The Cash-Based Practice podcast

#Business #Marketing #Jarod Carter #Physical Therapy

28:24

In our second installment of the Small Business Starter Kit series - we’re tackling a topic that’s sometimes tricky, sometimes confusing, but ever-present: taxes. Hosts Austin and Jannese have an insightful conversation with entrepreneur Isabella Rosal who started 7th Sky Ventures , an exporter and distributor of craft spirits, beer, and wine. Having lived and worked in two different countries and started a company in a heavily-regulated field, Isabella is no stranger to navigating the paperwork-laden and jargon-infused maze of properly understanding taxes for a newly formed small business. Join us as she shares her story and provides valuable insight into how to tackle your business’ taxes - so they don’t tackle you. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

The Cash-Based Practice Podcast

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Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.

262 επεισόδια

The Cash-Based Practice Podcast

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262 επεισόδια

#Business #Marketing #Jarod Carter #Physical Therapy

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1
CBP 264: How To Raise Prices Without Losing Customers 12:13

πριν 2 μέρες12:13

12:13

If you’ve been holding off on raising your rates because you're worried patients will push back or leads will stop converting… you’re not alone—and you’re definitely not stuck. In this episode, I’ll walk you through how to raise your prices in a way that feels good to you and your patients, so you can keep delivering exceptional care while increasing your profits with confidence. You’ll learn how to stay ahead of rising costs, improve staff compensation, and boost your income—all without scaring off the very people you’re trying to serve. USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0…

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CBP 263: 3 Words to Overcome Price Objection 7:06

πριν 9 μέρες7:06

7:06

Have you ever had that moment in a conversation where everything is going perfectly? Your prospective patient is engaged, excited, fully bought in… until you mention the price. Suddenly, hesitation creeps in. They need to “think about it.” Maybe they book, but then cancel. If this sounds familiar, this episode is a must-listen. There’s a simple way to overcome this objection—using just three words that can shift price-sensitive patients from uncertainty to action. In this podcast, I share a powerful strategy I learned from sales expert Dave Dee—three words that can turn hesitation into commitment. I break down exactly how to use them in your consultations and how they’ve helped countless practice owners convert hesitant leads into fully committed patients. Plus, don’t forget to grab your free script resource—a must-have tool to keep hesitant patients engaged and committed throughout their care journey. Listen to this episode and download your free resource now!…

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CBP 262: The #1 Key To Getting More Yes’s To your Cash-Based Services 10:34

πριν 16 μέρες10:34

10:34

If you aren’t converting at least 80% of your leads into cash-pay patients, or if you’re struggling to keep at least 90% of them on schedule until they reach 100% of their goals, then this episode is for you. In this episode, I deliver a concise yet powerful breakdown of the key strategies to not just get that initial “yes,” but to keep patients committed throughout their plan of care and beyond. The strategies you’ll learn in this episode have helped countless clinicians transform their practices and finally get the vast majority of their leads to say ‘yes’ and continue saying ‘yes’.…

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CBP 261: From Burnout to Business: Jennifer Penn's Journey to a Successful Cash-Based Orthopedics Practice 41:45

πριν 22 μέρες41:45

41:45

Ever struggle to balance significant family responsibilities with starting/growing your private practice? Would you like to add new cash-pay services or classes to your existing practice, generating loads more revenue and creating a new stream of patients at the same time? If you answered ‘yes’ to either of those questions, then this episode is a must listen … In this interview, I had the pleasure of speaking with Jennifer Penn, the founder of Create Your Core Physical Therapy. Jennifer transformed her career from nearing burnout to launching a successful cash-based practice, all while building a family of 3 little ones! If Jennifer's story and strategies resonate with you and you’re eager to learn more about building a successful cash-based practice, click HERE and join her in the Cash-Based Practice Mastermind where you can ask her, me, and the entire group any questions you have. Upon checkout, use the promo code ‘MARCH50’ to get 50% off your first month.…

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CBP 260: The Patient Sales Strategy I Used To Ask My Wife On Our First Date 10:18

πριν 5 weeks10:18

10:18

If you struggle to get patients to commit from the beginning to complete 100% of their plan of care, and not drop off schedule once they’re 75% better, this episode is a must-listen… … You’ll also get to hear the story of how I met my wife, and how the strategy I used to get her phone number can also be used to get “Yes’s” to your cash-based services. Plus, if you want the exact high-converting script that you can use with your prospective patients to get maximum buy-in and long-term profit by stopping these drop-offs, listen to the episode and download your free resource now!…

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CBP 259: How to set and raise cash-pay prices effectively 13:57

πριν 6 weeks13:57

13:57

If you need to set and raise your cash-pay rates with confidence—while keeping your patients satisfied and avoiding pushback or “No’s” —this week’s podcast is a must-listen. Pricing your services right is one of the biggest challenges for cash-based practice owners—yet it’s also key to long-term success. Many practitioners struggle with asking for three figures out of pocket, even when they know their services are worth it. If this resonates with you, you’re not alone. In this episode, we dive into the psychology of pricing, strategies to confidently set and raise your rates, and the key steps to minimize pushback while maximizing profitability. Plus, scroll down to grab the free “Superbill Template” resource to help your patients maximize their insurance reimbursements, making your services even more accessible, and increasing your customer lifetime value… USEFUL INFORMATION: Check out our course: How to answer, “Do you take my insurance?”…

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CBP 258: Cash-Based Pediatric Practice Success - Occupational Therapist Kristen Pfeil shares her secrets 40:18

πριν 8 weeks40:18

40:18

What if the worst day of your career turned out to be the best thing that ever happened to you? I recently had the pleasure of interviewing Kristen, a pediatric occupational therapist based in Lincoln, Nebraska, who transformed a sudden job loss into a thriving cash-based practice. Within hours of deciding to start her own business, Kristen had already booked her first patient—and she hasn’t looked back since. Her story is a masterclass in resilience, creativity, and the power of knowing your "why." If Kristen's story resonates with you and you’re eager to learn more about building a successful cash-based practice, click here and join her in the Cash-Based Practice Mastermind where you can ask her and the group any questions you have. Upon checkout, use the promo code Jan50 to get 50% off your first month. Next, scroll down to watch the full episode and discover the strategies you can apply to your own practice.…

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CBP 256: $50K in 4 days with this Easy clinic membership program 15:54

πριν 13 weeks15:54

15:54

Imagine generating over $50,000 in just 4 days—sounds incredible, right? In this episode, I’m revealing how one of my coaching clients achieved this with a simple yet powerful promotion for their clinic’s membership program. The best part? This framework can be tailored to fit any clinic or service-based practice, regardless of your niche, and can be designed and implemented in less than 2 hours. It is literally so simple to put this in place in your practice, even if you don’t yet have a membership program, and this podcast episode breaks down every step in less than 15 minutes. Plus, scroll down to grab the free downloadable resource packed with the exact texts and emails used to sell these programs and add multiple 5 figures per year in revenue. These strategies are proven to deliver results, and I’m confident they can do the same for your clinic—don’t wait to get started. Listen to the episode and download your free resource now!…

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CBP 255: Last-Minute Strategies to Boost Year-End Patient Visits and Keep Your Practice Busy During Holidays 9:14

πριν 14 weeks9:14

9:14

Are seasonal cancellations leaving your practice schedule a bit empty at the end of the year during the holidays? If so, this week’s podcast is for you! You’ll hear about two super easy-to-implement promotions that quickly bring patients in the door to offset a holiday slowdown and ensure you finish the year stronger than ever before. Also, scroll down to get the exact emails and details so you can implement these promotions with very little of your time. In this podcast, I explain how to leverage these simple strategies, using specific examples taken from my own cash-based practice. You will learn how to craft promotions that your audience will find irresistible quickly. USEFUL INFORMATION: I’ve got a free resource for you: “Seasonal Promotion Done-For-You Email Bundle,” which can help you reduce the typical holiday slowdown in the clinic schedule.…

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CBP 254: $15K Per Month in PT MEMBERSHIPS - Cash Practice Success with Jason Racca 28:45

πριν 15 weeks28:45

28:45

In this episode, I had the pleasure of reconnecting with Jason Racca, who’s come a long way since we first interviewed him. Back then, he was a solo practitioner starting his cash-based practice as a side hustle, navigating the low-risk way to ease into full-time practice. Fast forward to today, Jason’s grown his practice significantly—he now has two therapists, is hiring a third, and in just the past year has created a membership model in his cash-based PT practice that generates over $15,000 in recurring monthly revenue. Curious about how Jason achieved this remarkable success? Scroll down to watch the full episode and discover the strategies you can apply to your own practice!…

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CBP 253: Simple Strategies to Boost Cash-Pay Referrals: Healthcare Marketing Tips 9:41

πριν 18 weeks9:41

9:41

Do you struggle with how to develop new referral sources for your cash-based practice? Or do your efforts to reach new prospective referral sources rarely get answered? If you answered yes to either of those questions, you’ll want to check out this video. I share a simple healthcare referral marketing strategy that works, without making you feel like a used-car salesman. In this week’s video, you’ll hear my favorite tactic to drastically increase your referral source network, without all the awkwardness, cold calling, or uncomfortable conversations. You’ll learn how to cultivate referral sources who are happy to send you cash-pay patients.…

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CBP 252: 7 Strategies to Skyrocket your Google reviews and Attract More Patients 14:36

πριν 20 weeks14:36

14:36

If you’re looking for a free, easy, and powerful way to attract more cash-based patients to your practice, this episode is for you. A steady stream of positive online reviews can be a game changer for a cash-based practice, helping boost your visibility, build credibility, and get interested patients primed to say “yes” to your out-of-network services before they’ve even picked up the phone... In this episode, I share multiple key strategies to help you increase the number of patients who leave reviews, as well as tips to ensure those reviews attract even more patients to your practice. You’ll learn simple but powerful methods for when and how to ask for reviews, a time-tested follow up process, and a total system that skyrockets the number of 5-star reviews your practice is getting.…

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CBP 251: 3 Ways to Attract Cash-Pay Patients for Free 11:21

πριν 22 weeks11:21

11:21

Are you eager to attract more cash-pay patients without spending money on ads or costly marketing? You’re in the right place! In this week’s episode, we’re breaking down three powerful strategies to bring new cash-pay patients into your practice—completely free. These methods are quick to implement and, as a bonus, often attract patients who are already aware that you’re out-of-network. Plus, the way they discover you will likely boost your credibility and make them more inclined to choose your cash-pay services. USEFUL INFORMATION: Check out our course: How to answer, “Do you take my insurance?”…

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CBP 250: How to confidently convince and convert cash-pay patients 13:26

πριν 25 weeks13:26

13:26

When it comes time to ask a prospective patient to say ‘yes’ to your cash-based services, do you feel awkward, uneasy, or even scared? Do you feel less than 100% confident when offering a plan of care to a new patient? If you’ve answered yes, then you’re at the right episode, you’re not alone, and there is a solution. This podcast episode provides a powerful mindset tactic and a consultation script that will infuse you with confidence and leave patients eager to commit to your treatment plan (AND make sure to also grab the free “closing scripts” resource below to supercharge your conversion rates. Check out our course: How to answer, “Do you take my insurance?”…

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CBP 249: Launching a Cash-Based Physical Therapy Practice During The Pandemic: The Success Story of Ashlyn Tersigni and Sarah Clayton 35:39

πριν 26 weeks35:39