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EngageCast is a one-of-its-kind podcast series that brings to light riveting growth stories powered by WebEngage. Every episode features a conversation with top growth and marketing practitioners and entrepreneurs in the B2C space. Our stories cover the true essence of growth marketing, user engagement and retention, customer experience, entrepreneurship and a lot more.
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EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Ashwin Shetty, a Senior Marketing Manager looking after Retention, Loyalty, and Analytics at Adda52 - an online gaming platform. Here,…
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EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. Siddharth Dwivedi is the Co-founder and Head of Marketing at Vaizle - a social media analysis tool. He is a master of content creation, marketing, and adver…
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Special Edition | Episode 12- Gaurav Bhawnani, Co-Founder, SuperHumans | Ex- Retention at Licious
32:25
EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Gaurav Bhawnani, the founder of Superhumans.ai, a SaaS product for people-first organizations. Here, he shares his insights on the nee…
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EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Divya Dixit, the Senior Vice President of Direct Revenue, Marketing, and Analytics at ALT Balaji - a leading Indian OTT platform. Here…
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EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features, Damandeep Singh Soni, who is a Sr. Advisor for Marketing and Growth for multiple start-ups. He has extensive experience in entreprene…
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EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features, Naman Sarawagi, Co-founder of Refrens.com - a market network for B2B service providers. He is also an independent director of E2E Net…
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EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features, Dhananjay Yadav, Associate Vice President of Growth and Marketing at Homelane - a home-designing platform. He has multiple years of i…
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EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Sindhu Biswal who is the Senior Growth Marketer at Pocket Aces, India’s fastest growing media house. It has 3 media channels Dice Medi…
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EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Vibhu Bhushan who is the Co-Founder and Chief Product Officer of Gradeup - India’s leading Ed-Tech company. He looks after the growth,…
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Special Edition | Episode 05- Rewriting The Marketing Playbook For 2020 & Beyond | Ramalingam Subramanian
1:02:32
1:02:32
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1:02:32
EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Ramalingam Subramanian - Head of Brand and Communications at CoinDCX. Here, he shares his deep insights on the unusual effects of the …
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Special Edition | Episode 04- Rewriting The Marketing Playbook For 2020 & Beyond | Abhishek Patil
31:03
EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Abhishek Patil, head of Product and Growth at Cred. He talks about the short-term and long-term impact of COVID on the Fin-Tech ecosys…
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Special Edition | Episode 03- Rewriting The Marketing Playbook For 2020 & Beyond | Abhishek Shetty
37:45
EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Abhishek Shetty, CMO and Head of E-Commerce and Omni-Channel Sales of Celio, India. He talks about his re-structured strategies to com…
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Special Edition | Episode 02- Rewriting The Marketing Playbook For 2020 & Beyond | Manav Sethi
28:11
EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. In this episode, we are speaking with Manav Sethi, Group CMO of Eros International about the challenges faced by the OTT industry due to COVID-19. He has ov…
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Special Edition | Episode 01- Rewriting The Marketing Playbook For 2020 & Beyond | Meera Iyer
37:58
EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. In the first episode, we are in conversation with Meera Iyer (CMO, Medlife), talking about the impact of COVID-19 on Medlife, and the online pharmacy in gen…
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Rand Fishkin is the ex-Founder and CEO of Moz and the current founder and CEO of SparkToro. A leader in the field of search engine optimization, Rand is also an author of the bestselling books “Lost and Founder” and “Inbound Marketing and SEO: Insights from the Moz Blog”. Some of the notable achievements of his include: i. In 2009, he was named amo…
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Bharat Bhatia is the VP of Marketing at Junglee Games - a leading skill games company in India. During his previous stints, he worked as the Deputy General Manager of Marketing at Paytm and Manager of Global CRM at Foodpanda. He is an alumnus of the Institute of Management Technology, Ghaziabad. In this episode… We speak to Bharat about user engage…
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Episode 11- Why A Mobile-First CX Strategy Is Critical For Growth In The GCC Region – The Rehlat Story
1:14:36
1:14:36
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Avinash Ambati is the Product and Growth head at Rehlat, earlier working as a Product Manager for Mobile Apps at the same company. He is an alumnus of IIM Indore. He has also worked with Mother Dairy and Nuance Communications in the past. Avinash’s profile at Rehlat includes working on trip module planning, user retention, user engagement, data war…
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Episode 10- How ALTBalaji is supercharging growth in the OTT space with an India-first approach
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In this episode of EngageCast, we speak with Divya Dixit of ALTBalaji. She heads the marketing at ALTBalaji as their Senior Vice President and Head of Marketing. Divya leads the marketing at ALTBalaji which is the country’s first large OTT platform with only original content tailor-made for Indian audiences. It is aimed at the urban mass that consu…
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Episode 09- How To Create A Robust Full-Funnel Strategy For Scaling FinTech Businesses
1:00:39
1:00:39
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1:00:39
Damandeep Singh Soni is a startup growth consultant with an extensive experience of over 20 years in the marketing domain. During his previous stints, he served as the Head of Marketing and Growth at Mobikwik, India Head at LINE messenger and Chief Marketing Officer (APAC) at WeCash – a Chinese fintech unicorn. In this episode… We speak to Daman ab…
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Udayan Walvekar is the Product Marketing Manager at Razorpay - one of the leading payment solutions in India. He has over 10 years of experience in growth marketing and has worked across various industries including pharmaceutical, advertising, healthcare, SaaS and fintech. Udayan has been an advisor to multiple startups in the Silicon Valley on th…
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Arpan Biswas heads the marketing at Wonderchef- a leading Kitchenware brand, as their Chief Marketing Officer. He is an alumnus of IIT Kharagpur and IIM Calcutta. Arpan has worked across multiple industries such as Textile, Real Estate, Lifestyle, Food, Automobile and Homecare in his career which spans over ten years. Arpan has also worked as the b…
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Meera Iyer is the Chief Marketing Officer of Medlife – a leading online pharmacy. She is a seasoned veteran of the sales and marketing domain for 13+ years. During her previous stints, she has served as the Head of Marketing at Big Basket and Melorra. She has also played a crucial role in handling and managing some of our most loved brands at Unile…
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Devam Saxena is the Group CRM Lead at Alshaya, a multinational retail franchise operator headquartered in Kuwait. Devam is a CRM industry veteran currently handling 90+ brands under the Alshaya portfolio. His past experience includes building highly effective marketing strategies for brands like Foodpanda and HCL Technologies. In this episode, we t…
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Episode 04- How To Ace CRO for SaaS & Scaling your Growth Team
1:03:56
1:03:56
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1:03:56
Lars Lofgren is the CEO of QuickSprout and ex-Director of Growth and Head of Marketing, KISSmetrics. He has considerable experience in growing businesses, building high performing teams and creating actionable CRO tactics for sustainable growth. We speak to Lars about his experience as a marketing professional and discuss important aspects of SaaS …
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Pierre Lechelle– Pierre is a B2B SaaS marketing expert based out of California. He helps SaaS companies generate more revenue through growth marketing. So far he has helped 60+ companies achieve higher goals. This episode has been hosted by Avlesh Singh, Co-founder and CEO at WebEngage. We speak to Pierre Lechelle about his experience as a marketin…
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Abhishek Patil leads user growth at Dunzo; a billion-dollar company backed by Google. He is an ex-Sokratian who handled the e-commerce team (SOFIE) for scaling early-stage e-commerce business. Abhishek believes that growth can't be a hack and rather is a continuous experimentation process. In This Episode... We speak to Abhishek Patil about his jou…
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Gaurav Bhawnani heads retention and revenue at Licious; an online (web & app) meat platform established in 2015. It is one of the front runners in India’s $ 30 billion meat market. Gaurav is a marketing professional with 6+ years of experience in industries ranging from revenue, category management, P&L management, and more. He firmly believes in t…
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