Τα καλύτερα The Converted Podcast podcast (2024)

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Radio Industry Veteran Transforms Legal Marketing Gary Sarner Pt II 27:32

6d ago27:32

27:32

Building ROI 360 Plus: How Gary Sarner Revolutionized Law Firm Marketing Part 2 Introduction: In this powerful second part of our interview, Gary Sarner reveals how he transformed an unexpected career shift into a thriving law firm marketing enterprise. Through candid discussion and lightning-round questions, Gary shares invaluable insights about t…

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Radio Industry Veteran Transforms Legal Marketing: Gary Sarner's Story Pt. 1 30:53

13d ago30:53

30:53

Step into the fascinating world of media buying with Gary Sarner, founder of ROI 360 Plus, as he shares his incredible journey from landing his first $10,000 radio sale to revolutionizing client-focused media strategy. In this episode, Gary reveals how his transition from traditional radio sales to comprehensive media buying transformed his approac…

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From Sales Failure to Success: A Career-Changing Story 22:55

20d ago22:55

22:55

INTRODUCTION When Dennis Collins was labeled "least likely to succeed" in sales training, it could have ended his career. Instead, it sparked a lifelong journey of learning and excellence that transformed him into a respected sales leader and coach. Join hosts Dennis Collins and Leah Bumphrey as they explore how career setbacks can become the found…

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Accountability in Business: Expectations vs Agreements 25:02

27d ago25:02

25:02

Discover the game-changing approach to accountability in business with hosts Dennis Collins and Leah Bumphrey. In this eye-opening episode of Connect and Convert, they dive deep into the crucial difference between expectations and agreements, revealing how this simple shift can transform your team's performance and communication. Key Takeaways: Uns…

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Mastering Sales Communication: Lessons from Alan Alda 19:11

1M ago19:11

19:11

Learn the secrets of effective communication for small business growth. Hosts Dennis Collins and Leah Bumphrey explore the surprising connection between Alan Alda's communication method and business success, offering invaluable insights for salespeople, leaders, and entrepreneurs alike. KEY POINTS Discover Alan Alda's five-step method for effective…

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Ancient Wisdom for Modern Sales: Aristotle's Persuasion Secrets 19:49

1M ago19:49

19:49

Unlock the secrets of persuasion with Dennis Collins and Leah Bumphrey as they explore Aristotle's timeless techniques for effective communication in business. Discover how mastering pathos, logos, and ethos can revolutionize your sales strategies and skyrocket your small business success. KEY POINTS Understand the critical balance of pathos (emoti…

1
Mastering First Principles in Sales: Transform Your Approach 18:22

2M ago18:22

18:22

Hosts Dennis Collins and Leah Bumphrey unveil the power of first principles in sales conversations. Discover how understanding customer-centric strategies can transform your business approach and create lasting value for your clients. KEY POINTS Don't impose your perspective on customers; instead, focus on understanding their unique needs Customers…

1
Hypnagogic State: The Secret to Boosting Your Creative Thinking 18:13

2M ago18:13

18:13

Introduction: Unlock the secrets of peak creativity in this fascinating episode of Connect and Convert. Hosts Dennis Collins and Leah Bumphrey explore the science behind creative thinking, revealing how understanding the hypnagogic state can revolutionize your business strategies and boost innovation. Key Takeaways: The "bookend" times (early morni…

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How Pixar's Culture Drives Financial Success: A Business Case Study 26:55

2M ago26:55

26:55

Introduction: In this episode of Connect & Convert: The Sales Accelerator podcast, hosts Dennis Collins and Leah Bumphrey dive into the fascinating world of measuring the financial impact of business culture. Using Pixar's remarkable success as a case study, they explore how small businesses can apply similar principles to drive growth and improve …

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Unexpected Sales Lessons from a Master Bartender 17:55

2M ago17:55

17:55

Introduction: Discover unexpected sales wisdom from an unlikely source in this eye-opening episode of Connect and Convert! Hosts Dennis Collins and Leah Bumphrey reveal how Gino, a charismatic bartender, teaches invaluable sales techniques through his exceptional customer service. Get ready to transform your approach to sales and customer connectio…

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Don't Kill the Messenger: How to Handle Bad News in Business 22:36

3M ago22:36

22:36

In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey tackle the crucial topic of handling bad news in business. Discover why embracing negative information is essential for long-term success and learn practical strategies to create a culture of open communication in your company. Key Takeaways: Understanding th…

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The Art of Storytelling and Whiskey Tasting with Paul Boomer 36:19

3M ago36:19

36:19

Leah Bumphrey and Dennis Collins host Paul Boomer for an engaging discussion on storytelling, whiskey tasting, and marketing insights. Paul shares personal stories, including a remarkable Corvette giveaway and his journey in whiskey sommelier training at the Wizard Academy. This episode highlights how to beautifully merge storytelling with business…

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Mastering the Art of Sales: Substance or Style? 25:38

3M ago25:38

25:38

In this thought-provoking episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey dive into the age-old debate of substance versus style in sales. Discover how presentation style can often overshadow content in various contexts, from TV shows to presidential debates, and learn how to strike the perfect balance in your sales approach.…

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Time Management for Sales Success: Feed the Ducks Wisely 21:09

3M ago21:09

21:09

Discover the game-changing concept of "feeding the ducks" in sales with hosts Leah Bumphrey and Dennis Collins. In this eye-opening episode of Connect and Convert, they explore how strategic downtime can boost your productivity, improve work-life balance, and lead to long-term success in the fast-paced world of sales and business ownership. Key Tak…

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Quality vs. Price: Why Paying Too Little Can Cost You Everything 19:10

4M ago19:10

19:10

In this thought-provoking episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey dive into the Project Management Triangle and its impact on business decisions. Discover why you can't have it all when it comes to quality, speed, and cost, and learn how to confidently communicate your value proposition to customers. Key Takeaways: Un…

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Sales Success Secrets: How Being the "Dumbest" Person in the Room Wins #50 20:19

4M ago20:19

20:19

Join us for a transformative journey from naive rookie to savvy sales professional in this eye-opening episode of Connect and Convert. Host Dennis Collins shares his personal sales journey, revealing how embracing curiosity and effective questioning techniques led to his success in the competitive world of sales. Key Takeaways: • Being the "dumbest…

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Leader, Manager, Coach - What’s the Difference? 049 20:00

4M ago20:00

20:00

Introduction: In this enlightening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey dive deep into the crucial differences between leaders, managers, and coaches. Discover how understanding these distinct roles can revolutionize your hiring process and propel your small business to new heights. Key Takeaways: Learn to identify…

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The Psychology of Pricing: Anchoring Techniques for Sales Success #048 24:53

5M ago24:53

24:53

In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey dive deep into the psychology of pricing and the power of anchoring in sales. Discover how understanding cognitive biases can dramatically boost your conversion rates and transform your approach to pricing strategies. Key Takeaways: • Anchoring significantly …

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Todd Bryant - How to Choose the Right Financial Advisor for Your Wealth Management 26:34

5M ago26:34

26:34

In this episode, we sit down with certified financial planner Todd Bryant to discuss the key factors to consider when choosing a financial advisor for your wealth management and retirement planning needs. As a top 40 under 40 awardee and founding partner of Signature Wealth Partners, Todd shares his insights on building trust, differentiating yours…

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Mastering Sales Onboarding: Tips for Training New Reps 21:25

5M ago21:25

21:25

In this episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey share their personal experiences with sales onboarding and discuss the key elements of a successful onboarding program for new sales representatives. Discover the importance of setting clear expectations, providing mentorship, and developing both hard and soft skills to …

1
Hyper Empathy: The Double-Edged Sword in Sales 21:26

5M ago21:26

21:26

Introduction: Join hosts Dennis Collins and Leah Bumphry as they explore the fascinating role of empathy in sales. In this episode, they discuss how finding the perfect balance between empathy and confidence can significantly impact a salesperson's success. Producer Paul Boomer also shares valuable insights from a sales manager's perspective. Key T…

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How Edward de Bono's Six Thinking Hats Can Revolutionize Your Meetings 19:01

6M ago19:01

19:01

In this epsidoe, hosts Dennis Collins and Leah Bumphrey explore the world of effective group decision making and share their experiences with Edward de Bono's game-changing Six Thinking Hats approach. They discuss how this innovative lateral thinking technique can revolutionize meetings and help individuals and teams make higher quality decisions b…

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Jack Heald - Cult Branding Secrets: 5 Tools for Creating Loyal Customers 19:10

6M ago19:10

19:10

Join us for a fascinating conversation with Jack Heald, founder of Cult Your Brand, as he shares his insights on the power of cult branding and the psychology behind customer loyalty. Discover the five key techniques cults use to create unshakable devotion and how you can ethically apply these principles to build a strong following for your busines…

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Jack Heald The Wizard of Ads Partners Journey from Corporate Misfit to Creative Ad Writer 24:14

6M ago24:14

24:14

In this episode of Connect and Convert, we have the pleasure of interviewing Jack Heald, a Wizard of Ads partner known for his iconic top hat and creative genius. Join us as we dive into Jack's fascinating journey from corporate misfit to talented jingle writer and uncover the secrets behind his unconventional success. Key Takeaways: Embrace your u…

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No Place Like Home Services Author Interview 37:23

6M ago37:23

37:23

In this episode of Connect & Convert, hosts Dennis Collins and Leah Bumphrey sit down with Ray Seggern and Monica Ballard, co-authors of "No Place Like Home Services," to uncover the secrets behind explosive growth in the home services industry. Join us as we dive into the Holy Trinity of business growth and learn how to dominate your market. Key T…

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The Missing Element in Sales Training: Mastering Resilience 23:30

7M ago23:30

23:30

Introduction: In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey uncover the crucial skill that's often overlooked in sales training: resilience. Discover how cultivating a resilient mindset can transform your sales performance and help you bounce back from setbacks with confidence. Key Takeaways: Optimistic …

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Unconditional Gifts: The Key to Influence - Part 2 22:23

7M ago22:23

22:23

Join us for an eye-opening episode of Connect & Convert, where hosts Dennis Collins and Leah Bumphrey reveal the secret to boosting your sales influence through the power of unconditional gifts. Discover how mastering the law of reciprocity and giving meaningful, personal gifts can transform your business relationships and convert prospects into lo…

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Unconditional Gifts: The Key to Influence - Part 1 18:04

7M ago18:04

18:04

When is a gift not a gift? This episode explores the intricacies of the law of reciprocity and how it applies to sales and marketing. Learn the key elements that differentiate a true gift from a conditional offer and how to effectively use genuine gifts to build relationships and influence others. Discover the power of unexpected, meaningful, and p…

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The Psychology of Priming: Enhancing Sales Receptivity 23:32

7M ago23:32

23:32

Dennis and Leah explore the power of priming in sales communications. They discuss how exposing people to specific words, images, or psychological states can unconsciously influence their receptivity and decision-making. Through examples like sales call agendas, discovery questions, price positioning, and social proof, they illustrate how strategic…

1
Entrepreneurial Insights: Brian Tewes 39:36

7M ago39:36

39:36

In this episode of Connect & Convert, Dennis Collins sits down with Brian Tewes, founder and owner of Tewes Lending in Orlando, Florida. Brian shares his entrepreneurial journey, detailing the challenges he faced while starting his own mortgage company and the strategies he employs to successfully market his business in a competitive landscape. He …

1
The "I Knew It All Along" Trap: How Hindsight Bias Affects Business Decisions 16:02

8M ago16:02

16:02

In this episode, we delve into the concept of the "I knew it all along" bias, also known as hindsight bias. This cognitive bias leads people to believe that past events were more predictable than they actually were at the time. We explore how this bias can affect decision-making in business, causing companies to resist change and overlook past mist…

1
Mastering the Process: Inside the Mind of a High Achiever 21:43

8M ago21:43

21:43

In this episode, we explore the power of focusing on process over goals when training high achievers. Through the story of Jay, a highly motivated individual with no prior sales experience, we learn how a well-designed deliberate practice regimen can transform a "blank slate" into a top performer. By prioritizing the mastery of skills and processes…

1
The Contagious Power of Emotions in Sales 17:50

8M ago17:50

17:50

In this episode, we explore the concept of emotional contagion and its impact on sales. Just as we learned about physical contagion during the COVID pandemic, salespeople and customers unconsciously mirror each other's emotions. Negative emotions can hinder sales, while confidence and positivity are more likely to lead to success. We discuss strate…

1
How Using Nano Tools Can Improve Your Productivity in 15 Minutes 13:22

8M ago13:22

13:22

In this episode, discover the power of nanotools - quick, effective techniques based on brain science that can be learned in just 15 minutes. Explore how these bite-sized lessons from Wharton professors can boost your confidence, communication skills, and productivity. Learn practical tips you can apply immediately to enhance your success in busine…

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Before the Sale: Guest Craig Arthur on Profitable Relationships - Part 2 22:19

9M ago22:19

22:19

This podcast episode delves into the transformative power of relational marketing, emphasizing the crucial role of staff training in fostering profitable customer relationships. Through a compelling conversation with Craig Arthur, listeners gain insights into creating a customer-centric business culture that aligns advertising messages with actual …

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Before the Sale: Guest Craig Arthur on Profitable Relationships - Part 1 29:19

9M ago29:19

29:19

Get ready to learn the secrets behind building loyal, profitable customer relationships. In this insightful interview, Craig Arthur draws on decades of marketing experience to break down the difference between transactional and relational customers. Discover tactics for transitioning your more fickle transactional customer base into reliable, high-…

1
Curiosity: The Salesperson's Secret Weapon 18:56

9M ago18:56

18:56

Experienced sales trainers Dennis Collins and Leah Bumphrey discuss the power of curiosity in sales conversations. They explain why curiosity leads to better questions, more engagement from prospects, and ultimately more closed deals. Through an example sales dialogue, they demonstrate curiosity in action and provide real-world advice for implement…

1
The Right Way to Build Rapport 18:20

10M ago18:20

18:20

Every salesperson knows that connecting with customers is essential. But taking rapport too far by forcing unwanted bonding can hurt your credibility and cost you sales. Host Dennis Collins and co-host Leah Bumphrey offer insider tips for small business owners, helping them walk the delicate line between developing authentic connections and coming …

1
Speaking with Confidence and Influence 23:20

10M ago23:20

23:20

Dennis Collins and Leah Bumphrey discuss scientific research on how to speak persuasively and with confidence. They provide practical tips on word choice, admitting mistakes, using emotions and stories effectively, eliminating verbal fillers, and more to help listeners improve their communication skills.…

1
Improving Small Business Sales in the New Year 31:32

10M ago31:32

31:32

Dennis Collins and Leah Bumphrey kick off the new year by sharing practical strategies for small business owners to improve sales and achieve success in 2024. Topics include the importance of asking questions, listening, and accountability; making agreements instead of having unclear expectations; consistency; and pushing outside one's comfort zone…

1
Insider Tips: Turning Around Troubled Company Culture 25:49

10M ago25:49

25:49

Business leadership and culture expert Paul Boomer joins Dennis Collins and Leah Bumphry to discuss how to recognize and transform dysfunctional workplace culture into a high-performing environment.Από τον Sales RX and Wizard of Ads Employee Optimization

1
Eliminating Blindspots: How Leadership Drives Fast Growth 27:01

11M ago27:01

27:01

Three experts discuss the critical role leadership plays in accelerating small business growth, including the blindspots most leaders face, the benefits of good leadership, and practical solutions using psychometric assessments.Από τον Sales RX and Wizard of Ads Employee Optimization

1
Recruiting Your Sales Rockstar: Finding the Right Sales Manager 22:29

11M ago22:29

22:29

This podcast episode provides small business owners expert guidance on hiring a sales manager. It outlines key qualities to look for in potential candidates as well as common mistakes to avoid during the recruitment process. With insightful recommendations on interview tactics, must-have competencies, and the benefits of finding the ideal fit for t…

1
How To Use The Liking Principle to Grow Your Business 23:39

11M ago23:39

23:39

In this sales and marketing podcast, hosts Dennis Collins and Leah Bumphrey discuss the psychology behind the principle of liking and how it can be used to influence customers. They explore research on the halo effect, similarity bias, physical attractiveness bias, and the power of compliments, explaining how these psychological principles can be e…

1
Boost Sales Conversations and Stop Guessing What Customers Are Thinking 28:48

12M ago28:48

28:48

Dennis and Leah discussing the common tendency for salespeople to make assumptions about what potential customers are thinking during the sales process. They cover research showing people are generally poor at accurately determining others' thoughts, even with close friends and family. The hosts advise salespeople against guessing what customers ar…

1
The Principle of Scarcity 25:48

12M ago25:48

25:48

Dennis shares his deep knowledge as a certified Cialdini Influence practitioner, explaining overlooked tactics around FOMO, inventorying your skills for leverage, emphasizing losses over gains, controlling access to information, and negotiation tips using scarcity. He stresses using scarcity ethically and not artificially manufacturing it.…

1
How to Get the Most From Sales Training Events 17:41

12M ago17:41

17:41

Hosts Dennis Collins and Leah Bumphrey discuss strategies for getting the most out of sales training events. They explain why most sales training is ineffective as a one-time event, and emphasize the importance of continuous learning and reinforcement. Topics covered include evaluating current training methods, implementing a culture of ongoing edu…

1
Harnessing the Principles of Influence to Boost Sales 26:06

1y ago26:06

26:06

Dennis Collins, sales trainer and founder of Wizard of Ads, discusses using Dr. Robert Cialdini's principles of influence to ethically improve sales skills. He covers how to apply each principle - reciprocity, scarcity, authority, consistency, liking, social proof, and unity - during different stages of the sales process. Dennis provides examples o…

1
Cultivating a Purpose-Driven Sales Team 9:25

1y ago9:25

9:25

Dennis discusses research by Dr. Adam Grant showing that focusing salespeople on their purpose and how they help others significantly increased performance. Dennis proposes starting each day by reflecting on why you and your company exist, who you've helped recently, and the impact made to get salespeople focused on purpose and boost results.…

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To Sell or to Serve: Evolving the Sales Mindset 9:43

1y ago9:43

9:43

In this sales training video, Dennis Colins discusses how the sales process has evolved over the years from a focus on slick presentations and coercive closing techniques to a more consultative approach based on asking questions, listening, and genuinely helping customers. Dennis explains the differences between the traditional sales mindset of "I …

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