“Only 3% of press releases actually work.” Says PR guru Mickie Kennedy, founder of eReleases, in this conversation on the Neil Wilkins Podcast.Neil and Mickie discuss the process of engaging with journalists, what they are looking for, how to anchor a story, hyper-targeting, AI for writing press releases, and more.For free PR resources, check out e…

Paul Wiseall from TEDx, explains the power of story-telling and how all of us have a story we can share, even if we think we'd have stage fright or a story that would not interest anyone. Connect with Paul Wiseall on Linkedin https://www.linkedin.com/in/paul-wiseall/ Find out more about TEDx Bristol https://www.tedxbristol.co.uk Subscribe to the Ne…

Dr Bo Bennett joins Neil Wilkins to discuss how modern social psychology is impacting marketing and working in alignment with AI to drive positive change. Neil and Bo discuss amongst other topics, cognitive bias, gender stereotyping and profiling in AI, to uncover things to consider when adopting human and social psychology principles in marketing …

Purpose Driven Marketing is the topic Neil Wilkins discusses on this episode of the podcast, with Abb-d Taiyo, co-founder of Driftime® http://driftime.mediaNeil and Abb-d talk about radical transparency, market disruption, how to talk about sustainability without talking about it, and gaining external, third party validation as a vital component of…

Neil Wilkins discusses What is Wellbeing as part of Cambridge Marketing College's professional and personal development series of webinars for marketers."Wellbeing is the state of being comfortable, healthy, or happy." - Oxford DictionaryWellbeing encompasses physical, emotional, mental, social, and spiritual health. It’s essential for a balanced a…

Listen to Neil Wilkins introduce the Mindful Collective and its website and how you can use it for free, to uncover your purpose, the value you bring to your customers and colleagues, and how to can craft a professional lifestyle that has true meaning. For more content like this, visit Cambridge Marketing College and the webinar series http://marke…

Naomi-Rose Everly is an Expert LinkedIn Profile Writer and Strategy Coach, who has spent the last 12 years helping people position themselves as the ‘go to’ expert within their industry and structuring their business so prospects come to them pre-sold and ready to buy. She is the founder of TheProfile.Company and author of Magnetise Your Expertise …

Webinar - Rule of Thirds - by Neil Wilkins at Cambridge Marketing College http://marketingcollege.com/events“Three. That’s the magic number. Yes, it is. It’s the magic number” De La Soul“In nature, things occur in threes. When was the last time you saw a four leaf clover? In photography and art we see countless examples of how division of a scene b…

Consumer Packaged Goods (CPG) expert, Kathy Galloway talks to Neil Wilkins about the correction that CPG and FMCG marketers are currently working through and the value that this correction can bring to all marketers.Kathy and Neil discuss, building customer relationships, the value of brand beyond simply product, the customers' decision making proc…

The Role of Holistic Health in Entrepreneurial Success, with Nisha Srivastava. Nisha Srivastava joins Neil Wilkins for a podcast episode to discuss the role of holistic health in entrepreneurial success. Nisha has 30 years experience working with A-list musicians and actors as well as a range of professional sports teams and has established best pr…

Neil Wilkins is joined by Tech Analyst and AI Specialist, Ben Bohman, for an AI Executive Briefing. Neil and Ben discuss the power of analysing internal data with external datasets, how to make CRM enhancements, steps to reducing fear in the C-suite and helping to build true ROI through efficiency improvements. Connect with Ben Bohman https://www.l…

Leveraging LinkedIn's Latest Features for Maximum Impact in the webinar by Neil Wilkins for Cambridge Marketing College http://marketingcollege.com/events The State of LinkedIn Marketing in 2024 Over 1 billion members worldwide 55 million registered companies 93% of B2B marketers use LinkedIn for content marketing Buyers on LinkedIn have 2x the buy…

Jordan Miller is the Founder of the Satori Network. As the lead developer of Moontree, a crypto startup, Jordan has blended his blockchain expertise with his passion for AI in founding Satori - a pioneering Crypto AI endeavour designed to decentralise the power benefit and control of AI. Satori's primary objective is to predict the future of everyt…

Overcoming Marketing Challenges, with Marcus Schaller For over 20 years, Marcus has worked as a marketing strategist, coach, and copywriter, helping entrepreneurs and B2B companies conquer their most frustrating marketing challenges. As a marketing coach, Marcus helps entrepreneurs and revenue teams conquer their most frustrating marketing challeng…

AI and Search, with Tom AmitayNeil Wilkins and Tom Amitay discuss the impact of AI on search and what marketers can do to prepare for the future. The answers Tom give may not be what you are expecting.Tom Amitay is an expert in marketing automation, boasting over a decade of experience in generating growth for tech companies. As the CEO and co-foun…

Bryan Kramer joins Neil Wilkins on this episode of the Neil Wilkins Podcast to talk about human to human (H2H) marketing. Bryan describes the 3 pillars of effective human connection: Simplicity, Empathy, Imperfection and how marketers can use these pillars to become more relevant, engaged and successful in building professionally intimate relations…

Mastering the Art of Failing, with Alex LoveAlex Love joins Neil Wilkins on the podcast. Alex is a dynamic and multifaceted professional and the VP of Marketing and Communications at RIVA Solutions, Alex brings a wealth of expertise and a unique perspective to the table, honed through years of experience in both the private and public sectors.Alex …

Keeping the Human in AI Marketing, with Menekse StewartMenekse Stewart is an award-winning AI & marketing specialist, and the creator of Marketing Magic, an AI-powered business growth tool, that helps thousands of small business owners in 30 countries, save 40+ hours a month.In this conversation, Neil and Menekse explore the 70% of marketing tasks …

Neil Wilkins shares the 4 Principles of Market Disruption and how important it is to constantly challenge your marketing, brand position, understanding of customer needs and stakeholder relationships. Neil believes that market disruption will become a necessity in the mindset of the modern marketer. More webinars like this at Cambridge Marketing Co…

Podcasting is a digital medium in which audio or video content is streamed or downloaded for listening or viewing on personal devices, offering on-demand access to a variety of interests. "Think of podcasting as the new radio, but one where you control what plays, when it plays, and how often it plays." Jane Lee, Podcast Consultant As of 2024, ther…

Neil Wilkins is joined on the podcast by Ash Morton, a man who has been profoundly affected by finding his dead brother, when he was just 15 years old. Through a life of drugs, loss and a near death experience, just moments from his own suicide, Ash describes how by enduring these challenges and embracing surrender, he has been able to carve out a …

Neil Wilkins talks about the history and future of marketing, current trends and customer journey and how these elements integrate to give us a Map of Marketing which guides our choices, priorities and ultimately value, from our marketing communications. More content like this http://marketingcollege.com/events…

The Power of Your Story, with Dan Grech, Founder and CEO of BizHack Academy. BizHack is all about helping businesses grow without losing their soul in the process. Dan’s journey has given him some great insights and stories on everything from AI in marketing to navigating the metaverse and making marketing more sustainable. Elevate your digital mar…

"Effective marketing requires a diligent adherence to legal standards, regulatory frameworks, compliance mandates, and governance principles, ensuring that each campaign and marketing activity, not only captivates, but cultivates trust and integrity in every engagement.”"Remember that the backbone of successful marketing lies in robust legal, regul…

Doug Reifschneider, Chief Marketing Officer at Chief Outsiders, advocates the difference between Big M and Little M marketing and how to avoid random acts of marketing. Doug’s mantra is ‘find a need and fill it’.Neil Wilkins and Doug discuss Growth Gears in Marketing and how it is important to understand the difference between "little m" marketing …

This can't be possible? But it is! With the right approach. Nancy Zare, alternatively known as The Sales Whisperer, makes sales conversations comfortable and profitable for service-based professionals.Nancy teaches people how they can close over 50% of their sales calls, get so busy that they have to turn down prospects and get to pick and choose w…

"Welcome to the moment where ambition meets strategy, where every marketer has the power to sculpt their path to success. In this journey, remember, it's not just about the budget you start with, but the wisdom with which you allocate it. Today, we embark on a quest not just to spend less, but to achieve more, to not just chase trends, but to creat…

Erin Andrea Craske, an award-winning strategist, with a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach. Leveraging 16 years of leadership, she empowers impact-driven businesses to succee…

Carlos A. Alvarenga is an independent communications researcher, writer, and coach. Before writing full-time, he worked as a management consultant and adjunct professor at the Robert H. Smith School of Business at the University of Maryland. Prior to his current role, he was the Executive Director of World 50 Labs, the member-innovation team at Wor…

Matt Readman, chief strategy officer of Omicom-owned sports creative agency Dark Horses has just launched a new report called Sport in Times of Crisis. This is a comprehensive look at modern sport and brands through the lens of three of the most prevalent issues facing the planet and consumers - Politics, Cost of Living and Climate. It gives brand …

Craig Cooke and Neil Wilkins discuss Mindfulness in Business.Craig started, built and sold a digital marketing agency. He started it with $1,300 and a computer. He has just released his first book, Business Kung Fu, a mindset book to help business owners and professionals overcome challenges on their journey.In this conversation, Craig shares how p…

Described as polarising and opinionated, Neil Wilkins' guest on this episode of the Neil Wilkins Podcast is none other than Gee Ranasinha, CEO of Kexino. Gee is a Fellow of the Chartered Institute of Marketing, marketing professor at 2 business schools, and a 'recovering perfectionist'. Listen to marketing opinions you may never have thought of bef…

Marketing content specialist Aaron Witnish talks to Neil Wilkins about the power and integrity of his "30 Days of Content in 90 Minutes" free system. The system, available to download for free, from Content Only, https://contentonly.au/ gives business owners, marketers and content creators, a powerful framework from which to make optimal use of peo…

“AI is being rapidly adopted in marketing, with 84% of marketers using AI in 2020, up from 29% in 2018” (Source: Salesforce) "AI is the future, not just of technology, but of humanity." (Quote: Stephen Hawking) “AI takes traditional process mapping to the next level by automating inefficiency discovery, enabling real-time monitoring, and generating…

Neil Wilkins is joined on the podcast by serial entrepreneur Chris Schutrups, who has an extensive career and lifestyle that spans hospitality and financial services businesses. We learn from Chris how to share the passion with your staff, scale a business, take risks, practice data-driven decision making and limit self-doubt. Chris is the founder …

Steve Lowell joins Neil Wilkins on this podcast episode to discuss the techniques and mindset required to become a rockstar speaker. Former professional musician, turned speaking teacher to some of the most effective professional speakers in the world, Steve guides us on how best to approach the stage, an important meeting and a challenging audienc…

Brain researcher, author, coach and speaker, Liam Naden guides us through his Four Part Brain Model™and Brain Balancing™ which help us to understand both how our brains work and how this knowledge can help us to lead more balanced and satisfying lives. By separating inner and outer measures of success we will understand our core purpose and how to …

In this webinar for Cambridge Marketing College Neil Wilkins helps marketers to navigate socio-cultural challenges of woke-washing, cancel culture, greenwashing, green hushing and more.Subscribe to the Neil Wilkins PodcastΑπό τον Neil Wilkins

Patience, experimentation, community, collaboration, healthy soil and little dose of good fortune. These are the tasty ingredients for success, in working with permaculture. Neil Wilkins is joined by Urban Farm Podcast host and permaculture guru, Greg Peterson, to help us in understanding permaculture. Visit Healthy Soil Hacked to find out more Mor…

Financial disruptor and entrepreneur Rob Moore, joins Neil Wilkins to talk about his book that has been banned by his publisher, because it challenges the banking system and guides us to a new philosophy and relationship with our money.Money Matrix Book https://www.amazon.co.uk/Money-Matrix...Rob Moore on Social Media / robprogressive More content …

Viva! Founder Juliet Gellatley joins Neil Wilkins to discuss the charity's 30th birthday, activism, the power and growth of the vegan movement and more.Juliet has spent decades as a powerhouse campaigner for animal rights and is as passionate as ever about the value that veganism brings to the planet and to society as well as the animals she seeks …

Strategic Action: Embrace a forward-thinking marketing mindset. Tactical Response: Stay informed on emerging trends. For more content like this, visit Cambridge Marketing College http://marketingcollege.com/eventsΑπό τον Neil Wilkins

Revolutionising Marketing with Email Automation "Email has an ability many channels don't: creating valuable, personal touches—at scale." – David Newman This quote encapsulates the essence of your webinar's message by highlighting the unique blend of personalisation and scalability that email marketing, especially when automated, can achieve. It se…

Neil Wilkins talks to Wonderful Founder and CEO, Kieron James about his disruptive fintech business that is taking the charity world by storm, with fee-less donation processing.The Wonderful Organisation was launched in 2016, to address the problem that donations raised in the vast majority of UK fundraising campaigns were not being passed to chari…

AI Marketing Briefing, with Sani Abdul-Jabbar. Sani Abdul-Jabbar is a distinguished tech entrepreneur and a thought leader in AI, blockchain, and machine learning. He is also the host of the widely acclaimed 'Blockchain Brief' podcast. With more than twenty years of experience in the tech sector, Sani's expertise and contributions to emerging techn…

Responding to Increasing Brand Expectations"Let's not just navigate change, but drive it, shaping our future with bold, innovative actions today for a tomorrow we're excited to embrace."Increased Demand for Personalisation: Customers now expect brands to offer personalised experiences, tailored to their preferences, behaviours, and previous interac…

Digital Transformation for SMEsIn this conversation Neil Wilkins and Nick Lorizio, discuss digital transformation for small to medium sized businesses. They talk about focusing on what you and your people will do with the time you free up with AI automation, an important and motivating part of the AI planning process.Nicholas Lorizio, the founder o…

Neil Wilkins and CMO in venture capital backed companies, Eric Eden, discuss how to find growth by investment in marketing. Eric believes there is an equation for growth, including Passion, Curiosity, Appreciation of real ROI and a Balance of focus, 90% today and 10% tomorrow. People+Product+Passion+Profit = ROI Growth Eric is the host of The Remar…

In this sustainable fashion conversation, Neil Wilkins talks to founder and editor of fashion website, Good Maker Tales, Julie Moorhouse, about topics including:Should I buy new clothes?How toxic are our clothes?How to make your wardrobe sustainableIs polyester underwear making us infertile?What's wrong with the fashion industry?What are government…

There are so many golden commercial opportunities to uncover if you know where to look and are monitoring the correct things. In this episode of the Neil Wilkins Podcast, Philippa Gamse discusses how to avoid the typical vanity metrics in your website analytics and how to see the improvement opportunities that lead to commercial success. Visit Webs…