Player FM - Internet Radio Done Right
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Το περιεχόμενο παρέχεται από το Better Business with Steve Cook. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Better Business with Steve Cook ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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At the dawn of the social media era, Belle Gibson became a pioneering wellness influencer - telling the world how she beat cancer with an alternative diet. Her bestselling cookbook and online app provided her success, respect, and a connection to the cancer-battling influencer she admired the most. But a curious journalist with a sick wife began asking questions that even those closest to Belle began to wonder. Was the online star faking her cancer and fooling the world? Kaitlyn Dever stars in the Netflix hit series Apple Cider Vinegar . Inspired by true events, the dramatized story follows Belle’s journey from self-styled wellness thought leader to disgraced con artist. It also explores themes of hope and acceptance - and how far we’ll go to maintain it. In this episode of You Can't Make This Up, host Rebecca Lavoie interviews executive producer Samantha Strauss. SPOILER ALERT! If you haven't watched Apple Cider Vinegar yet, make sure to add it to your watch-list before listening on. Listen to more from Netflix Podcasts .…
Better Business with Steve Cook
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Το περιεχόμενο παρέχεται από το Better Business with Steve Cook. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Better Business with Steve Cook ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
A show about improving your family owned, retail business.
…
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124 επεισόδια
Σήμανση όλων ότι έχουν ή δεν έχουν αναπαραχθεί ...
Manage series 2152512
Το περιεχόμενο παρέχεται από το Better Business with Steve Cook. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Better Business with Steve Cook ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
A show about improving your family owned, retail business.
…
continue reading
124 επεισόδια
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×Going into the fourth quarter of the year it's timely to talk about marketing. For many companies this is the time of the year to spend more on marketing than any other quarter. But if you want to spend a lot on marketing, perhaps you need a few things to remember. Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook : Text Me: 405-326-1111…
Claire's was on hard times in 2018 when it declared bankruptcy. Since then, the retail chain has made a comeback! What are some of the key takeaways from their fall, then rise again that we can learn as retailers? Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook : Text Me: 405-326-1111…
Inventory is the lifeblood for a retail store. But there's a catch, it can be detrimental if it is not handled carefully. On today's epidode we discuss the question, how much is enough? Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook : Text Me: 405-326-1111…
Creating content consistently is hard. How can you do it day in and day out as a retail store business owner? Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook : Text Me: 405-326-1111…
Ward from The Camera Company asked 3 questions: 1) What video series should we start? 2) What product should we give away for a promotion? 3) What should we do with our loyalty program? We used Ward's email exchange with us to answer these questions for him, and the others who listen that inevitibly have the same questions. Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook : Text Me: 405-326-1111…
What Barstool sports became famous for is creating content. How can a retail business take what Barstool has done and impliment the practice to help their business? Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. LNLl7F1V71CmeTok0pG8 Here's how to find me: Website Instagram : TikTok : Facebook : Text Me: 405-326-1111…
Crumbl Cookie is a company that has a changing menu every week. This is genius, but also a major challenge. Outside of the food industry, however, this would be an extreme challenge for stores like hardware, boutiques, and equipment shops- but, is there something to learn from this? Why does this company do this? We explore some benefits in this episode. Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook : Text Me: 405-326-1111…
If you asked 100 retailers if they wanted more foot traffic into their establishments, I would imagine 99 would say yes. Foot traffic is the life blood for a retail store, its how we sell stuff to people! But how do you get that consistent foot traffic without having a 50% off sale every weekend? In this episode we discuss 3 ways to conquer that question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook : Text Me: 405-326-1111…
There are many ways to market your retail business. In this episode we discuss my favorite three ways to do that. Real advice from the trenches with me and Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook : Text Me: 405-326-1111…
Tim Ferris wrote a book called "The 4 Hour Work Week". It took the business world by storm at the beginning of its inception it was the start of the "work life balance" movement and hit a perfect time in the corporate world. This book (though its written to freelancers, and ecommerce business owners) has many takeaways for the retail business owner to help their business. 4 Hour Work Week E- Myth Revisited Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook : Text Me: 405-326-1111…
When was the last time you hosted a classic QVC episode on your retail stores social channels? It's probably been awhile, right? Well in this episode Chris Fox (the retail marketing genius) discusses a few ways he has seen his clients successfully launch product videos and improve customer awareness. Chris Fox from Fox Strategy Marketing co-hosts the show. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook : Text Me: 405-326-1111…
If you want your employees to act like owners, then pay them as such! This episode covers some of the best ways to tie your employees compensation to the profit of your retail store. From a beginning hourly employee to a salaried manager I discuss three different compensation packages we've used in our family owned retail business. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook : Text me! 405-326-1111…
Every business, like children, go through stages in their life cycle. If you know what to expect and when to expect it- there are easily preventable things that you can beat to the punch. In this episode we discuss the three stages of business growth $0-$1Million, $1-$10Million, and $10-infinity. I hope this episode gives some hope to the small entrepeneur growing, and some insight to others. Chris Fox from Fox Strategy Marketing co-hosts the show for this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook : Text me: 405-326-1111…
Google "how to get applicants" and you will find a host of solutions written by wanna-be entrepeneurs who have never hired or interviewed someone in their life. Ask a buddy what they're doing to get applicants and they might tell you a head hunter or something impractical for your retail business. This is the best tips for hiring that we have come up with in our family owned retail business that is doing a lot of hiring. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook : Text Me! 405-326-1111…
On a recent podcast from How I Built This podcast, I heard the story of Jimmy Fallon. It inspired me in many ways, but the main way was his insane focus on one single goal. The ability for a business owner to have a one track minded goal can be powerful for making decisions, overcoming embarrassment, and pushing through difficult times. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook :…
Assuming most business owners believe that being the face of their business could be a profitable business, this episode is to encourage you. Everyone has some fear of the camera and that's natural! Having produced thousands of pieces of video on youtube, facebook, tiktok, and instagram- we have a little experience to draw from on this topic. Chris Fox from Fox Strategy Marketing co-hosts the show for this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook :…
Kroger recently launched a warehouse in Central Oklahoma, one of their newest ventures to expand their empire by building hub and spoke delivery warehouses instead of retail locations. We talked about how these moves apply to the family owned retail business owners and what we can learn from it! Chris Fox from Fox Strategy Marketing co-hosts the show for this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook :…
Most might incline to pull back their marketing budget on the brink of a recession. In this episode we discuss why it's a good idea to go all in on your marketing during this time. These timeless principles also apply to ever season of business. Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook :…
Your retail business must constantly be in a state of evolving to the needs demanded of it. This might come in the form of customers unsatisfaction, government demands, or keeping up with competitors. Whatever the case, you must always evolve to stay ahead. This episode is a few tips on how to do just that. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook :…
Who else understands the pains of doing a full store inventory more than a family owned retail business owner? In this episode we discuss the importance of inventory practices and some practical tips on how to complete it. Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook :…
Knowing how to define your ideal customer in very specific detail is paramount to a retail business. The customer persona is useful to marketing, product selection, design of your store, employee selection, and everything to do with your business. After listening to this episode you'll have a better understanding of how to identify the key elements of this process. Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook :…
Vice President of Purina Animal Nutrition, Brian Gier, discusses what he see's as the future of the retailer in rural communities. Though Purina is on the manufacturing side, Brian see's the trends for successful retail stores in the feed industry and what their habits are and how there stores operate. Here's how to find me: Instagram : TikTok : Facebook : Website…
How could a loss leader product help my retail store? Large box retailers are infamous for carrying products at unbelievable costs, but why do they do it? They know the power that loss leaders have on driving sales! Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook :…
Peter Cohen a babson college professor explains the research he has learned from his years looking at successful businesses. His book, Goliath fights back is full of case studied about companies decisions over the years and how the effect their success years later. Peter's Book Here's how to find me: Instagram : TikTok : Facebook : Website…
No one should ever admit the customer isn’t the most important. But some might question- is the customer always right? When should you listen to your customer if not always? Here's how to find me: Website Instagram: TikTok: Facebook:
The flashy thing to talk about in business articles is ecommerce, tech, and the latest and greatest startup. But the tride and true retailers who make up a large majority of the commerce conducted in the United States don't fit that description. Classic retail businesses are still alive and well- and new ones are still opeing everyday. Ron Thurston talks about this amongst other things in his trip across the US, and on this podcast. Ron's LinkedIn Retail Pride Book Here's how to find me: Instagram : TikTok : Facebook : Website…
If you can't justify keeping a full time IT person or a web developer around- but you want to have a decent website for your retail store todays episdoe is for you. We discuss a few practical tips on designing a website to GET SALES. Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook :…
What's the difference between a customer who's buying and one who's shopping? The difference is PARAMOUNT to the success of a retailer or any person selling a product. If you haven't identified the difference and struggled with implementing changes to your retail store in the past that customers appreciated, this might be the breakthrough that you need! Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook :…
Did you know about the Instagram update that allows a page to hide the amount of likes a post has? Can this change negatively or positively change the way people interact with the page's posts? Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook :…
The best advice for retailers is the main theme of topdays topic. A wide range of advice from where retail is going, HR, marketing, and much more! Our clips today include clips from Bob Phibbs, Erin Mies, Mike Michalowitz, Jesse Cole, and Ramon Ray. Here's how to find me: Instagram : TikTok : Facebook : Website…
There are over 158,000 boutiques in the U.S. they are representative of many different retail businesses. In this episode we cover three ways for them to stand out from the large field of competition. These ways to stand out not only apply to boutiques, but to every retail business. Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook :…
Would you appreciate a look into what some of the biggest companies in the world are working toward to change customers retail experience? Your guest today, Anne Mezzenga , did just that for Target. We talk about the self checkout craze, self serve lockers, and inventory management. Here's how to find me: Instagram : TikTok : Facebook : Website…
Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook :…
Do you think retail will lose market share over the next several years? It will if they don't start behaving differently! Bob Phibbs the Retail Doctor is a retail champion who has been advising some of the largest retail chains since 1994. In this episode we discuss how to have a different retail experience than all the other large chains around you and how to set yourself apart from the world of E-Commerce. Here's how to find me: Instagram : TikTok : Facebook : Website…
Have you ever received hateful comments on your social media and thought to yourself, "this marketing is only pushing people away from my business, this is stupid". I certainly have. Today's episode talks about why polarizing content can actually have a positive impact on your business. Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook :…
Do you think retail will lose market share over the next several years? It will if they don't start behaving differently! Bob Phibbs the Retail Doctor is a retail champion who has been advising some of the largest retail chains since 1994. In this episode we discuss how to have a different retail experience than all the other large chains around you and how to set yourself apart from the world of E-Commerce. Here's how to find me: Instagram : TikTok : Facebook : Website…
Did you find yourself in a business wondering when (or if) you'll ever be asked to take the business over or buy it? This seems to happen to a lot of second generation entrepenuers that can't bring themselves to ask their parents about purchasing the business. Your guest today, Ricci Victorio , has coached hundreds of business owners through successful transitions. She gives advice in talking, personalities, and even some creative financial ways around this huge challenge for family business owners. Here's how to find me: Instagram : TikTok : Facebook : Website…
There are many ways to get your business in front of new eyeballs- written pitches, pictures, audio (like a podcast), or video. But do statistics show that video is the king choice amoing all these options? Chris certainly thinks it is. We give some reasons why and how you can use video in your family owned, retail business to advertise. Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook :…
As a retailer, we must marketing entirely different than the "Digital Marketers" that seem to be so popular in todays society. Banner ads, google pay per click, Tik tok, and a host of other platforms are all known for major ecommerce sales. But do they work for retailers? Obviously some retailers have the ability to sell online or do click and collect platforms, but for the majority of retailers- we must market entirely different than ecommerce brands. Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook :…
Can a retail store owner's health affect their ability to do business? Certainly! Have you ever considered the important role your health takes in your life as a business owner? This episode is not some “work less and have better work life balance” mantra bologna. This is a plea to have more work life COUNTER balance with Chris Michael Harris. Here's how to find me: Instagram : TikTok : Facebook : Website…
What kind of music should you play in your retail store? Should it be upbeat, slow, or neither? We dive in to the question of retail shopping music and question its importance. Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook :…
Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas Baseball Team. His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN and in Entrepreneur Magazine. The Bananas have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year. Fans First Entertainment has been featured on the INC 5000 lists as one of the fastest growing companies in America. The Savannah Bananas currently have sold out every game since their first season and have a waiting list in the thousands for tickets. Here's how to find me: Instagram : TikTok : Facebook : Website…
Should your book keeper, marketing help, and general project based helpers be considered a W2 employee, or a 1099? This question seems to come up often for a small family retail business owner. There are many different ways to make use of the flexibility in the tax laws, but what is the best decision for speed of hiring, saving money, and overall happiness for you as a business owner? Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook :…
Are there benefits to having a business community around you? Will having a coach, group of friends, or someone to give you ideas to solve business problems be something of value? Cody Rich host of The Rich Outdoors and Rich Ideas Lab believes it’s one of the most important things to add to your business. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook :…
Buying or selling a small business is very challenging, and not many know much about it. Hank Bockus has sold a small business, and is now a leader in oklahoma showing and helping other small business owners how to do the same. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook : Get my helpful emails:…
Tik Tok, the fastest growing social media platform has just released an announcement that they are adding 10 min videos. The major change will cause them to directly compete with not only Instagram, but also Youtube. Interestingly enough this change could be very beneficial to your business. We talk about the capabilities on this episode. Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook : Get my helpful emails:…
Have you seen people say "shop local" before? Many people appeal to friends and family on social media to spend money at their establishments because they say it's better than spending money with large corporations. Is this a good marketing tactic? Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook : Get my helpful emails:…
Many people are starting up podcasts in hope of using them to advertise for their business. Derrick Michaud is your guest today, where we discuss reasons to start a podcast, common mistakes people make, and some editing tips and advice he has (since he is the founder of Shelby Row Productions) . Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook : Get my helpful emails:…
JV Crum III is an entrepeneur and podcaster who teaches his students how to create a proper mindset for attaining the first million in your business. He is well equipped to teach on the topic as he has taken his podcast to the top 13 business podcasts in america, and hosted over 3,100 episodes. Starting or growing your own business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram : TikTok : Facebook : Get my helpful emails:…
Starting or growing your own business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Your guest this week is Stephanie Stuckey , CEO and granddaughter of founder of Stuckey's Corporation. Stuckey's fell out of family hands for decades, and the business suffered. After Stephanie bought it back, she turned it around by rebuilding this classic, nostalgic brand! Here's how to find me: Website Instagram : TikTok : Facebook : Get my helpful emails:…
Have you ever found yourself wondering how you can leverage all the friends you have on social media into customers? Coach D noticed a problem in the market. That problem is, sales people don't know how to use their social media to sell. On this episode we discuss how to make content that will reel people in, how to DM potential clients, and how often you should be posting. Want more small business advice? We're talking about selling all week on my social channels and my exclusive email list. Here's how to find me: Website Instagram : TikTok : Facebook : Get my helpful emails:…
Marketing your small business doesn't have to be a solo journey. And that doens't mean paying people to help you. This episode covers three benefits to working with other vendors, and customers to accomplish great marketing. Want more small business advice? We're talking about business all week on my social channels and my exclusive email list. Here's how to find me: Website Instagram : TikTok : Facebook : Get my helpful emails:…
Starting or growing your own business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Your guest this week is Frank Sinclair of Dream Again , LLC. Frank is a life and business coach who has seen the lowest lows and has built a business out of using those hard times to encourage himself and others to dream again. If you're needing inspiration or ideas for your business you need this episode in your life. Want more small business advice? We're talking about how to dream again in your life and business all week on my social channels and my exclusive email list. Here's how to join: Instagram: https://www.instagram.com/therealstevencook TikTok: https://www.tiktok.com/@therealstevencook Facebook: https://www.facebook.com/therealstevencook Get my helpful emails: https://landing.mailerlite.com/webforms/landing/t9p3j4…
A study done by Brand Builders shed some light on the effectiveness of marketing for businesses in 2022. For more information or to reach me you can find me here or on instagram
This is a mash up of some of our favorite clips from the past 30 episodes. We cover marketing, product selection, and HR in this best in class episode of some of our favorite advice from business owners.
Brandon Pleshek has MILLIONS of followers on his social channels. He has much to say on this episode about how he grew his family business with his personal brand, and how he now does brand deals on the side. Want more small business advice? We're talking about personal branding all week on my social channels and my exclusive email list. Here's how to join: Instagram : TikTok : Facebook : Get my helpful emails:…
This episode is about the best ways to improve your media strategy for 2022. 1) How to sell convenience over price 2) Making content for verticle video 3) How to celebrity CEO yourself 4) Creating an exoerience 5) Pushing unique products Want more small business advice? We're talking about marketing all week on my social channels and my exclusive email list. Here's how to join: Instagram : TikTok : Facebook : Get my helpful emails:…
Ethan Cisneros launched Thirst Drinks when he was barely over 18 years old. He now has 5 locations and over 100 employees and is only 24. Listen to his advice on growing and scaling your business quickly! Want more small business advice? We're talking about marketing all week on my social channels and my exclusive email list. Here's how to join: Instagram : TikTok : Facebook : Get my helpful emails:…
Marley Jaxx is CEO of Jaxx Productions , content marketing expert, and highly acclaimed business acceleration coach. On this episode we talk about how Youtube can be an revenue accelorator for your service based or small retail business. Marley gives actionable steps to take to grow your Youtube channel and the why behind it. Marley’s roster of clients includes such legendary thought leaders as Cristy Code Red, Alex Charfen, Daymond John, and Stephen Larsen. Want more small business advice? We're talking about Youtube and marketing all week on my social channels and my exclusive email list. Here's how to join: Instagram : TikTok : Facebook : Get my helpful emails:…
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1 067. Three Dad's talking Business 1:03:11
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An interview from the Two Dad's Podcast is about how to balance family and business. As well as how to stay relevant in todays competitive business world.
Starting or growing your own business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Your guest this week is Parker Nash, a Certified StoryBrand Marketing Guide who spent time in marketing at Nike. We're talking about how to get more sales on your website by creating fans for your e-commerce business. Want more small business advice? We're talking about better website sales all week on my social channels and my exclusive email list. Here's how to join: Instagram: https://www.instagram.com/therealstevencook TikTok: https://www.tiktok.com/@therealstevencook Facebook: https://www.facebook.com/therealstevencook Get my helpful emails: https://landing.mailerlite.com/webforms/landing/t9p3j4…
If you're struggling for ideas on how to grow your local restaurant business, I'm dedicating this podcast episode to you! This is a case study for an imaginary small town restaurant but you can use these real ideas to help you grow. Have questions about your own business? Get in touch with me and I'd love to talk through some ideas with you! Instagram: https://www.instagram.com/therealstevencook TikTok: https://www.tiktok.com/@therealstevencook Facebook: https://www.facebook.com/therealstevencook Get my helpful emails: https://landing.mailerlite.com/webforms/landing/t9p3j4…
Starting or growing your own business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. New year might mean a new (or for the first time) marketing plan for your retail business. Certified StoryBrand Marketing Guide Chris Fox of Fox Strategies joins me to talk about the most powerful things you can do to market your retail small business in 2022. Want more small business advice? We're talking about small business and retail marketing all week on my social channels and my exclusive email list. Here's how to join: Instagram: https://www.instagram.com/therealstevencook TikTok: https://www.tiktok.com/@therealstevencook Facebook: https://www.facebook.com/therealstevencook Get my helpful emails: https://landing.mailerlite.com/webforms/landing/t9p3j4…
Innovation sounds like a big scary mystical thing that is reserved for companies like Amazon and Tesla. But I don't think it has to be. Here are a few ideas to keep yourself always improving from my interview from the Knowledge Talks Podcast . Want more small business advice? We're talking about innovation all week on my social channels and my exclusive email list. Here's how to join: Instagram : TikTok : Facebook : Get my helpful emails:…
Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas Baseball Team. His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN and in Entrepreneur Magazine. The Bananas have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year. Fans First Entertainment has been featured on the INC 5000 lists as one of the fastest growing companies in America. The Savannah Bananas currently have sold out every game since their first season and have a waiting list in the thousands for tickets. Want more small business advice? We're talking about branding all week on my social channels and my exclusive email list. Here's how to join: Instagram : TikTok : Facebook : Get my helpful emails:…
Can your mind actually get used to being rejected? Here is my point of view.. Want more small business advice? We're talking about rejection all week on my social channels and my exclusive email list. Here's how to join: Instagram : TikTok : Facebook : Get my helpful emails:
Your guest this week is Navy Pilot Trainee and TikTok Influencer Matt Lewis who recently challenged himself to 100 days of "rejection therapy." The whole idea is to get comfortable with being rejected as a way of building confidence in life, business, and more. Find more about Matt here or on Tik Tok Want more small business advice? We're talking about rejection all week on my social channels and my exclusive email list. Here's how to join: Instagram : TikTok : Facebook : Get my helpful emails:…
I was recently invited on Creators After Dark show where I told the reasoning behind starting this podcast. Hopefully this interview gives you some insight into behind the scenes of this venture! To follow Matt on his podcast https://podcasts.apple.com/us/podcast/creators-after-dark/id1594730373 Follow me as I talk about this topic all week! Instagram : TikTok : Facebook : Get my helpful emails:…
Bucket Wings was started by a young entrepenuer who saw a need for delivery and filled it. We discussed how to start a business on no budget, how to aspire an entrepenuer, and how to go viral on social media. https://www.bucketwingsgl.com/ Follow me as I talk about this topic all week! Instagram : TikTok : Facebook : Get my helpful emails:…
Some business owners don't like to be in the face of any of their marketing for the business. However, Ramon Ray says it is the best way to stand out from the mass media of all other companies. Find more about Ramon: https://www.ramonray.com/ Follow me as I talk about this topic all week! Instagram : TikTok : Facebook : Get my helpful emails:…
Growing your business through marketing is tough work. But the best thing you can do for your marketing is to find what works for you. You might have heard of "scalable marketing" where you simply find the groove and turn it up to 11. But I want to remind you today that 1:1 touch points from YOU, the business owner is still powerful and might be your best bet.…
The restaurant owners who can change quick and move fast will be successful. And what is success? Bruce Irving of Smart Pizza Marketing says it's going home and being happy. You might have the busiest store around but if you're miserable, that's not success. Bruce talks on this week's podcast episode all about successful restaurant marketing. Want more small business advice? We're talking about restaurant marketing all week on my social channels and my exclusive email list. Here's how to join: Instagram : TikTok : Facebook : Get my helpful emails:…
Your Instagram following can be great for your business. From building community to sell your products or services, growing your following is a goal for most people. Montana Knife Company' s VP of Marketing Brandon Horoho shares how they've overcome challenges to grow on Instagram. Want more small business advice? We're talking about growing your Instagram following all week on my social channels and my exclusive email list. Here's how to join: Instagram : TikTok : Facebook : Get my helpful emails :…
Starting or growing your own business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. On the heels of our last episode with author and entrepreneur Mike Micalowicz, I'm sharing about some practical marketing tips. These tips will help you gain confidence and excitement to market your business. Want more small business advice? We're talking about effective marketing all week on my social channels and my exclusive email list. Here's how to join: Instagram: https://www.instagram.com/therealstevencook TikTok: https://www.tiktok.com/@therealstevencook Facebook: https://www.facebook.com/therealstevencook Get my helpful emails: https://landing.mailerlite.com/webforms/landing/t9p3j4…
Have you ever wondered if you have everything legally in your business that you should have? Jim Hart helps businesses get legal help. Jim is a lawyer , Youtuber and entrepreneur. He is the founding attorney at Hawthorn Law where he helps online businesses such as coaches, course creators and online service providers to get their businesses legally legit. In addition, Jim is the founder of the OB Foundations Membership Community, a one of a kind program where he helps his members to build, grow and protect their online businesses. Legal Jim Podcast Want more small business advice? We're talking about marketing in business all week on my social channels and my exclusive email list. Here's how to join: Instagram TikTok Facebook Get my helpful emails…
Here's my story of the most demeaning sales call I've ever had... Starting or growing your own business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. On the heels of our last episode with author and entrepreneur Mike Micalowicz, I'm sharing about some practical marketing tips. These tips will help you gain confidence and excitement to market your business. Want more small business advice? We're talking about effective marketing all week on my social channels and my exclusive email list. Here's how to join: Instagram: https://www.instagram.com/therealstevencook TikTok: https://www.tiktok.com/@therealstevencook Facebook: https://www.facebook.com/therealstevencook Get my helpful emails: https://landing.mailerlite.com/webforms/landing/t9p3j4…
Everything in your business should be mimicking best practices of other companies in every facet of your business EXCEPT in marketing. Marketing HAS to be different, or else, you won't stand out! Mike Michalowicz leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC, and is the author of Get Different , Fix This Next , Clockwork , Profit First , Surge , The Pumpkin Plan and The Toilet Paper Entrepreneur . Want more small business advice? We're talking about marketing in business all week on my social channels and my exclusive email list. Here's how to join: Instagram TikTok Facebook Get my helpful emails…
How can you get your face out there on your business page, and make your people happy? By focusing on being the weird kid. Don’t be afraid of being different. This isn’t elementary school anymore! Want more small business advice? We're talking about being unique in business all week on my social channels and my exclusive email list. Here's how to join: Instagram : TikTok : Facebook : Get my helpful emails:…
Being the same as everybody else is a terrible business strategy. Instead, you should embrace every single thing that makes you different, unique, peculiar... This week we talk with Horticulturist-turned-Sugar-Slinger Melissa Wedman about her business: Mollycoddled Hash Slingers. Want more small business advice? We're talking about the being unique in business all week on my social channels and my exclusive email list. Here's how to join: Instagram TikTok Facebook Get my helpful emails: Emails…
The freelancing business and every other business have many similarities. Here are a few things that I think would help every business excel! Find more information here
Liz Drury is typically hired by companies to be a freelance voiceover artist with a British Accent. She is based in the UK and works for clients around the globe. Some of the well-known brands that have used her voice include JCB, Booking dot com, Nestlé, Phillips, and BMW and many others. She works across a number of voice over genres including commercials, corporate video, e-learning, telephony, audio tours and more. You can find Liz in several places! Liz on Instagram Liz on Facebook Liz on LinkedIn Want more small business advice ? We're talking about getting freelancing all week on my social channels and my exclusive email list. Here's how to find me: Instagram Tik Tok Facebook…
Having over $20,000 stolen from you at once will get any business owners attention. Sitting around crying about it won't do any good though. If you want to learn my lessons from that experience, stick around! For more information about me For questions or to reach me To find me on social To hear from me…
Protecting your business against disaster is all too often on the backburner for small business owners. Brian Blakely walks through three practical steps to check within your insurance policy to make sure you will be covered when disaster inevitably strikes. Want more small business advice ? We're talking about getting insurance all week on my social channels and my exclusive email list. Here's how to join: Instagram: https://www.instagram.com/therealstevencook TikTok: https://www.tiktok.com/@therealstevencook Facebook: https://www.facebook.com/therealstevencook…
Hiring and Marketing were a common theme with the guest on my last episode. This episode is a deep dive into those two topics and some practical advice to get your small business going in that area again.
Barry Moltz gets company owners growing again who have not yet reached their potential. As a small business expert with decades of experience in his own business ventures as an entrepreneur as well as an angel investor, Barry has discovered the formula to get business owners unstuck. In this episode he focuses on two things that most small businesses struggle with, marketing and hiring. Visit my website for more information Visit my Instagram for more advice…
In this episode I took the principles expressed by Taren Gesell in episode 038 and transformed them into a business context. Niching down your business can seem counter intuitive, but doing that, along with finding your ideal customer can transform your business.
This episode is split into two parts. In the first half Taren Gesell (who has amassed over 500,000 followers online) talks about the business side to building a personal brand and now into a whole fitness business called MoTTiv . We then spoke in the later half of the episode about business owners and their relationship to personal health and fitness. “Triathlon” Taren Gesell is an age-group endurance athlete who in late 2015 started a YouTube channel around his passion for endurance sports. Since then the Triathlon Taren YouTube channel has grown to become one of the largest triathlon related YouTube channel in the world, the Triathlon Taren Podcast is the largest triathlon podcast in the world, The Triathlon Foundations series of books are some of the most highly rated triathlon training books on Amazon, and the community of followers (known as "Trainiacs") has grown to over 500,000 athletes all around the world. For questions for me (Steve) reach out to me on my website…
Seeing any business's process in hiring, marketing, sales, or any facett is typically helpful to learn from. In this episode I walk through my small business's process from posting a job to hiring a candidate. If you have episode ideas or questions feel free to reach out on my website!
Erin and Kristen from People Spark Consulting joined me to talk about HR. Yes, no one wants to talk about how tough it is to find employees, how none of them show up on time, and how they all steal when they get there. But it's important to any business, if you have aspirations of having a sizeable company, to be able to get a process around hiring and firing. Listen to a few tips on HR, hiring tips, how to keep employees, and even a few stories about businesses worst nightmares! You can find them at https://peoplesparkconsulting.com/ You can find more info on me at stevendcook.com…
On this episdoe we talk about the three things that every new business should avoid. There can be a lot of pitfalls a young or new entrepeneur can face when trying to quickly scale their business. For questions reach me at stevendcook.com
In this episode I talked with Dj Boles from Oklahoma Gourmet Popcorn . He talked about how he had the courage to start a business- with no money, experience, or expertise in the food industry. DJ started his business in the late summer of 2016 only 3 months after graduating college. The business came from a paper he wrote in his “retail management class” in the fall of 2015. In 2018 he opened his 2nd store! As a recent college graduate and first job (post college) he tackled his own business. Popcorn wasn’t something he had done in his garage for so many years, it was just a niche in the market that he thought needed filling. He wasn’t opening it based off his cooking skills or management skills he simply went off the pure determination that he could make it work. The best way to get something done isn’t a dream, wish or effort. If you want something to work you have to work and he knew he could do that. For more information about the episdoes visit me at stevendcook.com…
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1 033. How to Purchase Products Better 1:05:34
1:05:34
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Kyle Cline is a young business man who is quickly climbing the ranks in one of the largest plumbing/HVAC/Electrical supply companies in the midwest- Locke Supply. He has grown to his position by being with the company since he left school and stayed with the along the way. Kyle helped me a ton on questions with interviewing, purchasing, distribution, and tons of other things!…
Daryl is the principal of Mustang Alternative Education Center. I was drawn to him after I found out some of the things he was doing to educate his students outside of the normal things like studying math, history, and English. Daryl talks about hosting business and community leaders for speeches to his students, mock interviews, and having a "life skills" class for his students.…
John Orman spit some serious business chatter in this episode. From explaining the benefits of distribution, to employee owned business benefits John covered it all. John is the CEO of Locke Supply a 500 million revenue company with 180 locations over 7 states.
Employee retention is the most important thing in business. To have good customer service you kind of have to have someone to work with the customers. Lets go over the best ways to keep your employees happy and staying just where you need them.
eCommerce can either change your business or waste your time. Did you know that you can use simple human psychology to convert? Lets get down to small business.
Another out of the park hit from Entrepreneur.Com. An article wrote by Kim Walsh-Phillips helps people truly understand converting people from likes and followers to paying customers. We breakdown the article and go over real world uses on today's small business news!
Productivity in life, hobby and especially work right now need to be highest priority. Today we go over another home run article from Small Biz Trends that talks about what tends to kill productivity and how you can avoid that trip!
5 free marketing hacks for your business that only require some sweat equity! These things taken from an article by Small Biz Trends were great things to try if you don't have a lot of revenue coming in right now.
Why should your business go cashless? Less theft, less danger, easier close outs. Steve goes over an insightful article on why YOU should go cashless!
Besides chatter with Steve, what are some of the other podcast's to listen to right now?
Steve goes over the wildest tax write offs and what the IRS may look into a little more! *Steve is not an accountant and all informations comes from a national article.
Business News Daily gives three tips in an article about how to market to college students. I give my thoughts around this article.
This episode is all about the transformation of information. Podcasting specifically is the last of the ways of communication that seems to be lagging behind, but it's well on its way! Here comes podcasting taking over the modern day radio as we know it.
On a positive note the city of Chicago completely adopted out all shelter animals! WOW! Oklahoma City is following their game. With slick marketing and retargeting their market they have been able to capture a whole new audience of people. Don't be in the dog house alone, go adopt a puppy(or cat, or bird or tiger) and get you some quarantine and cuddles!…
OKC did a great thing by creating a relief package for local metro area businesses. The even BETTER thing was the fact they realized they needed people smart enough to help allocate funds. So they look to private sector to help them! OKC governments are hiring small business consultants to help small businesses use funds appropriately. Lets get down to business on Episode 6!…
Steve addresses the small business networking group https://www.facebook.com/groups/171827087235967/ and invites everyone on this podcast to join as well.
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1 STOP LOSING CUSTOMERS AND CLIENTS! What ever Small Business should be using right now. Small Business News EP3: 9:34
Let's get real. Small Businesses alike are going to lose customers and clients during this time. In a time when we need to communicate the most, most are doing it at all. Lets go over the best ways to communicate and keep current clients while farming new ones. Today we go over how important it is to have a text marketing platform. Why you should use it, how use should use it and how you ultimately should not.…
What is different about you than every other business? Let's take a look at price, customer service, etc
A recent Fox News article posted a comment from a local business about needing more government help. Here is my take on that article
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1 Larry Andrews- Consequences of meth 1:09:38
1:09:38
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1 Joey Fitzgerald- Fitzgerald Trucking 1:37:50
1:37:50
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1 Joe Bowers- Class 8 Truck and Trailer Sales 1:32:17
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1 Blake Jarwin- Dallas Cowboys 1:08:21
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1 Blake Jarwin & DJ Boles- 1906 reunion challenge 1:48:56
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1 Colby Lovelady- Hi-Line Mobile Hardware Store 1:02:31
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1 Bruce Locke- Cycling halfway across America 1:10:19
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1 Dj Boles- Oklahoma Gourmet Popcorn 1:10:38
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Dj is the owner of Oklahoma Gourmet Popcorn. These retail stores sell several different flavors of high end flavored popcorn to retail customers, wholesale, and for fundraisers. We talked extensively about his business, advertising, and a few funny stories about his day to day at the business.
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