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How do you evaluate whether Web3 would add value to your business? This podcast episode featuring Tony Pham tackles that question and more, including what the differences are between Web2 and Web3 and where the Internet stands today.Από τον George B. Thomas
 
Host George B. Thomas and guest Paul Flaharty discuss how to build a great marketing team in 2023, including how important it is to your future success and how company leaders can stay a step ahead of their business needs.Από τον George B. Thomas
 
George B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as well as how important it is to connect to people's emotions during their buyer's journey--even more so than collecting datΑπό τον George B. Thomas
 
Just because you're a B2B brand doesn't mean you have to be a robot on social media. Brooke Sellas and host George B. Thomas talk connection, conversation, and content in a social media context.Από τον George B. Thomas
 
There's no question that video is a valuable component in your content marketing efforts. In this episode, Alexander Ferguson argues that testimonials, or customer stories, can be the most valuable videos of them all.Από τον George B. Thomas
 
A kind of fear surrounds AI content writing--mostly about it replacing human writers. Never fear: May Habib is here to assuage that fear by discussing the practical employment of AI writing, including successes, hurdles, and how to begin.Από τον George B. Thomas
 
George B. Thomas and Jay Acunzo dive into what storytelling for B2B marketers really means. They talk about resonate and resonance," how to get started, why storytelling matters, and more. Take your content creation to the next level with thisΑπό τον George B. Thomas
 
Why Instagram, and why now? Expert author Jenn Herman busts Instagram myths, shares words of wisdom, and dives into how B2B marketers can get started and use the social media platform to its full potential.Από τον George B. Thomas
 
Michael Barber digs into email hacks for B2B marketers, including what keeps him awake at night, tips to pay attention to, words of wisdom for 2023, and more.Από τον George B. Thomas
 
Melanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She also leans into building trust with evidence-based content, and why it's so important to do so.Από τον George B. Thomas
 
The continually changing landscape of the digital world means that B2B marketers need to adopt a flexible mindset. Strategist Paul Ince discusses ways to get started, mindset, buy-in, and so much more in this tactics-filled episode.Από τον George B. Thomas
 
Jay Schwedelson, founder of SubjectLine.com, chats about B2B email marketing tactics that are working right now. He shares what keeps him up at night, what email hurdles you should watch out for, what email myths need to be busted, and more.Από τον George B. Thomas
 
In this episode of the Marketing Smarts podcast, author Pam Didner sheds light on the problems marketers face pertaining to the creation and usage of a customer journey. She also gives us her thoughts on how that impacts the organization--especially sΑπό τον George B. Thomas
 
What exactly is voice of the customer, and what impact can it have on your potential business growth? Nate Brown drops the mic on hurdles, tips, myths, and so much more.Από τον George B. Thomas
 
Business adviser and author Bob Wiesner shares his insights on how to create stronger B2B case studies. He explains why case studies are important, what we marketers have historically done wrong with our case studies, how to do them right--and so muchΑπό τον George B. Thomas
 
This chat with Mitch Duckler is about brand, and even more important, about creating an indispensable brand. Learn what a successful brand looks like and why extending your brand may be the next right move.Από τον George B. Thomas
 
How important is it to have a privacy-centered strategy in 2022? We chat with Hubspot's Kipp Bodnar about the state of data privacy, first-party data, becoming a more human-focused marketer, and more.Από τον George B. Thomas
 
There's a new way to create immersive and integrated events across the entire customer journey. Airmeet's Mark Kilens shares how organizations can discover, engage, and retain customers using event-led growth.Από τον George B. Thomas
 
How can B2B marketers make use of out-of-home (OOH) advertising? Learn how to get started, tackle hurdles along the way, measure your success, and more from AdQuick CEO Matthew O'Connor.Από τον George B. Thomas
 
In Part 2 of our conversation with Sally Hogshead, she delves into the importance of brands' repositioning their flaws instead of trying to fix them, of their identifying what they already are instead of trying to change.Από τον George B. Thomas
 
Marketers know how important differentiation is to brand identity. Sally Hogshead goes even further by saying that trying to be better than your competitors is a discouraging slog: The only thing you can control is your difference, so you have to turΑπό τον George B. Thomas
 
High-quality website traffic helps improve your revenue and marketing ROI. So how do you get there? Brian Dean shares tips, tricks, and tools for a strategy that results in more sales and leads.Από τον George B. Thomas
 
Why create content all by yourself when you can collaborate and have more fun? Any Crestodina shares his powerful mindset around content creation and gives examples, tips, and a path to follow when collaborating.Από τον George B. Thomas
 
Changes are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, including what's changing, why it's changing, and what it all means for you as a marketer.Από τον George B. Thomas
 
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