Τα καλύτερα Callye Keen podcast (2024)

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Leadership Traits Entrepreneurs Need to Develop Strategic Partnerships 24:36

2y ago24:36

24:36

Entrepreneurship is an exciting and rewarding career path, but it also requires a great deal of hard work and dedication. In order to succeed, entrepreneurs need to develop certain leadership traits that will help them build and maintain strategic partnerships. These traits include communication, collaboration, trust, flexibility, vision, and resil…

1
Validate Product Ideas using Prelaunch with Narek Vardanyan 28:24

2y ago28:24

28:24

Narek founded The Crowdfunding Formula helping people launch products through platforms like Kickstarter and Indiegogo. From that experience, he developed a prelaunch platform for creators to validate their ideas with customers. We discuss why success requires testing, why entrepreneurs get pricing wrong, and why the best designed products do not a…

1
Licensing Ideas and Partnering with Top Brands with Stephen Key 22:48

2y ago22:48

22:48

Stephen Key is the world’s leading expert on how to license a product idea and a 2018-2019 AAAS-LemelsonInvention Ambassador. As an independent inventor, he achieved repeat success commercializing products ranging from simple novelty gifts to complex packaging innovations. He is currently the patent strategist for Fishbone Packaging, the environmen…

1
10X Abandonment Revenue using MarTech with Adam Robinson 37:29

2y ago37:29

37:29

What if you could reach out to the people who add products to their cart but never log in and do not buy? That is only the start of what Retention.com enables e-commerce brands to do. Adam Robinson discusses - Using data to resolve deliverable, emails from web traffic - Growing his company without investment or paid advertising - The value of partn…

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Using Social Media for Collaboration and Partnership with Julie Traxler 48:06

2y ago48:06

48:06

Special edition of End Hype. Callye Keen brings on friend and small business business expert Julie Traxler to co-host. They talk - Using social media to build relationship - Why followers don't always matter - The silly, toxicity of the "bro entrepreneur" attitude Learn more about SB Pace: https://www.sbpace.com/ https://podcasts.apple.com/us/podca…

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Winning Product Ideas from Listening to Customer Pains with Ken Okazaki 38:25

2y ago38:25

38:25

While running a well-known video editing agency, Ken Okazaki consistently heard from customers about the pain of setting up record content. Go Box Studio was born from those conversations. Ken teaches us about 1. How join and participate in communities 2. How to involve customers in development 3. Why learning technical skills creates better produc…

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Building Community, Pitching Investors, and Developing Partners to Launch with Dawn Myers 44:27

2y ago44:27

44:27

Dawn is a perfect case study in the power of developing relationships to launch a product and build a brand. We discuss: - Aligning passion to a mission bigger than you - Participating in community and engaging important conversations - The benefits and levels of pitching to win money, mentors, access, and investors - How partnerships with massive …

1
Increase Customer Retention and LTV Through Email Marketing with Jess Chan (Longplay Brands) 40:35

2y ago40:35

40:35

Longplay Brands focuses on brands who are in it for the long play. Jess Chan provides expert insights in keeping customers engaged by building relationships with them through email and SMS. Struggling brands are obsessed with lowering customer acquisition costs by a couple of percentage points. Great brands obsess with the entire lifecycle of engag…

1
The Path to Making Money Online and Building an Audience with The Utopia and Wiz of Ecom 33:26

2y ago33:26

33:26

Callye Keen talks to the mysterious Wiz of Ecom about the value of attention, building audiences, making money online, how starting an agency leads to launching a successful ecom brand, and why we should all give Twitter a second look. Learn more about Wiz of Ecom Twitter: https://twitter.com/wizofecom The Utopia: https://www.theutopia.io/…

1
Getting Clarity on How to Grow a Product Business 17:11

2y ago17:11

17:11

Lack of clarity plagues entrepreneurs. End Hype answers any question submitted by listeners. The most common questions people have lack enough focus where answers can have any meaning. How do I grow my business? How do I increase my product sales? What is the best strategy to market a product? These questions are common but general questions can on…

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Mastering Amazon FBA - Winning Products, Listing Optimization, PPC with Mina Elias 54:57

2y ago54:57

54:57

Amazon accounts for almost half of all e-commerce sales. How to you succeed on a massive platform? How do you use the platform to create a brand? Mina Elias is the founder of Trivium Group. Their goal is to be the last Amazon agency you ever hire. Mina uses his experience as a successful brand owner and experience from help 100s of Amazon sellers t…

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Viral Video Marketing and Growing Unicorns with Benton Crane Harmon Brothers 36:38

2y ago36:38

36:38

What if you could create a piece of content so good everyone watches, buys, and shares? Harmon Brothers have created some of the most memorable viral video ads including Squatty Potty and Purple mattresses. Benton breaks down how the philosophy of Harmon Brothers goes beyond creating great videos but focusing on growing customers into unicorns. Lea…

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Growing CPG Product Businesses with Celebrity Partnerships 37:05

2y ago37:05

37:05

Ryan Lewendon is a Partner at Giannuzzi Lewendon, a premier boutique law firm that focuses on the representation of privately-held, high-growth consumer products companies. Since 2007, Ryan has focused his practice on helping innovative consumer products entrepreneurs grow their companies by navigating both the day-to-day hurdles and the tent-pole …

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What Separates Successful E-Commerce Brands with Alex Fedotoff 48:17

2y ago48:17

48:17

Callye Keen and Alex Fedotoff talk about why some some entrepreneurs succeed against all odds and others crumble with every advantage. The episode covers a range of topics from mindset to action to partnerships. Alex runs a 30 million-dollar e-commerce business and coaches through his group E-commerce Scaling Secrets. Learn more: Program: https://w…

1
Innovative Branding and Marketing Strategies with Coca-Cola 28:10

2+ y ago28:10

28:10

Kate James (Digital Commerce Marketing @ Coca-Cola) provides explains breaking through the noise with collaborative limited editions releases and experiences.Από τον Callye Keen

1
Dirty Dough and Real Business Growth through Franchise Sales 25:48

2+ y ago25:48

25:48

From selling solar to selling cookies, Bennett Maxwell breaks down his growth in the cookie business. Focusing on business processes allows him to franchise the business scaling from a single operation to selling 120+ locations. Learn more about Dirty Dough Cookies: https://dirtydoughcookies.com/Από τον Callye Keen

1
Building a Recession Proof E-commerce Business 13:09

2+ y ago13:09

13:09

Part of me hopes I am wrong but recessions are inevitable. The US has avoided a true recession for a long time. In this episode, I share what am I doing and what am I coaching clients to do to thrive I cover ... General Strategies Having a Purpose-lead Business Staying Relevant with Positioning Capturing Imagination and the conversation Diversifyin…

1
Product Research to Validate Winning Products 16:57

2+ y ago16:57

16:57

Product Research to Validate Winning Products You are in the shower, you got struck by some random idea. You got hit by Zeus's lightning bolt. ... And years of your life are just gone down the drain OR You're gonna be a millionaire. You had a million dollar idea. It's gonna skyrocket to the moon. All of your hopes, your dreams, your desires, your w…

1
Losing Everything and Starting Ecommerce from Scratch 24:41

2+ y ago24:41

24:41

What would I do if I started from scratch? If I lost everything, I had no money. Find out in this episodeΑπό τον Callye Keen

1
From Amazon to Outsourcing to Acquisition with EcomBalance 25:37

2+ y ago25:37

25:37

Nathan Hirsch and Callye Keen talk through the evolution of business, stacking skills, and the power of outsourcing. EcomBalance https://ecombalance.com/ Outsource School https://www.outsourceschool.com/Από τον Callye Keen

1
How to Grow your Sales with our Community The End Hype Movement 15:58

2+ y ago15:58

15:58

You want to launch and grow your product business. You want to have a brand. You want to turn that idea into something that impact your life and community. Maybe you have massive goals, maybe you're just having an obstacle you want to tackle today. Focus and follow what I tell you... In this episode, I have something very special to share. I know t…

1
Growing an 8-Figure Business without Ads 28:25

2+ y ago28:25

28:25

Austin Larson shares his experience growing an e-commerce business to 8 figures without ads. Learn More about Austin IG: https://www.instagram.com/driven2do/ FB: https://www.facebook.com/a.lars24Από τον Callye Keen

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High Competition and the CBD Market 30:04

2+ y ago30:04

30:04

On this episode, Callye Keen brings Weston Wenner to give real insight to winning in a competitive industry. We talk CBD and snakes. Learn more about Weston CBD: https://any1cbd.com/ IG: https://www.instagram.com/wildfire_retics/ YT: https://www.youtube.com/channel/UCNkwPYAFrDVI4HQP2s1MjIQΑπό τον Callye Keen

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Followers Don't Matter and Customers Mean Everything 55:22

2+ y ago55:22

55:22

Welcome back to the End Hype podcast. In episode 112 Callye Keen welcomes back Julie Traxler, co-founder of SB PACE to dispel the myths around followers. There is a misconception that there is a direct correlation between followers and customers. That correlation doesn't exist. 10,000 followers does not equate to 10,000 paying customers. And at the…

1
Product Launch and Brand Breakdown Live (Part 2) 34:11

2+ y ago34:11

34:11

Welcome back to the End Hype podcast. Today is Part 2 of Product Launch and Brand Breakdown with host Callye Keen. If you missed part 1, check out episode 110. In today’s episode Callye continues the conversation with business coach and operations expert, Julie Traxler of SB PACE, Tim Kincer and Logan Sanburn of Timberwolf Supply Co. In Part 1 we t…

1
Product Launch and Brand Breakdown Live 33:03

2+ y ago33:03

33:03

Welcome to End Hype podcast. Episode 110 is Part 1 of a two part podcast where Callye Keen welcomes back business coach and operations expert, Julie Traxler of SB PACE. Together, Callye and Julie introduce the upcoming product launch that Tim Kincer and Logan Sanburn have been working on since the fall of 2020. Tim and Logan love the outdoors, and …

1
From Passion to Product Brand with Viking Coffee 31:30

2+ y ago31:30

31:30

Από τον Callye Keen

1
Creating Business Resilience or Building Failure 18:41

2+ y ago18:41

18:41

Create resilience or prepare for failure.Από τον Callye Keen

1
Growing the Family Tortilla Business with E-commerce 29:00

2+ y ago29:00

29:00

Callye Keen sits down with Chalo Hernandez of El Paso, TX. Chalo and Callye share experiences of growing up in family owned product businesses. The challenges. The opportunities, and how that experience has shaped their career paths. Chalo’s parents immigrated from Mexico, and started Tortilleria Cuauhtémoc, their food based business with nothing m…

1
Email Marketing for Winning Versus Annoying 29:09

2+ y ago29:09

29:09

Welcome to End Hype podcast, in episode 106 Callye Keen is sharing some hard truths for entrepreneurs to hear, and they all center around email marketing. If you’re a coach or a knowledge worker it’s easy to understand the strategy behind growing a list and sending out lead magnet offers. But for product based businesses, an email list strategy can…

1
Contrarian Thinking to Destroy the Myths of Entrepreneurship 23:23

2+ y ago23:23

23:23

When you hear some amazing piece of fortune cookie coaching, does that phrase unlock new thoughts and modes of being or is it BS? Is the opposite equally true? What if the biggest opportunities in life were from thinking the opposite as the trending "truth"? Contrarian Thinking provides exactly this approach.…

1
Predicting the Social Commerce Explosion 18:31

2+ y ago18:31

18:31

Learn how social selling is changing ecommerce. How will you prepare and take advantage of this growing mega-trend?Από τον Callye Keen

1
The Future of Ecommerce - Shopify Trends 20:14

2+ y ago20:14

20:14

End Hype host Callye Keen dives into the future of e-commerce, looking at Shopify trends. It’s hard to believe that e-commerce isn’t the leading way consumers buy. Online stores are so prevalent in our lives. Especially after the past 2 years, with more businesses online. E-Commerce is on the rise, and Shopify is the platform that most direct to co…

1
Business Secrets from Two Years of Podcasting 15:14

2+ y ago15:14

15:14

Welcome to the 2 year anniversary of End Hype Podcast. Callye Keen has led us through over one hundred episodes on product businesses. He's interviewed successful entrepreneurs, breaking down obstacles and big challenges early stage and existing product businesses face. Providing tips, tactics, and strategies. Everything you need to help you grow y…

1
A Simple Product Marketing System for Real Businesses 24:15

2+ y ago24:15

24:15

Silver bullets are for werewolves, not for businesses. Callye Keen digs into the myths around product marketing that set false expectations for entrepreneurs. While Callye is quick to point out that he's not a marketer trying to create the perfect offer, he's a product person who knows that in order to be successful he has to market and sell his pr…

1
Dylan Cato - Viral Products and Selling Security 34:58

2+ y ago34:58

34:58

How do you translate attention into customers into a growing business? Dylan Cato joins Callye Keen to talk about creating viral products, building a brand people trust and the value of selling security. Dylan is the co-founder and COO of Altor Locks, which creates the safe series locks. The world's only power tool proof locks. Altor's early stage …

1
Jamie Grove - From Million Dollar Product Launch to Business 39:51

3y ago39:51

39:51

Jamie Grove and Hans Fex launched Mini Museum in 2014 via a Kickstarter campaign that out performed their initial $40,000 ask by more than 25x. Jamie and Hans raised $1.2 million in just 10 days, and that early stage Kickstarter campaign was only the beginning of their insane journey. Imagine an office that is filled with triceratops horns, samurai…

1
Bill Strahan - Lessons from Serial Entrepreneurship 30:41

3y ago30:41

30:41

“Being an entrepreneur is a race without a finish line.” Callye Keen sits down with Bill Strahan to talk about the lessons learned as serial entrepreneurs. Bill has always loved making things. From a very young age he has been building things. He started by taking things apart and putting them back together, eventually moving to creating new things…

1
The Imposter Holding Back Your Growth 17:40

3y ago17:40

17:40

“Be wary of anyone selling you help without a deliverable.” Callye Keen hits on a topic that he has a love/hate relationship with, mindset, personal development, and imposter syndrome. More entrepreneurs fail from inaction than they do lack of funds, and inaction can frequently be mapped directly back to imposter syndrome. We know the exact right t…

1
Scott Alexander - Building a Craft Business 30:47

3y ago30:47

30:47

Callye Keen talks about one of his passions, art. But not art in a traditional sense, art from the perspective that the world's not all about super technical products and building drones with AI. We have little pieces of art all around us, and in this episode Callye shares a different perspective on everyday art. Scott Alexander sits down with Call…

1
Ryan Bricker - Licensing Whiskey Wedge to Corkcicle 31:11

3y ago31:11

31:11

When is just an idea valuable? Almost never, but licensing is close. Bringing a product idea to market doesn't always mean spending money on development and marketing. Different forms of partnership allow entrepreneurs to focus on their zone of genius but still launch and grow. Licensing is a different business vehicle to arrive at a similar end. M…

1
You Don't Need to Hire a Coach to Start a Business 24:20

3y ago24:20

24:20

This is why I could never be an Internet guru. How many coaches do you need to launch a business and get to 100k per year in revenue? None. When is the right time to hire a coach to help take your business to the next level? This had been one of the biggest debates in the business industry. Some people argue to hire a coach as you start building yo…

1
Wishing for Instant Fame, Funding, and Sales 23:33

3y ago23:33

23:33

Viral growth allows you to fail at an artificial level This time of year people waste time wishing. If you are an entrepreneur wishing for instant success, understand that success can crush your business. In this episode, Callye Keen explains Why credibility is a better focus than fame Why revenue is better than chasing funding Why sales cannot (an…

1
Reputation Management Beyond Beating Negative Reviews 22:01

3y ago22:01

22:01

Making mistakes go away will not build your brand. Something will go wrong when launching a product or growing a business. What you are doing is new. Why would every little detail be perfect? How could it? Great brands are not built from avoiding every problem. Great brands are built from how they overcome problems. Think of every Kickstarter shipp…

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A Winning Product Launch is not a Successful Business 19:42

3y ago19:42

19:42

A win is not the end but the starting point of your growth. How do we amplify success? In this episode, Callye Keen breaks down simple actions for the 5th step in the Collaborative Growth Blueprint: Amplify. How do we capture customer information? How do we turn new customers into our own community? How can we learn from each collaboration? How can…

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Executing a Collaborative Product Launch 29:32

3y ago29:32

29:32

Great Execution is Collaborative Most entrepreneurs launch a product with a little marketing hype running up to release and spend the majority of time, money, and effort pushing the product sales after release. Most product launches fail. Most businesses fail after successful launches. They do not understand we are in the demand generation business…

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Simple Actions for Pitching Collaborative Product Ideas to Anyone 20:18

3y ago20:18

20:18

Pitches fail because the person is unknown and offers too little value. In the past, as a startup mentor, pitching for investment was a constant topic. The right magic slides did not unlock infinite money. Doing the work and getting into the right rooms was always the answer. Funny, doing the work seems to always land us in the right rooms. Current…

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Building Relationships that Matter with Social Media 21:07

3y ago21:07

21:07

I see you posting. You are wasting time on trying to get attention. I speak with entrepreneurs every week creating and posting content in the hope of going viral or at least building traction. The whole content strategy is a little more difficult than people want it to be. Most people just give up. Instead of fake fame or clout, focus on building r…

1
Creating Your Dream Collaboration List 19:58

3y ago19:58

19:58

Are they potential collaborators or definite parasites? How do you select the people to work with? How do you verify they are worth collaborating with? How do you actual build relationships that could change your life and business? In this series on collaboration, Callye Keen is breaking down the five steps of his Collaborative Growth Blueprint. Th…

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Why the Best Brands Use Collaborations to Achieve Massive Growth 13:22

3y ago13:22

13:22

All your ad hacks, complex funnels, email lists, and follower growth tactics are distractions holding you back from real growth Most stores do not make significant revenue let alone significant profit You work hard learning all the strategies and tactics, paying money for ads, posting everywhere to build a following. Putting in the work Entrepreneu…

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