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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Start the Week

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Weekly discussion programme, setting the cultural agenda every Monday

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Start the Week

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Weekly discussion programme, setting the cultural agenda every Monday

601 επεισόδια

#Conversations #BBC #BBC Radio 4 #Special Editions #Society

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Start the Week

1
Delusions of grandeur and freedom of speech 41:59

πριν 4 μέρες41:59

41:59

The celebrated artist, Sir Grayson Perry, has a new exhibition of work, Delusions of Grandeur, made in direct response to the masterpieces at the Wallace Collection in London (until 26th October). He candidly admits he initially found the Collection’s opulence difficult to work with, until he created an alter-ego artist, Shirley, who was inspired by the aesthetic. In recent years museums and art galleries have become a regular battleground in the culture wars. One of today’s anti-woke warriors is the writer Lionel Shriver. Her latest satirical novel, Mania, imagines a world where intellectual meritocracy is heresy; the words 'stupid' and 'smart' are no longer acceptable, and novels like The Idiot and My Brilliant Friend are banned. In Shriver’s imaginative world language and thought is heavily policed, speech is free only if it doesn’t offend. The academic Fara Dabhoiwala has written about the emergence of this contested idea, in What Is Free Speech? He shows in the shifting story of the last three hundred years that freedom of speech is not an absolute from which different societies have drifted or dissented, but a much more mercurial, complicated matter. Producer: Katy Hickman…

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Abdulrazak Gurnah on family and resistance 41:42

πριν 11 μέρες41:42

41:42

Abdulrazak Gurnah won the Nobel Prize for Literature in 2021 ‘for his uncompromising and compassionate penetration of the effects of colonialism.’ In his latest novel, Theft, he returns to the streets of his childhood home in Zanzibar, to trace the intertwined lives of three young people in a story of love, betrayal and kindness. The Possibility of Tenderness is a memoir by the prize-winning poet Jason Allen-Paisant as he moves from his family home in the rural Jamaican hills, to Oxford’s gleaming spires, to the woodlands of Leeds. It’s a story about the transformative power of plants and the legacy of dreams. Language, music and food are at the heart of Samantha Ellis’s new book, Chopping Onions On My Heart: On Losing and Preserving Culture. The daughter of Iraqi-Jewish refugees, she grew up surrounded by the noisy, colourful sounds of Judeo-Iraqi Arabic, a language in danger of being lost forever. Producer: Katy Hickman…

Start the Week

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Lockdown and the Covid generation 42:16

πριν 18 μέρες42:16

42:16

Five years ago, in response to the Covid pandemic, the government mandated a series of lockdowns, with the closure of schools and businesses and social distancing. Tom Sutcliffe is joined by guests to discuss how such a monumental event could have had affected brain cognition, and whether there have been lasting effects on young people. But he also hears tales of resilience among neurodiverse communities. The neuroscientist Daniel Yon looks at the cognitive impact of unprecedented events in his forthcoming book, A Trick of the Mind - How the Brain Invents Your Reality (published, June 2025). He explains how times of instability and uncertainty upset the brain’s ability to understand the world, and make people more susceptible to conspiracy theories. The Covid-19 Social Study was the largest study exploring the psychological and social effects of the pandemic on the UK population. Dr Daisy Fancourt, Associate Professor of Psychobiology and Epidemiology at University College London explains what they learnt about the impact of social isolation. The developmental psychologist at Cambridge University, Professor Claire Hughes, has looked more closely at families with young children, across six different countries, with very different lockdown policies. Although there was a link between family stress related to the pandemic and child problem behaviours, more recent work questions whether the lockdown has had longer term effects. The artist and zinemaker Dr Lea Cooper has co-curated a new exhibition at the Wellcome Collection, Zines Forever! DIY Publications and Disability Justice (until 14th September). Zines are self-published works, and Dr Cooper says several on display were created during lockdown, and showcase personal stories of resistance and self-expression. Producer: Katy Hickman Part of BBC Radio 4's series of programmes exploring Lockdown’s Legacy…

Start the Week

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How political ideology affects the brain 41:45

πριν 25 μέρες41:45

41:45

In The Ideological Brain Leor Zmigrod studies the impact of political ideology on the makeup and shape of the brain. She found that those on the political extremes, as well as those with the most dogmatic beliefs, display more cognitive rigidity. The historian John Rees focuses on the small group of firebrand parliamentarians at the heart of the English Civil Wars. The Fiery Spirits describes how the radical republicans influenced more moderate MPs and led to the defeat, and execution, of Charles I. 2025 is the centenary of the birth of Margaret Thatcher and fifty years since she became the first woman to lead a major political party in the UK. The political commentator and broadcaster Iain Dale publishes a biography of her later this year, and questions the role of ideology within Thatcherism. Producer: Katy Hickman…

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The Great Auk meets Victorian explorers, and zombie ponds 41:52

πριν 5 weeks41:52

41:52

The Great Auk: Its Extraordinary Life, Hideous Death and Mysterious Afterlife is the subject of Tim Birkhead’s new book. This goose-sized seabird became the favoured food of hungry sailors and hunters, and the last two were killed in 1844. But then the bird became an obsession for collectors who vied for the last skins, eggs and skeletons. Victorian hunters, explorers and collectors feature strongly in the story of the Great Auk. The writer Kaliane Bradley places the 19th century polar explorer Commander Graham Gore at the heart of her time-travelling novel, The Ministry of Time. The book is being made into a television series on BBC1 – to be aired later in the Spring. Human activity has had, and continues to have, a big impact on bird populations. While several species have gone extinct, more are classified as threatened. But a joint conservation project between farmers and wildlife organisations is looking at restoring ‘zombie’ ponds, in an effort to increase pockets of wildlife. The RSPB’s Mark Nowers helps to organise the Lost Ponds Project and is involved in the protection of turtle doves, whose numbers are vulnerable. Producer: Katy Hickman…

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Community and industrial decline 41:58

πριν 6 weeks41:58

41:58

The story of Liverpool’s once thriving port is one of spectacular rise, and spectacular fall. In Liverpool and the Unmaking of Britain, the historian Sam Wetherell looks at the city post-WWII, as the decline in the port led to the poverty and neglect of its population, the deportation of Chinese sailors, and the discrimination against the city’s Black population. It’s a history as prophecy for what the future might hold for the communities caught in the same trap of obsolescence. As manufacturing has declined in the UK it has grown exponentially in China, which is now known as ‘the world’s factory’. Dr Yu Jie is a senior research fellow at Chatham House and an expert in China’s economic diplomacy. She considers what the mega-cities that have emerged out of China’s rise, and the communities living in them, can learn from the history of Liverpool. Corby in the Midlands was once at the heart of British steelmaking, with one of the largest operations in Western Europe. But once the plant was closed in the 1980s, the ‘clean-up’ became known as one of the worst environmental scandals, causing serious birth defects in the town. The four-part series, Toxic Town, written by Jack Thorne (on Netflix from 27th February) tells the story of the families as they fight for justice. Producer: Katy Hickman…

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Writing and rewriting history 42:06

πριν 7 weeks42:06

42:06

History was written down for the very first time in the ancient region of Mesopotamia. In Between Two Rivers, Moudhy Al-Rashid tells the story of the civilisations that rose and fell, through the details left on cuneiform tablets from 4000 years ago – from diplomatic letters to receipts for beer. And the drive that led ancient scribes to record the events and legends of the past. Gaius Suetonius Tranquillus was probably born in AD69, and although little is known about his own life, his biography of the twelve Caesars vividly captured what it was like to be at the centre of power in the Roman Empire. The historian Tom Holland pays homage to his fellow history-writer, Suetonius, in a new translation of The Lives of the Caesars. Archaeologists at the ancient Sumerian city-state of Ur believe they found evidence of a museum in the ruins, which suggests that the desire to display and preserve artefacts, and tell stories from the past, is nothing new. Gus Casely-Hayford is the curator of the V&A East which opens in the Spring, and is expected to offer a new way of viewing the past, and a chance to see behind the scenes of a museum. Producer: Katy Hickman…

Start the Week

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Wages for Housework – then and now 41:37

πριν 8 weeks41:37

41:37

From the early 1970s feminist activists from across the globe campaigned under a single demand – Wages for Housework. The historian Emily Callaci traces the lives and ideas of its key creators in her new book, Wages for Housework: The Story of a Movement, an Idea, a Promise. The campaign highlighted the need to change the way work, and especially what has been traditionally deemed women’s work, is valued. Although men are still paid more than women, and women still play a greater role in the home, recent polling reveals that nearly half of Britons say women's equality has gone far enough. And that figure has been rising significantly in the last decade. Rosie Campbell, Professor of Politics at King’s College London also points out that a growing number of young men believe it will be harder to be a man than a woman in 20 years’ time. So is it time for women to stop campaigning and #JustBeKind? Definitely not, according to the writer Victoria Smith. In her new book, UnKind, she unpicks the kindness trend that emerged in the 2020s, and argues that women and girls have again been coerced into a passive role. Producer: Katy Hickman…

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Manufacturing and sustainability 41:51

πριν 9 weeks41:51

41:51

We might live surrounded by manufactured goods but the business of making is far removed and often hidden from our lives, according to the Professor of Innovation at the University of Cambridge, Tim Minshall. In Your Life Is Manufactured he takes readers on a tour of mega-factories to artisanal craft shops, seaports to supermarkets to reveal the systems and decisions behind manufacturing. The former Chief Scientist of BP, Bernie Bulkin is interested in how cutting edge developments in manufacturing have helped both companies and countries remain financially competitive in the global market. In The Material Advantage he looks at the latest innovative materials and new opportunities. But at the heart of the discussion around manufacturing in the 21st century is sustainability. Fiona Dear is Co-Director of the Restart Project, a social enterprise that runs repair events in the community, but also campaigns for broader Right 2 Repair legislation to force companies to make it easier and cheaper for people to mend products, rather than simply buying new. Producer: Katy Hickman…

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Climate Crisis: truth, lies and compromise 41:39

πριν 10 weeks41:39

41:39

Every year world leaders gather at the United Nation’s COP (the Conference of Parties) to discuss how to work together on solutions to tackle climate change. And every year the wrangling lasts into the night as it becomes clear how difficult it is to achieve consensus. In Kyoto the playwrights Joe Murphy and Joe Robertson have recreated the drama, intrigue and power plays that resulted in one of COP’s greatest successes, the Kyoto Protocol from 1997. Kyoto is on at the Soho Place Theatre until May 2025. Professor Mike Berners-Lee is an expert on the impact and footprint of carbon and has watched as countries see-saw on commitments to reduce the use of fossil fuels. In his latest book, A Climate of Truth he argues that we already have the technology to combat many of the problems, but what we’re lacking is the honesty – in our politics, our media, and our businesses – to make a real difference. But how to save the planet is not necessarily straightforward. In The Shetland Way: Community and Climate Crisis on my Father’s Islands, Marianne Brown returns home after the death of her father. She finds the islanders at loggerheads over the construction of a huge windfarm: while some celebrate the production of sustainable energy, others argue the costs are too high for the environment and local wildlife. Producer: Katy Hickman…

Start the Week

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Music and movement; mind and body 42:08

πριν 11 weeks42:08

42:08

Music as Medicine is the latest work by the neuroscientist and best-selling author Daniel Levitin. In it he explores the healing power of music, and the cutting edge research which examines how sound affects the brain. The dance critic Sara Veale is interested in movement. In Wild Grace she tells the untold history of the extraordinary women who were the pioneers of modern dance. While Nwando Ebizie is a practitioner of both music and movement, and is interested in using the latest neurological studies in her art. She will perform the works, Solve et Coagula (arr. Mark Knoop) and All the Calm of a Distant Sea at the Southbank Centre, London (23rd January) as part of the BBC Radio 3 Unclassified concert. Producer: Katy Hickman…

Start the Week

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Socrates, optimism and racism 41:49

πριν 12 weeks41:49

41:49

In the first programme of the New Year Adam Rutherford follows two possible guides to a more fulfilled life – Socrates and optimism – but asks whether either has any answers to dealing with racism. The philosopher Agnes Callard proposes the questioning Socratic method in Open Socrates: The Case for a Philosophical Life. She shows that this ancient method offers a new ethics to live by, from answering questions about identity and inequality, to helping us love and die well. But to truly flourish we also need a huge dose of optimism, according to the science writer Sumit Paul-Choudhury. In The Bright Side he argues that being optimistic is not only central to the human psyche, but plays a crucial role in overcoming the challenges of the twenty-first century. The social psychologist Keon West is more sceptical. In his new book The Science of Racism, he challenges those – a reputed half of the population – who think that racism doesn’t exist. He goes back to the data and research to reveal the extent and prevalence of racist behaviour, and the repeated inadequacy of attempts to address it. Producer: Katy Hickman…

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Human intelligence and imagination 42:01

πριν 14 weeks42:01

42:01

Tom Sutcliffe and guests discuss how we solve problems and imagine the future. While many people now point to the potential of AI, the prize winning writer Naomi Alderman is interested in the messy magic of human thinking. In the forthcoming BBC Radio 4 series, Human Intelligence she tells the stories of the people – with all their ingenuity and foibles – who built the modern world. Across history human cultures have devised a wide range of practices to understand, and discover, the mysteries of the past, present and future. The exhibition Oracles, Omens and Answers (at the Bodleian Library, Oxford, until April 2025), co-curated by Dr Michelle Aroney showcases the art of divination. From the use of cards, beads and spiders, to studying the stars, weather and palm lines people have sought ways to clarify and predict the world around them. Human imagination is not just the tool of fiction writers, but something that’s vital to navigate the world; to reminisce, anticipate and plan for the future. But how does it work? The neurologist Adam Zeman explores the very latest scientific studies in the world of the imagination, in his new book, The Shape of Things Unseen. Producer: Katy Hickman…

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Animals – up close and talking 41:59

πριν 15 weeks41:59

41:59

The poet laureate Simon Armitage challenges himself to write a new poem to capture the spirit of an animal and to see if he can bring it closer to the human world. For a new 10-part series, My Poetry and Other Animals (on BBC Radio 4 at 1.45, from December 23rd), he is guided by his fellow poets as he experiences a series of close encounters – looking into the eye of a tiger, tracking a fox and standing amongst a room full of spiders. Elizabeth Bishop and Feargal Sharkey are Simon Armitage’s guides to the world of fish. But the science writer Amorina Kingdom wants everyone to listen more closely to what’s happening underwater. In her book, Sing Like Fish, she traces how sounds travel with currents; the songs, clicks and drumming that help sea creatures to survive, and how this musical landscape is being affected by human noise. If humans could finally grasp what animals were communicating to each other, could it enable us to join in the conversation with animals? The behavioural ecologist, Professor Christian Rutz, from the University of St Andrews, is a specialist in the different behaviours of crows. He believes that with recent breakthroughs in AI and data collection, talking with animals might be closer than ever. Producer: Katy Hickman…

Start the Week

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Acoustics, music and architecture 41:26

πριν 16 weeks41:26