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Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away. Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty bus ...
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Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation
Faith Hanan Marketing Strategist, Copywriter, Christian Business Coach, Barrel Racer
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Hey there fellow entrepreneur! Welcome to Simple SEO & Marketing. Do you want to grow your business with sustainable traffic sources? Have you heard about the power of Search Engine Optimization- and want to take advantage of it to get more traffic- more eyeballs- on your business? But when it comes down to it- does SEO feel complicated and hard to implement? Are you tired of wondering what in the heck to do with your website to get more traffic to that bad boy and more leads knocking on you ...
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Tired of investing in new marketing efforts that were supposed to transform your business, but somehow fell short of delivering real results? In this episode, I reveal the five strategy questions that any good strategist should be asking you—questions that cut through surface-level solutions and get to the heart of what your business actually needs…
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So the entire goal for the episode today is to straight up kick the devil in the teeth. I really feel like there are a lot of lies holding Christian entrepreneurs back from fully stepping into their God given calling and fully doing the things that He has called them to do in the marketplace and the kingdom as a whole. So today, we are diving into …
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Ever booked a strategy call and wondered if you just wasted your money? Or hesitated to book one because you weren't sure what would actually happen? In this episode, I'm sharing my exact process for strategy sessions - from the questions I ask to what you should walk away with. No more mystery, just a clear roadmap for getting real value from your…
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Whether you are hiring a copywriter and SEO consultant separately, hiring us to do both wink wink, or doing it all yourself, one of the KEY factors to a successful website copy & SEO refresh is in the preparation. Most people- no matter how wordsmithy they are CANNOY just sit down and whip out the PERFECT website copy in one try without any foretho…
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Ever notice how everyone talks about needing a strategy, but nobody explains how to actually get one? Time to change that. In this episode, I'm breaking down three different approaches to building your strategic foundation—because different businesses need different solutions. Find out which approach makes the most sense for where you are right now…
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I’ve been in the online business world for a good while now. 8 years now of trying to figure out how to make money online, online marketing, the whole jazz. What I have found- time and time again- is that OFTEN- there are GREAT businesses, GREAT products, courses, etc, but their website copy doesn’t do them justice, and it costs them dearly- someti…
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Think you're ready to plan your marketing strategy? Hold up a minute. There's a crucial step you might be missing—one that could save you from wasting time and money on changes you don't actually need. In this episode, I'm revealing why successful businesses always audit before they strategize (and how skipping this step might be costing you client…
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Can You Use SEO & Copywriting to Grow Your Ministry? 2X the Website Traffic in 30 Days Says YES!
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When thinking about ministry growth- it seems (all too) rare to consider your online marketing, SEO, & copywriting. However, for online ministry leaders, Pastor Thad & Kaila DeBuer- they are rather used to thinking outside the box. When they reached out to me looking for help with their website copywriting & SEO strategy, my answer was IMMEDIATELY …
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Questin: Are you doing the RIGHT things for your website traffic strategy in 2025? With all the chatter out there over impending algorithm updates and AI advances, it's easy to get worried. HOWEVER- I don't think there's any reason to worry. I'm gonna walk you through the 5 changes you need to make in 2025 for the BEST website traffic. Book Your SE…
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Tired of marketing tactics that don't deliver? Here's the truth: updating your website copy, creating more content, or "optimizing" for SEO won't fix anything if you don't have the right strategy behind it. In this episode, I'm breaking down why strategy needs to come first (and what that actually means for your business). Plus, I'm sharing real ex…
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Following yesterday's honest look at 2024, it's time to talk about intentional growth in 2025. After spending a year adjusting to working traditional hours and learning about my true capacity, I'm ready to build systems that actually support my goals. In this episode, I'm sharing my strategic vision for the year ahead—from restructuring my services…
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Your social feeds are probably flooded with perfectly curated end-of-year highlight reels right now. But transparency has always been one of my core values, which is why I believe in sharing both the wins and the struggles in business. In this episode, I'm pulling back the curtain on my 2024 - from teaching at Yale to navigating client transitions,…
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Picture this: You're planning your marketing strategy for 2025, staring at your screen, wondering if what worked last year will keep working tomorrow. We've all been there and understand that nagging feeling that everything's shifting—even though we're not exactly sure how. That's why I've brought together eight marketing experts who are seeing the…
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Are your marketing strategies stuck in 2024? As we enter 2025, let's talk about the outdated marketing tactics that need to stay in the past. From aspirational marketing that feels tone-deaf during this moment of history to gatekeeping prices on your website, this episode examines why certain approaches aren't serving your business anymore. Join me…
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Did you break into a cold sweat when you heard the rumor that TikTock might shut down? Do you hit the panic button every time Instagram has a glitch or an algorithm update? If you answered yes to either of those questions, then this episode is FOR YOU! I want to help you STOP relying solely on social media for you business growth. You shouldn't hav…
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Oftentimes, we think about getting more traffic through SEO, and we like to think BIG (more fun) things like content creation, fixing broken links, and getting backlinks. However, TODAY, we're going to chat about creative ways to boost your average time on page. Why does it matter, and how do you do it? Answering all of that and more! Read the Blog…
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Is your website your TOP converting asset in your business? If not, it should be! That thang should be MAKING you money EVERY single month! Coming from someone who looks at, audits, and fixes website copy for a living- these 11 website copy mistakes are WAY too common, but EASY to fix! Listen in to learn 11 website copy and messaging mistakes that …
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God cares about your business! Business, work, and hobbies, are all tools- avenues God uses to reach people and bless them. God’s heart has always and will always be for people! So let’s dig into 5 scriptures for you to partner with God on and pray over your business in 2025. Join the 5 Day Prayer Challenge! Scripture, prayer starters, & practical …
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Does content creation feel like a neverending rat race? Well, honestly, it kind of is. With the advances in AI and the giant budgets of huge businesses, sometimes it feels like content marketing is a lost cause for small businesses. Here are 7 easy to implement tips to help your content STAND OUT amongst the masses and do MORE good for your busines…
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"Popular! You're gonna be popular!" Glinda's iconic song from Wicked is catchy, confident, and completely wrong—at least when it comes to your marketing strategy. Just like that peppy song promises popularity is the answer to everything, we're often told that appealing to everyone is the key to business success. But is that actually true? In this e…
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I get it; it's fun to BUILD and DO! But to go back and check how well things are working- eww. Not my fave. But let's be real, if you don't, you'll never know what's working and you may be spending your time on the WRONG things. Listen in and learn how to tell if you're spending your time and marketing money on the RIGHT strategy! Learn what metric…
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Drowning in holiday marketing emails? Wondering if your small business should join the holiday promotional mayhem? While everyone else is rushing to create Black Friday deals and holiday promotions, you might be questioning if it's really worth the effort (and the cost). This episode breaks down the real pros and cons of holiday marketing (without …
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For probably the last 10-15 years I have incorporated journaling as part of my quiet time and Bible reading every morning. While I would love to be one of those people who journals every night before bed, that just hasn’t been practical or sustainable for me- this has. With the practice of quiet time, journaling, and bible reading, I have been very…
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Is your brand messaging guide collecting digital dust somewhere in your Google Drive? You know what I'm talking about, right? That beautiful PDF you hired a copywriter or brand strategist to write, full of amazing insights about your brand voice, that you haven't looked at since you downloaded it. Yeah, and if you remember, this likely wasn't a sma…
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Content marketing can take SOOO much time… and a recent bit of research showed that the average small business owner spends 20 hrs per week just on the MARKETING aspect of their business. And while we have CERTAINLY figured out how to be highly effective in WAY less time than that (ie, the 12,000% traffic increase we got for one client in under a y…
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Ever scroll through your own business's content and feel like each piece was written by a different person? Maybe your Monday blog post sounds nothing like your Thursday email newsletter, or your social media content seems like there's a different "you" posting every day. If so, your business needs an editorial style guide. And no, it's not just fo…
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I shared recently that I am NECK deep in project work for my biz. But what that means on a practical level is… I’m working A LOT more than my usual 15-18 hrs/ week, and I have to be even MORE efficient in my work time than normal. So, here are some VERY hot from-the-trenches tips to help YOU in a heavy workload season. Because the truth is, even as…
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Are you gung ho to get more website traffic? Me too, pal. Me too. And as tempting as it may be to just IGNORE this search ranking factor, DO NOT DO IT! If you DO, you'll be wasting your time, increase bounce rate, and simply not convert. (Sound pointless? It is) However, in this short, but powerful episode, I'll teach you how to thoughtfully consid…
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Ever freeze up when someone asks "So, what do you do?" Or worse, have you found yourself reciting a robotic elevator pitch that makes you sound like a walking LinkedIn profile? If so, you're not alone. In this episode, I'm breaking down why traditional elevator pitches often fail and how to craft one that actually starts conversations instead of ki…
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Have you ever been told you need to pick just one ideal client avatar? You know, that mythical person who's supposed to represent your entire customer base, as if all your potential clients are exactly the same person. Meh, I don't buy it. In this episode, I'm calling out this "one ideal client" rule for what it is—outdated advice that might be hol…
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I'm not gonna lie, when I first found out what Search Console was I was like, "what the what??" Now, it's one of my favorite tools for working smarter not harder in my SEO efforts. (P.S. It's free) Listen in for a simple explanation of search console and learn 3 (ok 4) steps to use it in your business to get MORE of the RIGHT people clicking over t…
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Happy 200th episode! Whether you’re an OG pal or new to the podcast pal bunch, I want to WELCOME you to this special episode! Also… I kinda blew up my business a little bit (in a good way). I’m gonna tell you about THAT at the end (so that it’ll make sense, not clickbait, lol, so stay tuned) BUT in the process of learning all this- I’ve boiled it a…
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Ever feel like your brand messaging is just a jumble of nice-sounding words that don't actually mean anything? You're not alone, and that's exactly why this brand messaging series is so important for creatives and small business owners. In this episode, Ashlee Sang and I tackle the often-overwhelming task of creating authentic mission, vision, and …
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Keyword research is THE foundation of any great SEO strategy! (I hope you know that by now). But what factors should you actually pay attention to? What really matters when doing your keyword research? Listen in as I break down 5 Things to Consider When Doing Keyword Research for Optimum SEO. Join me for my live training and learn to 300 x Your Web…
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