore the role of humor and culture in organizations and discuss the future of human connections. This insightful conversation provides valuable insights for anyone interested in enhancing teamwork and finding meaning in the workplace. Marc Kerachsky has diverse work experience, primarily in marketing and leadership roles. He is currently the Chief Marketing Officer at AMC Health and a Co-Founder of VitalConex. Before that, he worked as a Writer, Blogger, Musician, and Stand-Up Comedian at MarcKayeToday. Marc also held various roles at Philips, including Content and engagement Leader and senior director of Global Marketing. He has also worked at GE Ventures and GE Corporate, where he served as Global Director for healthy imagination initiatives. Marc started his career at GE Healthcare as a Global Product Leader and Marketing Director positions. Marc began their professional journey at RadPharm as the Marketing & Business Development Director. Marc Kerachsky has a Master of Business Administration (MBA) in Marketing from the Fox School of Business at Temple University. KEY TAKEAWAYS 👉 Marc emphasizes the importance of storytelling, noting that platforms like The Moth have highlighted the power of personal stories. People connect deeply when they see themselves in others' narratives, which applies across various contexts, from marketing to elections. However, storytelling can be a double-edged sword, as it can be used to inspire or manipulate. He stresses the need to understand both the storyteller's intent and the audience's reception. 👉 Marc discusses the origin of VitalConex, born from an "aha moment" shared with a colleague at a Fortune 500 company. After significant customer engagement and internal communication efforts, they realized the disconnect stemmed from a lack of trust. VitalConex addresses this by fostering psychological safety and ensemble-based teamwork. They run workshops for changing organizations, using improvisation techniques to enhance creativity, confidence, and collaboration, creating a culture that supports effective problem-solving and innovation. 👉 Marc outlines VitalConex’s three-step process: Compose, Connect, and Cultivate. The first step, Compose, emphasizes building trust and psychological safety within teams, allowing individuals to express themselves openly. The second step, Connect, focuses on linking unrelated ideas through exercises like joke mapping, enhancing creativity and communication. Listening is key, and introverts, often better listeners, excel in this. The final step, Cultivate, ensures that the methods learned are sustainable, fostering an environment where trust and creativity continue to thrive even after the workshops end, embedding these practices into the organization. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin iResearch Website Marc S Kerachsky on LinkedIn AMC Health Website VitalConex Website Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits] The Intricacy of Polling with John Zogby, Senior Partner at John Zogby Strategies 45:14

πριν 25 weeks45:14

45:14

In this Greatest Hits episode of Getting to Aha! , Darshan talks with John Zogby, Senior Partner at John Zogby Strategies, a marketing and political consulting firm offering opinion research services. John has served as an election analyst for networks like ABC Australia, BBC, CBC, and NBC News. Together, they explore how John became involved in polling and opinion research, the role of online surveys in predicting voter turnout, and the value of yes-no polling questions. They also cover qualitative research methods like focus groups and interviews, the evolution of the American dream post-COVID, and corporate social responsibility. Tune in for a thought-provoking conversation packed with insights! KEY TAKEAWAYS 👉 In the last century, polling has come to be known as a scientific way of gathering public opinion. In the broadest sense, polling is the act of seeking public opinion. No matter who is in charge, it matters what people think. There are a multitude of ways to retrieve this information, but one of the best ways is to get ahold of people from all sorts of occupations and backgrounds and simply ask them what they’re thinking. 👉 When John began his venture into polling, almost everyone had a landline phone; however, as time went on, technology evolved and grew into something completely different. Fewer people stay home nowadays, fewer people have landlines, and ignoring phone calls has become the standard among most people. This was why John put time and research into online polling, so that he could reach those people. 👉 Polling can offer fascinating insights into the political and demographic landscape of an area. It can tell them a lot about who is voting, where these people are in their lives, where they will be in the future, and how they got there; it helps them find out if there is a meaning behind a vote or if it’s random. It’s for this reason, polling is widely considered to be a science. 👉 In his book “The Transformation of the American Dream,” John identified that boomers are questioning if there is more to life than materialistic success, while Millennials are looking for ways to live authentically in order to feel fulfilled. This trend has been referred to as "secular spiritualism". Additionally, Gen Z and millennials are increasingly demanding corporate social responsibility from employers, as well as time to work in their communities or contribute to those suffering. 👉 In his new manuscript, John explains that it is a study of his work and projects that really worked - those aha! moments. It wasn’t just polling, it was also going into schools, finding the root of people’s problems, and figuring out a way to solve them. 👉 One of the biggest mistakes pollers can make is relying extensively on random probability sampling, which in election polling can leave skewed results - for example, too many democrats and not a lot of republicans, or vice versa, meaning the polls lack a sense of reality. 👉 John says that anything can happen when it comes to elections, and predictions can change as time goes on. He says that if there were an election today, the Republican party would most likely win control of the house of representatives. This is due to the conspiracy of the “stolen election” and the Democrats’ sanctimonious and didactic attitude. But, the more the Republican party pursues this tactic of spin and scrutiny, the less chance they have of getting the next ten percent they need to win elections. 👉 Polling is important; however, John describes it as “small data”. It will never replace people talking to each other and finding out what’s important. A robot can read your bank transactions and your data, but humans can look into the heart. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Episode Resources John Zogby Strategies John Zogby LinkedIn Madden School of Business The Transformation of the American Dream Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Combining Process Improvement and Customer Experience: A Conversation with Rick Denton of EX4CX 39:09

πριν 26 weeks39:09

39:09

In this episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (CX) efforts with business objectives. Rick Denton is the Managing Principal at EX4CX, a company that specializes in CX and VOC voice of the customer programs. He has extensive experience in CX and VOC, with over two decades of experience in the field. Before working at EX4CX, Rick served in leadership roles with Bose, Capital One and several other industry champions. He also hosts a podcast called CX Passport, where he discusses customer experience and related topics. KEY TAKEAWAYS 👉 Rick discusses the importance of balancing process efficiency and customer experience. He explains that focusing solely on internal efficiency can lead to a poor customer experience, while prioritizing customer experience without considering operational efficiency can be unsustainable. Rick cites an example from when he worked at a bank, where the goal was to make the appraisal process faster and more efficient, which not only benefited the company by increasing the volume of appraisals and business but also significantly improved the customer experience. 👉 Rick defines insights as the extraction of meaningful information from customer feedback that allows businesses to take tangible actions or make informed choices for the future. He argues that companies today should prioritize delivering great experiences to customers. While product quality and price are important factors, he believes that the overall experience can be a key differentiator, especially when product parity exists. 👉 Rick highlights three common missteps companies make in CX design. The first is thinking they are listening to the customer when they are not, relying too heavily on surveys and neglecting other channels of customer feedback. The second misstep is overlooking the importance of actionable insights derived from customer feedback. And the third misstep is failing to align CX efforts with business objectives and tangible results. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Rick Denton on Linkedin - https://www.linkedin.com/in/rickdenton EX4CX website - https://www.ex4cx.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands 43:05

πριν 27 weeks43:05

43:05

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands. You’ll learn why, when gathering data, you must strike a balance between qualitative and quantitative data, get the lowdown on why insights need to be broader than just market research, and uncover new, valuable insights for your company! Stephen is the Director of Insights & Strategy at Post Consumer Brands where he heads up a consumer insights team. He has a deep passion for understanding how consumers behave. In his 11+ years in the field, Stephen’s career led him to work with some of the top brands, including Fruity Pebbles, General Mills, P&G and Unitedhealth Group. At Post Consumer Brands he leads his team in researching customer and market opportunities to inform business strategies for their clients. KEY TAKEAWAYS 👉 There are three ways to uncover valuable insights for your company; fast iteration in the real world, external inspiration, and crafting a body of knowledge. 👉 Insights contribute to the growth of a business by showing how business or customer processes work. 👉 When researching data points, distinguish between noise and real insight. 👉 Two ways to differentiate noise and insights are to gather data points by observing trends from open-ended comments and similar products in the market data. 👉 When conducting market research, companies should approach with an analytical mindset and aim to segment the market to create different messages for the diverse and unique personas. 👉Insights are broader than market research. It could be anything from understanding a business opportunity and helping it grow to digging deep beyond facts and observations. 👉Although gathering as much data as possible is essential, you should sort the body of knowledge to extract only quality data and discard the noise. 👉 When gathering data, seek to strike a balance between qualitative and quantitative data 👉 You can get insight into your business by observing a market category unrelated to yours. 👉 Businesses need consumer insight to understand underlying needs. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta Darshan's Twitter - @ahainsights iResearch Website - https://iresearch.com Connectqik Website - https://www.connectqik.com Stephen Griffiths on LinkedIn Post Consumer Brands Website Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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The Power of Personalized Corporate Gifting: A Conversation with Millie Tadewaldt of Brilliant 42:05

πριν 28 weeks42:05

42:05

In this episode of Getting to Aha!, Darshan Mehta is joined by Millie Tadewaldt, the founder and CEO of Brilliant. Join them as they discuss personalized corporate gifting, the need for technology in the gifting process, and the measurement of ROI. Millie Tadewaldt is the founder and CEO of Brilliant, a company specializing in personalized corporate gifting. Brilliant wants to revolutionize the corporate gifting experience by offering personalized and high-quality gifts to clients, leading to the establishment of a successful concierge corporate gifting and branded merchandise company. Before founding Brilliant in 2015, Millie worked in various roles across different industries, including business development, product management, and operations. She worked at AngelList, co-founded CakeStyle, and served as Managing Director at Sandbox Industries. KEY TAKEAWAYS 👉 While serving as a managing director at Sandbox Industries, Millie had a bad experience ordering branded merchandise, which sparked the idea for Brilliant. The idea was to revolutionize the corporate gifting experience by offering personalized and high-quality gifts to clients. Millie wanted to improve the process of ordering branded merchandise by applying the principles of modern e-commerce, reducing decision fatigue, and increasing confidence in the purchase. 👉 Millie emphasizes the importance of incorporating technology into the swag-buying process and highlights the need to measure the return on investment (ROI) of gifting programs. She suggests that measuring the impact of gifting on various aspects, such as employee happiness, retention, and culture, is crucial to the success of these programs. To measure the emotional impact of gifting, Millie introduces the concept of "thank you notes," where gift recipients are asked to provide feedback on their experience. This feedback is then shared with clients through a real-time dashboard, allowing them to gauge the positive sentiment and employee comments related to gifting. Millie acknowledges that educating clients about measuring the value of gifting and establishing the right foundations for ROI measurement is a significant part of their work. 👉 Millie highlights three opportunities she saw to make Brilliant different from other swag companies. The first was reducing decision fatigue by presenting clients with a curated selection of options that meet their criteria. The second was focusing on great design and presenting products in a visually appealing way. The third opportunity was leveraging technology to make the ordering process more modern and convenient. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta Darshan's Twitter - @ahainsights iResearch website - https://iresearch.com Millie Tadewaldt on Linkedin - https://www.linkedin.com/in/millietadewaldt Brilliant website - https://www.brilliantmade.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Boosting Customer Experience through Behavioural Insights with Andrew Custage, Head of Insights at Medallia Market Research 43:37

πριν 29 weeks43:37