Τα καλύτερα Dean Seddon podcast (2024)

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Public Speaking: Turning Fear, Fails, and Criticism into Confidence 54:53

10d ago54:53

54:53

Terrified of public speaking? Scared to post online because of trolls? You're not alone. In this no-holds-barred episode, Dean Seddon and Dave Falkner open up about the fears, failures, and triumphs of going from anonymous to unforgettable. Hear Dave's journey from behind a computer screen to standing on stage in front of hundreds - and the hilario…

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The Neon Shift: Jaguar, Cucumbers, and the Future of AI 1:00:05

16d ago1:00:05

1:00:05

Ever wondered what memes, cocktails, and cutting-edge AI have in common? In this punchy, neon-soaked debut episode, Dean ditches the tired interview format for an unfiltered, laugh-out-loud chat with content whiz Tom. Together, they unpack the secrets behind making people laugh and buy, the wild evolution of platforms like TikTok, and how Jaguar’s …

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Using Podcasts to Build Your Influence 41:25

21d ago41:25

41:25

This week, I’m sitting down with Holly Hayes. She’s been at the top of her game, managing social media for Steven Bartlett, and now she’s making waves at Deer Media, one of the biggest podcast networks out there. Holly knows what it takes to build influence and stay ahead in a fast-changing world. We dig into how podcasting is shaking up the media …

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The perfect sales call with your ideal client 29:37

28d ago29:37

29:37

Ever wondered how to turn a sales call into an easy, natural conversation that actually leads to results? In this episode, I’m sharing the exact framework I use to run sales calls that feel less like a pitch and more like a productive chat. We’ll break down the anatomy of a perfect sales call - from doing your prep work and setting the agenda to as…

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Win BIG by Marketing like an Underdog 47:31

1M ago47:31

47:31

Most small businesses and solopreneurs struggle with marketing. They waste time copying big brands, following flashy trends, and spreading themselves too thin. The result? Burnout, frustration, and little to show for all that effort. Instead of attracting clients, they’re stuck chasing likes and impressions that don’t convert. Imagine pouring hours…

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7 Lessons I learned building my business on LinkedIn 50:59

1M ago50:59

50:59

Building a business on LinkedIn isn’t easy. It’s frustrating, confusing, and at times, you’ll wonder why it’s working for everyone else but not you. I’ve spent years going round in circles, trying to figure out what others were doing right while I felt stuck. But eventually, I learned some tough lessons that saved me a lot of time and hassle, and I…

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Make £100k a year in 10 hours a week. 33:39

2M ago33:39

33:39

Many business owners find themselves working long hours without seeing the income they expected. They’re delivering value but aren’t reaching true financial freedom. Imagine making £100k a year by working just 10 billable hours a week. This isn’t only about raising prices; it’s about positioning yourself effectively, attracting clients who genuinel…

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When People-Pleasing Nearly Killed My Business 37:40

2M ago37:40

37:40

In this episode, I’m digging into one of the toughest lessons I’ve learned in business: the high cost of people-pleasing. It’s something we all think we can avoid – until we’re knee-deep in projects, saying “yes” to every request, and feeling like our work isn’t even ours anymore. I’ve been there. Burned out. Frustrated. Wondering why the business …

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Cracking TikTok: The rollercoaster of content creation 33:26

2M ago33:26

33:26

I sit down with Tom Thompson, the guy who’s been working with me behind the scenes on my socials and content at MAVERRIK. We're recording this chat from a motel in Atlanta, and I’ve finally managed to convince him to join me on the podcast. We’re talking all things TikTok – our six-month journey of trying to crack the platform and the rollercoaster…

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If they believe in you, they'll buy from you. 22:40

2M ago22:40

22:40

In this episode, we’re diving into something that can transform your business – the power of being yourself online. Too many people are afraid to stand out. They try to please everyone, and in doing so, they end up blending in. Here’s the reality: people buy from people. But they won’t buy from you if they don’t believe in you. And they won’t belie…

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Test my GPT: How to create engaging LinkedIn posts with AI 15:37

3M ago15:37

15:37

Link to my GPT for you to try: https://chatgpt.com/g/g-K3AIhmLOh-storytelling-posts In this episode, we dive into one of the most powerful strategies for building meaningful connections and attracting clients on LinkedIn - storytelling. But we’re not just talking about any stories; we’re talking about how you can transform your own experiences into…

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Ep 115: Turn rejection into fuel - getting a "No" is a good thing 24:08

3M ago24:08

24:08

We’ve all been there, paralysed by the idea of being told "no" or getting criticised, and it’s easy to let that fear hold us back. Today, I’m sharing my personal journey through this struggle, drawing on years of building my own brand and business on platforms like LinkedIn, where criticism, trolls, and setbacks are part of the daily grind. I’m not…

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8 Reasons why people fail selling online 29:31

3M ago29:31

29:31

Struggling to get your services off the ground? Feeling like no matter how much you pitch, clients just aren’t biting? In this episode, we’re unpacking why your offers might be falling flat. Spoiler alert: it’s not about trying more tactics - it’s about fixing what’s broken beneath the surface. From unclear value propositions to targeting the wrong…

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Ep 113: Start building an email list now 16:11

3M ago16:11

16:11

Sick of battling social media algorithms? In this episode, I’m diving into why building an email list should be your top priority. While social media is great for visibility, it’s not where you build real, lasting relationships. Here’s the deal - you don’t own your audience on social. With one algorithm change, your reach could vanish overnight. Bu…

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9 LinkedIn mistakes that are sabotaging your success (and what to do about it) 45:44

3M ago45:44

45:44

You’re showing up on LinkedIn every day - posting, commenting, connecting - but it still feels like you’re getting nowhere. No traction. No leads. No growth. It’s like you’re spinning your wheels, putting in all this effort for zero results. You see others thriving - getting likes, comments, and clients - while you’re left wondering what’s missing.…

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Ep 111: My 25-Second LinkedIn Secret - The key to more engagement 14:37

3M ago14:37

14:37

Many people struggle with low engagement on LinkedIn. They’re pouring time into thoughtful, well-constructed content, only to see minimal interaction or impressions. It’s frustrating, especially when they see others posting casual, less polished content that seems to get traction. The typical advice of "just add more value" doesn’t cut it – there’s…

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Ep 110: Stuck to Unstoppable – Escape the Trap of Overthinking 43:45

3M ago43:45

43:45

Are you a solopreneur who’s feeling paralysed by indecision, constantly second-guessing every move in your business? You’ve got the expertise and the drive, but when it comes to making bold moves—whether it’s marketing yourself, pitching to clients, or scaling your income - you’re stuck in analysis paralysis. In this episode of Mindset, Marketing, …

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#109 - Eliminate your competition, build a category of one 43:58

3M ago43:58

43:58

Are you stuck in the hustle, constantly trying to outshine your competition? Do you feel like no matter how loud you shout or how much content you create, it’s never enough to truly stand out? Here’s the truth: competing in an oversaturated market is the slow lane to nowhere. But what if you didn’t have to compete at all? In our latest episode, we’…

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Ep 108: My top 20 questions about creating content 58:33

4M ago58:33

58:33

Are you stuck trying to figure out how to create content that actually engages your audience and drives results? In this episode, I dive deep into my top 20 questions about content creation, answering the most common challenges and concerns I’ve encountered from clients and fellow creators. Whether you’re struggling with what to post, how to conver…

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Ep 107: If your business relies on the algorithm, you’re screwed 32:16

4M ago32:16

32:16

Are you building your business on the back of social media algorithms? Here’s a wake-up call: if you are, you’re playing a losing game. The algorithm isn’t your friend—it’s a ruthless TV producer, using your content to keep users hooked while constantly shifting the rules. One day, your post is flying high, the next, it’s nowhere to be seen. You wa…

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Ep 106: Should you sell an online course? 46:50

4M ago46:50

46:50

In this episode, we cut through the noise and take an honest look at the reality of selling online courses. Everyone's heard the alluring promise: create a course once, and make money while you sleep. But is it really that simple? We explore whether the dream of passive income through online courses is a realistic business model or just another myt…

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Ep 105: How to find hot prospects on LinkedIn 44:43

4M ago44:43

44:43

In this special episode, we bring you an edited version of a live audio event where I dive deep into one of the most critical strategies for LinkedIn success: finding hot prospects. If you’ve ever wondered how to turn LinkedIn into a lead-generating machine, this episode is for you. During the live event, I revealed the secrets to identifying two k…

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Ep 104: How to deal with difficult clients 1:01:46

4M ago1:01:46

1:01:46

Are you dealing with clients who constantly push your boundaries, try to manipulate the situation, or drain your energy? In this episode, I dive deep into the realities of handling difficult clients—and how you can come out on top. From recognizing subtle manipulation tactics to setting firm boundaries that protect your business and your sanity, th…

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Ep 103: Grassroots to growth, starting out from scratch 32:20

4M ago32:20

32:20

In this episode, I sit down with someone very special—my wife, Louise. She’s typically behind the scenes, but today, she’s sharing her journey of navigating sales, marketing, and growing her own ventures. We dive into her experience with "The Shared Table," a community supper club that brought strangers together to cook and connect, as well as her …

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Ep 102: Beating up big tech to cut costs on software 44:37

5M ago44:37

44:37

Feeling like Big Tech's taking more than their fair share? In this episode, we’re diving into how you can keep more of your hard-earned money by cutting down on those software costs. I know I spend too much on subscriptions, do you? Join me and Alexander Golev, Founder of SamExpert, a software asset management company. As we chat about what’s reall…

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Ep 101: Making your personal brand pay off 51:29

5M ago51:29

51:29

In this episode, we're getting real about what it takes to build a personal brand on LinkedIn that doesn’t just look impressive but also brings in the cash. If you think likes and comments are your ticket to success, think again. We’re diving into why all those numbers might not mean much if you’re not converting followers into clients. You’ll hear…

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Ep 100: How to get your first 10 clients on LinkedIn 24:16

5M ago24:16

24:16

Struggling to find your first ten clients on LinkedIn? You’re not alone. Many solopreneurs and small business owners get stuck in a cycle of overcomplicating their approach, thinking they need a fancy website or a massive following to succeed. This can lead to frustration and burnout. Imagine feeling confident in your ability to connect with the ri…

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Ep 99: Cut through the noise with personal branding 35:40

5M ago35:40

35:40

I'm thrilled to bring you this episode, where we cut through all the noise and get real about what personal branding truly means in 2024. Whether you’re a seasoned pro or just dipping your toes into the world of personal branding, this episode is packed with insights, truths, and practical advice that will transform how you think about your persona…

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Ep 98: Making Learning Stick in a World of Forgetting 37:58

5M ago37:58

37:58

Join us in this eye-opening episode as we welcome Jeremy Campbell of Black Isle Group, an expert in learning and development, to dissect why most training programs are failing your business. Discover the startling truth behind why so much of what we learn is forgotten within days, and why traditional training methods might be doing more harm than g…

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Ep 97: Opportunities are hiding in time-wasting activity 20:30

5M ago20:30

20:30

In this episode, I reflect on a transformative trip to the US, where stepping away from my daily routine allowed me to see things from a fresh perspective. I hope that by sharing my experiences, you too can find inspiration and seize the unexpected opportunities that lie around you. Let’s set the stage. About ten days ago, there was a global IT gli…

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Ep 96: Why Reasonable People Fail on Social Media: The Brutal Truth You Need to Hear 49:21

6M ago49:21

49:21

In today's episode, I dive into why reasonable, experienced people struggle on platforms like LinkedIn, Instagram, and beyond. We'll explore the uncomfortable truth that self-promotion is necessary, why boldness beats modesty, and how embracing controversy—without losing your integrity—is crucial. I’ll share personal experiences and actionable insi…

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Ep 95: Don't mess up your LinkedIn profile with guest, Greg Coe 45:12

6M ago45:12

45:12

In this recent podcast episode, I had the pleasure of hosting Greg Coe, an experienced IT professional and LinkedIn coach. We delved into the nuances of optimizing your LinkedIn profile to stand out in today's competitive job market. Greg, with his extensive background in IT and his side gig with Getlinked.Pro, shared invaluable insights on how to …

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Ep 94: LinkedIn is cringey but a BIG opportunity 24:39

6M ago24:39

24:39

Are you ready to dive into the wild, wacky world of LinkedIn cringe? In this episode, I'm going to explore the peculiar quirks that make LinkedIn both fascinating and, at times, utterly cringeworthy. I'll pull no punches as I dissect the most outrageous posts and trends, from business owners oversharing personal moments to the bizarre stunts people…

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Ep 93: My Top 10 LinkedIn Questions 18:54

6M ago18:54

18:54

Join me in this episode as I dive into the most frequently asked questions about LinkedIn, providing actionable insights and busting common myths. Here's what we'll cover in this episode: Where do I start on LinkedIn? What should I post about? Should I post personal content on LinkedIn? How should I outreach to people? Do I need Premium or Sales Na…

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Ep 92: Lessons from running Steven Bartlett's social media - Holly Hayes 59:10

7M ago59:10

59:10

Holly Hayes worked alongside Steven Bartlett to create, post and manage his social channels. In this episode, Dean talks to Holly and peels back the secrets and insights from running his accounts and the key learnings from Instagram, Tik Tok, LinkedIn and everywhere else.Από τον Dean Seddon

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EP 91: How to get the attention of your ideal clients. 23:07

7M ago23:07

23:07

In the latest episode of my podcast, we dive into a crucial topic: getting noticed on LinkedIn. You’ve been putting in the effort, sharing valuable content, but it seems like your posts are falling flat. So, what’s going wrong? Why isn’t your amazing insight gaining the traction it deserves? Today, we tackle this challenge head-on.First off, it’s e…

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Ep 90: The CEO Fitness Revolution with Cameron Harris 51:36

7M ago51:36

51:36

In this episode, Dean sits down with Cameron Harris, the dynamic Managing Director of TRUTH Fitness, to explore the transformative power of health and fitness for business leaders. With a unique blend of realism and optimism, Cameron delves into the intricacies of his Rapid Results System, designed to fit the hectic schedules of top executives whil…

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Ep 89: How content creators get burned out - Geraldine Spurway 54:03

7M ago54:03

54:03

I catch up with Geraldine Spurway and we talk about the realities of being a content creator.Από τον Dean Seddon

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Ep 88: Rishi Sunak: "He's got school teacher vibes" 18:27

9M ago18:27

18:27

So, a bit of a different episode, I'm breaking down Famous peoples LinkedIn and Personal Brand. We'll start with Rishi Sunak, the UK PM. I tell you what I think of his brand and how he is positioning himself on LinkedIn.Από τον Dean Seddon

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Ep 87: Eliminate Feast and Famine In Your Business 35:05

9M ago35:05

35:05

We've all done the crazy things to get our business going. But you can't keep doing the crazy stuff. 43% of solopreneurs in my poll said they started their business to get more flexibility and freedom. Getting consistent flow of leads and clients is critical to that freedom being achieved. So how do we do that? We need to master winning with a simp…

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Ep 86: Making Money As a Writer Online 17:41

10M ago17:41

17:41

Welcome back to the podcast with your host, Dean Seddon. Today's focus is on unravelling the mystery on how to make money online as a writer. Online writing has experienced an unprecedented boom, leaving many wondering, "How do these people actually make money?" Together, we dive into different ways of monetizing online content and discuss the best…

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Ep 85:Two people, same problem - The disconnect in social selling 10:45

10M ago10:45

10:45

This week, I had the opportunity to speak at two events dealing with similar concerns about the use of LinkedIn and social selling. Despite one event catering to large technology businesses and the other to solopreneurs, the problems brought up were oddly similar. Both companies, despite their diverse dynamics, had struggled with leveraging social …

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Ep 84: 5 reasons your LinkedIn content isn't performing 9:02

10M ago9:02

9:02

It's Dean here, and today I'm talking about how to create LinkedIn posts for engagement. If you've been wondering why your content isn't hitting the mark or why engagement seems like a distant dream, you're in the right place. I'm unpacking the five critical reasons your LinkedIn posts for engagement might be falling flat and, more importantly, how…

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Ep 83: Know your WHY | Why I started and Why I believe in Social Selling 24:16

11M ago24:16

24:16

Remember the reason why you are doing this. What's your why? ➡️ It's easy to get distracted and pursue the wrong goals ➡️ It's easy to follow someone else's plan for you life ➡️ It's easy to do things for no reason Ignore the noise. Your why is your personal mission. It's the reason you're doing this. There is nothing more powerful, persuasive or e…

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Ep 82: Your 5 Point Plan for Social Selling 28:54

12M ago28:54

28:54

Don't believe the nonsense - you want to make social selling work, you need my 5 Point Plan. Connect with me on Instagram, LinkedIn or X to get a copy.Από τον Dean Seddon

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Ep 81: Why nobody is replying to your sales outreach 18:03

12M ago18:03

18:03

Why is nobody replying? Here is how cold outreach is impacting your response rates. If you want to win more business, the success of your outreach hinges on what happened BEFORE you send the message. How social selling can improve your outreach success.Από τον Dean Seddon

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Ep 80: Sell without the sales pitch! | Education Selling Method 23:56

12M ago23:56

23:56

You've read the gurus post. Their advice is "post great content and you'll get enquiries" That's easy to say when your sat on 174k followers and can sit on LinkedIn for 90 minutes mindlessly replying to comments. The content money machine is a myth. You need a system to help you build your business, win clients and doesn't hinge on being in favour …

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Ep 79: Why your offer ISN’T selling | Social Selling Clarity 22:28

1y ago22:28

22:28

If you want to sell more on social media, you need to package up your service or product into a compelling offer. Unfortunately, this is one of the hardest things for small business owners and solopreneurs to do. I walk through some of the common reasons why people fail to sell their services on social media, 90% of the issue is that their offer is…

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Ep 78: "The Truth is I hate social media!" - Lilach Bullock 46:45

1y ago46:45

46:45

Does Lilach Bullock really hate social media? Lilach built her personal brand when the twenty-something personal brand influencers we getting baby photos. In this episode, I talk with a Forbes Top 20 Influencer about social media, content and how to avoid the risk of being overly exposed to social media as a source of revenue. Like this podcast, su…

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Ep 77: Social Selling has changed 32:39

1y ago32:39

32:39

It's weird to think about social selling as 'old' for some people they are just figuring out what it is, but times move on and the old ways of social selling just won't work successfully and consistently anymore.Από τον Dean Seddon

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