Τα καλύτερα Issa Podcast podcast (2024)

The path to purchase can take many different routes. In this podcast episode of Straight Talk!, learn what sales teams can do to make doing business with them easier on the customer.Από τον ISSA

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Under Siege: Ant Invasions and Costly Consequences 11:08

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1M ago11:08

11:08

All you need to know about ants that get into homes and offices and then wreak havoc that can be expensive to repair.Από τον ISSA

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Inside the RIA in 2024: Industry Exclusive with Ben Looper 8:18

1M ago8:18

8:18

Ben Looper is the president of the Restoration Industry Association (RIA). In this episode of Straight Talk!, he describes the state of the industry with the RIA right now and what he sees in the near future and beyond. From an uptick in certification to the IICRC partnership and even bringing in younger professionals to the industry, Looper has a …

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Breaking Barriers: How the Legal Eagle of RIA Sees Challenges and Solutions to Restoration Pricing 9:53

1M ago9:53

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Ed Cross is an attorney who works closely with the Restoration Industry Association (RIA) and has been diligent with working as a mediator between restoration contractors and the insurance industry. With a focus on customized pricing and overcoming the challenges of restoration pricing software, Cross has been able to bring to the table the constit…

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CleanCheck: The BSC’s Secret to Compliance, Safety, and Employee Retention 15:26

1M ago15:26

15:26

In this episode of Straight Talk!, Jerred Attanasio, the director of building service contractors at Spartan Chemical Company, tells us how you can level up your training efforts with CleanCheck in your company.Από τον ISSA

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The Crucial Role of Accountability in Cleaning and Restoration 5:27

1M ago5:27

5:27

In this episode of Take 5 With Cleanfax, Phillip Rosebrook with Partner Business Mentors outlines how important accountability is to success and company growth. Being accountable for our actions is important, as it can foster trust, transparency, and credibility within the organizational and among stakeholders. Accountability ensures that individua…

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Game-Changer Alert: IICRC Introduces Global Business Insurance Program for Certified Firms 12:44

1M ago12:44

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This special episode is from our guest program, "Unscripted". In this episode of Unscripted, Jeff Cross, media director for ISSA/Cleanfax, interviews The Helios Group's Joseph Hoffman and Leon Walker-Metts to spotlight the benefits of this program and how easy it is for Certified Firms to take advantage of it. The Institute of Inspection, Cleaning,…

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The Untapped Strategic Advantage of Google Business Profiles For Cleaning and Restoration Companies 2:55

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Google Business Profiles serve as a vital tool for companies seeking to expand their customer base and enhance profitability. By providing a comprehensive online presence, including business information, reviews, photos, and location details, Google Business Profiles enable companies to significantly increase their visibility to potential customers…

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The Culture Code: Cracking the Formula for Business Success 11:46

2M ago11:46

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A positive company culture fosters a sense of belonging and purpose among employees, leading to higher levels of engagement and job satisfaction. When employees feel valued and connected to their workplace culture, they are more likely to stay with the company for the long term. Chuck Violand is the founder of Violand Management Associates and has …

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5 Essential SOPs for Cleaning Businesses: Boost Your Success & Growth 19:47

2M ago19:47

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Standard Operating Procedures. SOPs. It's a simple concept, yet many companies are missing out and by not taking care of the basics in business means losing out on success and growth. In this episode of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, digs into his favorite top five SOPs that every cleaning company should embrace. …

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IICRC Standards: The Backbone of Progress and Compliance for Cleaning and Restoration 15:37

2M ago15:37

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This special episode is from our guest program, "Unscripted". In this inaugural episode of Unscripted, Jeff Cross, media director for Cleanfax, an ISSA publication, welcomes and interviews Mili Washington, the IICRC Standards Director. She shares insights on how the Standards are developed, how the industry uses them, and more.…

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Innova NanoJet: Your Innovative Source for Clean Air for Life 10:39

2M ago10:39

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Innova NanoJet Technologies Limited is a Glasgow UK based fast-growing technology and product company at the forefront of innovations. The company develops and commercializes breakthrough platform technologies in ultrasonic and ultra-fine nano-scale droplet sprays - the NanoJet Technologies. Learn more from CT Wang, president of Innova Nanojet, in …

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Focus on Floor Care in Healthcare Facilities 15:31

3M ago15:31

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Becky Kaufold is the manager of government affairs and sustainability at Spartan Chemical Company, and the chair of the Floor Care Products Division with the Household & Commercial Products Association, or HCPA. In this episode of Straight Talk!, she joins Chris Donohue, senior managing consultant at Ramboll, to share tips on proper floor care prac…

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Sales Enablement: Do You Give Your Team the Right Stuff? 15:32

3M ago15:32

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Test to see if your team has what it needs to succeed with this online tool. In this episode of Straight Talk!, Ed Marsh, the founder and principal of Consilium Global Business Advisors, digs into the details of sales enablement and how that can take any organization's sales team to the next level. Connect with Ed Marsh on LinkedIn.…

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Revolutionize Your Marketing: Dive Into the 3 Key Stages of the Buyer's Journey 11:06

3M ago11:06

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When you have a service to sell, you have a need for someone to buy. In this episode of Straight Talk!, business coach Dean Mercado describes how to revolutionize marketing by diving into the three key stages of the buyer's journey, understanding the mindset of potential clients, and how to use this psychology to grow your company.…

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Career Path Development For Your People 9:36

3M ago9:36

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There is one issue facing virtually every company in our industry: Finding, onboarding, and keeping good workers. But going beyond that, helping them advance to make a real difference in company culture and growth. Chuck Violand is the founder of Violand Management Associates and has authored a book entitled "Forging Dynasty Businesses: The Competi…

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How Entertaining Resulted in a $2 Million Client 12:29

3M ago12:29

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Sales professionals are always looking for strategies that will land them valuable clients. One strategy proven to work but, at the same time, one that some may hesitate to use is entertaining. Not simply taking a client out to lunch but something more strategic. Dave Kahle, the owner of Kahle Way Sales Systems, explains it all in this episode of S…

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INTENT DATA—It's There. And Now You Have It … Now What? 10:12

3M ago10:12

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The details matter, and what your potential clients do in their quest for products and services can give you the information you need to sell to them. Their online activity, how they search, and much more is all available to you in the form of "intent data" In this episode of Straight Talk!, Ed Marsh, the founder and principal of Consilium Global B…

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How Cleaning and Restoration Companies Can Tap Into the Power of Video Marketing 5:46

3M ago5:46

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As a cleaning or restoration business owner, what type of marketing strategies do you use? Most likely the traditional methods, all aimed and focused on getting referrals. Have you considered the power of video? In this episode of Take 5 With Cleanfax, business coach and strategist John Clendenning lays out a plan you can easily use for video marke…

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3 Marketing Recipes for Failure 13:01

4M ago13:01

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When running a business, figuring out how to succeed is an ongoing challenge because with time comes changes. Those changes may be with consumer habits, corrections in the marketplace, or emerging technology. But have you ever focused on recipes for FAILURE in your quest to succeed? You need to know what they are and how to avoid them.…

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How AI Chat Bots are Reshaping the Cleaning and Restoration Industries 6:47

4M ago6:47

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As we start to see a rapid increase in the use of Artificial Intelligence, or AI, many wonder how to onboard and maximize it to help with various company management tasks. One way AI is becoming useful is by responding to telephone inquiries with AI chatbot technology. Some business owners or managers may be on the sidelines, watching and wondering…

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When Roaches Raid: Strategies to Prevent or Defeat an Infestation Nightmare 10:52

4M ago10:52

10:52

Cockroaches can invade and take over a home or commercial building and cause all kinds of havoc, and it can happen quickly. How they survive and thrive is important to understand when dealing with this type of pest. This topic is a must-watch if you are a facility manager, commercial cleaner, or residential cleaner. In this episode of Straight Talk…

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Why People Don't Leave the Cleaning Industry with Raquel Carbonari, Essity 21:21

4M ago21:21

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In this episode I am joined by Raquel Carbonari, Brand Activation Director for Essity. We discuss how she got her start in the cleaning industry, International Cleaning Week, the company’s partnership with the Philadelphia Eagles, and the importance of advocating for the industry.

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Building Bridges: Key Strategies to Connecting Restoration Contractors and Insurance Companies 5:58

4M ago5:58

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Garret Gray is the President of Protect Insurance Solutions with CoreLogic. In this episode of Straight Talk!, he shares his vision for the restoration industry and how to work together to turn ongoing challenges into solutions for working with insurance companies, bringing both sides together to better serve the insured.…

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David and Goliath: How Smaller BSCs Can Compete Against Larger Companies and Grab Market Share 18:39

4M ago18:39

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Most know the reference to David and Goliath and how what seems weak can take on and conquer the strong. The same applies in the world of commercial cleaning and building service contracting. With the right strategies in place, a smaller cleaning company can compete against larger companies and scale their businesses with lucrative contracts. In th…

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Respiratory Virus Preparedness: The Vital Role of Hygiene Programs in Helping Safeguard Workplaces 32:17

4M ago32:17

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Learn what Lysol Pro Solutions is doing to help facilities to cope with winter illnesses, including the flu, RSV, and COVID-19. For more information, visit Lysol Pro Solutions.Από τον ISSA

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Forging Dynasty Businesses: Making Room for High-Performing Team Members 8:29

4M ago8:29

8:29

Chuck Violand is the founder and principal of Violand Management Associates and has authored a book entitled "Forging Dynasty Businesses: The Competitive Edge of Enduring Teams." In this episode of Straight Talk!, Violand digs into the essential elements of building a strong team, based on the first chapter entitled "Making Room for High-Performing…

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Episode 9: A Shot of Being "Arrogantly Humble" 😝 40:01

4M ago40:01

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Hey sugas, peace, power, and poetry Kings and Queens, ayyyyyee we back in this thang!!2023 was a hard on but 2024 we popping our BIG ONE and not downplaying ourselves for nobody and this is just the motivational push you need. So drink ya tea, roll up and two step and get a shot in or two with ya favorite Sopistirachet Spiritualista, the one and on…

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Commission Clawbacks in Sales: Motivational Tool or Employee Morale Killer? 8:24

4M ago8:24

8:24

Open communication, achievable goal setting, and a positive work environment can help sales professionals meet targets without resorting to punitive measures, ultimately fostering sustainable growth. Dave Kahle, the owner of Kahle Way Sales Systems, explains it all in this episode of Straight Talk! After watching, learn more about how to help your …

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Renegotiating RFPs: Strategies Cleaning Companies Need to Maximize Profitability 8:26

4M ago8:26

8:26

If you own, operate, or manage a cleaning company, you value those occasions when a prospective client reaches out to you and asks for a bid or quote for your services. How you respond to a request for proposal (RFP) is critical. And when the time comes around to renegotiate a contract, you do all you can to renew the contract so it is a win/win fo…

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How Clean is the White House? Paul Sarzoza Shares His State of the Union Experience 18:39

4M ago18:39

18:39

In this episode, Cleaning Is Essential is joined by Paul Sarzoza, President & CEO of Verde Clean a cleaning company based out of Phoenix, Arizona. The episode discusses about how he got his business started, how clean the White House is, how he got invited as a special guest to the State of the Union Address with the likes of Bono, and more.…

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Infestation Facts About Bat Bugs in Homes and Commercial Buildings 11:33

5M ago11:33

11:33

Bat bugs are similar to bed bugs but differ in how they enter and infest structures. While bed bugs can infest a home or commercial building, such as a hotel, by attaching to people, hiding in luggage, and other transfer methods, bat bugs come in by what their name implies: On bats. In this episode of Straight Talk!, get the pest removal strategies…

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Get Your Year in Gear 19:52

5M ago19:52

19:52

With a new year comes new ideas, and an honest reflection of how business has been in 2023 can help plan what is in store for you in 2024. In this episode of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, shares the importance of embracing a new mindset when planning what is next with your entrepreneurial journey. See this interv…

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Nearbound Marketing: A Solution for Ongoing Sales Challenges 7:19

5M ago7:19

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In the world of marketing, timing is everything. To get the best results, you need a plan. Most are familiar with outbound and inbound marketing strategies, but a relatively newer strategy is "nearbound marketing." Nearbound marketing emphasizes delivering the right message to the right audience at precisely the right moment. By leveraging your exi…

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Should Your Workers 'Fly Solo'? 6:35

5M ago6:35

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Should technicians work alone, or should you send them out in pairs? Is a lead tech combined with a helper, with the added costs, a solid financial decision? In this episode of Take 5 With Cleanfax, Steve Toburen, director of training of Jon-Don’s Strategies for Success and founder of the digital training company Home Front Success, shares thought-…

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Sustainability Reporting: A CARFAX for the Cleaning Industry 8:55

5M ago8:55

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Sustainability reporting is a powerful tool used by those who are looking to do business with an organization, and a strong comparison can be made to how one might read and use a CARFAX report. In this episode of Straight Talk!, learn how Steve Ashking, founder of The Ashkin Group, come up with this unique analogy and its application to the cleanin…

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Differentiate and Win: 3 Strategies to Thrive in 2024 14:34

5M ago14:34

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Setting up a business to succeed in 2024 requires a forward-thinking and adaptable approach. In this episode of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, shares three specific strategies that business owners can use as they look at a new year with new challenges. Mercado shares ideas on positioning, relationships, and a uniq…

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Empowering Students and Building Bright Futures: MSD of Decatur Township Student Custodial Program 13:25

5M ago13:25

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The MSD of Decatur Township Student Custodial Program is a shining example of how education can extend beyond textbooks and classrooms. It's about nurturing potential, instilling responsibility, and preparing students for a brighter future. As Faust said, "Our students are very ‘Decatur Proud’ of our Student Custodial Program," and with good reason…

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Lead Generation Management Best Practices 8:31

5M ago8:31

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If you are in business and value leads that generate revenue, you want a lead-generation management system that works. Because a lead is one thing, but managing that lead to get the maximum value is another. Ed Marsh is a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors. In this episode of Straight …

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Building Health and Wellness: The Future of IAQ and the Positive Impacts of Healthier Indoor Spaces 6:29

5M ago6:29

6:29

Dr. John McKeon is a medical doctor and the CEO of Allergy Standards and the principal of iAIR Group. ISSA and its Global Biorisk Advisory Council® (GBAC) division have partnered with Allergy Standards to help businesses improve indoor air quality (IAQ) and the well-being of building tenants and guests. In this episode of Straight Talk!, Dr. McKeon…

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Is She Real? Or Is She ... AI? 5:22

5M ago5:22

5:22

Artificial intelligence (AI) has been around for some time, but recently many have noticed it is gaining traction and momentum when it comes to creating content beyond text or marketing copy. In this episode of Take 5 With Cleanfax, Frankie Fihn, the founder of Get Flood Jobs, explains the possibilities that AI has for cleaners and restorers. Acces…

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