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The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign. Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com
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Join Kym & AJ weekly as they reminisce on old ways of adulting, some new methods they discover, and all the funny moments in-between. Please send all inquiries to: TheRebrandPodcast@gmail.com
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A podcast for Teachers Pay Teachers sellers who want to grow their businesses. Hosted by Lauren Fulton.
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TBD
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The Vegan Rebrand is for everyone, whether you hate vegans or you're so vegan you don't even eat honey, The Vegan Rebrand aims to bridge the gap and find the truth through fact checking and conversation. No Judgement, No Hate. #theveganrebrand
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We're excited to announce a new chapter as we undergo a transformation into The Creative Maker Space News. While Angie B, host of Business Minded, remains at the helm, our focus expands beyond just business. We're venturing into a space where we'll share news pertinent to makers, highlight upcoming events, conduct captivating interviews, and dive into more diverse topics. This evolution signifies our commitment to amplifying the voices of Women of Color, their stories, struggles, and triumph ...
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Discover your brand mojo in a provocative podcast inspiring you to take your brand from beige to bold, hosted by brand strategist and provocateur, Darren Taylor. It redefines what brand is and the role it can play to take an organisation from good to great. It holds up a microscope to reveal what makes a powerful brand, and shines a spotlight on how a brand can be deployed to supercharge an organisation.
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It’s the podcast you never knew you needed! Join me on 'Vibe With Steph: The Podcast' where I serve up equal parts sass, class and badassery, sprinkled with scandal, wit and charm as I share the unfolding chapters of my own life. All while juggling a professional life and a personal one, and making sure to stay grounded and keep the vibes high. Sign up for the Haus of Vibes newsletter: https://hausofvibes.substack.com/ Haus of Vibes - Instagram: https://www.instagram.com/wearehausofvibes Vib ...
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Sarah Early, Head of Emerging Platforms, UTA Entertainment and Culture, at UTA, delves into content and brand activations. Consumers today crave immersive experiences that connect with them on a deeper level, fostering brand loyalty and driving meaningful interactions. But simply creating a "stunt" isn't enough anymore to succeed in this dynamic sp…
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Sarah Early, Head of Emerging Platforms, Entertainment and Culture, at UTA, delves into content and brand activations. Often, brands hastily chase after the latest influencer or trendy platform, but these strategies tend to yield short-lived results. Instead, effective campaigns leverage cultural moments to reinforce established brand messages, fos…
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Embark on your journey to creating a successful Teachers Pay Teachers (TPT) business with me, Lauren Fulton, as I uncover five pivotal mistakes that most teacher entrepreneurs make. Many get lost in the weeds of perfect logos and branding, thinking it's the key to success. Through my personal experiences, I’ve learned what truly counts is taking ac…
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aphael McGowan, University Lecturer and Owner of bakslap, delves into optimizing holiday engagement and growth. Building relationships with key contacts on platforms like Amazon can unlock unexpected opportunities. Bakslap's proactive approach, from maintaining connections to asking for specific features, landed them a spot in Amazon Australia's sm…
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Raphael McGowan, University Lecturer and Owner of bakslap, delves into optimizing holiday engagement and growth. Securing partnerships with brands like Facebook and Amazon seems out of reach for new businesses, but bakslap's experience demonstrates a crucial concept: start small and build momentum. Ultimately, focusing on community engagement and e…
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Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. The landscape of brand and agency relationships is changing dramatically due to the emergence of AI technology. It's clear that agencies who hesitate to embrace new technologies will fall behind, while those who can use technology to cr…
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Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. As technology reshapes relationships between brands and agencies, there's a growing emphasis on delivering measurable results alongside innovation. AI integration emerges as a vital tool to navigate this changing landscape, streamlining…
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Ever wondered how to transform a side hustle into a flourishing business? Join me, Lauren Fulton, as I share the secrets from my eight-year journey of selling on Teachers Pay Teachers (TPT). This episode is your treasure map to unlocking the potential of a TPT store, packed with six invaluable lessons that can guide you whether you're a homeschool …
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Akeem Shannon, Founder and CEO at Flipstik Inc., delves into strategically navigating the CPG landscape. As an entrepreneur, one bold move can open up numerous opportunities for business and personal growth. Akeem's journey, from pitching on Shark Tank, to strategically leveraging a Snoop Dogg endorsement, shows the power of seizing the moment, tak…
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Akeem Shannon, Founder and CEO at Flipstik Inc., delves into strategically navigating the CPG landscape. Flipstik's journey epitomizes perseverance, overcoming obstacles like initially failing to advance in Shark Tank to unconventional tactics like rapping a business pitch at the Revolt Summit. However, beyond these challenges, there was a story th…
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Ever wondered why some TPT businesses flourish while others flounder? Join me, Lauren Fulton, as I reveal the top three strategies that are setting my new TPT venture apart from my established one. Drawing from over eight years of experience, I'll share how building a deep connection with your audience through blogging can make all the difference. …
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Subscriber-only episode We're flashing back to August of 2017, where I hit my first 3 figure month, then tripled that amount by October of the same year. And I'm on target to follow that same trend now, 7 years later - but with less than 1/4 of the products. And I'm sharing exactly how I got here and how I plan to hit that goal!…
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Could a few strategic tweaks skyrocket your Teachers Pay Teachers (TPT) business? We promise you'll learn actionable tactics in this episode that could change your game. We're unveiling three targeted strategies we’re rolling out over the next three months to boost customer engagement and drive sales. From setting up tripwire ads for both our estab…
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Subscriber-only episode After weeks of battling through illness, moving, and travel, I return with an apology and a promise to reward your patience with extra content. Join me as I share the trials of maintaining a business amidst life's chaos and extend my empathy to fellow entrepreneurs feeling overwhelmed. From setting up vital systems to keep a…
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Ready to uncover the secrets behind building a successful Teachers Pay Teachers (TPT) business from scratch? Join me, Lauren Fulton, as I recount my 2024 journey of starting a new (2nd!) TPT store in a completely different niche after eight years of growing and running an established store. You’ll hear firsthand about the hurdles I faced while jugg…
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Chad Wilson, Vice President and Executive Creative Director of Brand Marketing at Grand Canyon Education, Inc., delves into purpose-driven marketing and branding for higher education. Higher education marketing faces challenges due to the "sea of sameness" in visuals and promotional materials across institutions. However, schools like GCU are tackl…
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Chad Wilson, Vice President and Executive Creative Director of Brand Marketing at Grand Canyon Education, Inc., delves into purpose-driven marketing and branding for higher education. While the marketing world often looks to iconic examples like Nike's "Just Do It" as the pinnacle, for Grand Canyon University, "Find your purpose" stands as their go…
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Jason Mitchell, CEO of Movement Strategy, shares his insights on social media brand strategies. When WarnerMedia sought to revitalize Looney Tunes' social media presence, Movement Strategy rose to the challenge by creating a distinctive brand character. This character, named the Acme intern, not only breathed new life into the brand on platforms li…
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Jason Mitchell, CEO of Movement Strategy, shares his insights on social media brand strategies. Movement Strategy has achieved immense success as a social media agency, winning awards and working with industry giants. Their distinctive edge lies in their in-depth approach to brand character development, paving the way for prestigious partnerships w…
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Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. It's a common mistake for early-stage companies entering a new product category to develop messaging that closely resembles that of their competitors. This lack of distinctiveness is the difference between brands that blend into…
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Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. Many smaller brands make the mistake of hastily hiring a design firm and creating visually appealing packaging without data-driven optimization. The lack of a compelling value proposition and unique claims typically fails to s…
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Paulo Ribeiro, Founder of Two Things, delves into navigating challenges in the active lifestyle brand industry. Initiating a successful go-to-market strategy requires a disciplined approach, one that steers clear of the common tendency to rush into tactics without laying a robust strategic foundation. Often, marketers are eager to pursue efficiency…
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Paulo Ribeiro, Founder of Two Things, delves into navigating challenges in the active lifestyle brand industry. Similar to many industries, the active lifestyle space has been plagued by a sea of sameness in tactics and strategies. The differentiator for leaders in the space is a commitment to consistently reinventing the playbook and product innov…
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Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Brand films offer a unique opportunity for brands to convey their mission and values authentically, connecting with the audience on a personal and emotional level. Fortunately, in today's era, brands can create films without hefty budgets a…
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Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Great brands like Disney, Patagonia, and Lego share a common strategy: they produce short brand films. Until recently, creating such content was limited to big budgets, but now, with a smartphone, mic, editing software, and a storytelling f…
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Melatan Riden, EVP of Art & Design at Deutsch New York, explores an H&M recruitment campaign. Traditional recruitment campaigns tend to be mundane and pragmatic, but Deutsch sparked a revolution by centering H&M's campaign on its employees. The employees became H&M’s brand advocates, turning what was supposed to be a test campaign into an ongoing, …
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Melatan Riden, EVP of Art & Design at Deutsch New York, delves into Deutsch’s brand refresh for Differin. When brands want to attract a new audience but keep existing brand equities, it can be a challenge for the team responsible for the design process. Essentially, you're working against a tight timeline and you must find creative ways to leverage…
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Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Brands like Taco Bell are killing it in reels and short-form videos. As consumer attention spans get shorter, short-form video content, particularly reels, offers a unique opportunity to elevate your on-site presence and…
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Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Short-form videos have come a long way since the days of Vine, becoming an integral part of modern branding strategies. With platforms like TikTok gaining popularity, short-form videos offer an opportunity for brands to …
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Faruk Heplevent, Founder of The Scope Studio, explores the power of CGI in modern automotive marketing. The use of CGI has grown significantly in the media industry, and its quality has reached a point where the majority of us can no longer distinguish it from reality. Given its ability to eliminate the need for physical sets and the creative contr…
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Faruk Heplevent, founder of The Scope Studio, explores the power of CGI in modern automotive marketing. During a traditional photo or video shoot, you inevitably relinquish a significant degree of control. However, CGI promises a level of control and precision that was previously inconceivable, and it's poised to revolutionize the way car manufactu…
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Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving brand loyalty through temporary physical locations. Show Notes Connec…
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Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of community within the industry. Tune in as Chris shares insights on how su…
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Hamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. Coppertone possessed an iconic but underused symbol, while McDonald's had diluted its brand wit…
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Hamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. General Mills partnered with Pearlfisher to breathe new life into these classics. The result? A…
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Casey Gannon, Vice President of Growth at Bold Commerce, shares insights on rebranding B2B companies. Checkout is often overlooked when it comes to personalization. While other parts of the website are tailored to individual preferences, brands have yet to fully embrace this idea for the checkout process. Today, Casey discusses changing the way bra…
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Casey Gannon, Vice President of Growth at Bold Commerce, shares insights on rebranding B2B companies. When Bold Commerce reached the growth limits within the Shopify ecosystem, they recognized the need for a rebrand to expand into the mid-market and enterprise space. Rather than following the traditional B2B marketing playbook, they took a controve…
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Alec Esteban Thomson, Executive Director at Arizona Lottery, talks about Arizona Lottery’s community impact and business modernization. Although the lottery isn't typically seen as a tech-forward industry, small changes like introducing a debit option three years ago have yielded transformative results. Despite strict regulations, innovative player…
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Alec Esteban Thomson, Executive Director at Arizona Lottery, talks about Arizona Lottery’s community impact and business modernization. Unlike other lotteries, Arizona Lottery's funds support a range of causes, creating challenges in marketing. Condensing their community impact into a brief pitch is tough, but this challenge provides an opportunity…
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Tal Jacobson, CEO of Perion, explores leveraging Microsoft for revenue growth, and the impact of Bing and ChatGPT on brands. Imagine a world where you no longer need to sift through search engine results or navigate various websites to find information or make travel plans. That’s the world advertisers are gearing up for as consumers continue to in…
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Tal Jacobson, CEO of Perion, explores leveraging Microsoft for revenue growth, and the impact of Bing and ChatGPT on brands. Perion Network, Microsoft's largest advertising supply partner, prioritizes technology-driven growth. Through its collaboration with Microsoft Advertising, Perion effectively assists Microsoft in selling a larger percentage o…
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Doug Gillon, Brand Manager at A Fortune 500 Company, talks about leveraging language and sonic branding in the modern landscape. The unmistakable chime of your iPhone's alarm and the iconic startup sound of Windows computers have ingrained themselves in our daily lives, and instantly connect us with their respective brands. This is the essence of a…
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Subscriber-only episode Curious about how we've skyrocketed to over 1,800 email subscribers and hit early sales in July? Join us in this episode where we spill the beans on our latest store milestones and share the excitement of receiving our first unsolicited reviews on paid products. We also discuss the progress of our virtual assistant on major …
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Doug Gillon, Brand Manager at A Fortune 500 Company, talks about leveraging language and sonic branding in the modern landscape. Data is vital, but connecting with customers involves language and strategy. It's about using data to bolster a strong strategy, aligning your brand with your identity, understanding its importance to your audience, and i…
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Emily Lyman, CEO at Branch & Bramble, explores how empathy-based marketing increases engagement and fosters deeper brand-audience connections. While horse racing has a long history as a popular sport, it has faced criticism related to issues of horse welfare and integrity in the sport. However, efforts like Branch and Bramble's campaign are aiming …
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. As a result of soaring digital advertising costs, tactics like direct mail and out-of-home advertising are making a comeback. Brands are finding value in diversifying th…
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Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. Established in 1889, Carhartt has been able to infiltrate many different spaces and achieve cross-demographic appeal. With the brand catering to diverse consumer segment…
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What if you could revolutionize your TPT business with the power of AI? Join me, Lauren Fulton, as I share how AI tools like voice generators and the paid version of ChatGPT have transformed my workflow. From creating compelling "About Me" sections and product descriptions to drafting the backbone of your blog posts, you'll discover practical tips …
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Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show Notes Connect With: April Augustine: Website // LinkedIn The Rebrand Podcast: …
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